De Jager Plot Seeis

Business Plan

De Jager Plot Seeis

Business Plan

Prepared by;

Petrus Hamutenya @
Advanced Training and Consultancy
Tel: +26481 3097 267
E-mail: info@advancedcons.com

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
Confidentiality Agreement

The undersigned reader acknowledges that the information provided by De Jager Plot Seeis in this business plan is
confidential. Therefore, the undersigned reader agrees not to disclose any of such information without the express
written permission of De Jager Plot Seeis.

It is hereby acknowledged by the undersigned that the information to be furnished in this business plan is in all
respects confidential in nature (other than such information which is already in the public domain through other
means) and that any disclosure or use of same by the undersigned may cause serious harm or damage to De Jager
Plot Seeis.

This confidential Business Plan has been prepared in order to raise financing for De Jager Plot Seeis. This material is
being delivered to a select number of potential Investors and financiers, each of whom agrees to the following terms
and conditions:

a) Each recipient of the Business Plan agrees that, by accepting this material, he or she will not copy,
reproduce, distribute, or discuss with others any part of this plan without prior written consent of De Jager
Plot Seeis.

b) The recipient agrees to keep confidential all information contained herein and not use it for any purpose
whatsoever other than to evaluate and determine interest in providing financing described herein.

c) The material contains proprietary and confidential information regarding De Jager Plot Seeis and is based
upon information provided to De Jager Plot Seeis by sources deemed to be reliable. Although the
information contained herein is believed to be accurate, De Jager Plot Seeis expressly disclaims all liability
for any information, projections, or representations (expressed or implied) contained herein from
omissions from this material or for any written or oral communication transmitted to any part in the course
of its evaluation for this financing.

d) The recipient acknowledges that this material shall remain the property of De Jager Plot Seeis, and De Jager
Plot Seeis reserve the right to request the return of the material at any time and in any respect, to amend
or terminate solicitation procedures, to terminate discussions with any and all prospective financing
sources, to reject any and all proposals, or to negotiate with any party with respect to the financing of De
Jager Plot Seeis.

e) The projections contained in the pro-forma Financial Section are based upon numerous assumptions.
Although De Jager Plot Seeis believes that these assumptions are reasonable, no assurances can be given
as to the accuracy of these projections because they are dependent, in large part, upon unforeseeable
factors and events. As a result, the actual results achieved may vary from the projections, and such
variations can be material and adverse.

Upon request, this document is to be immediately returned to De Jager Plot Seeis.

Signature:………………………………………
Print Name:…………………………………….
Date:………………………………………………

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
Table of Contents
1. Company Information ....................................................................................................................... 6
1.1. Name ................................................................................................................................................. 6
1.2. Business Location .............................................................................................................................. 6
1.3. Description of Business ..................................................................................................................... 6
1.4. Background ....................................................................................................................................... 7
1.5. Sources of Funding ............................................................................................................................ 7
2. Management Plan ............................................................................................................................. 7
2.1. Organizational Structure ................................................................................................................... 7
2.1.1. Management Organogram and Personnel ..................................................................................... 7
2.1.1.1. Personnel Plan ........................................................................................................................... 10
2.1.1.2. Training ...................................................................................................................................... 10
2.1.2. Experience and technical ability of management/applicant ........................................................ 11
2.1.3. Ownership Structure ..................................................................................................................... 11
2.1.4. Strategic alliances ......................................................................................................................... 11
3. Financial Information .......................................................................................................................... 12
3.1. Forecasts: Budgeted/Projected ....................................................................................................... 12
3.1.1. Key Assumptions ........................................................................................................................... 12
3.1.2. Sales Projections ........................................................................................................................... 12
3.1.3. Income Projections: Profit/Loss .................................................................................................... 13
3.1.4. Break-Even Analysis ...................................................................................................................... 13
3.1.5. Cash Flow Projections ................................................................................................................... 13
4. Marketing Plan .................................................................................................................................... 13
4.1. Industry Analysis .............................................................................................................................. 13
4.1.1. SWOT Analysis............................................................................................................................... 13
4.1.2. Potential Markets and Market Share Estimates ........................................................................... 15
4.1.3. Market Segments .......................................................................................................................... 16
4.1.4. Competition and/or Substitute Products...................................................................................... 18
4.2. Marketing Strategy .......................................................................................................................... 19
4.2.1. Product Strategy ........................................................................................................................... 19

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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4.2.2. Pricing Strategy ............................................................................................................................. 19
4.2.3. Promotion and Advertising Strategy ............................................................................................. 20
4.2.4. Distribution Strategy ..................................................................................................................... 20
4.2.5. Sales/Marketing Strategy.............................................................................................................. 21
4.2.5. Sales Forecast................................................................................................................................ 22
5. Operations Information ...................................................................................................................... 23
5.1. Business Process (activity) Description ............................................................................................ 23
5.1.1. Meat Processing and Production (Butchery) ................................................................................ 23
5.1.2. Pig Farming (Piggery) .................................................................................................................... 24
5.1.3. Goat Farming ................................................................................................................................ 24
5.1.4. Auction Events .............................................................................................................................. 24
5.1.5. Camping Sites ................................................................................................................................ 25
5.1.6. Kiosk .............................................................................................................................................. 25
5.1.7. Chicken/Poultry Breeding ............................................................................................................. 25
5.1.8. Prickly Pear Plantation .................................................................................................................. 26
5.1.9. Kalbasse Cultivation ...................................................................................................................... 26
5.20. Wood Cutting ................................................................................................................................. 26
5.2. Existing Assets (land, equipment, buildings) and capacities and costing ........................................ 26
5.3. Raw Materials Supplies and Costing ................................................................................................ 27
5.4. Organizations of Operations and Output......................................................................................... 27
5.4.1. Irrigation Systems................................................................................................................. 27
5.4.1.1. Drip Irrigation System ...................................................................................................... 27
5.4.1.2. Sprinkler Irrigation System .............................................................................................. 27
5.4.2. Manure Systems................................................................................................................... 27
5.4.3. Vaccinations and Pest Control ........................................................................................... 28
5.4.3.1. Animal Vaccinations......................................................................................................... 28
5.4.3.2. Crops Pest Control ........................................................................................................... 28
5.5. Technology and Equipment ............................................................................................................. 28
5.6. Other Relevant Information ............................................................................................................. 29
6. Economic and/or Development Impact .............................................................................................. 29

