BACHELOR OF MANAGEMENT STUDIES

(BMS)

(SEMESTER Vth & VIth)

REVISED SYLLABUS AND PATTERN OF QUESTION PAPER

(With Effect from the Academic Year 2010-2011)

I. Syllabus

SEMESTER (V) SEMESTER (VI)

Sub Subject Sub Subject
Code Code
5.1 Human Resource Management 6.1 Entrepreneurship and Management
of Small and Medium Enterprises
5.2 Service Sector Management 6.2 Operations Research
5.3 Financial Management 6.3 International Finance
5.4 Elements of Logistics and Supply 6.4 Indian management Thought and
Chain Management. Practices
5.5 Business Ethics and Corporate 6.5 International Marketing
Social Responsibility
5.6 Elective I : 6.6 Elective II :
(i) Special Studies in Marketing (i) Retail Management
OR OR
(ii) Special Studies in Finance (ii) Investment Analysis &
OR Portfolio Management
(iii) E-Commerce OR
(iii) Econometrics
5.7 Project Work
Theory: 60 marks + Internals : 40 Theory : 60 marks + internals : 40
marks = 100 marks marks = 100 marks
Total 600 marks (50-60 Lectures Total 600 marks (50-60 Lectures
per subject ---- 4 Lectures per per subject ---- 4 Lectures per
week). week).
+ 200 marks project (grad4es to
be allocated).
II. Assessment Pattern – 100 Marks (given on the last page).

SEMESTER V

5.1 Human Resource Management

Units Title No. of

Lectures
I Introduction to HRM 14
• Definition, Features, Scope/Functions of HRM, Definition of
Personnel Management
• Evolution of HRM/Trends in HRM
• Difference between HRM and PM.
• Challenges before the HR manager.
• Role of HR Manager.
• Traits / Characteristics of the worldforce.
• Personnel Philosophy.
• Personnel Manual.

Human Resource Planning

• Definition of HRP
• Process of HRP along with brief coverage of personnel
demand and supply forecasting techniques.
• Factors affecting HRP.
• Human Resource Information System (HRIS).
• VRS, Outsourcing, Pink slip / termination / retrenchment /
downsizing / separation.
• Contracting and Sub-contracting.
• Promotions and Transfers.
II Job Analysis, Job Design and Job Evaluation 14
• Job Analysis – Definition, methods of collecting job data,
ments and demerits/limitations.
• Job Design-Definition, Factors affecting Job Design.
Approaches to Job Design.
• Job Evaluation – Definition, methods of job evaluation
process of Job Evaluation.

Recruitment, Selection and Induction

• Recruitment–Definition, sources of recruitment, merits and
demerits.
• Selection-Definition, process of selection, types of selection
tests, types of interviews.
• Induction/Orientation-definition, methods process
• Placement

Training and Development

• Definition of Training and Development.
• Methods of training managers.
 • Process/procedure of conducting training programme.
• How to evaluate effectiveness of training programmes.
• Advantages of T&D.
•
III Performance Appraisal 15
• Definition of Performance Appraisal.
• Methods of Appraisal for managers – traditional and modern.
• Process/procedure of conducting performance appraisal.
• Advantages of performance appraisal.
• Limitations of Appraisal.

Compensation management
• Definition of compensation.
• Components of Salary / Salary slip.
• Fringe Benefits – definition and types.
• Performance linked incentives / incentives – definition,
advantages and disadvantages.

Career Planning And Development

• Definition of Career Planning and Career Development.
• Process/Procedure of Career Planning.
• Career Stages/Career Life Cycle and how to handle personnel
at each stage.
• Essentials to make career planning successful.
• Career Counselling.
• Employee Retention techniques.
• Succession planning.
IV Participative Management 12
• Definition of Participative Management.
• Levels of participation.
• Trends in Participative Management.
• Factors essential for successful participative management.
• Forms of participation.
• Participation through Quality Circles.
• Empowered Teams.

Industrial Relations
• Definition of Industrial Relations.
• Features of Industrial Relations.
• Importance of Industrial Relations.
• Approaches to Industrial Relations.
• Parties to Industrial Relations.

