1

GOA INSTITUTE OF MANAGEMENT

PROJECT REPORT
ON

DIGITAL MARKETING

BY
SHUBHAM PARIHAR
(POST GRADUATE DIPLOMA IN MANAGEMENT)

AT
DEV IT PVT LIMITED
AHMEDABAD, GUJARAT
FOR
DURATION: 3 APRIL, 2019 TO 31ST MAY, 2019
ST

EXTERNAL GUIDE: INTERNAL GUIDE:

1
devitpl.com
MR. ZENUN JINWALA PROF. RAJ V
AMONKAR
MARKETING STRATEGIST
Acknowledgment

I would like to thank my faculty mentor Prof Raj V Amonkar, Goa Institute of Management, for
providing me with proper feedback which helped me in better understanding and successful
completion of the Summer Internship Program

I would like to thank my mentor Mr. Zenul Jinwala who was Marketing Strategist and Diwakar
Mulithiar who was a Senior SEO specialist at Dev IT limited. Their immense support and mentorship
have contributed to my learning pool during my internship

I would also like to thank Dev IT information Technology for providing me an opportunity to work for
a virtual internship in the times of pandemic. their constant support throughout helped me learn in
this process which is new for everyone

I would also like to thank all my professors, office interns, and batchmates who in their little ways
have been sources to my knowledge which added value to my work
PROFILE (handcrafted)

Dev Information Technology Ltd. (NSE: DEVIT) is a company dealing in the IT sector. the main focus
of the firm is to change your IT into a strategic asset. the company provides advisory as well as
executory services by using its expert applications and infrastructure management. the company
works globally with its clients and helps them in getting the right mix of IT, innovation, and digital
transformation. The company's main ideology is to transform ideas digitally. integrity, collaboration,
innovation, and knowledge are the center of this company

The company tagline is “ HELPING WITH DIGITAL TRANSFORMATION BY DELIVERING END-TO-END IT

SERVICES”

DEV IT was established in the year 1997 at Ahmedabad which is one of the fastest-growing metro
city in India

The chairman of the company is Mr. Pranav Pandya. MD and CEO is Jaimin Shah

The company has 4 independent directors which are DR VV Rama Subba Rao (IAS, ACS(retd.)
Government of Gujarat), Hiren Karshanbhai Patel (managing director of Nirma ltd.), Anand Anilbhai
Patel (director Gujarat Apollo Industries) and Rama Moondra (premier educator Harvard Business
Publishing )
The company’s turnover in the year 2018-19 was 7500 INR Lacs and with the manpower of 1500
people

In the year 2000, the company got its first major break as it got a status of total solution provider
status for the government of Gujarat

In the year 2003 company got ISO 9001 certification and in the year 2005 DEV IT was the first SME IT
company to ve rated by NSIC-CRISIL

In 2010 the company had a merger with byte technosys Pvt limited which currently a subsidiary of
DEVIT due to this merger company expanded its business by adding enterprise application
development services

In the subsequent years that is in 2011-12 company expanded its business opened its new head
office and marked its presence globally by acquiring a Canadian company which lead to the
formation of a foreign subsidiary in Canada

The company also got an appraisal at CMMi level 3 of CMMi institutes capability maturity model
integration and was first-ever Gujarat based IT company to be nominated in the NASSCOM executive
council

In the further year's company expanded its business by acquiring overseas development unknit of
leading IT company and finally, in the year 2017 DEV IT got itself listed in NSE it was first-ever
Gujarat based IT company to be listed on NSE emerge exchange

At present, the company is headquartered in Ahmedabad Gujarat and it has offices in Canada

The company in future have plans of introducing services on Next-Gen technologies like BI, Artificial
intelligence, IIOT, Mixed reality, etc

The company also aspires to introduce a unique AI-powered and ML-driven business intelligence an
analytics solution in the coming years

CORPORATE AND REGISTERED OFFICE

1. DEV INFORMATION TECHNOLOGY LTD

14 Aryans corporate park Ahmedabad Gujarat
2. Dev Info-Tech North America Limited
Ontario Canada
3. Dev Info-tech North America Limited
Kent Street, Charlottetown

