The Growth Syndicate’s Post

Name: The Growth Syndicate on LinkedIn: #consumerbehavior #gtm #b2bgrowth #podcast
Uploaded: 2024-07-11T07:00:09.078Z
Duration: 1 min 21 s
Channel: The Growth Syndicate

The Growth Syndicate

709 followers

4mo

How well do you cope with the changes in consumer behavior? 👀 In this episode of Grow with the Flow we spoke with Max van den Ingh about why the world of B2B is invisible and how marketing to B2B differs from B2C, how he started Unmuted | B2B SaaS Marketing in the middle of COVID, how to set up a lean GTM motion as an earlier-stage business and more. See more in the trailer below and check out the links in the comments below for the full episode! 👇 #consumerbehavior #gtm #b2bgrowth #podcast

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Transcript

I started a business in the middle of COVID. How was that like? I literally created this whole document with all my marketing knowledge. BC is selling to people and B is selling to people with responsibilities. People have a higher fear of messing up than missing out. What are usually some of the first things you do when you enter a company and how do you set up? How do you go about setting up a lien GTM motion? I mean first of all, when they start taking marketing seriously and really start building up this engine, I always tell them that it will take at least. As long as the seal cycle to build up marking to a point where you start seeing signals, those are the steps you sort of need to help people navigate, right? Why is it something for me? Why are you the right solution and how it's gonna work? The content formats change over time as the way people buy and people consume information changes. So a good marketer should always be aware of these changes in in how people consume content and where people go for inspiration. You start it with building a brand from scratch, which a lot of companies don't do right They. Guard with product or with a surface and they just focus on that for us and then the brand comes later. But for me the feeling is that you've focused from the start really much on the brand. Why if you do not vest in brand and affinity, you will pay for it in acquisition cost every quarter?

Belov Digital - WordPress Superior Services

4mo

Great podcast! Key takeaways on navigating B2B marketing. Max, how do you see these strategies evolving in the next 5 years? Alex Belov

Georgi Furnadzhiev

Growth @ The Growth Syndicate | Experimentation and Growth Tactics | ex-Founder

4mo

🚀 🚀 🚀

Clément Dumont

Founding Partner @ The Growth Syndicate | Fractional Marketing & Growth | B2B Startups & Scale-ups

4mo

Thanks again for joining Max!

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The Growth Syndicate’s Post

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