Feasibility Study Present
Feasibility Study Present
Logo Description
The Business logo “Chiela’s Events Specialist” was inspired by three proponents
is in charged with creating experiences bringing visions of life, which means stringing
and which can include, scheduling, coordinating party indoors or outdoors. The
proponents decided that the name is “Chiela” because it can easy to remember and in
our organization there is only one girl so that the proponents decided that the business
name is “Chiela’s Events Specialist” and event specialistin a way that the customer
identified what kind of business that the proponents have. The proponents choose the
color Blue in the business name because Blue is a cool and calming color that shows
the proponents need to have in the business in able to grow and expand, wisdom to
what the business needed in able to do to what the client want in their events in life and
trust which is very important for the long run and have a good relationship in the
customers. In addition the blue color success signifies by the quality and quantity of its
relationship it’s a giver not a taker because it can build strong trusting relationship. The
proponents used the term or tag line “Making your special day Unforgettable” itsignifies
shows to create memories lasts in a lifetime and it can easy to understand a catchy
A. PROJECT BACKGROUND
Chiela’s Events Specialist is the name of the business and inspired by 3 person.
The business exist by creating unforgettable memories in life, this includes budgeting,
establishing timelines, selecting and reserving the event sites, acquiring permits,
speakers and keynotes, arranging for equipment and facilities, managing risk and
The proponents come up this business because nowadays events are one
of the most important classes of entities in everyday psychology. They are the things of
experience just as much as objects, sounds, and people. By venues creatively place
branding in places where the attendees would be expecting it. In addition the
proponents specified about what the client want to achieve to their special event in life.
objectives, relevant by focusing on key priorities. Lastly timely by quantifying start and
completion dates.
Project Proponent
In the making of the business, it has only three proponents Chiela Mae P.
Odiong, Ace Rm D. Infante, Richie R. Segara, who are a degree holder of Bachelor of
proposes Chiela’s Events Specialistfor review and acceptance of the panel experts, and
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this project team able to predict the financial outcome of staging an event to a
Types of Organization
The type of organization that the proponents using is Partnership that consists
impact moments. The meticulous team is attentive to the smallest detail, ensuring that
every event unfolds on time and within budget and especially responsible for
The proposed location is the place where the proponents decided to choose its
Davao Queen of Universe Building Cabaguio Avenue, Agdao, Davao City, 8000 Davao
Del Sur. The target location suited for everyone especially in the people who are in
entire school or walk in customers, and the people leaving near in Cabaguio Avenue
QUESTIONNAIRE
Dear Respondent,
This questionnaire is intended for the purpose of gathering information regarding the
proposed project feasibility study entitled Chiela’s Events Specialist.
The researcher would like to request you’re sincerely complete to this questionnaire and do
not leave any items unanswered. Rest assured that your name and responses will be dealt
with outmost confidentially. Your participation is very much appreciated.
Name (Optional):_______________________________________________________
1. Do you always have a family events?
Yes No
Yes No
Yes No
Yes No
How much is your prepared budget in winning events specialist according to its
packages.
50,000-100,000
100,000-200,000
200,000-300,000
Yes No
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54%
100 RESPONDENTS
46%
PROFESSIONALS
YES NO
Figure 1shows the percentage of respondents who would have a lot of events in their
lives. Out of 100 Professionals respondents in the specific places near in Business site.
Out of 100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and
Aquino, Davao City using survey questionnaire and stratified random sampling method.
Professionals who answer Yes has 54% and who answer No has 46%.
Justification: The above evidence is justified the highest percentage of events of the
51%
100 RESPONDENTS
49%
COLLEGE
YES NO
Figure 2shows the percentage of respondents who would have a lot of events in their
lives. Out of 100 College respondents in the specific places near in Business site. Out of
100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and
Aquino, Davao City using survey questionnaire and stratified random sampling method.
College who answer Yes has 51% and who answer No has 49%.
Justification: The above evidence is justified the highest percentage of events of the
76%
100 RESPONDENTS
24%
SENIOR HIGH
YES NO
Figure 3shows the percentage of respondents who would have a lot of events in their
lives. Out of 100 Senior High respondents in the specific places near in Business site.
Out of 100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and
Aquino, Davao City using survey questionnaire and stratified random sampling method.
College who answer Yes has 24% and who answer No has 76%.
Justification: The above evidence is justified the highest percentage of events of the
87%
100 RESPONDENTS
13%
JUNIOR HIGH
YES NO
Figure 4shows the percentage of respondents who would have a lot of events in their
lives. Out of 100 Senior High respondents in the specific places near in Business site.