COMPANY HISTORY

INDUSTRIES SERVED

The company serves in the following industries

1. Education
2. Manufacturing
3. Public sector & PSU
 4. Real estate
5. Retail
6. Media & Entertainment
7. Professional Services
8. Healthcare & Pharma

Some of the esteemed clients of the company are the Government of Gujarat, Government of
Rajasthan, The High court of Gujarat. NIRMA washing powder, Gujarat Industrial development
corporation, Indo-Canadian Business chamber. Gujarat Police, Vision Asia and many more

The company has the following partners and associations through which company works closely

1. Microsoft
2. Adobe
3. Sify
4. NASSCOM
5. CII (confederation of Indian industry)
6. Sonicwall
7. Canada India economic council
8. Indo-Canadian business chamber
9. FICCI
10. Indo-American Business chamber

The company deals with providing solutions to below-mentioned problems of various clients

1) INFRASTRUCTURE MANAGEMENT SERVICES - For information technology of an organization,

infrastructure management (IM) is the management of critical components of service, such as
policies, procedures, facilities, data, human resources, and external communications, for overall
effectiveness.

DEV IT with its expertise helps its clients in managing their IT infrastructure

From server management to IT security and consulting devit soed it all with the help of their
dedicated tech teams and 24*7 helpdesk and desktop support

i) DATA CENTRE OPERATIONS –

ii) END-USER COMPUTING
iii) CYBERSECURITY
2) CLOUD COMPUTING - cloud computing is an on-demand computing service which is spread over
the internet and is on pay per basis
The term cloud services refer to delivering hosted services over the internet
Cloud services could be divided into 3 categories – infrastructure as a service (IaaS), platform as
a service (PaaS) and software as a service (SaaS)
 Software as a service (SaaS) includes the licensure of a product application to clients.
Licenses are commonly given through a pay-more only as costs arise model or on-
request. This sort of framework can be found in Microsoft Office 365.
 Infrastructure as a service (IaaS) includes a strategy for conveying everything from
working frameworks to workers and capacity through IP-based networks as a feature of
an on-request administration. Customers can keep away from the need to buy
programming or workers, and rather obtain these assets in a redistributed, on-request
administration. Well, known instances of the IaaS framework incorporate IBM Cloud and
Microsoft Azure.
 Platform as a service (PaaS) is viewed as the most mind-boggling of the three layers of
cloud-based registering. PaaS shares a few similitudes with SaaS, the essential distinction
being that as opposed to conveying programming on the web, it is a stage for making
programming that is conveyed through the Internet. This model incorporates stages like
Force.com and Heroku.

2.1 cloud advisory – since there are many choices of solutions available everywhere, it tends to
make any organization confused as to which one to choose from, DEV IT with its partner
Microsoft Cloud Service provider helps its clients in adopting the right cloud adoption strategy.
the consulting experts at the company help to develop an IT roadmap by doing a cost-benefit
analysis for your journey into the cloud

2.1.a – Assessments – periodic assessments are done using cloud adoption frameworks.

Roadmaps are delivered with complete total cost ownership (TCO) and

Return on investment (ROI) analysis

2.1.b – Analysis - Investigation of current IT scene to recognize which applications and

Remaining tasks at hand are “cloud – prepared” in this way, characterizing

the outstanding task at hand position techniques like open, private and hybrid

2.1.c- strategy - Characterize cloud movement methodology to meet your distributed computing

goals and improve by and large IT the board, administration, security and

calamity recuperation prerequisites.

2.2 managed cloud – Managed cloud services allow every firm to tap the power of cloud

computing without having an expertise in it Managed cloud services allow

the companies to choose which all services it wishes to manage on their own and which all they
 want to outsource. a firm has two options either it can hire experts or train its employees to
perform all such tasks that are required to maintain the IT infrastructure and tools and
application stacks and another option is that it can employee a trusted [partner which takes care
of the company's infrastructure

DEVIT acts as a trusted employee to its clients it provides full service IT solutions with the help of
its best-certified experts from the industry. it provides 24*7 support to its clients with the help
of its state-of-the-art Network Operations Center (NOC). the various services provided under
managed cloud services are - cloud management, cloud migrations, managed cloud, disaster
recovery, managed office 365, unified communications

It helps companies to help them evaluate Iaas, PaaS and SaaS cloud computing solution options
by outlining the key considerations including risks and benefits

For the smooth IT infrastructure, DEVIT itself is partnered with –

Microsoft Azure - A coordinated cloud administration assortment from Microsoft Azure allows
you to manufacture and convey your applications and framework in the cloud across the
worldwide system of datacentres.