Trade Unions
• Definition of Trade Union.
• Features of Trade unions.
Trade union movement in India/Trends in the Trade Union
Recommended Books:
1) K. Aswathappa, “Human Resources & Personnel Management- Text And Cases –
Fourth Edition”, Tata Mc Graw Hill.
2) Jayashree Sadri, Soarabh Sadri “A Strategic Approach to Human Resources
Management”, Jaico Publishing House, Mumbai.
3) Mamoria, “Personnel Management”, Himalaya Publication.
4) Edwin B Flippo, “Principles of Personnel Management”, Mc Graw – Hill
International.
5) M. Nair And T.V. Rao, “Excellence Through HRD”, Tata Mc Graw Hill
Publications.
6) Michael Armstrong, “Handbook of Human Resource Management Practice”.
Kogan Page.
7) Gary Dessler, “Human Resource Management”. Pearson Education.
8) Saiyadain, Human Resources Management”, Fourth Edition, Tata Mc Graw Hill
Publication.
9) William J Rothwell and H.C. Kazanas – Planning & Managing Human Resources
– Jaico Publishing House, Mumbai, 2nd Edition, 2008.
 5.2 Service Sector Management

Units Title No. of

Lectures
I Introduction to Services Marketing 15
• Role of services in modem economy
• Distinctive characteristics of services
• Marketing Challenges of services
• Services marketing environment
• Goods Vs Services marketing
• Goods-service continuum
• Consumer behavour
• Services marketing triangle
II Key Elements of Services Marketing 15
• Product - Pridna Communication Mix
• Distribution -People -Physical Evidence - Process
• Positioning - Market Segmentation
• Balancing of Demand and Capacity
• Branding of Services - Problems and solutions
III Service Quality 15
• Improving service quality and productivity
• Service quality - Gap Model
• Measuring & improving service quality
• Defining productivity-improving productivity
• Service recovery
• Complaint handling
IV Service Management 15
• Meaning
• Vision -mission strategy
• Service leadership
• Service Mapping
• Flowcharting
• Benchmarking
• Internal Marketing
• Productivity
• Current Status and Future Prospects

References Books
1) Valarie A. Zeuhaml & Mary Jo Sitter, 'Service Marketing' Taia McGraw Hill editions.
2) Christoper Lovelock, Jochen Wirtz, Jayanta Chatterjee, ‘Service Marketing People,
Technology, Strategy - A South Asian Perspective’. Pearson education.
3) Harsh V.Verma, 'Services Marketing Text & Cases', Pearson Education.
4) K. Ram Mohan Rao, "Services - Marketing", Pearson Education.
5) Jay A. Kandampully, 'Services Management : The New paradigm in Hospitality", Pearson
Education.
6) C. Bhattacharjee, 'Service Sector Management", Jaico Publishing House, Mumbai. Edn
2008.
7) Govind Apte, 'Services Marketing', Oxford Press
8) S. Balachandran, 'Customer Driven Services Management', Response Book.
5.3. Financial Management

Units Title No. of

Lectures
I Introduction: 14
• Meaning and Scope of Financial Management
• Functions and Objectives of Financial Management
• Changing Role of Finance Managers
Working Capital Management
• Definition - GWC & NWC (Explain Core Assets & Non Core
Assets)
• Components of Working Capital
• Factors Determining Working capital
Receivables Management
• Meaning and Importance
• Credit Policy Variables
• Case Study on Credit Evaluation
• Methods of Credit Evaluation
o Traditional and Numerical Credit Scoring
• Monitoring the Debtors - Techniques
o DSO, Ageing Schedule, Collection Matrix
Cash Management
• Motives of Holding Cash
• Strategies of Cash Management
• Cash Budget: Meaning and objectives
• Budgeting of receipts and payments- Trading, non trading and
capital
• Preparation of monthly budget and finding out dosing cash
Balance (Excl. Financial Statements to be made From the
Working Capital Estimation)
II Cost Of Capital & Capital Structures: 12
• Types of capital
• Debt
• Equity
• Retained Earnings
• Preference
• Cost of Capital for each type of capital
• Weighted Cost of Capital
• Marginal Cot of Capital (w.r.t. Expansion)
• Designing Capital Structure Alternatives
Types of Leverages (Combined, Operating, Financial)
III Capital Budgeting: 12
• Introduction, types of capital, sources of capital
• Evaluation of capital expenditure proposal from given cash flow,
concept of present value
• Techniques of appraisal of investment proposal
 • Payback period method, Average rate of return method
• Net present value method
• Profitably index method
IV Business Restructuring
• Importance
• Financial implication
• Valuation
• Types of Business Restructuring
• Merger
• Amalgamation
• De-Merger
• Other Restructurings
(Elementary accounting problems - testing fundamental
knowledge only)
Long Term & Short Term Sources Of Finance
• Traditional A Modem instruments of Finance Including
Securitizations

