Sl.No.

Course Title

1 Introduction to Online Marketing

2 Building an Onine Business

3 SEO

4 Search Engine Marketing/PPC

5 Social Media Marketing - SMM

Online Reputation Management-

6 ORM

7 Email Marketing

8 Mobile Marketing

9 Website designing
9 Website designing

10 Understanding your customers

11 E-commerce Marketing

Customer Relation Management -

12 CRM in business services

13 Affiliate Marketing
14 Google Analytics

15 Entrepreneurial success

Entrepreneurship- creating the

16 business

17 Growth Strategies for business

18 Viral marketing
18 Viral marketing

19 Introduction to Public Relations- PR

20 Strategic Management

21 Conversion Rate optimizer- CRO

22 Content marketing Startegy- CMS

23 Lead Generation for business

24 Blog / Influencer marketing

24 Blog / Influencer marketing

Marketing Automation

25
 Topics
1. Role of Marketing in business
2. Components of marketing, omnichannel marketing
3. Understanding digital business models
4. Introduction to assymetric business models
5. Digital tools for value creation of your poduct
6. Digital Marketing concepts
7. About Search Engine
8. Current trends in Digital Marketing
9. Tools & Techniques
10. Objectives of Digital Marketing

1. Importance of Online presence/website

2. Website creation, designing & ranking
3. Domain, Hosting, Page rank
4. Building a community of customers & fans
5. Use email marketing to convert visitors to Buyers
6. Taking help of Search engines to target audience
7. Increase ROI through upselling and backend sales
8. Mobile customer service

1. About SEO, types of SEO

2. On Page optimization
3. Off Page optimization
4. Webdesign for On-page SEO
5. Site analysis, link building, website audits
6. Webanalytics & Web marketing tips
7. Optimizing SEO content
8. Keywords research, density
9. Search Engine Submissions, tools, etc
10. Avoiding a Google Penalty
11. SEO Latest developments
12. Advanced SEO Techniques

1. Overview of SEM
2. Overview of PPC campaigns
3. Campaign Management
4. Strategy of PPC campaigns
5. Types of Ads
6. Ad Creation techniques
7. Bidding, Bid strategies, Ad extensions
8. Building Landing Pages
9. Reporting & Analysis
10. Google certification
1. Creating brand awareness
2.Targeting the right audience in social media platforms
3. Facebook campaigns, biding, conversions, analysis
4. Linkedin, campaigns, biding, conversions, analysis
5. Twitter, campaigns, biding conversions, analysis
6. Youtube, campaigns, biding, conversions, analysis

1. Introduction to ORM
2. Analyzing and dealing with Negative & Positive Mentions
3. Social Media Exposure
4. Local Listing (optimization)
5. Business Profile Creation & Reviews
6. Online brand enrichment
7. Online Reputation Monitoring
8. Effective Online Listening (Tools - Google Alert, TweetDeck, Hootsuite,
etc)
9. ORM Tools & Strategies

1. Introduction, Basics of Email marketing, Emails template creation, Call-

to-action (CTA)
2. Bulk emailing
3. Lead generation
4. Email Marketing and Your Business
5. Sending the Right Message with Lifecycle Marketing
6. Contact Management and Segmentation
7. The Components of a High-Performing Email
8. Email Design and Functionality
9. The Essentials of Email Deliverability
10. Developing Relationships with Lead Nurturing
11. Measuring Success with Email Analytics
12. Email Optimization and Testing

1. Mobile Marketing basics

2. Promoting apps through mobile arketing
3. Mobile marketing strategies, Ads, etc
4. App Marketing
5. App Monetization
6. Mobile website
7. Mobile Marketing Analytics
8. Social media and Mobile marketing

1. Website designing in Word press

2. How to choose and buy domain
3. Webhosting
4. Choosing related/relevant website template
5. Website Content & Plug-ins
6.Various plugins to install Making website live
7. Logo/graphic design, Photoshop, Illustrator, Image editing
8. Landing page creative
9. Template design
10. News Letter design
11. CSS

1. Understanding the consumer/Consumer behaviour

2. Product Life Cycle (PLC)
3. Digital tools for persuading the consumer
4. Strategy for Creating Customer Awareness
5. Understanding Your Customers Assessment

1. Understanding of E-commerce and Online Market

2. Knowing the different marketing types
3. Know in the complete details of sellin on an online platforms
4. Learning the trick of Attracting & retaining visitors
5. Setup objectives on eCommerce implementation
6. Understanding customer transactions online
7. Detailed study of Customer and organisation perspective
8. E-commerce web strategy
9. Understand and measure customer outcomes
10. Importance of Data protection, Regulation & privacy issues in
ecommerce
11. Metrics and Analytics.