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
6.1. Economic Sectors and/or Geographical area................................................................................... 29
6.2. Projected Jobs (new and/or temporary jobs) .................................................................................. 30
6.3. Empowerment Impact: ownership structure, capacity building, skills transfer, breakdown of
shareholding ........................................................................................................................................... 30
7. Additional Information........................................................................................................................ 31
7.1. All Additional Documentations required by the Financial Institutions............................................ 31

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
1. Company Information
1.1. Name

Business Plan by Vicky de Jager “Purchaser” to obtain necessary financing amounting to N$ 3 000
000.00 (Three Million Namibian Dollars) to purchase De Jager Plot, Purple Gold No. 511, Portion
2 situated in the Township Seeis, Municipality of Windhoek measuring 13.59 Hectare which
belongs to Carel Jacobus van Bosch “Seller”.

1.2. Business Location

De Jager Plot Seeis is situated in the Township Seeis, Municipality of Windhoek.

1.3. Description of Business

Vicky de Jager is hereby applying for fund amounting to N$ 3 000 000.00 (Three Million Namibian
Dollars) to purchase De Jager Plot, Purple Gold No. 511, Portion 2 situated in the Township Seeis,
Municipality of Windhoek measuring 13.59 Hectare. The Plot belongs to Carel Jacobus van Bosch
“Seller” and Vicky de Jager “Purchaser” is a “Purchaser”. The Property is located approxiametly
15 Kilometre after Hosea Kutako International Airport on the way to Gobabis.

The property is located at Seeis, a small settlement in the Khomas Region of central Namibia
which is situated on the B6 national road 11 km east of Hosea Kutako International Airport on
the turnoff of the dirt road D1458. Vicky de Jager has entered into an Agreement of Sale with
Carel Jacobus van Bosch to buy the Property. Vicky de Jager has already PAID a Deposit of N$ 421
850.00 into the Seller’s account.

Vicky de Jager is a Namibian Businesswoman and a well-experienced Farmer, she propose to buy
the Plot to develop it into a value addition Property which is aimed at creating income generating
activities.

Vicky de Jager has setforth some short and long-term goals that will serve as an operating and
policy guide for De Jager Plot Seeis. The short-term goals entails operating an existing butchery
on a plot. Vicky de Jager will also capitalize on pig and goat farming, auction events, camping
sites, kiosk, poultry breeding, prickly pear plantation, kalbasse cultivation and wood cutting. Such
activities will enable her to repay back the Loan facility and create much needed employment
opportunities for the local community.

There are already some existing clients which include, Natal Self Service, Chelseas T/A Windhoek
Truckpot, Namibia Fresh Produce Market, Die Groentemandjie and Katutura Auctions. The
abovementioned clients are our old loyal clients and they have expressed an interest to buy our

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
fresh produce, meat products and others from De Jager Plot Seeis. Our products will be sold to
auction events, campers, kiosks, fresh produce supermarkets, cafeterias and restaurants.

1.4. Background

Upon acquisition of the required funds, De Jager Plot Seeis will be operated by the new owner,
Vicky de Jage as a Manging Director. Vicky de Jage is a remarkable businesswoman. She possesses
an advance knowledge and expertise in operating a variety of businesses, ranging from owning
mini markets, supermarkets and takeaway. She is the owner of Natal Self Service at Suiderhof
(Supermarket and Takeaway). She has remarkable experience in farming, catering and tourism.

Her experience and expertise also encompasses excellent customer service and promotional
initiatives. Vicky de Jage is the perfect fit to lead the business, and take De Jager Plot Seeis to
greater heights. She will ensure that all board resolutions and strategies are implemented with
effectiveness and efficiency.

1.5. Sources of Funding

De Jager Plot Seeis is hereby seeking funds from the financial institutions to buy the Property.
Vicky de Jage has already made a deposit of N$ 421 850.00 into the Seller’s account. The required
capital to buy the property amounts to N$ 3 000 000.00 (Three Million Namibian Dollars).

2. Management Plan
2.1. Organizational Structure
2.1.1. Management Organogram and Personnel

De Jager Plot Seeis will be managed by the new buyer, Vicky de Jage. She has a strong
management skill that will allow her to execute this exciting idea. Vicky de Jage will be assisted
by five (5) employees. At the moment there are two families residing at the plot and among those
families there are two employees working on the property. Upon acquisition of the required fund
to buy the plot, Vicky de Jager plan to bring-in two more families to the plot and raise them. She
will then take two more employees from those families to work on the farm.

Vicky de Jager will be overseeing the sales and marketing for the overall operations. As a
Managing Director she will play multiple roles to make her bring De Jager Plot Seeis a broad skill
set. The incredible breadth of skill sets and knowledge that Vicky de Jager possesses will allow De
Jager Plot Seeis to accomplish its lofty sales goals.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
Following is the proposed structure component:

Managing Director (Vicky de Jager) (1)

 Forward planning
 Making policy decisions
 Budgeting and maintaining accurate financial records
 Organizing sales and purchases of livestock, farm equipment, crops and agricultural
products
 Handling paperwork and keeping administrative records
 Recruiting, training/instructing and supervising farm workers
 Making sure that work progresses satisfactorily
 Ensuring compliance with government regulations and health and safety standards
 Keeping an up-to-date knowledge of pests and diseases
 Ensuring that the farm is profitable and meets projected financial targets
 Organizing maintenance/repair of farm property, equipment and machinery
 Advertising and marketing farm products or the work of the farmer

The MD will also be responsible with financial planning and controls which entails:

a) Paying invoices
b) Banking
c) Accounting systems
d) Sales and expenses
e) Assets and liabilities
f) Buying and inventory control
g) Advertising and promotion
h) Reconcile statements
i) Planning (long and short range)
j) Answer customer complaints

Production Manager/Supervisor (1)

 Coordinates with the MD on work plans and programs and makes recommendations for
improvements, land preparation, fertilizing, planting crops, cultivation, and harvesting of
experimental feed plot
 Determines soil use and rotation of crops
 Inspects dairy, garden, poultry, and other units, confers with and advises MD on
problems, requisitions equipment and materials
 Approves work schedules

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
 Plans and supervises the planting, cultivating, harvesting and storing of field and garden
crops on large and complex institutional farms
 Supervises all operations of on the plot
 Makes reports on time, equipment, materials, and production
 Keeps records and prepares estimates of needs
 Directs the repair and maintenance of farm buildings and equipment.