Reference Books:
1) Chandra Prasana, "FinancialManagement", Tata Me Graw
2) Khan M & Jain, "Financial Management", Tata Me Graw
3) James, C, "Financial Management & Policy", Prentice Hall of India
4) Pandey, I.M, "Financial Management", Tata Me Graw Hill
5) Home, J., Walchowicz, J., "Fundamentals of Financial Management', Prentice Hall
of India
6) Bhalla V, "Investment Management", S. Chand
7) Diwan P, "Financial Management". Pentagon
8) Bhalla V.K, "Financial Management", Amol
9) Kapur S., "Financial Management", S. K. Publishers
10) Alexander Hamilton, "Financial Management Handbook", Global Books
11) Helfert "Techniques of Financial Management", Jaico Publishing House
 5.4. Elements of Logistics and Supply Chain Management:

Units Title No. of

Lectures
I Background 10
• Logistics and Logistical Management: Military origin/ basic
concept / definitions/ scope/ importance in current competitive
environment
• Evolution of Logistics & Supply Chain Management
• Topics to be covered at concept level: Operating Objectives of
Logistics/ Logistical Performance Cycles/ Inbound Logistics/
Manufacturing support Logistics/ Outbound Logistics/Customer
Order Cycle/ Lead-time/ Logistical interfaces/ Logistical mission/
Competitive Advantages/ 3 C’s/ Logistical competency/
Outsourcing Logistical Activities/ 3rd and 4th party Logistics/
Integrated logistics/ Logistical Planning & Strategy

Supply Chain Management

Basic concept/ definitions/ scope/ Comparison between Logistics
and SCM/ Global Supply Chain scenario and importance/
Conventional Supply chains/ Supply chain participants/ channel
agencies/ Relationship Management, concept of extended
enterprises/ Bull-whip effect.

Organization structure
• Basic concept/definitions/scope/objectives and importance
• Barriers In Forming Effective Organization, improving
effectiveness
• Stages in evolution of logistical organization, with emphasis on
modem flat organization

Customer Service
• Definition / Scope / Objectives/Importance
• Elements of Customer Service. Seven Rights
• Customer Service Audit. Customer Service Strategy

Demand Forecasting
• Definition/ Purpose of Forecasting/ Nature of Demands/
Forecasting
• Components/ Approaches to forecasting/ Qualitative &
Quantitative
• Forecasting Techniques & their applicability, Time series
analysis with numerical examples,
(f) Order Processing:
• Integrated System / Customer Order Cycle / Electronic Data
Interchange & its Advantages
II Transportation: 15
• Definition/Principles/Role/Functions/Importance
• Different Modes of Transportation Road, rail, water, air
 pipelines ropeways
• Advantages & Disadvantages of individual modes/Inter-Modal
Transportation/ Factors to be considered for Mode & Carrier
Selection / Modal characteristics & Classification
• Total Transportation Cost / Factors influencing Transport Cost /
Transport Infrastructure

Warehousing
• Definition/Principles/Role/Functions/Importance
• Warehouses/Distribution Centers / Warehousing / Need For
Warehousing/Economic/Service benefits
• Types Of Warehouses - Their Advantages & Disadvantages/
Warehousing Location/ Area Of Warehouse/ Number of
warehouses/ Warehousing Operations/ Factors Affecting
Warehousing Cost/ Warehouse Layout/design principles.

Materials Handling System

• Definition/Principles/ Role/ Functions/ Importance
• Activities Covered / Functions Performed During Materials
Handling / Material Handling Equipment with selection criteria /
Material handling methods/ M. H. System Design - Objectives &
Principles.