1. Understanding CRM and its applications

2. Types of CRM
3. Knowing the benefits of CRM to Companies and Consumers
4. Understanding the challenges and Delivering service
5. Executing the CRM best practices
6. Building long term relationship with customers and its importance
7. CUstomer Retention, Customer Value Management

1. Understanding about Affiliate marketing

2. Knowing How and why Affiliate marketing
3. Resources, Top players, Strategies
4. Keyword research and analysis
5. Choosing right products
6. Choosing right domains and Hostings
7. Creating Banners, promos and discounts
8. Building an affiliate page using CMS
9. Email list and Auto responders
10.Campaign measurement and tracking
1. Introduction to Google Analytics
2. How to use Google Analytics
3. Setup and Configuration of Google Analytics
4. Integration with Google Adwords and Webmaster tools
5. OVerview of Google Analytics navigation
6. Learn how to create and analyse report
7. How to make data driven decisions
8. Adwords and Analytics
9. Campaign setup in Google Analytics

1. Introduction to Entrepreneurial Mindset

2. Building the Entrepreneurial Mindset
3. Introduction to Team work
4. Managing/marketing a Start-up
5. 4 key elements of an entrepreneurial venture & elements of venture
success
6. Challenges of hiring good resources

1. The Mind of the Entrepreneur

2. New Product Development (NPD)
3. The Business Eco system
4. Sales, Strategy & Branding
5. Business Models
6. Marketing Models
7. Creating the Business Assessment

1. Business growth
2. International Business & marketing
3. Growth strategies & Assessment
4. Market Penetration
5. Market Expansion
6. Product Expansion
7. Diversification
8. Acquisition

1. Introduction & Sucessful story telling

2. Knowing who to tell stories to(Target Audience)
3. Facebook - Build your lead flow
4. Youtube - Going vial overnight
5. Let your content do the marketing
6. Converting & Analysing your traffic
7. Types of viral marketing - Buzz marketing, Pass long, Incentive viral,
Undercover marketing, User managed database.
8.Building Strategy To Keep your customer coming Back/Customer
retention

1. Introduction to Public Relations

2. Public Relations Research
3. Public Relations Campaigns
4. Social Media in Public Relations
5. PR baiscs, models & approaches
6. PR management function & assessment

1. Strategic Management & its evolution

2. Strategy Formulation
3. Strategy implementation
4. Industry & competitive Analysis
5. Resource 7 competency Analysis
6. Analysing strategy across corporate & business levels

1. About CRO
2. AB Testing, Tools & building a AB Test
3. Testing philosophies & skills - How & What to test
4. Landing & pricing pages - Examing pages
5. eCommerce Test planning - Identification & Evaluation
6. Project Management - Building a Test plan & Tracking
7. Analytics for CRO & results
8. The Ultimate CRO Strategy

1. Introdution to CMS
2. Tools , Techniques & Strategies
3. Content distribution
4. Measuring & Marketing
5. Content to audience mapping

1. About Lead Generation

2. Identifying your leads
3. Defining your Sales Funnel
4. Developing your Lead Generatio Strategy
5. Defining your key goals and metrics
6. Generating leads with Inbound marketing
7. Targeting your Approach with Outbound marketing
8. Measuring & testing your Lead Generation programs

1. About Inluencer Marketing

2. About Blog Marketing
3. Traditional vs Digital Influencer Marketing
4. Blog Creation
5. Tools of Influencer Marketing
6. Incorporating Influencer marketing in your Social Media strategy
7. Driving traffic & monetizing your Blog