Butcher (2)

 Cutting, grinding, and preparing meats for sale

 Producing chakalaka wors, cheese russians, stew, biltong, droewors and chilli bites,
 Cleaning and maintaining tools and equipment and ensuring displays and signage are
accurate and attractive
 Weighing, packaging, pricing, and displaying products
 Keeping records, budgets, and inventory
 Performing quality inspections on meats and other products
 Negotiating and confirming orders with suppliers
 Adhering to food safety and sanitation controls
 Greeting and speaking to customers, providing advice, answering questions, and
accepting orders or payments
 Coordinating deliveries or order pickups

Farmers (2)

 Performing manual labor

 Managing farming activities on pig farming, goats farming, auction events, camping sites,
chicken/poultry breeding, prickly pear plantation, kalbasse cultivation and wood cutting
 Performing maintenance on the farm
 Handling heavy machinery
 Repairing faulty vehicles and machinery
 Overseeing farmworkers
 Devising strategies for harvesting or breeding
 Liaising with clients

All employees will adhere to the following work principles/objectives and functions:

a) Objective

 Meet or exceed assigned daily objective. Maximize productivity per hour worked. Get
quality work done in the shortest amount of time possible.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
b) Function

 Get quality work done, fast.

 Add-on sales, direct contact with customer, both face to face and on the phone.
 Housekeeping.
 Equipment maintenance.

2.1.1.1. Personnel Plan

Vicky de Jager will hire trained butchers and farm workers who are able to prove they have
superior customer awareness and interaction. It is the professional people who will fulfill the
business’ contracts and goals. The largest part of the expenses will be in labor costs.

Although Vicky de Jager is a Managing Director, she will also be responsible with administration
and finances, she will also coach on accounting works, bookkeeping, and marketing services. The
intermediate goal is to have full time, fully trained employees at the property.

Every employee in our establishment will be knowledgeable in farming. As our business grows
and becomes more profitable, we will add trained personnel to ensure the best service available.

The payroll is as follows:

a) 1x Managing Director (Vicky de Jager), remunerated at N$ 10 000.00 per month

b) 1 x Production Manager/Supervisor, remunerated at N$ 5 000.00 per month
c) 2 x Butchers, salary of N$ 3 000.00 each per month
d) 2 x Farmers, salary of N$ 2 000.00 each per month

As the personnel plan shows, De Jager Plot Seeis expects to make gradual investments in staffing
upon its business expansion.

2.1.1.2. Training

In-house training shall be continuous so that we are continuously up-to-date in meeting customer
requirements. With time we also intend to undertake regular external training particularly
following any new developments in the market. This will ensure we are implementing the latest
techniques and aware of customers’ expectations. By setting our standards against industry
benchmarks we will be able to ensure a regular flow of customers as they are continually referred
to us.

Internal training will not only include service and technical aspects, but also expand to give much
greater knowledge of customers, market trends, services, new technology aids, and time
De Jager Plot Seeis
P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
management amongst other such variables. Marketing sessions in particular will be a regular
occurrence, as this will ensure that our personnel continuously portray a positive image of the
business, assisting in bringing in more business.

2.1.2. Experience and technical ability of management/applicant

Vicky de Jager will be responsible for the day-to-day running of the business, by ensuring that the
business is stirred towards achieving its short and long-term objectives. She will be responsible
for the enforcement of the company’s values and accountability for the overall performance of
the company. She will oversees the coordination of all the organizational structure divisions
during the overall planning, execution and implementation of De Jager Plot Seeis business
initiatives.

Vicky de Jager will be overseeing the sales and marketing for the overall operations. As a
Managing Director she will play multiple roles to make her bring De Jager Plot Seeis a broad skill
set. The incredible breadth of skill sets and knowledge that Vicky de Jager possesses will allow De
Jager Plot Seeis to accomplish its lofty sales goals.

Her experience and expertise also encompasses excellent customer service and promotional
initiatives. Vicky de Jager is the perfect fit to lead the business, and take De Jager Plot Seeis to
greater heights. She will ensure that all board resolutions and strategies are implemented with
effectiveness and efficiency.

2.1.3. Ownership Structure

Vicky de Jager will be a 100% new owner of De Jager Plot Seeis.

2.1.4. Strategic alliances

De Jager Plot Seeis will form a close-tie relationship with its main supplies to ensure efficiency
delivery and to meet the main objective of delivering its short-term and long-term goals. De Jager
Plot Seeis desire to achieve long-term win-win benefits and innovation based on mutually desired
outcomes. De Jager Plot Seeis will enhance the business integrity of the agreement with our
prospective clients.

There are already some existing clients which include, Natal Self Service, Chelseas T/A Windhoek
Truckpot, Namibia Fresh Produce Market, Die Groentemandjie and Katutura Auctions. The
abovementioned clients are our old loyal clients and they have expressed an interest to buy our
fresh produce, meat products and others from De Jager Plot Seeis. Our products will be sold to
auction events, campers, kiosks, fresh produce supermarkets, cafeterias and restaurants.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
Page 11
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Business Plan
3. Financial Information
3.1. Forecasts: Budgeted/Projected

We want to grow financially, mainly through cash flow and equity. We recognize that this means
we will have to grow more gradually than we projected.

We will develop a permanent systems of receivables financing, using one of the established
accounting systems. In turn we intend to ensure that our investors are compatible with our
growth plan, management style and vision.