Packaging
• Definition/Principles/ Role/ Functions/ Importance
• Unitizing (Concept of unit-load) & palletizing/ kitting
• Logistical Functions of packaging/ Objectives & Benefits of
Packaging/ Consumer S Logistical Packaging/ Factors
Influencing Good Package Design
III Inventory Management 15
• Inventory: Definition/Principles/ Rote/ Functions/ Importance/
Purpose of Inventory Holding / Types of Inventories/ Inventory
and profitability/ Impact of Inventory on total logistical cost
• Inventory Management: Objectives/ Importance/ Symptoms of
Poor Inventory Management/ Improving effectiveness of
Inventory Management/ Inventory turnover/ Service Levels
Economic Order Quantity/ Economic Batch Quantity/ Assumptions
& Its Limitations/ Re Order level/ Safety Stock with numerical
examples.
Inventory Control: Inventory ranking methods and Quadrant
Technique
Selective techniques of Inventory Control: Inventory control
methods: (Pull/push models)Traditional methods: ‘Q’ MODEL & ‘P’
MODEL, two bin system, fair-share allocation model, MRP I / MRP
II
Modem methods: kanban as a tool of JIT, Vendor managed
inventory (JIT II, response based techniques-QR, CR, and AR).
 DRP, ERP

Inventory Valuation
Information System
• Definition/Principles/Rote/Functions/Importance
• Management Information System: Elements of LIS/ Advantages
of Computerization of Information/ Importance of Information
system/ Internal & external Information System / Functionality
(IS operations)/ Automated Order Processing System, RFID,
EDI/ Satellite tracking system
IV (i) Performance Measurement 15
• Definition/Principles/Rote/Functions/Importance/Objectives
• Activity based/process based/ Internal/External Performance
Measurement
• Classification of performance measures
• Performance Auditing / Perfect Order/ Service Levels
• Characteristics of ideal performance evaluation system

(ii) Logistics Costing: Principles of Logistics Costing/ Activity

Based Costing / Mission Based Costing/ Total Cost Analysis/ Steps
to Be Adopted i For Total Cost Approach

(iii) Logistical Network analysts: Concepts/ definitions/ scope/

objectives/ importance Network options/ number of facilities/ Milk-
runs/ RORO/ LASH.

(iv) Modem Logistics Infrastructure

• Containerization/ mechanized material handling equipment/ Deep
water ports/ ICDs & CFS network/ maritime logistics/ cold chain
logistics
• Dedicated Freight Corridors/ Golden Quadrilateral and network
of highways
• Specialized equipment/ double stack containers/ unit trains
• Logistics Parks
• Container Corporation of India
Private Logistics Companies.

Reference Books
1. Donald J. Bowersox, David J Closs, M Bixby Cooper 'Supply Chain Logistics
Management', Tata McGraw-HM
2. Donald J. Bowersox, David J clooss 'Logtstical management', Tata Mc Graw-Hill
Fundamentals of Logistics Management McGraw-Hill
3. Douglas M. Lambert, James R Stock & Lisa M. Ellram Irwin, 'The management of
Business Logistics Coyle', Bardi, Langley, Thomson, South – Western
4. Stephen Lemay, Joe B, 'Logistics David J Bloomberg', Hanna Prentice Hall of
India
5. M Martin Christopher, "Logistics & S C", Pearson Education
6. Chopra Meindl, Kalra, 'Supply Chain Management'.
7. Herald Dyckhoff, Richard Lacks and Joachtn Reese,'Supply Chain Management'.
8. Anurag Saxena, Caaushik Sircar, 'Logistics and Supply Chain Management - Texf
and Cases' - Jaico Publishing House, Mumbai, 3rd Edn 2009.

5.5 Business Ethics and Corporate Social Responsibility

Units Title No. of

Lectures
I Introduction to Business Ethics 10
• Normative ethics, Prescriptive ethics and Applied ethics
• Ethics, Morality and Legality
• Concept of Right and Duty: Business - Western and Indian
Perspectives, Definition and Scope Relevance in social changes
• Ethical organism and corporate code of conduct

Business Ethics - Conceptual Background

• Conceptual Approaches to Business Ethics
• Egoism vs Altruism
• Entrepreneur and Manager - Rote and Responsibilities
• Responsibilities towards stakeholders: an overview
• Profit - making; An Objective with an ethical dimension
II Indian Perspective of Ethics 16
• Purusharthas: Dharma, Artha, Kama. Moksha
• Concept of Dharma

Ethics: A Global Perspective:

• Ethics in Global Marketing & Advertising
• Ethical perspective in Employment including in the international
labour
• Organization Std
• Ethics and IT: E-commerce, Privacy Codes.
• Environmental Ethics: Indian and Western perspectives
• Ethics and Cross- culture influences
• Ethical issues and functional aspects of business
III Corporate Governance 10
• Corporate Governance: Meaning scope & Reporting
• The Agency Theory Principal - Agent Relationship
• Role of CEO. Board and Senior Executives
• Right of Investors and Shareholders
• Financial Regulations and their scope in CG
• Corporate governance from Cadbury committee to Narayan
Murthy committee
IV Concept of CSR 14
• Meaning and Scope of CSR
• Relevance and Significance of CSR in contemporary society
• Value approach to CSR

CSR: within the Organization

• Labour relation
 • Work Atmosphere: healthy and productive
• Exploitation, atrocities and harassment
• Safely standards and environmental concerns
• Perquisites and incentives

CSR and Society:

• Role and responsibility of Local Community in Business.
• Interventions of Business to fulfill social responsibilities
• Role of NGOs and International Agencies in CSR Integrating
CSR into Business :
• CSR Measures and Indicators: Measuring CSR to improve
shareholders
• value and societal value
• CSR and Sustainable Development
• CSR and Triple Bottom Line in business: an international
endeavour.

Reference Books
1) William Lillie, "An Introduction to Ethics", Universal Paperbacks
2) S.K. Chakrabroty, "Wisdom leadership: Dialogues and Reflections", Wheeler
Publishing
3) Kenneth Blanchard & Norman Vincent Peaie, "The Power of Ethical
Management", William Morrow & Co, Inc.
4) R.M. Lala, "In search of Ethical Leadership", Vision Books Pvt. Ltd
5) Living within - The Yoga Approach to Psychological Heath and Growth (Sri
Eurobond Ashram, Pond cherry.)
6) Dr. R.R.Khan, "Management and HRD", Fine Publishing House
7) Stuart Rainer Key Management ideas : Thinking that changed the Management
world -Macmillan India Ltd
8) Susan J. Bethanis, "Leadership Chronicles of a Corporate Sage Five Keys to
Becoming a more Effective leader" Ed corpus Colossus Learning Pvt. Ltd.
9) R.R. Prasad S.RP. Shukla, Ashok Kumar. 'Indian Management Emerging
Responses'. Tata McGraw- Ha Publishing Company Limited
10) Buried Treasure - Discovering and Implementing the Value of Corporate Social
Responsibility - Caleb Wall – Green tea Publishing – 2008.
11) Jayashree Sadri, Sorab Sadri and Dhun Dastoor, "The Theory and Practice of
Managerial Ethics". 2nd Edn, 2006, Jaico Publishing House, Mumbai.
12) Joseph Des Jardins, 'An Introduction to Business Ethics', Tata Me Graw Hill, 2nd
Edition, 2009.
 5.6 (E – 1) Special Studies in Marketing

Units Title No. of

Lectures
I Consumer Behaviour 12
• Definition of CB
• Why study Consumer Behaviour
• Research Perspectives on Consumer Behaviour
• Decision Making Model
• Factors affecting Consumer Behaviour (Psychological, Personal,
Social, Cultural)
• Touch upon theories of Motivation (Maslow’s Hierarchy of
Needs, Mcllelands Theory)
• Understanding perception & Stages in perception. Beliefs.
Attitudes Concept of age A Family Life Cycle (FLC).
Occupation. Economic Situation Understand*^ Personality &
Self Concept
• Lifestyle Identification- Attitudes. Opinions. Interests (AIO
statements)
Types of Buying Behaviour and Consumer Involvement
Stages in Adoption process/ Diffusion of Innovation
II Communication Process With Reference To Advertising 14
• Definition of communication
• Models of Communication / Traditional Response Hierarchy
Models-AIDA, Hierarchy of Effects, Innovation Adoption,
information processing.
• Communication model for rural and urban communication
Integrated Marketing Communication
• Definition and Features of IMC,
• Advantages/ Relevance of IMC
• Components of IMC
Objectives for IMC With Special Reference to DAGMAR
Objectives
Importance / value of objectives.
• Promotion Objective. Communication Objectives. Safes
Objectives
• DAGMAR
Ad Agency - Structure, Functions & Evaluation :
• Definition of advertising Feature and Functions of Advertising
• Definition of Ad agency
• Structure of Ad Agency
• Functions of Ad Agency
Advertising Budget
• Definition of Advertising Budget
• Definition of Advertising Appropriation
• Methods of Budgeting Advertising Budgeting Methods
III Types of Media & Media Planning : 12
• Media - Print and Broadcast - Types, advantages
• Support Media
• OOH Media, In -Store Media, Transit Advertising, Promotional,
Products Marketing, Yellow Pages advertising, Advertising in
Movie theaters, Product Placement in movies and on TV, In
flight advertising, Miscellaneous

