The models of communication :

1.One way communication process: Linear model

2.Two way process

3. Shannon Weaver model of communication

4.Murphy’s model of Communication

5.Berlo’s model of Communication

6.Thill and Bovee’s Model

1.One way communication process: Linear model:

In this linear communication a receiver passively receives the massager and acts desired by the sender.
Communication is intended to control the receiver.

Steps in One way process:

1.The sender select a message and encodes the message

2.Then he transmits it to the receiver through a medium be it oral verbal or nonverbal communication.

3.As soon as the message reaches the receiver , he decodes it and gives at internal resopnce at the
message. This will completes the first face at communication process.

SENDER ENCODING MESSAGE CHANEEL DECODING RECEIVER

Sender Message Media Message Receiver Action

The linear Model

2.Two way process:

In this receiver also acts as, the sender of the feed back to transmitter (sender).This treated the sender
as the determiner of message .The process will be completed only after the sender receives feed back from
the receiver.

Steps in two way process:

1.Sender select a message and encodes the message

2.Then he transmits it to the receiver through a medium be it oral verbal or non verbal

3. As soon as the message reaches the receiver he will feed back

4.Now the true original sender turned as a receiver. He receives the feed back and decodes it .This will
completes the communication process.
Message
ENcoding Decoding
Idea Receiver
sender
Encoding of
Decoding of
responce
feedback

Internal Response
Feed Back

Two Way communication Model

For the process of communication to be effective there should be well defined goal in the mind of he sender.

The sender necessary needs to adhere to the following steps:

>Create awareness in the receiver on the topic

>Propose his point of view with clarity and preciseness

>Enable smooth flow of discussion through observe of communication strategies

>Correct ideas in the mind of the receiver concerning the goal of communication

>Achieve the goal of communication

3. Shannon Weaver model of communication :

This model based on the idea that communication occur only when the message has been received and that it
should be received as per as possible, unchanged

1. Shannan’s model of communication was first published in the bell system technical journal

2. It was based on the mathematical and mechanistic view of communication process

3. Message received is not equal to the message sent. Shannon was attributed the loss to noise
4.In this model feed back was not considered to be an integral component. Because the model conceived the
communication process as a linear act and feed back another new act of communication.

Feed back corrects the distortions, if any, and tends to complete the cycle of communication.

Media Encoding Decoding Destination

process process

Feedback

Shannon Weaver model

4.Murphy’s model of Communication:

According to this the sender and the receiver send, receive and understand the message on the basis of their
individual perception.

CONTENT STIMULATION

Sender-Encoder Receiver-Decoder

Perception idea Message Receptor mechanism

encoding symbol perception decoding
decision sending Medium idea interpretation
mechanism

FEEDBACK

MURPHY’S MODEL

1.The receiver and the sender both pick the stimuli form this external environment.

2.The sender on the basis of his experience, attitude and skills perceives his ideas.

3.He encodes this idea and uses the sending mechanism, that is , his words, voice, hands or other body parts
to send the message .
4. The message transmitted through a medium to the receiver.

5. The receiver receives the message through his receptor mechanism.

6.He perceives the message and decodes the same. It’s on the basis of his own mental filter, experience,
attitude and skills.

7.Then he interprets the idea or understand the message

8.On the basis of his understanding the receiver gives feedback to sender and the process continues.

5.Berlo’s model of Communication:

1.The message originates form the source or the sender .

2.This message is encoded that is it is put in a particular form to be sent

3. This message is transmitted through a channel

4.The message in then decoded that is put in a form understandable by the receiver.

5.The receiver then sends the feed back which is the final link to complete the communication process.

Source Encoder Channel Decoding Receiver

6.Thill and Bovee’s Model :

It emphasizes that the sender of the message gets the idea for the message from the world around him/her.

1.The sender of the message perceives an idea.

2.He formulates a message on the basis of this idea

3.Through physical transmission, the idea is transmitted to the receiver.

4.The receiver gets the message and understand it.

5.Then the receiver gives feed back to the sender Which is sent through physical transmission

Message

Sender Physical Receiver

Transmission

Feedback

THILL AND BOVEE’S MODEL