Compatibility in this regard means:

a) A fundamental respect for giving our customers value, and for maintaining a healthy and
friendly workplace.
b) Respect for realistic forecasts, and conservative cash flow and financial management.
c) Cash flow as first priority, growth second and profits third.
d) Willingness to follow the project objectives and contribute valuable input to strategy and
implementation decisions.

With sufficient working capital the forecasted revenues and sales should be within the forecasted
market demands for the company’s services. From the second year onwards, the business will
generate adequate sales revenues.

3.1.1. Key Assumptions

Interest rates and the tax rate reflect the current economic environment that De Jager Plot Seeis
will operate within. We assume no major economic recession in the near future, and that no bad
effects of global warming which may negatively affect business operations on which we rely on
for profit.

3.1.2. Sales Projections

Vicky de Jager will generate revenue by operating an existing butchery on a plot and capitalize
on pig and goat farming, auction events, camping sites, kiosk, poultry breeding, prickly pear
plantation, kalbasse cultivation and wood cutting. Such activities will enable her to repay back
the Loan facility and create much needed employment opportunities for the local community.

Our ongoing marketing drive will thus continuously be being followed to ensure that we increase
our business by getting more and more clients, and expanding our market operations thereby
creating employment, contributing to the national fiscus through paying rates and taxes.
De Jager Plot Seeis
P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
3.1.3. Income Projections: Profit/Loss

Additional direct cost of sales reflects the costs of fuel, raw materials and order fulfillment
processes. Gross margins are based on the industry markup for the provisions of these products.

Marketing expenses will be higher in the first year of expansion as we opt to capture significant
market segment and will drop after that. Most expenses will show small increases each year as
the business will remain in the same location over the first three years. Profit will rise sharply
over the first three years as sales are spread over these relatively stable expenses.

The most important assumption in the Projected Profit and Loss statement is the gross margin.
In summary, the business will develop its customer base and reputation and the growth will pick
up more rapidly towards the second and third years of business.

3.1.4. Break-Even Analysis

Our break-even analysis will be based on running costs. The running cost is the costs we shall
incur in keeping the business running, including salaries and wages, rent, vehicle and computer
maintenance costs, water and electricity, insurance amongst others. Hence many fixed costs shall
be included in these costs. We will thus ensure that our sales levels are running comfortably
above break-even.

3.1.5. Cash Flow Projections

Upon acquisitions of the required fund, the first several months of expanding our operation will
be of critical importance to De Jager Plot Seeis, and we will be paying special attention to the
cash flows. De Jager Plot Seeis anticipates on generating and maintaining continuous sufficient
healthy cash balances trough maintaining a relations with Natal Self Service, Chelseas T/A
Windhoek Truckpot, Namibia Fresh Produce Market, Die Groentemandjie and Katutura Auctions.

4. Marketing Plan
4.1. Industry Analysis
4.1.1. SWOT Analysis

As an agricultural project, we look forward to maximizing our strength and opportunities and also
to work around our weaknesses and threats. Here is a summary from the result of the SWOT
analysis that was conducted on behalf of De Jager Plot Seeis;

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
 Strength:

Our strength as a value addition farming business is the fact that we have healthy relationships
with loads of major players (agriculture merchants) in farming industry, both suppliers and buyers
within Namibia. Our existing clients include; Natal Self Service, Chelseas T/A Windhoek Truckpot,
Namibia Fresh Produce Market, Die Groentemandjie and Katutura Auctions

We are proposing to be a member of an organization called N-Big which specialize in De-bushing

Advisory Services. It also have many members and they will help sell our services and products.

We have some of the latest value addition farming machines, tools and equipment that will help
us produce in commercial quantities with less stress. Aside from our relationship (network) and
equipment, we can confidently boast that we have some of the most experienced hands in value
addition farming industry under our payroll.

This business has come at a time when our country is faced with one of the worst dry spell in its
history. This is the time the Government is calling on farmers to adopt a Climate resilient
approach to farming.

Vicky de Jager is commencing its operations in the area strategically well-located. A competent,
well-motivated, disciplined and well-trained work force is another source of strength for this
farm, and we will be ready to deliver our best at all the time.

 Weakness:

Our weakness could be that we may not have the required cash to pump into the publicity of our
business. We are aware of this and from our projection will overcome this weakness with time
and turn it to a major advantage for the business.

 Opportunities

The opportunities that are available to us as an agricultural project cannot be quantified, we

know that there are loads of people, and industries that will source for our produces, and also
industries that will source for the raw materials from our self-reliance and value-addition plot.

With the current draught, we are aware that the Office of the Prime Minister and private entities
are unable to find prickly pear and kalbasse in Namibia to supply to those in need. It has to be
imported from other countries. This is an opportunity because there is an existing purchasing
system already by the state from farmers (producers). We will position ourselves to fill this gap
and minimize reliance on import of the prickly pear and kalbasse.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
 Threat

Some of the threats and challenges that we are likely going to face are global economic downturn
that can impact negatively on household spending, bad weather and natural disasters (draughts,
epidemics), unfavorable government policies and the arrival of a competitor (a commercial farm
that rear same produce) as our agricultural project within same location. There is hardly anything
you can do as regards this threats and challenges other than to be optimistic that things will
continue to work for our good.

4.1.2. Potential Markets and Market Share Estimates

One of the common trends in the commercial value addition farming’s line of business is that
most players in the industry are no longer concentrating only on farming a particular type of crop,
fruit, vegetable or livestock alone. They now find it easier to run a varieties of productions. Some
even go ahead to include processing plant (produce production and packaging) business
alongside their product offerings. This helps them to maximize profits in the agriculture industry.
This is what De Jager Plot Seeis is going to do.

For example, Vicky de Jager has setforth some short and long-term goals that will serve as an
operating and policy guide for De Jager Plot Seeis. The short-term goals entails operating an
existing butchery on a plot, pig and goat farming, auction events, camping sites, kiosk, poultry
breeding, prickly pear plantation, kalbasse cultivation and wood cutting. Such activities will
enable her to repay back the Loan facility and create much needed employment opportunities
for the local community.

Despite the fact that value addition farming has been in existence since time immemorial that
does not in any way make the industry to be over saturated, for example commercial green
scheme projects are now exploring new technology to continue to improve value addition
farmings processes and also preservation and packaging process. The fact that there is always a
ready market for commercial self-reliance and value-addition farming makes the business ever
green.

