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Course Instructor: Mudassar Zulfiqar: Ecturer Sociological Nvestigation

This document discusses key concepts in sociological research methods, including the differences between common sense and scientific evidence, quantitative and qualitative research, and the elements of the scientific method used in sociology. Quantitative research uses numerical data and hypothesis testing to generalize findings, while qualitative research provides detailed descriptions through tools like interviews. Proper research requires operationalizing concepts, reliably and validly measuring variables, and examining relationships between variables.

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34 views14 pages

Course Instructor: Mudassar Zulfiqar: Ecturer Sociological Nvestigation

This document discusses key concepts in sociological research methods, including the differences between common sense and scientific evidence, quantitative and qualitative research, and the elements of the scientific method used in sociology. Quantitative research uses numerical data and hypothesis testing to generalize findings, while qualitative research provides detailed descriptions through tools like interviews. Proper research requires operationalizing concepts, reliably and validly measuring variables, and examining relationships between variables.

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bakhoo12
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LECTURER 4

SOCIOLOGICAL INVESTIGATION

Course instructor: Mudassar Zulfiqar Mudassar.1983@gmail.com

SOCIOLOGICAL INVESTIGATION
How sociologist gather knowledge about the world Apply sociological perspectives and be curious to ask questions

SCIENCE AND COMMON SENSE

A logical system that derives knowledge from direct, systematic observation

The basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way
(The Cambridge Dictionary)

E.g. Earth was flat

COMMON SENSE VS. SCIENTIFIC EVIDENCE


Common Sense Scientific Evidence

Colds are caused by chills and wet feet Men survive hardship and exposure better than women Most poor people dont want to work Ones character shows in one face

Colds are caused by viruses

Women survive hardship as well as better than man Some, but not most poor people No dependable association between facial feature and personality characteristics

QUANTITATIVE AND QUALITATIVE RESEARCH


Quantitative

Qualitative

Involves analysis of numerical data Hypothesis The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed Researcher knows clearly in advance what he/she is looking for

involves analysis of data such as words (e.g. interviews), pictures (e.g. video), or objects (e.g. an artifact) Research questions Provide a complete, detailed description of the research topic, more exploratory in nature Researcher may only know roughly in advance what he/she is looking for

QUANTITATIVE AND QUALITATIVE RESEARCH


Quantitative

Qualitative

Objective seeks precise measurement & analysis of target concepts, e.g., uses surveys, questionnaires etc Researcher uses tools, such as questionnaires or equipment to collect numerical data Data is more efficient, able to test hypotheses and can be generalized

Subjective - individuals interpretation of events is important ,e.g., uses participant observation, in-depth interviews etc. Researcher is the data gathering instrument Data is more 'rich', time consuming, and less able to be generalized

THREE WAYS TO DO RESEARCH


Positivist (scientific) sociology Interpretive sociology Critical sociology

THREE WAYS TO DO RESEARCH


Positive sociology Study of society based on systematic observation of social behavior Interpretive sociology The study of society that focuses on discovering the meanings people attach to their social world

ELEMENT OF SCIENCE
Concept Variable Measurement Operationalization Reliability and validity Relationship among variables

ELEMENT OF SCIENCE

Concept : Mental construct that represent some part of the world in a simplified form Family

Economy

Gender

ELEMENT OF SCIENCE
Variable A concept whose value change from case to case Price Social class Example The more education a person has the higher the income a person has. Independent variable(education) Dependent variable (income )

ELEMENT OF SCIENCE
Measurement A procedure determining the value of a variable in a specific case Example Social class (variable ) Income Education Occupation

ELEMENT OF SCIENCE
Operationalization Specifying exactly what is to be measured before assigning a value to a variable Or The process of identifying the indicators

Reliability : consistency in measurement Validity : Measuring exactly what you intended to measure

ELEMENT OF SCIENCE
Relationships among variables Cause and effect relationship A relationship in which change in one variable causes change in another Example When studying hard for an exams result in high grade I.V= studying hard D.V= high grade

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