Out of 100 random samples in different kind of customers in Agdao, Ubalde, Sarphil and
Aquino, Davao City using survey questionnaire and stratified random sampling method.
College who answer Yes has 13% and who answer No has 87%.
Justification: The above evidence is justified the highest percentage of events of the
46%
PROFESSIONALS
YES NO
Figure 5shows is the percentage would like to have an events specialist. Out of 100
Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Professionals who answer Yes
specialist and it is proven that many of them want to have an events specialist.
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58%
100 RESPONDENTS
42%
COLLEGE
YES NO
Figure 6shows is the percentage would like to have an events specialist. Out of 100
Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. College who answer Yes has
Justification: This College respondents who would like to have an events specialist
72%
100 RESPONDENTS
28%
SENIOR HIGH
YES NO
Figure 7shows is the percentage would like to have an events specialist. Out of 100
Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Senior High who answer Yes has
Justification: This Senior Highrespondents who would like to have an events specialist
89%
100 RESPONDENTS
11%
JUNIOR HIGH
YES NO
Figure 8shows is the percentage would like to have an events specialist. Out of 100
Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Junior High who answer Yes has
Justification: This Junior High respondents who would like to have an events specialist
77%
100 RESPONDENTS
23%
PROFESSIONALS
YES NO
100 Professionals random samplesin Agdao, Ubalde, Sarphil and Aquino, Davao City
using survey questionnaire and stratified random sampling method. Professionals who
is yes.
18
81%
100 RESPONDENTS
19%
COLLEGE
YES NO
of 100 Professionals random samples in Agdao, Ubalde, Sarphil and Aquino, Davao
City using survey questionnaire and stratified random sampling method. College who
Justification: It is proven that some of the College student encourage to have an event
coordinator.
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69%
100 RESPONDENTS
31%
SENIOR HIGH
YES NO
of 100 Professionals random samples in Agdao, Ubalde, Sarphil and Aquino, Davao
City using survey questionnaire and stratified random sampling method. Senior HIGH
Justification: It is proven that some of the Senior High student encourage to have an
event coordinator.
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9%
JUNIOR HIGH
YES NO
of 100 Professionals random samples in Agdao, Ubalde, Sarphil and Aquino, Davao
City using survey questionnaire and stratified random sampling method. Junior HIGH
Justification: It is proven that some of the Junior High student encourage to have an
event coordinator.
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89%
100 RESPONDENTS
11%
PROFESSIONALS
YES NO
Figure 13represents the percentage of the price of events specialist is important to the
customers. Out of 100 Professionals random samples inAgdao, Ubalde, Sarphil and
Aquino, Davao City using survey questionnaire and stratified random sampling method.
Professionals who answer Yes has 89% and who answer No has 11%.
Justification: The figure justified how the Professionals giving importance to the events
price.
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27%
COLLEGE
YES NO
Figure 14represents the percentage of the price of events specialist is important to the
customers. Out of 100 random samples in different kind of customers in Agdao, Ubalde,
Sarphil and Aquino, Davao City using survey questionnaire and stratified random
sampling method. College who answer Yes has 73% and who answer No has 27%.
Justification: It is justified how the College student give importance to the price of the
events.
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58%
100 RESPONDENTS
42%
SENIOR HIGH
YES NO
Figure 15represents the percentage of the price of events specialist is important to the
customers. Out of 100 Senior High in Agdao, Ubalde, Sarphil and Aquino, Davao City
using survey questionnaire and stratified random sampling method. Senior High who
Justification: The figure justified how the Senior High giving importance price of the
events specialist.
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68%
100 RESPONDENTS
32%
JUNIOR HIGH
YES NO
Figure 16represents the percentage of the price of events specialist is important to the
customers. Out of 100 Junior High in Agdao, Ubalde, Sarphil and Aquino, Davo City
using survey questionnaire and stratified random sampling method. Junior High who
Justification: It justified how the Junior High giving importance to the price of the event
specialist.
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How much is your prepared budget in winning events specialist according to its
packages.
88%
84% 82%
67%
28%
14%
8% 11% 2% 4% 7% 5%
Figure 17shows the percentage of the respondents willing to experience the different
kinds of events that offer to the consumer. Out of 400 random samples in different kind
of customers in Agdao, Ubalde, Sarphil and Aquino, Davo City using survey
Justification: So the respondents willing to experience the different kinds of our events
that offer to the consumer. As we observed the results 50,000-100,000 was the highest
percentage.
