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Book 1

The document analyzes data from a survey of 50 respondents. Key findings include: - The largest age groups were 18-25 (25 respondents) and 30-40 (10 respondents). - The majority of respondents were male (34) and salaried workers (10) or students (15). - Location (19) and price (23) were the most important attributes when shopping at retail malls. - The most frequently purchased items were clothes (33) and grocery (10). - The majority pay with cash (26) or credit cards (17) and prefer bulk buying offers (40) and home delivery (27).

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54 views2 pages

Book 1

The document analyzes data from a survey of 50 respondents. Key findings include: - The largest age groups were 18-25 (25 respondents) and 30-40 (10 respondents). - The majority of respondents were male (34) and salaried workers (10) or students (15). - Location (19) and price (23) were the most important attributes when shopping at retail malls. - The most frequently purchased items were clothes (33) and grocery (10). - The majority pay with cash (26) or credit cards (17) and prefer bulk buying offers (40) and home delivery (27).

Uploaded by

alok271287
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
Download as xlsx, pdf, or txt
Download as xlsx, pdf, or txt
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Parameters Data Analysis

AGE GROUP 18 - 25 25 25 - 30 10
30 - 40 10 40 - ABOVE 5

GENDER MALE 34 FEMALE 16

SALARIED
OCCUPATION STUDENT 15 PERSON 10
BUSINESS
PERSON 10 PROFESSIONAL 5
HOME MAKER 10

PREFERENCE FOR
HOUSEHOLD BRANDED OUTLE 40 LOCAL SHOPS 10
GOODS

MOST PURCHASED
PRODUCTS IN CLOTHES 33 GROCERY 10
LEATHER
RETAIL MALLS FOOD ITEMS 19 GOODS 3
GIFT ITEMS 3 OTHERS 1

ATTRIBUTES 1 2 3 4 5

location 5 1 9 19 16

service 2 8 12 16 12

price 7 4 8 23 8

promotional 1 9 22 13 5
activities

availability 6 5 7 23 9

ambience 3 6 13 19 9

availability of 2 4 9 21 14
variety

exchange 3 12 17 14 4
facility
parking facility 2 9 20 17 2

store timing 1 3 20 21 5

eatery 3 10 17 17 3

fast billing 8 12 17 7 6
v.satisfied dissatisfied neutral satisfied v.dissatisfied

HOW OFTEN DO YOU SHOP FOR THE FOLLOWING ITEMS

ITEMS WEEKLY MONTHLY QUARTERLY

food 33 11 6

apparels 12 27 11

home linen 9 18 23

plastic/crockery 7 16 27
utensils

books/music/ 14 21 15
stationary

gifts 11 26 13

MODE OF PAYMENT IN RETAIL OUTLETS

cash payment 26 credit cards 17


debit cards 7

HOME DELIVERY
PREFFERED yes 27 no 23

BULK BUYING
OFFERS yes 40 no 10

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