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BA Case Study

This document discusses the business case for business intelligence through analyzing case studies. It provides statistics showing that organizations see an average return of $10.66 for every $1 spent on business intelligence and that companies using analytics are 5 times more likely to make faster decisions. The case studies then describe how business intelligence helped increase sales by 24% for a retail client by harnessing sales data and how it streamlined data management and improved performance for a clinical trials department.

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Rishi Mitra
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302 views2 pages

BA Case Study

This document discusses the business case for business intelligence through analyzing case studies. It provides statistics showing that organizations see an average return of $10.66 for every $1 spent on business intelligence and that companies using analytics are 5 times more likely to make faster decisions. The case studies then describe how business intelligence helped increase sales by 24% for a retail client by harnessing sales data and how it streamlined data management and improved performance for a clinical trials department.

Uploaded by

Rishi Mitra
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
Download as docx, pdf, or txt
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The business case for business

intelligence
Take a look at these stats on the use of business intelligence:

 Organizations “earn an average of $10.66 for every dollar spent on deployments


of analytics applications such as business intelligence (BI), performance management
(PM), and predictive analytics.” (Nucleus Research)
 “Companies that use analytics are five times more likely to make faster
decisions.” (BetterBuys.com)
 “89% of business leaders believe big data will revolutionize business operations
in the same way the Internet did.” (Forbes)
And yet, there are business owners who still ask us if BI is worth the investment. Well,
we chose these seven case studies specifically because they tell some of the best
stories of how business intelligence has significantly improved business processes and
bottom lines for a variety of businesses.

Want real Business Intelligence results? Keep reading to discover not only some of the
best uses of business intelligence but also the potential power of BI.

Case Study #1: Harnessing Sales


Data to Increase Sales
For our first example of business intelligence, our client, a key player in the retail
business, was dealing with erratic sales performance with most reps not meeting targets
consistently. Their strategies were driven by guts instead of data, and they were faced
with dwindling sales rep morale. The sales director wanted to correct this course by
attaining a granular level of understanding of the sales process and performance.

The Opportunity: Come up with a data-driven strategy to streamline their sales


process.
The Solution:
 Understand and organize the pipeline, so reps could prioritize time spent on each
type of prospect based on both the probability and the dollar value of the conversion.
 Measure and monitor sales rep performance in terms of the value of business
they brought in.
 Empower sales reps with data.
Using data and business intelligence, RTS Labs was able to help sales grow by 24%
and rep attrition drop by 90%. Due to a better organized target-setting process and
refined sales strategies backed by data, the reps were not only meeting but surpassing
their targets.

Case Study #2: Streamlining Data


Management & Improving
Performance
Our client’s Clinical Trials department was faced with a laborious data management
process. Their studies depended on collecting clinical information from their internal lab
information system, as well as from external sites. The problem was that the process
was negatively impacting the quality of the data and productivity.

The Opportunity: RTS Labs was brought in to help the Clinical Trials team scale up on
research by streamlining their data management process through the use of business
intelligence.
The Solution:
 Institute OpenClinica for collecting data from participating practices and
physicians.
 Built a data mart to combine data from both their internal lab information system
and OpenClinica.
By streamlining the data gathering, data management, and analysis processes, RTS
Labs enabled the Clinical Trials team to scale their research without having to scale
their resources.

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