Media Planning
• Definition of Media Planning.
• Terms to be studies under media planning
• Reach. Frequency, GRP, Coverage, BDI, CDI, TRP, CPM, CPP /
CPR/ CPRP
• Process of Media Planning
• What are the factors that Media Planners must consider?
• Problems in Media Planning
• Media Research
• Media Scheduling - definition, methods

Measuring The Effectiveness of Advertising

• Testing Process for advertising effectiveness
• Tests for measuring effectiveness of advertising
• Essentials for effective testing of advertisements.
IV Brand and Branding Strategy Development 12
• Definition of Brand and Brand Positioning
• Positioning Strategies
• Guidelines for effective positioning
• Brand Image - Definition. Strategy for Brand Image
Development

Other Brand Building activities

• Public Relations
• Definition, How to build corporate image through PR Corporate
Advertising, Importance of PR
• Sales Promotion
• Definition, Sales Promotion Tools - for Consumers and Dealers,
Importance of Sales Promotion
• The Internet
• Importance of the Internet as a tool of IMC
• Direct Marketing
• Definition, Role of Direct Marketing in IMC, Tools of Direct
Marketing
• Personal Selling
• Definition, Role /Importance of Personal Selling, Relationship
Marketing
• E-Commerce
Reference Books
1. Belch and Belch, 'Adverting and Promotion'. Tata McGraw Hill
2. Aker and Myers, 'Advertising Management' Prentice Hall of India
3. Thakur D, 'Advertising Marketing am Sates Management', Deep & Deep
4. Mohan M., 'Advertising Management'. Tata McGraw Hill
5. Rathor B, 'Advertising Management'. Himalaya
6. Chahan M, 'Advertising', Anmol
7. Prasanna Chandra, "Projects", Tata McGraw Hill
8. Schiffman, L G Kanuk, "Consumer Behaviour". Galgotia
9. Keller Kevin Lane, "Best Practice Cases in Branding, Lessons from the World's
Strongest Brands", Pearson Education New Delhi
10. David Accar 'Strategic Brand Management'
11. Noel Katscrer 'Strategic Brand Management'
12. Mike Keller. 'Building Strong Brands'
13. Stephemen Kanuk, 'Consumer Behaviour'
14. Noudon and Delia Vieta, 'Consumer Behaviour'
 5.6 (E- 2) Special Studies in Finance

Unit Topics No. of

Lectures
I Economic Value Addition (EVA) 12
Current Developments
• Deferred Tax (Assets & Liabilities) - AS - 22
• Segment Reporting (AS - 17 )
• Initial Public Offer (I.P.O)
• Employees Stock Option Plan (E.S.O.P)
• Sweat Equity

Financial Derivation & Future Derivations

• AS - 30 - Recognition & Measurement
• AS - 31 - Representation
II Appraisal Of Term Loan 12
Project Report - Structure of Project Report
III Accounting for effects of changes in foreign exchange rates (AS 12
11)
• In relation to purchase and sale of goods, services and assets and
loan and credit transactions.
• Computation and treatment of exchange differences
IV Financial Services 14
• Hire Purchase
• Lease
• Capital Market
• Underwriting
• Merchant Banking
• Credit ratings
• Mutual Funds

Reference Books:
1. Raj A., “Corporate Financial Management” Tata Mc Graw Hill
2. Kulkimi P 'Business Finance' Himalaya Publications
3. Chandra P. 'Financial Management'. Tata Mc Graw Hill
4. Khan & Jain, 'Basic Financial Management', Tata Mc Graw Hill
5. I.M. Pandey, 'Financial Management', Vikas Publication House Pvt. Ltd.
6. Helfert, 'Techniques of Financial Management" - Jaico Publishing House,
Mumbai.
7. William W. Sihler, Richard D. Crowford and Henry A. Daw's 'Financial
Management, Jaico Publishing House, Mumbai. Edn 2009
 5.6(E – 3 ) E-Commerce

Units Title No. of

Lectures
I Introduction to E-Commerce: 14
• Introduction to role of IT in business and different applications.
• Role of ICT in Communication and business applications.
• Different application of IT in global business scenario.
• Introduction to IT Act and its role to encourage E-business.
• Growing E-teaming and E-Governance.