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92%
100 RESPONDENTS
8%
PROFESSIONALS
YES NO
Figure 18 shows the percentage of how important the services in events specialist. Out
of 100 Professionals in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Professionals who answer Yes
specialist.
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16%
COLLEGE
YES NO
Figure 19 shows the percentage of how important the services in events specialist. Out
of 100 College in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Professionals who answer Yes
Justification: It is proven how the College giving important to the events specialist.
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54%
100 RESPONDENTS
46%
SENIOR HIGH
YES NO
Figure 20 shows the percentage of how important the services in events specialist. Out
of 100 Senior High in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Professionals who answer Yes
Justification: It is proven how the Senior High giving important to the events specialist.
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6%
JUNIOR HIGH
YES NO
Figure 21 shows the percentage of how important the services in events specialist. Out
of 100 Junior High in Agdao, Ubalde, Sarphil and Aquino, Davao City using survey
questionnaire and stratified random sampling method. Professionals who answer Yes
Justification: It is proven how the Junior High giving important to the events specialist.
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Wedding Services
39%
34%
33%
27%
23%
22%
21% 21%
18%
16% 16%
14%
13%
12%
11%
9% 9%
8%
7% 7% 7%
6% 6% 6%
5% 5%
3% 2%
Figure 22 shows the percentage of the respondents who would like to try some of the
inclusions they choose in Wedding Inclusions. Out of 400 random samples in Agdao,
Ubalde, Sarphil and Aquino, Davo City using survey questionnaire and stratified random
sampling method, Photo Booth has 22% Invitations has 21%, Photo/Video has 34%,
Hair/Make up has 39%, Emcee has 79%, Souvenirs has 72%, and Sound system has
133%.
Justification: The above evidence is justifiable where the services they want and we
conclude that the services in demand was the souvenirs, sound system, and emcee.
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Parties Package
41%
32%
29%
26%
24%
22%
20%
19% 19%
18%
17%
14%
13% 13%
12%
10% 10%
9% 9%
8%
7% 7%
5%
4% 2% 3% 2% 3%
Figure 23 shows the percentage of the respondents who would like to try some of the
inclusions they choose in Parties inclusions. Out of 400 random samples in different
kind of customers in Agdao, Ubalde, Sarphil and AquinoDavao City using survey
questionnaire and stratified random sampling method, Photo Booth has 16% Invitations
has 21%, Photo/Video has 39%, Hair/Make up has 41%, Emcee has 76%, Souvenirs
Justification: The above evidence is justify and included in our inclusions was the
Seminars Package
43%
40%
34% 34%
31%
28%
27% 27%
23% 23%
22%
19%
16% 16%
10%
7%
Figure 24shows the percentage of the respondents who would like to try some of the
inclusions they choose in Seminars inclusions. Out of 400 random samples in different
customers in Agdao, Ubalde, Sarphil and Aquino, Davo City using survey questionnaire
and stratified random sampling method, Balloons has 89%, Designs has 111%,
Justification: The figure represents the seminars packages of what the consumers
want the highest result was the designs, souvenirs, and balloons.
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whom
homecoming events.
To manage and attend to all Seminar Assistant Event Once a month Manager
Coordinator
inquiries related to the use
Cashier
To compute and finalized Seminar Once a month Manager
The plan for recruitment and selection to recruit someone for the affair who is
experienced that can hold strong within the community of event planners. Can provide
an opportunity for easy sales to find and have the effective peer reputation. Have the
expertise on how to deliver the particular market and especially an active planners.
Have a plan to walk through discussion to learn about what the overall business
objectives, timeline, budget, guest count, and personal preferences. Should present
their ideas that they make feel taking the budget and doubled its value and it should be
apparent in the way they pitch their vision for the event. A face to face meetings provide
insight beyond a personnel expertise or experience into his or her rapport with the team
in the company that will help to create the event that want to choose a candidate who
not only has a great track record for producing quality events, but also one who gets
along with the team. Once the team verified that a candidate dives well with the
company, demonstrates expertise in the field, and has a pretty good understanding of
the event that the proponents want to produce with him or her, it's time to narrow down
the selection to one and listen to his or her ideas about the event.
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They talk to Meet with Google Drive Responsible Outstanding 1 Every day
clients, listening clients to using time communicat
to their needs work event Ideas and Management ion and
and presenting details, plan Inspiration and negotiation
ideas and with the organizational ability
solutions to their client ant Excellent skills to
requirements. their team organization create events
skills that are
comfortable
and
enjoyable.