1. Introduction to Marketing Automation

2. Lead Capturing & Nurturing
3. Automated Campaigns - How To?
4. Improving Customer Life Cycle
Sl.No. Course Title

1 INTRODUCTION TO Marketing & Digital MARKETING

2 BUILDING AN ONLINE BUSINESS

3 SEARCH ENGINE OPTIMIZATION/OPTIMIZER SEO

4 SEM/PAY PER CLICK - PPC

5 SOCIAL MEDIA MARKETING SMM/SMO

6 ONLINE REPUTATION MANAGEMENT-ORM

7 EMAIL MARKETING

8 MOBILE MARKETING
9 WEBSITE DESIGNING

10 E-COMMERCE Marketing

11 AFFILIATE MARKETING

12 GOOGLE ANALYTICS
 Topics

1. Role of Marketing in business

2. Components of marketing, omnichannel marketing

3. Understanding digital business models
4. Introduction to assymetric business models
5. Digital tools for value creation of your poduct
6. Digital Marketing concepts
7. About Search Engine
8. Current trends in Digital Marketing
9. Tools & Techniques
10. Objectives of Digital Marketing

1. Importance of Online presence/website

2. Website creation, designing & ranking
3. Domain, Hosting, Page rank
4. Building a community of customers & fans
5. Use email marketing to convert visitors to Buyers
6. Taking help of Search engines to target audience
7. Increase ROI through upselling and backend sales
8. Mobile customer service

1. About SEO, types of SEO

2. On Page optimization
3. Off Page optimization
4. Webdesign for On-page SEO
5. Site analysis, link building, website audits
6. Webanalytics & Web marketing tips
7. Optimizing SEO content
8. Keywords research, density
9. Search Engine Submissions, tools, etc
10. Avoiding a Google Penalty
11. SEO Latest developments
12. Advanced SEO Techniques

1. Overview of SEM
2. Overview of PPC campaigns
3. Campaign Management
4. Strategy of PPC campaigns
5. Types of Ads
6. Ad Creation techniques
7. Bidding, Bid strategies, Ad extensions
8. Building Landing Pages
9. Reporting & Analysis
10. Google certification

1. Creating brand awareness

2.Targeting the right audience in social media platforms

3. Facebook campaigns, biding, conversions, analysis
4. Linkedin, campaigns, biding, conversions, analysis
5. Twitter, campaigns, biding conversions, analysis
6. Youtube, campaigns, biding, conversions, analysis

1. Introduction to ORM
2. Analyzing and dealing with Negative & Positive
Mentions
3. Social Media Exposure
4. Local Listing (optimization)
5. Business Profile Creation & Reviews
6. Online brand enrichment
7. Online Reputation Monitoring
8. Effective Online Listening (Tools - Google Alert,
TweetDeck, Hootsuite, etc)
9. ORM Tools & Strategies

1. Basics of Email marketing, Emails template creation,

Call-to-action (CTA)
2. Bulk emailing
3. Lead generation
4. Email Marketing and Your Business

5. Sending the Right Message with Lifecycle Marketing

6. Contact Management and Segmentation
7. The Components of a High-Performing Email
8. Email Design and Functionality
9. The Essentials of Email Deliverability
10. Developing Relationships with Lead Nurturing
11. Measuring Success with Email Analytics
12. Email Optimization and Testing

1. Mobile Marketing basics

2. Promoting apps through mobile arketing
3. Mobile marketing strategies, Ads, etc
4. App Marketing
5. App Monetization
6. Mobile website
7. Mobile Marketing Analytics
8. Social media and Mobile marketing

1. Website designing in Word press

2. How to choose and buy domain
3. Webhosting
4. Choosing related/relevant website template
5. Website Content & Plug-ins
6.Various plugins to install Making website live
7. Logo/graphic design, Photoshop, Illustrator, Image
editing
8. Landing page creative
9. Template design
10. News Letter design
11. CSS

1. Understanding of E-commerce and Online Market

2. Knowing the different marketing types
3. Know in the complete details of sellin on an online
platforms
4. Learning the trick of Attracting & retaining visitors
5. Setup objectives on eCommerce implementation
6.
7. Understanding customer
Detailed study of transactions
Customer online
and organisation
perspective
8. E-commerce web strategy
9. Understand and measure customer outcomes
10. Importance of Data protection, Regulation & privacy
issues in ecommerce
11. Metrics and Analytics.