As a matter of fact, one of the new trends in value addition farming industry is that with the
recent advancement in technology self-reliance and value-addition farmers can now improve the
various crops, fruits and vegetables they are producing and livestock they are farming. As a
matter of fact, it is now easier for self-reliance and value-addition farmers to comfortably use the
kind of seeds of crops, fruits and vegetables they want to produce and also advancement in
technology has made it easier to do value addition farming.

There is a growing demand for goats and piggery meat, chicken meat and eggs, prickly pear
plantation and kalbasse cultivation as well as camping and wood cutting in the region where the

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
business is located as well as surrounding areas. The opportunity is also attributed to factors such
as the growth in population, rising income levels, growing middle income group and increasing
urbanization which stirs a demand in the main town centers.

The increase in auction events, campers, kiosks, fresh produce supermarkets, cafeterias and
restaurants also signifies the business opportunity. Other issues that signify the business include
the current food security concerns and intensified Rural Development. Vicky de Jager endeveour
also to supply schools, Army Bases, Police, Prisons, e.t.c., with most of our products.

Namibian encroacher bush offers numerous end use opportunities through value addition. The
availability of such wood from encroacher bush has promoted the development of different value
added products for Namibia. There are number of common products that can be made and these
ranges from firewood, animal feed and charcoal. These products are being utilized for heating
and cooking. Firewood is one of the most common uses in towns at braais and catering events.

Other products such as charcoal and animal feed are more commercially promising, with charcoal
placing Namibia on top of the export range. A survey on bush-based fodder production revealed
that about 12 farmers in Namibia are currently producing for subsistence use and emergency
feed. Namibia is the fifth charcoal exporter worldwide, exporting about 37 percent of wood
charcoal. Henceforth, Vicky de Jager will capitalize on this opportunity.

4.1.3. Market Segments

It is a known fact that the target market of those who are the end consumers of our produce in
any form and those who benefit from the business value chain is all encompassing. Almost every
household consumes these farming produces in different forms. In essence a self-reliance and
value-addition farmer should be able to sell his or her farm produce to as many people as possible
including production companies that make use of prickly pear and kalbasse, livestock farming
produce, fire wood e.t.c. as raw materials.

The market for our farming produce, such as prickly pear and kalbasse, pig, goats and chicken
meat, wood cutting and camping site is broad and can be segmented into corporate and
individual consumers. The business can anticipate a market from medium to high income earners
as these purchase the farm produce for personal home consumption as well as for occasions such
as weddings, braais, workshops, funerals, meetings, family gatherings and other social events.

The corporate market segment consists of auction events, campers, kiosks, fresh produce
supermarkets, cafeterias and restaurants. Agro-processors form an essential part of the
corporate market. Key buyers of the farm produce within the corporate arena include abattoirs,
butcheries, retailers and wholesalers.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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The Government in terms of Municipalities, Government Departments and other Government
bodies also fall under this category. The wider private and public sector form part of the market
for the farm produce. This market segment usually procures by means of tenders or agreed upon
contracts. The quantities involved are usually much higher than those requested by individual
consumers. While corporate consumers usually procure their products in large quantities, some
delay in terms of payment and can be very particular about quality standards and other issues
pertaining to conformity.

The selection of a suitable target market for De Jager Plot Seeis is imperative to the attainment
of profitability, competitiveness and sustainability for the business. Essential factors such as the
ability of the entity to meet the needs, requirements and preferences of the market segments
were considered. Other determining factors such as the profitability, growth, growth potential,
size and risks of the market segments were also considered.

Vicky de Jager has manage to establish relations with clients such as Natal Self Service, Chelseas
T/A Windhoek Truckpot, Namibia Fresh Produce Market, Die Groentemandjie and Katutura
Auctions. These clients have established an expression of interest to buy local produce from De
Jager Plot Seeis. They are an existing clients for Vicky de Jager.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Market Segment Analysis

Natal Self Service, Chelseas T/A
Windhoek Truckpot, Namibia Fresh
Produce Market, Die Groentemandjie
and Katutura Auctions
Auction Events

Butcheries and Abattoirs

4% 4%
10%
4% Wedding & Event Planners
4%
4%
60%
10% Corporate Organizations & Business
people who benefits from the business
value chain of the agriculture industry

Campers, Kiosks, Fresh Produce

Supermarkets, Cafeterias and
Restaurants

End Consumers of farming produce

Government, Offices, Ministries, RC

Agencies (OMA) & others

4.1.4. Competition and/or Substitute Products

The truth is that, it is easier to find entrepreneurs flocking towards an industry that is known to
generate consistent income which is why there are people capitalizing on farming activities in
Namibia and of course in most parts of the world.

As a matter of fact, entrepreneurs are encouraged by the Government to embrace value addition
farming which is rare especially in Namibia. This is so because part of the success of any nation is
her ability to cultivate her own food and also export foods and value added products to other
nations of the world.

De Jager Plot Seeis is fully aware that there are competitions when it comes to selling value
addition farming produce, which is why we decided to carry out thorough research so as to know
how to take advantage of the available market in Namibia.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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We have done our homework and we have been able to highlight some factors that will give us
competitive advantage in the marketplace, some of the factors are effective and reliable self-
reliance and value-addition farming processes that can help us sell our produce at competitive
prices, good network and excellent relationship management.

Lastly, our employees will be well taken care of, and their welfare package will be among the best
within our category (commercial self-reliance and value-addition farms) in the industry meaning
that they will be more than willing to build the business with us, help deliver our set goals and
achieve all our aims and objectives.

4.2. Marketing Strategy

4.2.1. Product Strategy

We are quite aware that the reason why some commercial agricultural projects hardly make good
profits is their inability to sell off their produce to a larger market. In view of that, we decided to
have loyal clients to buy from us which includes; Natal Self Service, Chelseas T/A Windhoek
Truckpot, Namibia Fresh Produce Market, Die Groentemandjie and Katutura Auction.