Every day
Support event Provide, Good A role in a Can assist 1
coordinator with support and communication growth- other
pre- planning for and people oriented internal
event operational field skills company departments
planning, client conference where can including
management, and Good utilize marketing
and clerical meetings negotiation, administrative and
support. sales skills and developmen
marketing acquire new t with event
skills abilities. preparation.
. Every day
knowledge and continuity to make recommendations about how the best measure
details ensuring that every event unfolds on time and within budget. Designers can turn
the blank canvas of any location into a fantasy world. Production members are sensitive
listeners, uniquely responsive to corporate needs. Together, working with the clients
and vendors, creating events that unforgettable connections between guests and their
host. This entails developing a budget where all expected revenues and all known costs
are listed. It is most important that would be organizers exercise a high degree of
Organizational Structure
Job Specification
anniversaries, charity events, surprise parties, trade shows, sales meetings, business
Job Profiles: Initiates, coordinates and/or participates in all efforts to publicize event.
Coordinate and monitor event timelines and ensure deadlines are met and negotiate
Job Description
Job Skills and Qualifications: Managing and overseeing events on the day of,
Job Specification
Qualification: Attends events to assist with the facilitation of operations and responds
Job Profiles: Assists in developing and scheduling event staff in accordance with
Job Description
Job Skills and Qualifications: Skill in public relations and handling complaints.
Job Profiles: Checking daily cash accounts. Receive payment by cash, cheques, credit
card etc.
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Job Description
Job Skills and Qualifications: Take a tally of the refunds in the cash register when
SSS/PHILHEALTH/PAG-
IBIG
COORDINATOR
EVENT COOR.
The following Policies, Rules and Regulations shall apply to all the customers of
the Chiela’s Events Specialist that each staff is applicable every time.
1. Attendance/leave policy
2. Uniform
Comfortable tops that can layer with nice looking tunics underneath.
Start planning earlythis is the key to getting the dates, venue, and
Choose the theme or concept early in the planning stages this will
Employees don’t try to plan everything on our own there are just
too many things to plan for us not to enlist a little help Keep the
sanity intact and make better use our time by putting together a
4. Break Time
5. Loans/Cash Advance
Employee can loan after 1 year of their work in the company and
Increase awareness
of a venue, occasion,
tradition, cultural and Outside the
Event Coordinator Once a month
art forms, history, area, organization
special interest groups,
etc.
staff through access to education and training opportunities in the workplace, through
outside organization, or through watching others perform the job. Event staffs need a
varied and extensive skill set to succeed and need to be creative and organized,
ARTICLES OF PARTNERSHIP
ARTICLES OF PARTNERSHIP
OF
(Partnership Name)
That we, the undersigned partners, all the legal age, resident and citizen of the
Philippines, have on the way voluntarily associated ourselves together for the purpose
of the forming a general partnership under the following terms and conditions and
Event Specialistand shall manage of weddings, parties, corporate events, and any
occasions.
Article II. Business Purpose: That the purpose/s for which this partnership is
Article III. Principle Place of Business: That the principal place of business of
Article IV. Term of Existence: That the partnership shall have the term of years
from and after the original recording of its Articles of Partnership by the Securities and
Exchange Commission.
Article VI. Capital Contributions: That the capital of this Partnership shall be
NameAmount Contributed
That no transfer of interest which will reduce the ownership of Filipino citizens to
less than the required percentage of capital as provided by existing laws shall be
Article VII. Sharing Ratios: That the profits and losses of this partnership shall
Article VIII. Management: That this partnership shall be under Chiela Mae P.
Odiong Event Coordinator, who shall be in charge of the management of the affairs of
the company. He shall have the power to use the partnership name and in otherwise
performing such acts as are necessary and expedient in the management of the firm
immediately upon receipt of notice or directed from the securities and exchange
commissions that other corporation, partnership or person has acquired a prior right to
the use of that name or that name has been declared as misleading deceptive,
public policy.
IN WITNESS WHEREOF, we have hereunto affixed our signatures this September day
Ace Rm D. Infante
(name of partner)
Richie R. Segara
(name of partner)
C. MARKETING FEASIBILITY
Market Description
Chiela’s Events Specialist cater different kinds of occasions just like special
family occasions, special corporate events or activities and others. Chiela’s Events
Specialist offers two kinds of events. The events offer to customer are so
prepossessing. Chiela’s Events Specialist are constructing different kinds of events that
they offer wedding, parties and seminars that it makes the customer experience great
usage of technology, interests, and motivation to attend the events. Most importantly,
technology usage will tell what channels and tactics are effective means of reaching out
to them. While older folk may be better informed through more traditional methods,
young adults are almost exclusively found through digital channels, such as social
media.