Amazon Web Services - AWS from Amazon offers on-request distributed computing stages from
various geological locales. We can assist you with picking the privileged figure, stockpiling,
database, reinforcement administrations and that's only the tip of the iceberg. Regardless of
whether you are utilizing SaaS, running bundled applications on IaaS, or creating cloud-local
applications – we can assist you with advancing your cloud.

IBM Cloud - Uncovered metal or virtual workers in organized server farms around the world.
Fabricate your own IT stages with the custom process, system, and capacity necessities with our
Infrastructure as a Service (Iaas) arrangements. Workers, stockpiling, systems, or custom
equipment – with cloud observing administrations and distributed computing administrations,
we arrangement, screen and oversee it for you – 24×7.

3) licensing

3.1 licensing solutions – cloud licensing solutions from Microsoft and adobe which help
organizations fulfill their software compliance needs. as the process is complex DEV IT has partnered
with Microsoft and Adobe. It has a Microsoft Gold Certified Partner. DEV IT provides on-premises
licenses, cloud licenses and also performs license compliance audits

3.2 digital signatures – digital signature certificates secure your digital identity. the benefits of
such a certification are authentication, integrity, non-repudiation, and security. you can
either apply for a new certificate or also renew it from time to time. the various types of
certificates provided are RCAI Class II individual certificate, a digital certificate for DGFT,
RCAI, and Class III certificates. DEV IT has the most valuable nationwide partner and local
registering authority of India's first certifying authority Sify (safescrypt) recognized by the
government of India. Also with the purchase of any of these certificates DEV IT provides
uninterrupted telephone support while signing digitally in the web
 3.3 SSL CERTIFICATES – SSL certificate is a certificate that protects customer's transactions and
secures all traffic over HTTPS. this certificate secures data and transactions for an online
business. the companies that put the security of their customers and website at priority this
certification is a must for them. DEVIT being a leading SSL certificate provider ensure that the
trust of customers is intact with its clients
SSL certificates ensure that there is a secure connection between the browser and the
webserver. this service is used while there are a need for secure login, credit card
transactions and accessing protected data
This certification ensures that there is an encryption of sensitive information, it acts as a
guard against phishing and provides authentication as a result of which customer trust is
maintained which results in improved visitor loyalty, increased website conversions and
better search engine rankings
Various SSL certificates are depending on the need of the business firms are suggested as to
which certificates to opt for. the various types of certificates are as follows
 Rapid SSL – this type of certification is ideal for websites that are having low volume
transactions or which have website administrative areas
 RapidSSL Wildcard – this type of certification is useful when a firm wants to secure
its multiple subdomains in a single certification
 QuickSSL Premium – the firms which deal in online transactions and applications
need to have this as it protects all these transactions and applications
 QuickSSL Premium Multi-Domain – this is a higher level of certification than the
QuickSSL certification in this certification a firm can have up to 5 subdomains in a
single certificate only
 True businessID – this type of certification secures www (world wide web) and non –
www in a single certificate
 True BusinessID Multi-Domain – this is an upgraded version of the True BusinessID
certification, in this certification, you can secure up to 25 domain names under one
certification only
 SSL123 – this type of certificate is required at an early stage as this certificate
provides validation that the domain used by your website is registered and provides
authentication that you have authorized the purchase of the certificate
 SSL Web Server – this type of certification provides a full organization authentication
to secure confidential information that is being exchanged online and it also
confirms to your employees, business partners, and other users your site’s identity
3) Enterprise Mobility – enterprise mobility/business mobility is a service that allows remote
working options. it allows us of laptops and mobile devices for business purposes and the use of
cloud technology for data access. you can boost your business with customized mobile
applications on iOS and android that enable to do business from anywhere