Our goal is to grow De Jager Plot Seeis to become the leading agricultural project in Khomas
Region and the surrounding which is why we have mapped out strategy that will help us take
advantage of the available market and grow to become a major force to reckon within the
farming industry.

4.2.2. Pricing Strategy

We are aware that if you want to get the right pricing for your produce, then you should ensure
that you choose a good location for your value addition farming, choose a good varieties of
produces that will guarantee steady and multiple income stream, cut the cost of running your
farm to the barest minimum and of course try as much as possible to attract buyers to your farm
as against taking your produce to the market to source for buyers, with this, you would have
successfully eliminate the cost of transporting the goods to the market and other logistics.

So also, we are quite conversant that one of the easiest means of penetrating the market and
acquiring loads of customers for all our produce is to sell them at competitive prices hence we
will do all we can to ensure that the prices of our processed and packaged produce are going to
be what other commercial self-reliance and value-addition farmers would look towards beating.

One thing is certain, the nature of commercial value addition farming we are involved in makes
it possible for farmers to place prices for their farm produce based on their discretion without

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
following the benchmark in the industry. The truth is that it is one of the means of avoiding
running into loss. The easier you sell off your produce when they are mature the better for your
business.

4.2.3. Promotion and Advertising Strategy

Below are the platforms we intend to leverage on to promote and advertise De Jager Plot Seeis:

 Place adverts on both print (newspapers and magazines) and electronic media platforms
 Sponsor relevant community based events/programs
 Leverage on the internet and social media platforms like; Instagram, Facebook , twitter,
YouTube, Google + and so forth to promote our farming produce and services
 Engage in road show from time to time in targeted neighborhoods
 Distribute our fliers and pamphlets in targeted areas
 Contact auction events, campers, kiosks, fresh produce supermarkets, cafeterias and
restaurants by calling them up and informing them of De Jager Plot Seeis and the farming
produce and services we offer
 List our company in local directories/yellow pages
 Advertise our company in our official website and employ strategies that will help us pull
traffic to the site.
 Ensure that all our staff members wear our branded shirts and all our vehicles are well
branded with our company logo and so forth.

4.2.4. Distribution Strategy

 We will distribute mainly to auction events, campers, kiosks, fresh produce supermarkets,
cafeterias and restaurants.
 We are currently having existing clients which includes; Natal Self Service, Chelseas T/A
Windhoek Truckpot, Namibia Fresh Produce Market, Die Groentemandjie and Katutura
Auction.
 Our aim is to provide a specialized and professional products to our prized customers,
same which can be more clearly discovered by the chart as set out herein below:

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan

Pigs, Goats, Chicken Eggs & Meat, Wood Cutting, Camping

Site, Prickly Pear and Kalbasse Attributes & Distribution

15% 25%

60%

Auction Events, Campers, Kiosks, Fresh Produce Supermarkets, Cafeterias and Restaurants

Natal Self Service, Chelseas T/A Windhoek Truckpot, Namibia Fresh Produce Market, Die
Groentemandjie and Katutura Auction
Individuals & households consumers, Government, Corporate Entities

As set out in the distribution chart it is evident that our main distribution target are our existing
clients (Natal Self Service, Chelseas T/A Windhoek Truckpot, Namibia Fresh Produce Market, Die
Groentemandjie and Katutura Auction), auction events, campers, kiosks, fresh produce
supermarkets, cafeterias and restaurants.

In attempt to adhere to our current competitors and to constantly be at the top of our game we
endeavor to attend to the market’s needs in the following manner:

 To provide legit, constant and truthful information to our clients, hence to avoid creating
expectations that will only lead to disappointment.
 To do intensive research into our competitive prices. We strive to limit our overheads
extensively and strive to deliver our farming produce and services, knowledge and
expertise at reduced prices.

4.2.5. Sales/Marketing Strategy

Over and above, we have perfected our sale and marketing strategies first by networking with
agriculture merchants and companies that rely on raw materials from farming industry who are
likely to refer become our customers. In summary, De Jager Plot Seeis will adopt the following
strategies in marketing our commercial farm produce;

 De Jager Plot Seeis will become a member of N-Big, this association will help us to market
our services and products.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
 Introduce our business by sending introductory letters alongside our brochure to
stakeholders in the agriculture industry, companies that rely on farming industry for their
raw materials, hotels and restaurants and agriculture produce merchant e.t.c.
 Advertise our business as a self-reliance and value-addition farm in agro-allied and food
related magazines and websites
 List our commercial value addition farming on yellow pages adverts (local directories)
 Print out fliers and business cards and strategically drop them in offices, libraries, public
facilities and train stations e.t.c.
 Attend related agriculture/livestock and food expos, seminars, and business fairs e.t.c
 Leverage on the internet to promote our business such as on social media platforms on
Facebook, Instagram, Twitter and so forth
 Engage in direct marketing
 Encourage the use of word of mouth marketing (referrals)
 Create a packed Webpage clearly articulating our services to a wider audiences.
 Marketing our supplementary services for additional revenue stream.

4.2.5. Sales Forecast

From the survey and market research conducted, we were able to discover that the sales
generated by a value addition farming depend on the size of the farm/plot, the network of the
farm/plot.

We have perfected our sales and marketing strategies and we are set to hit the ground running
and we are quite optimistic that we will meet or even surpass our set sales target of generating
enough income/profits from the year of operations and build the business from survival to
sustainability.

We have been able to critically examine the agriculture industry commercial self-reliance and
value-addition farm business and we have analyzed our chances in the industry and we have
been able to come up with the sales forecast. The sales projection is based on information
gathered on the field and some workable assumptions as well with respect to the nature of
agricultural project that we want to run.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan

Sales Forecasts
7,000,000

6,900,000

6,800,000

6,700,000

6,600,000
N
$ 6,500,000 Sales

6,400,000

6,300,000

6,200,000

6,100,000
Year 1 Year 2 Year 3

5. Operations Information

5.1. Business Process (activity) Description

5.1.1. Meat Processing and Production (Butchery)

De Jager Plot Seeis has an existing butchery and Vicky de Jager plans produce chakalaka wors,
cheese Russians, stew, biltong, droewors and chilli bites. The produce will be sold tour existing
clients, which are; Natal Self Service, Chelseas T/A Windhoek Truckpot and Katutura Auction. Our
aim is to sell the butchery products to auction events, campers, kiosks, fresh produce
supermarkets, cafeterias and restaurants.