Evolution and Types of E-Commerce:

• Evolution of E-commerce Global and Indian scenario
• History of e-commerce Generic Model of E-Commerce
• Defrubon.d3SSifcaton-B2B, B2C, C2C, G2C, B2G sites.
• Factors of growth and key performance indicators of E-
Commerce.
II Commerce Models 14
• E-commerce Models - Store-front Model, Brick and Mortar
Model,
• Build to Order Merchant Model. Service Provider Model,
Subscription based Model,
• Broker Model, Advertiser Model, Virtual Mall Model and
Infomediary Model.

Sub-Systems of E-Commerce
• E-commerce Trade Cycle and Trading Process
• E-market and Internet Commerce
• EDI and working mechanism of Edi
• Identify factors that are important for an E-Commerce
• Difference between Conventional Commerce and Electronic
Commerce
III Payment, Security and Privacy Issues in Online Business 14
• Issues relating to privacy and security in online trading
• Electronic payment systems- credit cards, debit cards, smart
cards, e-credit accounts, e-money.
• Security / concerns in e-commerce authenticity, privacy,
integrity, non-repudiation, encryption.
• Cryptography techniques and restrictions placed by them on
exports,
• Securing networks using firewalls and other machines.

Marketing Trends in E-Business

• Growth of Online Retailing and E-marketing concepts
• Online Advertising and revenue generation
• Use of on-line market research and use of CRM techniques
• Growing use of Content Management Systems
• Integration of E-Commerce m business lines Different Service
 Provider (Utility).
IV Building E-Presence:
• Architecting and e-Business & Website Design
• The building life-cycle
• Design Criteria and attracting customers
• Site Content and Traffic Management
• Using Content Management System

Emerging Trends of M-Commerce:

• Emerging trends of M-Commerce
• Infrastructure of M-Commerce and Comparison between
E-Commerce and M-Commerce
• Security and Bandwidth issues in E-Commerce
• Trading process in M-Commerce
• Trends in technology: developing markets for E-commerce

Reference Books
1) E-business & E-Commerce Management 3rd Ed. - Pearson Education ISBN 978-
81-317-2518-4.
2) Kalokota, Robinson, ‘E-Business 2.0 Road map for Success’, Pearson Education
ISBN- 978-81-7758-4.
3) Ellas M. Awad, ‘Electronic Commerce, 3rd Edition". Pearson Education, ISBN 81-
317-0705-9.
4) Brian Turban et.al. "Electronic Commerce - A Managerial Perspective, Pearson
Education", ISBN 81-780-8362-0.
5) R. Kalckota, Andrew V. Winston, "Electronic Commerce - A Manger's Guide",
Pearson Education, ISBN 81-780-815-X.
6) Prof Munesh Chandra Trivedi, ‘E-Commarce’, Jaico Publishing House, Mumbai,
Edn 2010.
 ASSESSMENT PATTERN

A) Internal Assessment 40 Marks

The allocation of 40 marks shall be as follows:

1) Two best of three periodical class tests held in the semester 20 Marks

2) A better of the two assignments with class presentations to be 10 Marks

assessed by the teacher concerned.

3) Group discussions on current issues relating to the subject. 10 Marks

B) Semester End Examination 60 Marks

I Duration - This examination shall be of 2 Hrs duration

II Question paper pattern -

Section I (Compulsory -30 marks)

1) Concept Testing - based on entire syllabus 15 Marks
2) Case study/problem/Application 15 Marks

Section II (Any 3 Qs out of 4 Qs ) 30 Marks

4 questions carrying 10 marks each should cover all the 4 units

Marking Grading Scheme:

The ordinances for examinations are same as the existing ordinances