1. Understanding about Affiliate marketing

2. Knowing How and why Affiliate marketing
3. Resources, Top players, Strategies
4. Keyword research and analysis
5. Choosing right products
6. Choosing right domains and Hostings
7. Creating Banners, promos and discounts
8. Building an affiliate page using CMS
9. Email list and Auto responders
10.Campaign measurement and tracking

1. Introduction to Google Analytics

2. How to use Google Analytics
3. Setup and Configuration of Google Analytics

4. Integration with Google Adwords and Webmaster tools

5. OVerview of Google Analytics navigation
6. Learn how to create and analyse report
7. How to make data driven decisions
8. Adwords and Analytics
9. Campaign setup in Google Analytics
Sl.No. Course Title Topics
1. Time Management
2. corporate Presentation
1 Personality Development
3. Body Language
4. Anger Management

1. Performance Management
2. Interview Techniques
2 HR Trainings
3. Conflict resolution
4. Stress Management

1. Effective Communication
2. Leadership
3. Employee Motivation
3 Management Skills
4. Art of Negotiation
5. Team building
6. Decision Making

1. Business Etiquette
4 Corporate Etiquette
2. Email Etiquette

5 Language Training 1. English Comunication

Sl.No. Course Title Topics
1. Website designing in Word press
2. How to choose and buy domain
3. Webhosting
4. Choosing related/relevant website template
5. Website Content & Plug-ins
6.Various plugins to install - Making website live
1 Web Designing 7. Logo design (Cdr) - Tool
8. Photoshop - Tool
9. Illustrator - Tool
10. Landing page creative
11. Template design
12. News Letter design
13. CSS
 DDMP
Duration
Sr. No. Course Title Topics
(in hrs)

1. Role of Marketing in business

2. Components of marketing, omnichannel
marketing

3. Understanding digital business models

4. Introduction to assymetric business
models
5. Digital tools for value creation of your
poduct
6. Digital Marketing concepts
7. About Search Engine
8. Current trends in Digital Marketing
Introduction to Online 9. Tools & Techniques
1 Marketing 10. Objectives of Digital Marketing

1. Importance of Online presence/website

2. Website creation, designing & ranking

3. Domain, Hosting, Page rank

Building an Onine 4. Building a community of customers & fans

2 Business 5. Mobile customer service

1. About SEO, types of SEO

2. On page & Off page SEO

3. Site analysis, link building, website audits

4. Optimizing SEO content
5. Keywords research, density
3 SEO 6. Search Engine Submissions, tools, etc

1. PPC campaigns
2. Types of Ads

3. Bidding, bid stragtegies, ad extensions

Search Engine Marketing - 4. Insights
4 PPC 5. Google certification
 1. Creating brand awareness, Targeting the
right audience in social media platforms
2. Facebook campaigns, biding, conversions,
analysis
3. Linkedin, campaigns, biding, conversions,
analysis
4. Twitter, campaigns, biding conversions,
analysis
Social Media Marketing - 5. Youtube, campaigns, biding, conversions,
5 SMM analysis

1. Introduction to ORM
2. Tools, Techniques & strategies
Online Reputation 3. Competitor analysis
6 Management- ORM 4. Online brand enrichment

1. Basics of Email marketing, Emails

template creation, Call-to-action (CTA)
2. Bulk emailing
7 Email Marketing 3. Lead generation

1. Mobile Marketing basics

2. Promoting apps through mobile arketing

8 Mobile Marketing 3. Mobile marketing strategies, Ads, etc

1. Website designing (wordpress)

2. Website Content
9 Website designing 3. Plug-ins, etc

1. Understanding the consumer, consumer

behaviour
2. Product Life Cycle (PLC)
Understanding your
10 customers 3. Digital tools for persuading the consumer

1. E-commerce marketing types

2. Attracting & retaining visitors

11 E-commerce Marketing 3. E-commerce web strategy & Assesment

 Customer Relation 1. Understanding the challenges, Delivering
Management - CRM in service
12 business services 2. CRM in business service Assesment