4.1 mobile app development – delivering digital transformation with mobile apps that enable us
to do business anytime and anywhere. Cell phones have changed the manner in which we work.
Utilizing a portable application as a creative business arrangement can be progressive by the way
you manage clients, partners, and the business when all is said in done. DEV IT builds custom,
result-driven, and friendly mobile apps on both the major platforms which are Android and iOS
to help the business grow and expand. the various areas in which it builds apps are

 Business apps
  Education apps
 Entertainment apps
 Retail apps
 Location-based apps
 Utility apps
 Logistics apps
 Travel apps
 Lifestyle apps

4.2 managed mobility – it is your one-step managed mobility service to secure corporate data on
BYOD or corporate-owned mobile devices . with the increasing number of the mobile workforce
incorporates and the diversity of both ‘bring your own device’ (BYOD) and company-owned devices,
IT departments today face a tough challenge to secure this corporate data. DEV IT with its mobile
application management (MAM) and mobile device management servix=ces (MDM) helps firms to
minimize this complexity for both on-premises and cloud. DEV TI provides flexible solutions which
include software licensing, managed services and help desk support

Managed mobility has the following benefits

 Increase in productivity – MMS can make new open doors for your workforce – liberating a
few representatives to work distantly just because, while improving the profitability of the
individuals who as of now go through a few, or all, of their time outside the workplace.
 Increase in efficiency - MMS engages your staff to work all the more deliberately,
concentrating on center exercises, by mitigating them of versatility the executive's errands.
For most organizations, this improved effectiveness and profitability likewise convert into
huge cost reserve funds.
 Increase in professionalism - MMS suppliers have the information and experience of the
business to give master direction and exhortation about worker versatile proprietorship best
practices. With the correct conventions and procedures set up – information encryption,
secret word insurance, and so on – business benefits are boosted and challenges alleviated.

4) enterprise applications – tailored for the digital transformation of your business backed by
robust platforms like Dynamic ERP, CRM, Sharepoint, O365, NET and more

4.1 Microsoft dynamics – Enable your people to be more gainful by going past essential
bookkeeping while at the same time solidifying and normalizing business forms. DEV IT has the
correct mix of top to bottom item information and long periods of industry experience to counsel,
design, actualize and oversee Microsoft Dynamics ERP for your business.

industry-specific custom ERP and CRM solutions implemented on-premise, hybrid, or in the cloud

this service help managers manage the day to day activities by linking inter-departmental
functionalities. Microsoft Dynamic helps in automating and streamlining business processes across
financial management, supply chain management, manufacturing, quality control, human resources,
and CRM
Under Microsoft Dynamics DEV IT provides pre-sale support, study and gap analysis, architecture
and design, customization, application integration, data migration, version upgrades, managed IT
services, and user training and testing. the various services under Microsoft dynamics are

 Microsoft Dynamics NAV – this type of services is useful for mid-size organizations which are
in requirement of specialized functionality for manufacturing, distribution, government,
retail, and other industries
 Microsoft Dynamics AX- this type of service is applicable for mid to large size organizations.
this service helps in streamlining financial, customer relationships and supply chain
processes
 Microsoft Dynamics 365 – this service combines CRM and ERP capabilities into intelligent
applications that seamlessly work together in the cloud

5.3- dynamic CRM – dynamic CRM helps in managing prospects ad customer account information in
central relationship management (CRM) software. this feature enables you to get a complete 360-
degree view of a customer by capturing and consolidating all interactions and customer activities ‘

By using this service firms can boost their sales by managing the sales lifecycle. this service includes
account, contact, lead, opportunity, quote , order , invoice, and product management. it also helps
in creating an efficient marketing plan . React quicker to client care issues for an upbeat client
coming about into a drawn-out business gainfulness. Microsoft Dynamics CRM bolster
administration incorporates contract, administration booking and that's only the tip of the iceberg.