Target Market
The target market are middle to upper-middle class families, couples, individuals,
or private and public organizations and all residents that can able to afford event
detail needed to plan large events are too large a constraint to place on people not
2019-2021
Supply
Projected Demand 4,893,318 5,382,649 5,920,913
(# of house hold)
(# of competitors
customers)
Demand Gap 80,816 88,898 97,788
(# of person)
Market Share 1% 1% 1%
The Table shows the projected demand and supply of Chiela’s Events Specialist.
The proponents gathered information by searching to their target market. Based on the
search conducted, the researchers found out that the proposed product is potential in the
market. The proponents decided to comply 10% in the market share. Knowing that the
gap continuously increases, the firm annual production also increase. Since business is
new in the industry, the market share will increase 10% annually.
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To make the business known to the public, the proponents decided to offer a
promotion at the opening of the operation to attract customers and would probably lead
to the expansion of the business. The proponents decided to use social media because
it is face and convenient to use tarpaulin, posters, and calling card will be posted and
distributed to the people near in the location and even to any part of the city on order
creating innovative event ideas that will impress clients and create meaningful moments
provide the basis for the long term capital growth. To have the ability to sufficient
investments of the partnership to achieve high retort and to meet the needs and
customer, to gain their trust and loyalty as to company .To offer high services for them
to meet the satisfaction of the events and to provide quality assurance in giving high
Sales Objectives
Profit Objectives
Market Analysis
3,712,500
2,475,000
1,870,000
1,650,000
906,000
755,000
The Chart represents the Top 10 Events Specialist Companies exist in the past
years. The color blue represents the Large Companies and the orange represents the
Small Companies. The Y-axis represents the number of the customers of the Large and
Small Companies so it is obviously increasing sales per year as what the data stated.
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Environmental Analysis
internet, the proponents found out that the main theme of the events will be deliver
services as per the need of the customers at suitable price range. Proponents identify of
how the business is necessary to the target market in local that only 40% of the
consumers want to have an event while the other 60% not totally interested in the
services. While in global Events Specialist is one of the person needed for the events of
SWOT Analysis
STRENGTHS WEAKNESSES
OPPORTUNITY THREATS
The following SWOT analysis captures the key strength and weaknesses within
the company, and describes the opportunities and threats that will be facing by Chiela’s
Events Specialist.
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Marketing Focus
creating innovative event ideas that will impress clients and create meaningful moments
provide the basis for the long term capital growth. To have the ability to sufficient
investments of the partnership to achieve high retort and to meet the needs and
customer, to gain their trust and loyalty as to company .To offer high services for them
to meet the satisfaction of the events and to provide quality assurance in giving high
VISION
To be the first choice of every person when it comes to the planning of their big day. To
unite event professionals, and together work towards increased attention and
reputation within the industry, and develop good connections with our clients to
MISSION
To make every event delightfully unique through creative vision, and beautiful
artistry and to design and carry out. To help create unique and memorable moments
customize our packages to the customer’s needs and especially providing outstanding
services.
GOALS
To design, execute and evaluate weddings, events, and meetings that support
Product
Company’s event is the product, so must tailor it to the needs of the people that
hope to attract. This means looking at all ancillary activities that might take place before,
during and after the event, including pre-event media days, contests or promotions on
the website and social media pages, the event-day registration process, food and
beverage, and give away, spectator activities and post-event parties, awards and
conjunction with their events. Survey potential participants and hold focus groups to find
out what would get them to attend and what price they are willing to pay.
