ITC Avant Garde

ITC Avant Garde Gothic is a geometric sans serif font family

based on the logo font used in the Avant Garde magazine. Herb ITC Avant Garde
Lubalin devised the logo concept and its companion headline
typeface, and then he and Tom Carnase, a partner in Lubalin's design
firm, worked together to transform the idea into a full-fledged
typeface.

The condensed fonts were drawn by Ed Benguiat in 1974, and the

obliques were designed by André Gürtler, Erich Gschwind and
Christian Mengelt in 1977.

The original designs include one version for setting headlines and Category Sans-serif
one for text copy. However, in the initial digitization, only the text
Classification Geometric sans-
design was chosen, and the ligatures and alternate characters were
serif
not included.
Designer(s) Herb Lubalin, Tom
The font family consists of five weights (four for condensed), with Carnase
complementary obliques for widest width fonts.
Foundry International
When ITC released the OpenType version of the font, the original 33 Typeface
alternate characters and ligatures, plus extra characters were Corporation
included. Date released 1970-1977

Elsner+Flake also issued the ligatures and alternate characters

separately as Avant Garde Gothic Alternate.

Contents
Cold Type versions
Digital versions
ITC Avant Garde Gothic Pro
ITC Avant Garde Mono
William Sans LET
Derivatives
Uses
Rede Globo
PBS
Master of None
Rock Band
Miscellaneous
Similar
See also
References
External links

Cold Type versions

ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype,
Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and
Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as
Suave.[1]

Digital versions

ITC Avant Garde Gothic Pro

It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and
lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended
character sets.

In addition, the obliques are altered from the original, where optical corrections are no longer used.[2]

ITC Avant Garde Mono

It is a monospaced version designed by Ned Bunnel in 1983.

Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light)
in 1 width, with complementary italics.

William Sans LET

William Sans LET is a very similar font, but the "regular" typeface is known as "Plain 1.0".

Derivatives
ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin.[3]

Uses

Rede Globo

Since 1976, Rede Globo uses a custom version of the ITC Avant Garde font for its wordmark and for
another of its logos. [4]

PBS

The 1971 PBS logo uses this font for its full broadcaster name text.
Master of None

The Netflix TV series, Master of None, famously used the font for its title cards. The title itself uses ITC
Avant Garde Gothic with alternatives.[5]

Rock Band

The video games, one through three, use the font for its menus. In the first game, the alternative characters
are mainly used.[6][7]

Defected Records
Defected Records uses the ITC Avant Garde Bold font for their Logos and Posters.[8][9][10]

Stranger Things
Used in the show's title sequence for the actors' and actresses' names fading in and out.

Eurovision Song Contest 2011

Main font of the show. Used in slogan and voting scoreboard.[11]

Miscellaneous

Royal Air Force logo uses Avant Garde typeface with alternatives until 2014.

The Macy's logo uses Avant Garde typeface in its extra light style until 2019.

Vehicle registration plates of Texas used Avant Garde typeface for the state name on Passenger base plates
from 1986 to 1990, and until 2002 on handicap and personalized plates.

Similar
URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC
Avant Garde in the PostScript Base 35 fonts for the Ghostscript program. The font has since
been released under free and open source terms.
TeX Gyre Adventor is an open-source extension of the above font adding many new
characters, and special alternate glyphs.

See also
Century Gothic
Futura (typeface)
Avant Garde (magazine)

References
1. Lawson, Alexander, Archie Provan, and Frank Romano, Primer Metal Typeface Identification,
National Composition Association, Arlington, Virginia, 1976, pp. 34 - 35.
 2. Ain't What ITC Used to Be (http://typographica.org/2005/on-typography/aint-what-itc-used-to-b
e/)
3. ITC Lubalin Graph Font Family - by Herb Lubalin, Ed Benguiat (http://www.linotype.com/en/72
4/itclubalingraph-family.html)
4. "Por que não se deve usar a fonte AvantGarde • IFDBlog" (https://www.ifd.com.br/design/por-q
ue-no-se-deve-usar-a-fonte-avantgarde/). IFD Comunicação (in Portuguese). 2006-04-25.
Retrieved 2020-02-17.
5. "Master of None Logo?? - forum | dafont.com" (https://www.dafont.com/forum/read/244345/ma
ster-of-none-logo). www.dafont.com. Retrieved 2018-07-21.
6. "Rock Band Fonts — Harmonix Forums" (http://forums.harmonixmusic.com/discussion/35840/r
ock-band-fonts). forums.harmonixmusic.com. Retrieved 2018-12-30.
7. "Rock Band Credits Part 1" (https://www.youtube.com/watch?v=wGLECp_b5Yg&t=7m41s).
Retrieved 2018-12-30.
8. "Fonts Logo » Defected Logo Font" (https://fontslogo.com/defected-logo-font/). fontslogo.com.
Retrieved 2019-03-05.
9. "Font ?! - forum | dafont.com" (https://www.dafont.com/forum/read/123882/font).
www.dafont.com. Retrieved 2019-03-05.
10. "YOU ARE DEFECTED - forum | dafont.com" (https://www.dafont.com/forum/read/112018/you
-are-defected). www.dafont.com. Retrieved 2019-03-05.
11. "The Branding Source" (http://brandingsource.blogspot.com/2011/05/eurovision-song-contest-
2011.html). brandingsource.blogspot.com. Retrieved 2020-01-13.

External links
ITC Classics: ITC Avant Garde Gothic Pro (http://www.itcfonts.com/Fonts/Classics/AvantGarde
GothicPro.htm)
What's Hot From ITC: October 2005 (http://www.itcfonts.com/Fonts/NewFonts/2005/Oct2005.h
tm)
Type Trading Card #11 (https://web.archive.org/web/20080517062205/http://www.itcfonts.com/
Ulc/4011/TTC11.htm)
ITC Avant Garde Gothic Font Family - by Herb Lubalin, Tom Carnase (http://www.linotype.com/
563/-family.html?site=details) (renewed reference)
Paratype: ITC Avant Garde Gothic font (http://paratype.com/pstore/fonts/ITC-Avant-Garde-Got
hic.htm)
FontShop: Avant Garde Gothic Alternate (http://www.fontshop.com/search/?q=Avant+Garde+G
othic+Alternate)
ITC Avant Garde Mono (http://www.fonts4ever.com/family_detail.php?reuse_flag=0&f_family_i
d=193&f_shops_id=8) - now a suspended page
Adobe - ITC Avant Garde Gothic Std Full Family (http://store1.adobe.com/cfusion/store/html/in
dex.cfm?store=OLS-US&event=displayFontPackage&code=1768)

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