This CRM service helps in sales optimization, client satisfaction, predictive analysis, helps in business
insights and it also helps in enabling opportunities for upselling and cross-selling to be easily
identified with access to client history,purchase and usage types

5.2 dynamic 365 – combine ERP and CRM capabilities into intelligent applications that seamlessly
work together in the cloud

5.3 custom application – concept to code. custom software solutions to address your business
requirements. DEV IT offers a bundle of application development services and custom solutions
across different platforms which helps companies achieve their IT and business objectives. right from
defining companies requirements to document specifications to testing to integrating software
applications across a myriad of platforms, DEV IT performs all these services

Custom applications help in making tailor-made applications

The various types of expertise offered by DEV IT are

 Client/server applications
 Distributed applications
 Middle-tier and N-tier applications
 Multi-tier cloud applications
 Web-enabling legacy systems
 Intranet/Extranet development
 Re-engineering and migration
 Application maintenance

5.4 business intelligence – get intelligent actionable insights out of your data to drive accurate
decisions
5) digital and digitization

DEV IT helps in building responsive websites with rich UI & UX backed by choice of digital
marketing; driven by custom strategy for your business growth

6.1 digital commerce – Bringing strategy and art to your cart for a complete digital commerce
experience. From counseling and methodology to structuring and computerized promoting, with our
advanced trade administrations, we deal with all the parts of a fruitful internet business. Our
portability arrangements empower you to convey an unrivaled associated, customized, and Omni-
channel understanding across different channels and contact focuses for your clients.

6.2 digital marketing – strategy and services to reach, connect, and build relations with customers
over digital channels . marketing today has changed it is not the same as it was years back.
consumers are today connected to the web 24*7 . on average an average human spends around 6
hours of his day on digital media. whole marketing is now shifted to converting online views into
online customers, this is where the role of digital marketing comes into play. the various services
offered under digital marketing are – content marketing. e-mail marketing, social media marketing,
website design and development, SEO, etc

6.3 document digitization – by the help *of document digitization firms can go paperless, this
platform is digital and secures your past, present, and future documents. Our record digitization
administrations improve the nature of report the executives, including better access abilities and
more exact frameworks for following. We assist you with acknowledging huge cost reserve funds
through decreased staffing expenses and stock decreases that limit nearby capacity necessities. Get
our archive filtering and digitization, upgrade consistency, and decrease suit introduction through
trained adherence to records maintenance prerequisites.

There are various sectors which have moved towards digital document like government records,
medical records, education records, administrative records, risk and compliance records, and
historical records as well

The benefits of turning into the digitization of documents are

 it helps in creating a secure back up of all your papers

 it helps in increasing the life of documents as the risk of
tear of documents is eliminated
 also, it allows multiple users at a single point of time to
access the same document
 it also secures all your sensitive documents from
unauthorized access
 when documents are stored digitally there is no need
for physical space hence saving valuable office space
 the task of manually handling documents is eliminated
hence increasing the productivity of employees
 The documents are stored in a structured manner
digitally hence there is no problem of chaos in case a
file is lost
 Also, access and sharing of documents becomes easy
and flexible
Record management – record management experts can help you in navigating the complexities in
document indexing and tracking, sensitivity to security and privacy issues, and more. DEV IT under
digitization provides the following services

 Retention and compliance administration

 Integration of onsite management with offsite storage services
 Training and education on best practices
 Development of procedures and workflow
 Administration of open shelf and archival records storage facilities
 File room purges and shift services
 Secure shredding
 Document imaging and conversion
 File room administration

The record management services ensure that there is a security of records, integration o=with
document scanning and document storage

DEV labs

Dev labs in an initiative by dev IT aimed at fostering innovation by creative thinking. the main idea
behind setting up this lab is to develop creativity in business

Changing your reality and work through the blended reality

Joining the best of both computer-generated simulation and increased reality blended reality
changes the manners in which we convey, make, work together, and investigate. By accepting
innovation can be utilized as an apparatus to enable individuals and associations of today, to make
the universe of tomorrow. Presently you can communicate with substance and data in the most
characteristic manners conceivable. Experience a couple of applications created by DEV IT for
blended reality on MS HoloLens.