Price
By creating a budget that details all of their expenses. Include the cost of
planning and advertising the event, facility and equipment rentals, staff, insurance,
licenses, permits and fees, setup and cleanup fees, gifts, food and beverage, public
address system and pre- and post-event marketing activities. If they are using the event
as a promotional activity and won’t be charging a fee. Set some of them low enough to
attract sponsors that can make the event more attractive to attendees. This might
include giving sponsorships to companies that provide free gifts for participants or send
Promotion
publications, and websites for advertising to the target attendees, based on what they
read, watch, and visit. Creating a public relations and social media campaigns that start
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well before the event and continue afterward to maximize the benefit they get from the
event. Promote the event at the business locations, asking the vendors and suppliers to
do the same. If they have sponsors, ask them to promote the event on their websites
Place
Where hold the event and pre- and post-event activities determines to maximize
attendance. To choose the best sites, using at least three criteria. Start by looking at
venues that are best suited for the cocktail parties, media days, news conferences and
the event in terms of on-site logistics. Next, consider how easy for the target audience
to get to each site, considering driving time, traffic congestion and parking. Finish the
site selection process by choosing the best locations for logistics that are easy to get
Research Plan
personnel for all event management tasks. The venue should be equal to or better than
the standard expected by all participants and other stakeholders. There are dangers for
the organization and sport/recreation activity if the venue is substandard and therefore a
lack of a suitable venue has a major effect on event feasibility. It is necessary for them
to set up meetings and events in order to collaborate and grow the business and need
must coordinate meetings, conferences, dinners and other gatherings. They meet with
the personnel or organization planning the event, and from preparation to booking
vendors to working on site at the event to ensure everything goes smoothly. Whether
they plan luxurious weddings or other conventions, they must be organized and efficient
at all times.
Strategic Objectives
To increase our number of served clients by 10% per year through superior
service.
Research Objectives
Research Methodology
Efficient special events in life are those that leave long lasting positive memories in
audience and achieve their objectives as an event for organizers and other
stakeholders. The actual event may last only few hours, but in order to organize them
advance, considerable amount of funds, and effort from many people are required to
ensure the efficiency of the event. And the success of events largely depends on how
Special events have some fascinating elements incorporated in them that everyone can
remember during the whole remaining period of everyone’s life. Many of us can
national holiday, or other, that we remember them with warm feelings and nostalgia,
For an event to be memorable and entertaining for the audience and to achieve its
management differs in many aspects from managing a business unit in many other
industries in a way that it requires from the manager a high degree of creativity,
enthusiasm.
The terminology in the events industry must be consistent in order to ensure the
industry.
Lack of consistency in naming and classifying of the terms related to events industry
may result in the events industry not to be taken seriously by people, which can cause
The table represents the services and the discounted services due to the offer
By creating content and blogging can boost the company’s rankings in the search
engines when people are searching for information, especially those who participate in
the event, it will give the business more exposure. The organization of the business an
annual event that’s well attended, especially by a specific group, vendors that exhibit
Get testimonials from attendees about how much fun, worthwhile, or educational
it is to attend the event. The business marketing out of the office and into the public,
Events Specialist services. Organize and ensure the smooth operation of these
Pricing Strategies
PROJECTED PRICE
Wedding Inclusions
ALL IN PACKAGES 100 per person minimum
Hotel
Residents
LAND ARRANGEMENT
Resorts
Companies
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the team are subject to this terms and conditions. The terms and conditions
2. To the client of the company as a booking agent, the team are obliged and
commit their selves to carry out the assignment in a responsible manner and will
3. The client will inform the participation of the event that they have to behave in a
responsible manner during all activities so as to uphold the good name and
reputation. The company hold the right to cancel the event or elements thereof in
the event that the participants do not adhere to any warnings issued by us or the
supplier.
4. Cancellation and alteration all cancellations must be received in writing and the
company. In the event that the client wishes to make changes to the program of
the assignment before or during the event takes place, providing that such
change is possible, the client is liable for covering all costs in relation thereto.
5. All offers are valid for 7 days as from the offer date, subject to availability, and
with thereafter expire without the option of appeal if they are not accepted in
writing within this period. Unless otherwise stated, all prices inclusive of VAT.
6. Invoicing and payment conditions the client will ensure that the invoice is paid
one month before the event takes place. In the event that the assignment is
issued to us less than 30 days before the date the event takes, the invoice must
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be paid immediately. If payment has not been received on the day before the
event is due to take place, we hold the right to cancel the event. All costs
suppliers, the company cannot be held responsible for the execution of the event
by the suppliers. More specifically, the company cannot be held liable for any
other damage than direct damage suffered by the client, if proven to be as result
8. Circumstances outside the company’s control will not be held liable in the event
that an event or part of an event cannot take place due to circumstances outside
the control, such as, but not limited to cancellation of the event by the party
contracted by company that should carry out the event or part of it or illness of
the majority of the company’s personnel or national strikes, including but not
Social Media- The team announce on the sale through emails and social
mediaadvertising the event programs in major social networks like Facebook, Twitter,
and Instagram and promotion plan that encourages early interest and maintains until the
last of time.
