Tk2 Draft Assignment2

UNIVERSITAS INDONESIA
RAT REPELLENT
Draft Assignment 2
GROUP 21
GROUP PERSONNEL:
AKWILA EKA MELIANI
ANNISA LARASATI
BIMASETA RACHMANDA
ERVANDY HARYOPRAWIRONOTO
FITRIA NUR HAYATI
(1306413725)
(1306405761)
(1306370373)
(1306370461)
(1306370663)
CHEMICAL ENGINEERING DEPARTMENT

ENGINEERING FACULTY
UNIVERSITAS INDONESIA
DEPOK 2016
Table of Content
Table of Content ...................................................................................................... ii
CHAPTER I ........................................................................................................... 1
CONCEPT GENERATION OF PRODUCT ..................................................... 1
1.1
Background .............................................................................................. 1
1.2.
Existing Product .................................................................................... 1
1.3.
New Concept of Product ....................................................................... 1
1.4.
Concept Generation .............................................................................. 1
CHAPTER II ........................................................................................................... 2
CONCEPT SELECTION ........................................................................................ 2
2.1. Concept Screening ....................................................................................... 2
2.1.1. Rate The Concepts ................................................................................ 2
2.1.2. Rank the concepts ................................................................................. 4
2.2 Concept Scoring ............................................................................................ 4
2.2.1 Steps ...................................................... Error! Bookmark not defined.
2.2.2 Scoring Parameter ................................. Error! Bookmark not defined.
CHAPTER III ......................................................................................................... 7
FINAL CONCEPT .................................................................................................. 7
3.1. Final Concept and Specification .................................................................. 7
3.2. Product Description ...................................................................................... 7
3.3. Product Positioning ...................................................................................... 7
CHAPTER IV ......................................................................................................... 8
CONCLUSION ....................................................................................................... 8
ii
Universitas Indonesia
CHAPTER I
CONCEPT GENERATION OF PRODUCT
1.1
Background
1.2.
Existing Product
1.3.
New Concept of Product
1.4.
Concept Generation
CHAPTER II
CONCEPT SELECTION
2.1. Concept Screening (Ervandy H)

Concept screening is the next step after describing product from
generation concept. The aim of the concept screening is to score the criteria. The
product screening has eight criteria to score the concept. Product with high score
will be continue to the product testing. Those criteria are shown on the table
below.
Table 6.1 Criteria selection for concept screening
No.
Selection Criteria
Effectiveness
Cost
Process time
Easy to use
Health and safety
Life expectancy
Portable
Ease of Storage
Those criteria are used to score every generated concept in a matrix of a

concept idea selection.
2.1.1. Rate the Concepts
Rating the concept will only use three types of rating:
(+): Indicate that the concept idea is better than reference

concept
(0): Indicate that the concept idea is as good as the reference

concept
(-): Indicate that the concept idea is worse than the reference
concept
Table 6.2 Concept Screenin
No.
1
2
3
4
5
6
7
8
Criteria
Effectiveness
Cost
Process
Time
Easy to use
Health and
Safety
Life
Expactancy
Portable
Ease of
storage
Number of 0
Number of +
Number of Total
Decision
1
+
-
2
-
3
0
-
4
0
0
0
0
0
0
+
0
5
+
+
8
+
+
Concept
9
10
+
+
+
+
11
+
-
12
+
-
13
-
14
+
-
15
-
16
+
+
+
+
+
+
0
-
+
+
+
-
6
+
+
7
-
+
-
+
0
0
0
+
-
+
+
Reference
2.1.2. Rank the concepts

After we do concept screening, we have to rank the idea. The ranking
of idea is given based on the total score for each concept. The purpose
of ranking the concept is to know which concept is the best concept
Rank
1
2
Concept
Net Score
2.2 Concept Scoring (Fitria Nur Hayati)

After we pass the screening 2 phase, so we have to do some step for
deciding the best concept which will be manufactured. The next step after
screening 2 is concept scoring. The concepts that have passed the screening 2 test
will be quantified with number for each criteria. There are some same criteria
form concept screenings but there are also some criteria which are added in this
phase to indicate more complicated and result in more accurate way to analyze
and judge the concepts. There is also different value in each criteria which
describe which one of the criteria is the most important in selecting concept. The
criteria that have a biggest weight or value is the one that is needed the most by
our new product. The idea, which has the highest score, will become the selected
concept. The criteria and weight of each criterion from this scoring are:
2.2.1. Scoring Parameter (W)
For scoring parameter itself, writer gives eight parameters for each
criterion. The scoring parameters for each criterion are given
below:
Effectiveness (X%)
Cost (X%)
Process time (X%)
Easy to use (X%)
Health and safety (X%)
Life Expectancy (X%)
Portable (X%)
Ease of storage (X%)
And this is the table shows about our scoring to the concepts:
Table 2.2. Metrics of Concept Scoring
Concept
(The concepts here are the concepts those have been screened from the previous step)
W
5
1
2
3
4
7
8
9
10
R WS R WS R WS R WS R WS R WS R WS R WS R WS
Criteria
Effectiveness
Cost
Process Time
Easy to use
Health and Safety
Life Expectancy
Portable
Ease of storage
Sum
(Source: Reproduced from Private Source)
From scoring section we have one concept that has score above the other
concept and then it will become the concept we will choose.
2.3 Concept Testing

Concept testing is one of the process in product design, done after
selection of product concepts. Concept testing is used to positioned our product in
the market, selecting among alternative concepts, confirming concept selection,
benchmarking, forecasting demand, and as other corner stone for decision
making.
Concept testing will be done by several process such as;
1. Defining the purpose of the test
The purpose of concept testing was to see whether the concept has
answer the consumers expectation. Concept testing is also
functioned to see the acceptance of the concept by potential
customers.
2. Choosing a survey population
Our survey population will vary as much from existing user of rat
repellent or rodenticides. We will be focusing on specific market
such as students and housewives, as its been our dominant source

when generating specification in earlier assignment.
3. Communicating the Survey Method
The survey method was based on questionnaires to specific target
market, to checked their interest, and opinion about our newlyselected rat repellent concept.
4. Measuring and analyzing customer response
5. Interpreting the results
6. Reflect on the results and process
CHAPTER III
FINAL CONCEPT
3.1. Final Concept and Specification

The newly selected concept will be combined and analyzed to interpret
final concept and specification of the product. The selected concept will be
adapted with earlier product specification in earlier assignment and product
testing results to adjust consumers need and assist manufacturing process of the
new rat repellent product. The final specification are given in metric below.
3.2. Product Description
3.3. Product Positioning
CHAPTER IV
CONCLUSION

Tk2 Draft Assignment2

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Tk2 Draft Assignment2

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UNIVERSITAS INDONESIA

CHEMICAL ENGINEERING DEPARTMENT

Existing Product .................................................................................... 1

New Concept of Product ....................................................................... 1

Concept Generation .............................................................................. 1

New Concept of Product

2.1. Concept Screening (Ervandy H)

Health and safety

Those criteria are used to score every generated concept in a matrix of a

(+): Indicate that the concept idea is better than reference

(0): Indicate that the concept idea is as good as the reference

Table 6.2 Concept Screenin

2.1.2. Rank the concepts

2.2 Concept Scoring (Fitria Nur Hayati)

Process time (X%)

Easy to use (X%)

Health and safety (X%)

Life Expectancy (X%)

Ease of storage (X%)

(Source: Reproduced from Private Source)

2.3 Concept Testing

such as students and housewives, as its been our dominant source

3.1. Final Concept and Specification

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