Experience the future of touch computing

Insightful Touch-based Computing will reform regular daily existences. It lets us control a huge
measure of data with our hands so the substance works with us. Our answers depend on Intelligent
Touch-Based Collaboration Technology – an advancement that changes how individuals Interact with
data, Collaborate, and Connect – altering methods of figuring. It is an intelligent figuring stage that
permits at least one individuals to utilize and contact certifiable articles, and offer advanced
substance simultaneously. The innovation permits non-advanced articles to be utilized as
information gadgets. Our answers guarantee a natural, intuitive client experience.

Powerful, cloud-based machine learning applications

In the present associated world, brands like yours are gathering and breaking down huge measures
of information to advise their business and added a serious edge. To keep pace, you'll have to think
about utilizing Artificial Intelligence (AI) as a way to improve tasks, drive client commitment, and
streamline your clients' understanding.

The pillars of these labs are as follows

1) Promoting innovation – the company is investing in next-gen technological advancements and

future capabilities which gets transformed to products, processes, and services
2) Marketing Research – identifying the needs and desires of the customers and their preferences
3) Guiding next generation – connect, coach, mentor and develop the team to create, innovate and
envision alternative futures
4) Rewarding ideas – the aim of setting up such a lab is to recognize employees creativity and
innovation
5) Empowering innovators – fostering innovating thinking and pursue the ideas employees are
passionate about
6) Remain competitive – developing and working on new technologies to stay ahead of the
technology curve

DEV X

A start of the art and one of the largest collaborative workspace in the Indian state of Gujarat

By this initiative the company aims to accelerate the development of young entrepreneurial
companies from the idea stage to an independent self-sustaining successful business

 Startup accelerator program – designed to support early-stage, growth-driven startups

through education, mentorship, funds and connecting them to right investors
 Collaborative workspace – our state of the art 40000 sq. ft. area, with 700+ seater capacity,
first and largest in the state of Gujarat, provides plug and play offices spaces with 24*7
access to build a strong community of growth-oriented enterprises
 Corporate Innovation – We support enterprises to accelerate the pace at which they solve
critical business problems by bridging the gap between large corporates / SME’s / startups
and talented innovators
 Hackathon as a solution – Hackathon as a solution is a trademark serc=vice of DEV X. Our
team of experts has in-depth understanding and experience of conceptualizing and
executing successful hackathons across the nation

SEO REPORT

SEO Audit Sample Report

 This document outlines the proposed campaign strategy that needs to be implemented by DEV IT for
http://10fingersolutions.com/ website, delivering maximum visibility within the natural listings on all
the major search engines.

Meta Title Analysis – FAILED

Current Status: We have not found Unique Meta title in any of your pages.
Recommendation: There must be unique Meta title for all pages because having no Meta Title for all
pages may cause your site to rank poorly. Unique Meta Title helps the search engines to properly
target your landing pages.

Meta Description Analysis – FAILED

Current Status: The meta description is missing from your pages.

Recommendation: The meta description tag is missing from your page. It is compulsory to include
this tag in order to provide a brief description of your page which can be used by search engines.
Well-written and inviting meta descriptions may also help click-through rates to your site in search
engine results.

Robots.txt File - FAILED

Current Status: No robots.txt file is found in the website

Recommendation: it is advisable to have a robots.txt file. Before a search engine crawls your site, it
will look at your robots.txt file as instructions on where they are allowed to crawl (visit) and index
(save) on the search engine results.

Heading Tags <H1> to <H6> - FAILED

Current Status: Your website is structured using HTML headings (H2 to H4), but H1 is the most
important SEO elements.
Recommendation: It is advice to use more <H1> tags for your targeted keywords, as this is one of
the Google ranking factor.
Image Alt Tags - FAILED

Current Status: Your webpage is missing the required 'alt' attribute in all the images.
Recommendation: Search engines use the ALT tags as extra content to target your pages. Adding
ALT tag information for your images provides an excellent way to add more content to your pages
for the search engines without hurting the user experience.

XML Sitemap – FAILED

Current Status: Your website does not have an XML sitemap.
Recommendation: Your website lacks a sitemap file. Sitemaps can help robots index your
content more thoroughly and quickly.