We will ensure that we are involved in the butchering of a wide range of animals (goats and pigs)
that are consumed in Namibia. The sales staff will offer suggestions of substitutions or help
customers fulfill their orders through special orders in order to make sure all customers leave
satisfied.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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5.1.2. Pig Farming (Piggery)

De Jager Plot Seeis will be committed to pig farming and meat (pork) processing and packaging.
The processed meat will be sold to contractual companies such as Smart Polar, Hartlief,
Windhoek Schlachterei and others. Following are the areas we will concentrate on in our
livestock (pig) farming business. If need arises we will definitely add more related animal breeding
services to our list;

a) Sale of Pig
b) Sale of processed meat (pork)
c) Breeding services

5.1.3. Goat Farming

De Jager Plot Seeis will be involved in the production of quality and affordable goat meat, milk and
other goat by-products, like goat skin for leather companies, goat faeces for manure and biogas
processing, targeting consumers in Namibia. Our meat and milk will be hygienic, rich in protein
and of premium quality. We will produce to meet standard organization of Namibia and
international standard. The slaughtered goat/meat will be sold to butcheries and some will be
for our own processing. Live Goats will be sold at Auctions, such as at Seeis Auctions and supplied
to our existing clients, such as Ready Bites and Nambil Meat Suppliers. We plan to give back to
the community by means of sponsoring institutions with meat such as Witvlei Hostel.

5.1.4. Auction Events

Our plan is to attend auction events mainly Katutura Auctions, Seeis Auctions and others to
auction our goats and to provide catering services for food and beverages at such auctions. We
are one of the leading Catering and support services in Namibia, we can serve daily over 2000
meals per day to corporates and individuals from all walks of life. A fully balanced menu for both
a la carte and buffet services is provided with colourful and tasteful foods with multi ethnic pallet.

The primary services we provide separately or as a turnkey package, are breakfasts, buffets,
dinner service, hot and cold lunches, coffee breaks, events management, parties, weddings and
conferences. All services are custom designed to our clients’ needs.

We will also sell the meat products produced from our butchery. Every fourth Saturday, we will
elect Boeremark Existing Standing Stall.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
5.1.5. Camping Sites

De Jager Plot Seeis camp site will be a standard and well equipped campground and recreational
facility that will be located in a serene environment of De Jager Plot Seeis. Our aim of setting up
the business is to contribute our quota in ensuring that families, campers, religious organizations
and corporate organizations that live in Khomas region and neighboring areas have a facility that
is highly suitable for visitors and family recreation and camping.

We our services include operating campgrounds, operating RV parks (recreational vehicle park),
operating overnight recreational camps, operating travel trailer and caravan campsites, and
operating wilderness camps plus other recreational activities. We are well equipped to services
the whole community as well as visitors and travelers. We will provide beautiful colorful camp
site tents already set and installed on site and offer space for clients to put up their own tents
when needed.

De Jager Plot Seeis camp site is going to become the number one choice for campers looking
towards camping in Seeis and we will work hard to build our facility to match the needs of all our
clients and potential clients. Our campground facility is specifically designed and built to take
care of religious events, corporate events, school events and so forth.

5.1.6. Kiosk

Vicky de Jager owns several shops, takeaway and kiosks. Vicky de Jager will sell meat braai packs,
drinks, snacks, takeaway food, tobacco and wood at these kiosks around Windhoek. We intend
to go the extra mile by ensuring that we sell and supply the finest products. Due to our desire for
excellence, we have solid plans and processes in place in regards to food packaging, hygiene and
other structures that will ensure that we remain the preferred business when it comes to kiosks.

5.1.7. Chicken/Poultry Breeding

De Jager Plot Seeis will do poultry farming by offering chicken eggs and chicken meat that will be
gotten from layers and broilers to our target market. Chicken meat and egg will be sold and used
for own purposes. We plan to take pride in the uncompromising quality of our products. We will
also offer fertilizer in form of chicken manure. This is mostly used in vegetable farming and as an
ingredient for feed in fish farming.

De Jager Plot Seeis shall produce high quality, contaminant-free chickens and the freshest eggs
to satisfy the taste of our beloved costumers. The products shall be distributed into a number of
distributors, such as supermarkets, public markets, bakeries, restaurants and in the company’s
own retail space for easy access for marketing agents and consumers. In brief our products are:

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
Main products:

a) Chicken meat
b) Eggs
c) Live chickens

By-products
a) Chicken droppings (fertilizer/manure)

5.1.8. Prickly Pear Plantation

We will plant prickly pear as part of our complimentary business. The prickly pear can be found
decorating homes and could help alleviate hunger in arid regions due to its ability to thrive in
harsh conditions and its multiple uses. Prickly pear has many uses: fruit, vegetable, fence, dye,
medicine and flowers that offer a plethora of pollen for bees. We have an existing clients, such
as Namibia Fresh Produce Market and Die Groentemandjie who are readily available to buy from
us.

5.1.9. Kalbasse Cultivation

We will cultivate Kalbasse as part of our complimentary business and supply to our existing
clients.

5.20. Wood Cutting

The use of wood for cooking in Namibia is significant. It is estimated that 550,000 tonnes of wood
are used per year for firewood. The 2011 population census data for Namibia indicates that 53%
of Namibian households use firewood for cooking and 46% for heating. The value chain of
firewood is poorly developed. Most of the population dependent on firewood for heating and
cooking especially campers. Henceforth our plan is to sell woods to campers and for our own
usage.

5.2. Existing Assets (land, equipment, buildings) and capacities and costing

We have done our detailed market research and feasibility studies on the area we intent to
conduct our operations. There are plenty of natural resources available on De Jager Plot Seeis,
such as:

 Encroacher bush

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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 Ground water
 Sun energy for solar systems
 Fertile soil
 Plenty of human resources, etc.

There is currently a Borehole on the plot some few ostriches and other wild animals.