Flyers- Used some marketing channels which is available that the proponents may find
more effective to focus on their time.Once they identify the business most effective
marketing channels, the proponents consider what they will play in the business
promotion.
Posters- By start on web analytics to find out which marketing channels drive on the
event offers and registration page This will let the loyal attendees more easily invite their
friends and colleagues lastly the only way to grow the event is to help others to discover
the event.
70
Distribution Channel
CHIELA’S EVENTS
SERVICES CUSTOMER
SPECIALIST
industry. By Identify new channels and prioritize marketing within each channel. When
developing a market strategy for product sales, ensure that all possible channels are
D. TECHNICAL FEASIBILITY
Services
72
Subtotal: _______________
Tax: ___________________
Total: __________________
Vouchers ServiceForm
INVOICE
Chiela’s Events Specialist
Cabaguio Avenue Agdao DATE:
INVOICE #:
Davao City, 8000
CUSTOMER ID:
74
Phone: 300-2929/09971991777
Website: www.chiela’seventsspecialist.com.ph
BILL TO
[Name]
[Company Name/Residents]
[Street Address]
[City, ZIP]
[Phone/Cellphone No.]
DESCRIPTION AMOUNT
[Service Fee]
SUBTOTAL
TAX RATE
OTHER_________________________________
TOTAL
Event
75
CreatesRuns
Uses of how the strategy flow of the organization and it was useful in gaining customers
loyalty and trust. It represents an additional knowledge in able for the growth of the
proposed business.
out of sight, on
display or on the
ready
describe progress gradually and carefully form one stage to the next. It is very important
this stages there the proponents ensure that the deliverables at the end of period meet
the purpose and the proposed team members are properly prepared for the next
development.
a business analytics. By creating flow diagram to make sure how things will work. In that
stage do everything they can in able to deal with project issue before or problems
encounter in the proposed business. Lastly a good detailed design is more likely to lead
Project Site
79
Project Lay-out
80
81
Facilities
82
Operations/Facilities Indoor
Computer
TV
Gadgets
Telephone
Printer
83
Floor Plan
12
84
85
86
87
88
E. FINANCIAL FEASIBILITY
CAPITAL EXPENDITURES
TOOLS AND EQUIPMENT ONCE 290.00
OFFICE EQUIPMENT ONCE 80,294.00
FURNITURES AND FIXTURES ONCE 14,000.00
WORKING CAPITAL:
COST OF SERVICE 2 MONTHS 61,796.00
OPERATING EXPENSES:
SALARIES EXPENSE 2 MONTHS 19,491.33
SSS Contribution 2 MONTHS 1,998.00
PHILHEALTH Contribution 2 MONTHS 825.00
PAG-IBIG Contribution 2 MONTHS 600.00
Utilities 2 MONTHS 10,000.00
Repairs and Maintenance 2 MONTHS 1,813.71
Transportation 2 MONTHS 833.33
Rent Expense 2 MONTHS 30,000.00
Advertising Expense 3,500.00
Supplies Expense 2 MONTHS 29,620.00
Taxes and Licenses 12,400.00
Net Increase/(Decrease in
Cash 56,154.67 (127,247.84) (109,102.33)
ASSETS
YEAR 1 YEAR 2 YEAR 3
Current Assets
Cash 56,154.67 (71,093.18) (180,195.50)
Non-Current Assets
TOOLS AND EQUIPMENT 290.00 290.00 290.00
OFFICE EQUIPMENT 80,294.00 80,294.00 80,294.00
FURNITURES AND
FIXTURES 14,000.00 14,000.00 14,000.00
TOTAL 94,584.00 94,584.00 94,584.00
Less: Accumulated
Depreciation (18,912.13) (37,824.27) (56,736.40)
Liabilities - - -
Partner's Equity
Capital, Beginning 300,000.00 131,826.53 (14,333.44)
300,000.00 131,826.53 (14,333.44)
Add: Net Income 131,826.53 153,840.03 171,985.54
Less: Withdrawal (300,000.00) (300,000.00) (300,000.00)
Capital, Ending 131,826.53 (14,333.44) (142,347.90)
RETURN ON
INVESTMENTS NET PROFIT 131,826.53 153,840.03 171,985.54
AVERAGE
ASSETS 131,826.53 58,746.55 (78,340.67)
2.28
2 YEARS
AND1
MONTHS
CONTRIBUTION MARGIN
RATIO 68% 68% 68%
FIXED COST:
SALARIES
EXPENSE 116,948.00 128,642.80 141,507.08
MARGIN OF SAFETY
PERCENTAGE 24% 25% 26%
Price
Per Pear Year 1 Year 2 Year 3
Services Person Customer
Wedding
P570,000 P627,000.00 P689,000.00
Package P95,000 6
Party
