“It wasn’t so long ago that when I would see the words

‘measurable outcomes’ on a grant proposal, I would experience a

wave of nausea and anxiety.”

Deborah Bedwell, Measuring Joy:

Evaluation at Baltimore Clayworks

Using Logic Models for Program Planning and Evaluation – By

Karen Horsch
Evaluation Consultant
The purpose of this document is to:

• Introduction to logic modeling : Describe how the logic model can be used in program planning
and evaluation

• Understanding the Wishlife way of adapting the model for CSR planning, planning and
evaluation
 The Logic Model
• Is a planning and evaluation tool used by professionals across the globe
• A picture of the entire program: what is being put into the program, what can be done, and what needs to
be achieved
• Builds common understanding, especially about the relationship between actions and results
• Communicates what the program is (and is not) about
• Sets the framework for evaluation
• Can be a graphic, table, flow chart, narrative
• Can also include information about assumptions, externalities/contextual issues, theories of change

The inputs The actions that The measurable The benefits to

Outputs
Resources

Activities

Outcomes
dedicated to or the program products of a clients,
consumed by takes to program’s communities,
the program achieve desired activities systems, or
outcomes organizations

For further reading , please refer to W.K.Kellogg Foundation Logic Model

Development Guide and University of Wisconsin online course
Example Logic Model
Goal: To improve the oral health of low-income children who receive primary care in a community health center

Dental Clinic Training Training Medical providers

Outputs

Outcomes
Activities
Resources
Coordinator Develop curriculum # of two-hour demonstrate accurate
Community Health trainings held oral health
Two one-hour assessment,
Director didactic trainings to # of one-on-one education and
Staff dentist medical providers in trainings held prevention activities
Staff pediatrician oral health # of medical
assessment More children receive
Medical providers providers trained high-quality oral
One-on-one training health assessment,
Money for supplies to medical providers education and
on oral health prevention activities
Outreach Outreach during well-child
# of visits
Order dental supplies
for packets parents/children Parents/children are
receiving packets more knowledgeable
Make up packets about oral health and
Distribute to parents caring for children’s
at end of each visit teeth
Reduced incidence
of caries in children
at the community
health center
Logic Model- Wishlife Way

Vision
The inputs The actions The The benefits

Resources

Activities

Outputs

Outcomes
dedicated to that the measurable to clients,
or consumed program takes products of a communities,
Mission by the to achieve program’s systems, or
program desired activities organizations
outcomes

Strategy
Before the Logic Model, clarify

Program’s Rationale Program’s Attributes

• Logic Model Timeframe
• Continuation of existing program • A program cycle
• A calendar year
• Expansion of existing program
• A grant period
• Existing program with modifications
• The time you believe it will take to
• New program show meaningful results
Understanding of:
• the need or problem • Logic Model Scope
• the nature and extent of the need or problem • Geographic area
• Service area
• the causes of the problem and the social,
economic, political and policy contexts • Client population
• the current and past efforts to address the
need or problem and lessons learned from
these efforts
Logic Model- Wishlife Way

Vision Mission Resources Activities Outputs Outcome

What is the
The CSR Vision difference that the
driven by 2 step approach: program is making
philanthropic
What are the Should lay out
and/or business Mapping what
The overall Resources components
measurable aspects
objectives the program is for post
program objective
producing implementation
and goal Detail out each
Recommended evaluation
Approach ‘Star component
Cause’ Can be defined
phase wise
Wishlife Logic Model- Example

Mission
To eradicate illiteracy in a
phase wise manner by working
on 3 districts every year

All citizens to be should be

Vision able to read and write their
Eradication of name
Activities Output Outcome
illiteracy in state
xxxx by 2025 Resources
Baseline survey to understand
the Tie up with Teach India

Set up mobile education

centers for the period
 Chain of Outcomes
Goal: To improve the oral health of low-income children who receive primary care in a community health center

Training Training
Resources

Medical More children

Long-Term Outcomes
Inter-Term Outcomes
Shot-Tern Outcomes
Outputs
Develop curriculum # of two-hour providers receive high-quality Reduced
Two one-hour trainings held demonstrate oral health incidence of
didactic trainings to # of one-on-one accurate oral assessment, caries in
medical providers in trainings held health education and
oral health assessment, prevention children
# of medical
assessment providers trained education and activities during receiving care
One-on-one training prevention well-child visits from the
to medical providers Outreach activities community
on oral health health center
# of
parents/children Parents/children
receiving packets
Outreach are more
Order dental supplies knowledgeable
for packets about oral health
Make up packets and caring for
children’s teeth
Distribute to parents
at end of each visit
The Value of the Logic Model Process

• Engages stakeholders.

• Clarifies program theory and fills in the gaps.

• Builds ownership of the program.

• Builds common understanding about the program, especially about the relationship
between actions and results.
Using Your Logic Model for Evaluation
Evaluation is the process of asking—and answering—questions:

• What did you do?

• How well did you do it?
• What did you achieve?
 Putting Together an Evaluation Plan

• The “what”: the indicators

• The “how”: the data collection instruments and evaluation design
• The “when” and the “who”: the data collection plan
Logic Model Resources

• Online course on developing logic models and evaluation plans. Offered by University of Wisconsin,
Extension and designed for the beginner. (www1.uwex.edu/ces/lmcourse/)

• Logic Model Overview. Also from University of Wisconsin, includes links to workbooks, PowerPoint
presentations, etc. (www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html)

• W.K.Kellogg Foundation Logic Model Development Guide. Clear and concise discussion of the use of
logic models. (www.wkkf.org/Pubs/Tools/Evaluation/Pub3669.pdf)

• Logic Model Tools. A comprehensive list provided by the CDC.

(www.cdc.gov/eval/resources.htm#logic%20model)

• Innovation Network’s Workstation: an online workstation with evaluation and planning tools designed
specifically for nonprofit organizations. (www.innonet.org)

• Community Tool Box. ctb.ku.edu/tools/en/sub_section_examples_1877.htm