5.3. Raw Materials Supplies and Costing

We source raw materials from reputable international and local suppliers, preferably under
exclusivity supply contracts. The business will utilize local suppliers for any sort of raw materials
in terms of seeds, manure, irrigation system, vaccines, pest control and others.

5.4. Organizations of Operations and Output

5.4.1. Irrigation Systems

5.4.1.1. Drip Irrigation System

Drip irrigation is a type of micro-irrigation system that has the potential to save water and
nutrients by allowing water to drip slowly to the roots of plants, either from above the soil surface
or buried below the surface. The goal is to place water directly into the root zone and minimize
evaporation.

Drip irrigation system will be mainly used to irrigate trees. The water drips gently out of the pipe
onto a designated location.

5.4.1.2. Sprinkler Irrigation System

Sprinkler irrigation is a method of applying irrigation water which is similar to natural

rainfall. Water is distributed through a system of pipes usually by pumping. It is then sprayed into
the air through sprinklers so that it breaks up into small water drops which fall to the ground.
Sprinkler irrigation system will be used to irrigate agricultural crops, crops, fruits and vegetables.

5.4.2. Manure Systems

The types of manure systems we are going to use are the combinations of animal manure,
compost and green manure. Animal manure, such as chicken manure and cow dung, has been

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
used for centuries as a fertilizer for farming. It can improve the soil structure (aggregation) so
that the soil holds more nutrients and water, and therefore becomes more fertile. Animal manure
also encourages soil microbial activity which promotes the soil's trace mineral supply, improving
plant nutrition. It also contains some nitrogen and other nutrients that assist the growth of
plants. Compost is the decomposed remnants of organic materials. It is usually of plant origin,
but often includes some animal dung or bedding.

Green manures are crops grown for the express purpose of plowing them in, thus increasing
fertility through the incorporation of nutrients and organic matter into the soil. Leguminous
plants such as clover are often used for this, as they fix nitrogen using Rhizobia bacteria in
specialized nodes in the root structure.

5.4.3. Vaccinations and Pest Control

5.4.3.1. Animal Vaccinations

De Jager Plot Seeis will increase immunity in animals by prompting immune system through
vaccinations to produce disease-fighting antibodies. We will carry the highest-quality vaccines
for all our animals in the farm to protect against fatal dieses. Our aim is to maintain animal health
and welfare by playing a vital role in preventative health and disease control programmes in
animals.

5.4.3.2. Crops Pest Control

Pests pose the serious threat to plant. There are many different kinds of pests including fungus,
mosquitoes, flies, rats, fleas, termites, feral dogs. De Jager Plot Seeis will engage into a complete
control of crop pests and subsequent elimination of pesticide by using pest control.

5.5. Technology and Equipment

De Jager Plot Seeis will remain on the cutting edge by instituting the use of advanced technology
and equipment. The company will continue to seek new ways to provide a better service through
technology.

Aside from advanced technology and equipment, previously described; the business will use IT
for general word processing and producing invoices etc.; and ICT for:

a) E-mail communications with customers and suppliers,

b) Research,

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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c) The business will also set up a website providing information for customers.

5.6. Other Relevant Information

De Jager Plot Seeis recognizes the fact that it is involved in the agricultural sector of the overall
economy and there is a need to be involved in a wide range of social responsibility engagement
programmes so as to invest back into the community in which we operate. We believe that
through our social responsibility programme we can indeed assist in improving people’s lives. We
believe that if we are to contribute to development in a sustainable way, we need to support
numerous projects.

However, before we commit ourselves to projects we intend to ensure that they will be beneficial
to the community, particularly in the long term. We know that we cannot address all the
development needs of our society. Where we can, we assist and sometimes may form
partnerships so as to increase capacity.

One of the ways the company intends to be involved in corporate social responsibility is through
Donating meat to School hostels such as, Witvlei Hostel and organizing cleaning campaigns with
various communities.

Basically this will involve briefing the community on the advantages of having a clean
environment, now and in future. In order to entice the community to get involved in these
campaigns, as well as to increase awareness about our business and services we intend to give
out T-shirts and caps with our company name. These campaigns will also assist in us being
perceived and appreciated as a good corporate citizen.

6. Economic and/or Development Impact

6.1. Economic Sectors and/or Geographical area

Namibia’s long term development goal is to be “a prosperous and industrialized country,

developed by her human resources, enjoying peace, harmony and political stability” by 2030. The
agricultural sector plays a strategic role in economic development and is a component of industry
that presents greater opportunities for sustained growth, employment, and income inequality
and poverty reduction.

Henceforth, farming produce and services has been identified as an economic priority in the
National Development Plan as well as in the “Growth at Home” strategy with “Promotion of local
value addition” being the most important feature in the strategy. Namibia’s Industrial Policy aims

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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at improving export competitiveness, increasing domestic production and creating an enabling
environment for industries.

The agricultural sector plays a strategic role in economic development and is the component of
industry that presents greater opportunities for sustained growth, employment and poverty
reduction, in Namibia’s ambitions to industrialize.

6.2. Projected Jobs (new and/or temporary jobs)

The business will create 5 additional employment opportunities to many families in the areas of
farming produce and services.

6.3. Empowerment Impact: ownership structure, capacity building, skills

transfer, breakdown of shareholding

De Jager Plot Seeis is a proposed business operations with the aim of covering the whole of
Namibia, we intent to invest money in the business and we would not want to see our investment
go down the drain which is why we will hire core professional to help us put strategies and
structure in place that will keep the business growing.

Part of the sustainability and expansion strategy that we have adopted is the continuous training
and empowerment of our workforce (both full-time staff and freelancers working for us) so as to
provide them with the capacity to perform effectively in the highly competitive. In other to be in
business for a long time, we will not in any way comprise our integrity and trust and we will
continue to surpass the expectation of our customers. De Jager Plot Seeis will be 100% owned by
Vicky de Jager.

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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Business Plan
7. Additional Information

7.1. All Additional Documentations required by the Financial Institutions

De Jager Plot Seeis

P. O. Box 803 Windhoek, Namibia
Tel: +264 81398 7650
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