How Our Content Is Funded

At Future Publishing, we rely on advertising to bring you content. The majority of the content on Marie Claire is created solely by our editorial team, but on occasion we work with external partners.

In some cases, advertisers support us in producing content. This content is labeled so you can see who has funded it and how it was created. We use the label on the page to clarify the advertiser’s involvement in the content.

“Sponsor Content Created With…” or “Advertisement Feature”

Articles labeled “Sponsor Content Created With…” or “Advertisement Feature” are paid for and reviewed by a commercial partner. They may be produced by the client or by staff employed by Marie Claire. This is commercial content and so is subject to the Federal Trade Commission regulations.

"Presented By…" or "Sponsored By…"

Articles that are labeled "Presented By…" or "Sponsored By…" are independent editorial articles, created by writers employed by Marie Claire that have been funded through the support of a commercial partner. When planning this content, the editorial team may find alignment with a funding partner on the topic and the headline of the article, but the article is not subject to any client review in advance of its publish date. This content abides by the Federal Trade Commission regulations.

If the commercial partner receives a sponsored section within a larger editorial article, that section will have a clear “Sponsor Content” label.

“Preferred Partner”

Articles that are labeled "Preferred Partner," mean a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend.

Marie Claire will only write content featuring “Preferred Partners” when we feel the content or product is aligned with what our audience wants. It is not sent to the funding partner for approval. This content abides by the Federal Trade Commission regulations.