1. About Affiliate marketing

2. Why? How?
13 Affiliate Marketing 3. Resources, Top players, Strategies

1. About GA
2. How to use GA?
14 Google Analytics 3. Tracking, Analysing, Reporting

1. Introduction to Team work

2. Managing/marketing a Start-up

3. 4 key elements of an entrepreneurial

venture & elements of venture success
15 Entrepreneurial success 4. Challenges of hiring good resources

1. New Product Development (NPD)

2. The business Eco system
3. Sales, Strategy & Branding
Entrepreneurship- 4. Business & Marketing models &
16 creating the business Assessment

1. Business growth
Growth Strategies for 2. International Business & marketing
17 business 3. Growth strategies & Assessment

1. Youtube videos, Twitter, other social

18 Viral marketing media tools

2. Types - Buzz marketing, Pass long,

Incentive viral, Under cover marketing, user
managed database

1. PR baiscs, models & approaches

Introduction to Public
19 Relations- PR 2. PR management function & assessment
 1. Introduction to Strategic management
20 Strategic Management 2. Evaluation of strategy

1. Introduction to CRO
Conversion Rate 2. Benefits & best practices of CRO
21 optimizer- CRO 3. Tools , Techniques & Strategies

1. Introdution to CMS
2. Tools , Techniques & Strategies
3. Content distribution
Content marketing 4. Measuring & Marketing
22 Startegy- CMS 5. Content to audience mapping
 Hours Break-up

Forward & Backward

LOs Lecture Tutorials Practicals
Linkage

1. Marketing - definition and justification,

characterizations of a marketing
organization, the role of marketing in the
firm, strategic components of marketing,
introduction to marketing assessment, how
internet companies use digital business
models. 2. Digital marketing
concepts, define and explain the concepts
of marketing and digital marketing,
describe the potential and impact of digital
marketing, current trends in digital
marketing

Why does being online matter, why your

business needs a website, how to create
your website and make it look good, how
your website is found on google, how to
connect with local customers online, how
to build a community of loyal fans, Serve
on-the-go customers via mobile phones.

SEO foundation introduction to SEO:

about search engines; how they work;
importance of SEO; on page SEO; off page
SEO; search engine submissions; link
building; recent updates; website audits;
tools; algorithms and recent updates;
keyword research and competitive analysis;
duplicate content.

Introduction to PPC; different types of ads;

search network; display network; video
ads; shopping ads; mobile ads; dynamic
search ads; remarketing; bidding; bid
strategies; ad extensions; insights; Google
certifications.
 Introduction to social media marketing;
Platforms in social media; How they work;
How to do paid promotions through social
media; Essential tools.

Complete knowledge on Online Reputation

Management of your brand

1. Basic to Detailed knowledge on Email

Marketing.
2. How to generate leads through email
marketing.

Introduction; Mobile marketing basics;

Platforms used; promoting apps; Mobile
marketing strategy

choose and buy domain; How to get

hosting; Choosing related/relevant website
template; Content of the website; Various
plugins to install Making website live

Understanding your customers to drive

sales; Understanding your customers
assessment; Understanding product life
cycle; Understanding your customer; Digital
tools for persuading customers to buy your
products.

E-commerce - an introduction; E-commerce

technology; E-commerce types;
Introduction to e-commerce assessment.
 Understanding the challenges of service,
Delivering service excellence, Customer
relationship management in business
services assessment

Learn the concept of affiliate marketing,

how its done and the related facts

Learning about Google Analytics and how

to use it to track & analyse reports. And
How to use the reports to improve your ad
quality.

Learning entrepreneurial skills and its

implementation for achieving success in
your business

1. Business creation skills. 2.

Understanding the business eco system.
3. Various staretegies to build a brand and
improve sales. 4. Assesment
of your marketing models and business

1. Complete knowledge of how to grow

your business and International marketing.
2. Assessment of
your business growth strategies

How to create a buzz in the market before

launch, during launch and post launch of
your product/business

Understanding Public relations and its

importance
 Understanding strategic mangement and
evaluting the strategies

Learning what is Conversion rate optimizer

and how it helps your business, the related
techniques and strategies.

1. Learning what is CMS and How it is

done. 2.
How to map your content according to
your audience.
Duration