Canonicalization – FAILED
Current Status: http://www.10fingersolutions.com/ and http://10fingersolutions.com/ should resolve to the
same URL, but currently do not.
Recommendation: If you do not explicitly tell Google which URL is canonical, Google will make
the choice for you, or might consider them both of equal weight or duplicate.

Call to Action - SUCCESS

Current Status: Your website have call to action fields like contact, contact form, request a
quote, visit our video website etc.

Custom 404 Not Found Page – FAILED

Current Status: Your website has a 404 not found page but not according to SEO standards.
Recommendation: The custom 404 page should be easy for the user to get back on track by
providing a menu of links.

Internal Link-Structures - FAILED

Current Status: Your website is missing the required 'Internal Link-Structure' attribute.
Recommendation: It is important to check how pages in your site are linked to one
another and, it is advised to prepare a stronger internal linking system through a discrete
navigation map. This mapping system would not reorder links presently coded into the site;
however, it would provide the clear paths necessary to ensure a spider could access all-
important sections of the site.

Mobile Friendliness – PASSED

Current Status: Your page is mobile friendly.

Recommendation: Your page is mobile friendly but can be slightly difficult to use on a mobile
device. Fixing the following is recommended: Links too close together.
Google Snippet - SUCCESS

Keyword Analysis - FAILED

4 ‘business critical’ key phrases which are currently used in the website

• Records Management Company

• Physical Records Management
• Heritage Records Management
• Document Management Software

Keyword phrase Research

At DEV IT, we concentrate on delivering the best coverage for a wide range of keywords that are
relevant to your business.

DEV IT team uses special in-house tools to research how people search for your products and services
online. We monitor the number of searches made every month for each combination of keywords
entered into search engines by web users looking for your product or service type – and feed those vital
results back into your SEO service.

Current Status:
The table below summarizes the current position of your website in relation to the business critical key phrases identified. It
also outlines the page rank and indexed pages across major search engines.

CURRENT POSITION
 GLOBAL MONTHLY
KEYWORD/KEYPHRASE
SEARCHES
Records Management Company 10 – 100 - - -
Physical Records Management 10 – 100 - - 27
Heritage Records Management 0 – 10 3 1 1
Document Management Software 100 – 1K - - -
SEARCH ENGINE INDEXED PAGES OVERALL ALEXA BACKLINKS
RANKING
Google
Yahoo!
Bing
9,696,785 4

SEARCH ENGINE RANKING FACTORS PERFORMANCE (First Keyword Only)

KEYWORDS RANKING FACTOR FACTORS PASSED FACTORS FAILED
IMPORTANCE
Records Management Company Essential (weighted most): 10 17
Records Very Important 11 0
Management Important 41 3
Company Moderately Important 42 9
RANKING SCORE Slightly Important 9 3

0% Total 113 32

Website Copy Content

Recommendation: Content is one of the most important factors for search engines. Try to
add unique content on your website instead of duplicate and common content.

Website HTML Issues - FAILED

Current Status: Your website has W3C Validation error

Recommendation: HTML is typically what your page is written in. If there are errors in the
HTML, it is possible some people won't be able to view your website in the correct format,
and the search engines will have problems understanding what your site is all about. The
w3.org is an organization that makes the standards for HTML.

HTTPS Test – FAILED

Current Status: Your website is not using https, a secure communication protocol.
Switching to https is an increasingly good idea and may help improve rankings.

Social Networks Icon – FAILED

Current Status: Your website have only FB as a social network icon, but it also does not
have a social profile link to it.
Recommendation: Make sure to share your social media links on all your website pages.

Social Share Button – FAILED

Current Status: Your website does not have required social share buttons.
Recommendation: Displaying social share buttons on website benefit by improving
customer experience, increase brand exposure, Improve reach to your target market and
Influence SEO benefits

Content Optimization – PASSED

Current Status: This page's ratio of text to HTML code is more than 15 %, which is good.
Recommendation: Content is King for SEO. Content is one of the most important factors
for search engines. You can always increase the content on the webpages.
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