P495,000 P544,500.00 P598,950.00
Package P45,000 11
Seminar
P100,000 P110,000.00 P121,000.00
Package P20,000 5
P1,155,000 P1,270,500.00 P1,894,860
Total 22
SCHEDULE 1B:
COST OF
SERVICE
PARTICULARS COST Quantity MONTHLY Year1 Year2 Year3
EVENT
COORDINATOR 9,256.00 1.00 9,256.00 120,328.00 132,360.80 145,596.88
ASSISTANT EVENT
COORDINATOR 8,996.00 1.00 8,996.00 116,948.00 128,642.80 141,507.08
LONG TABLE AND
CHAIRS 1,125.00 1.00 1,125.00 13,500.00 14,850.00 16,335.00
SOUND SYSTEM
OPERATOR 10,000.00 1.00 10,000.00 120,000.00 132,000.00 145,200.00
Price Per
Particulars Quantity Piece Cost Year 1 Year 2 Year 3
Ordinary Balloons 300 Pcs. 8 2,400 28,800 31,600 34,848
Long Balloons 200 Pcs. 5 1,000 12,000 13,200 14,520
Mettalic Balloons 300 Pcs. 10 3,000 36,000 39,600 43,560
Party Designs 30 Pcs. 12 360 4,320 4,752 5,272
Ink 5 Pcs. 250 1,250 15,000 16,500 18,150
Coupon Bond 1 ream 200 200 2,400 2,640 2,904
Party Souvenirs 300 Pcs. 12 3,600 43,200 47,520 52,272
Wedding Souvenirs 200 Pcs. 15 3,000 36,000 39,600 43,43,560
Expected
Particulars Quantity Price Cost Life Depreciation Depreciation Depreciation
TOOLS AND
EQUIPMENT Per piece
OFFICE EQUIPMENT
COMPUTER SET
(ACER) 1.00 20,000.00 20,000.00 5.00 4,000.00 4,000.00 4,000.00
FURNITURES AND
FIXTURES
SOCIO-ECONOMIC FEASIBILITY
Through service and organization, Chiela’s Events Specialist is significant and reaching
social, economic and environmental benefits in which the proponent work. Helping to
opportunities, invest and develop the organizations employees. Directly benefit them
through salaries, benefits, and payments make for goods and services. Measuring
economic impact not only allows public sector bodies to evaluate their economic return
on investment, but it also demonstrates how events drive economic benefits allowing
The economic major events refers to the total amount of additional expenditure
generated within a defined area, as a direct consequence of staging the event. For most
events, spending by visitors in the local area and in particular on accommodation is the
typically seek to establish the net change in a host economy - in other words, cash
The Chiela’s Events Specialist business states that those that benefit from
government services and goods should pay in proportion to the benefits themreceive.
The)) ability to pay the price is the belief that people should be taxed according to their
ability to pay, regardless of the benefits they receive. Additional deductions can be
added to payroll for retirement contributions, purchases savings bonds, or credit unions.
104
Projected Start-up
Cost
Income Statement
Balance Sheet
Cash Flow
Partner's Equity
Financial Statement
Analysis
Breakeven Analysis
Socio Economic
Feasibility
Business Provide
Business Contribute
to the Government
Project
Implementation
Strategy
CONCLUSION
The chart represents of how the proponents decided to have the kind of business
that based on what the environment demand and decided to what the unique business
to have.
106
FINDINGS
To successfully work with the wide range of people, I need to be able to nimbly
resolve conflicts, be a confident, but pleasant negotiator, and maintain the sense of
humor. Need to have the ability to understand what key stakeholders want from the
event is critical. Able to discern every customers needs and make sure all parties share
expectations.
RECOMMENDATIONS
Multitasking is one of the important thing when planning an event for the smooth
planning and flawless execution of an event. Need the ability to focus on the big picture
while keeping track of all the little details. To avoid burnout, get comfortable delegating
CONCLUSION
We conclude that the proposed business is potential in the market, therefore the
the services offered. Chiela’s Event Specialist is feasible in the market industry. The
recommended that Chiela’s Events Specialist will be pursued and develop for the years
to come.
107
ANNEXURES
108
CURRICULUM
VITAE