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AnasAhmed
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© © All Rights Reserved
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2018

PROJECT FILE
ENGINE CARBON CLEANING SERVICE
GROUP MEMBER:
ZAIN ABBAS
ROHAN UL HAQQ
TALHA FAREED
ANAS AHMED

me
[Type the company name]
12/4/2018
CONTENT:

❖ Introduction
❖ Service Description
❖ Service Sources
❖ Market Segmentation
❖ Promotion Strategy
❖ Cost Listing
❖ Pros & Cons
❖ Conclusion
INTRODUCTION

➢ Engine carbon cleaning is a growing industry and a


popular method of cleaning the inside of a vehicle’s
engine.
➢ Over time, a combustion engine builds up internal
deposits, such as carbon, tars, gums, etc. While these are
natural by-products of the combustion process, they can
accumulate and affect the performance of an engine,
including emissions, power and efficiency.
➢ Carbon cleaning your engine can remove these deposits
and offer a number of benefits to the motorist.
➢ HOW IT WORKS?

➢ The Engine Carbon Clean system works by using tap


water to create hydrogen and oxygen which pass
through the air intake of an engine and out through the
exhaust system as a gas, helping to remove the excess
carbon that leads to poor running issues.

➢It’s a simple and safe process and requires no dismantling


of engine parts or the use of harmful chemical products.
We recommended using the Engine Carbon Clean
service as part of your vehicle’s regular maintenance
schedule.
Service Description:

➢ Service at your door step

As the procedure is very simple and easy. The carbon


cleaning service will be provided on your door step on
your call. It will save your time and energy. Many people
are busy with their jobs, they don’t have time for their
vehicles so we provide service where ever they want. No
need to rush out in the traffic! We are here to serve our
service at your door step.

➢ Easy to Operate - Time Saving

The carbon cleaning machine is not complicated at all it


will clean out all the carbon without opening any of the
major part of the engine, within an hour the result will be
seen.
➢ Regained Performance - Improve
fuel Efficiency

No matter what vehicle you run, you want to spend as


little money on fuel as possible. By keeping crucial engine
components clean.
Carbon cleaning machine reduces wear and tear and
enhances overall life of parts. Carbon buildup affects
your fuel efficiency, as it blocks the intake by which the
engine generates more power which is not good for the
engine as well.

➢ Reduce Mechanical Costs

Taxi drivers or companies operating vehicles such as


vans and trucks They cover more hard miles than most
other vehicles, and their operators understand the need
to keep the inner workings of their engines running as
smoothly as possible so we recommend carbon cleaning
service after every 20,000km.
➢ Reduced Emissions
We should each be taking responsibility to help to keep
the air around us as clean as possible. Vehicles having
emission issue can pollute the overall environment, by the
help of carbon cleaning service this problem can be
easily solved.

Service Description:
➢ Engine carbon cleaning machine
Engine carbon cleaning machines use hydrogen
generated from water to remove carbon build up and
are designed for easy vehicle maintenance without the
need for engine dismantling.

➢ Vehicle
Vehicle on which we can fit our carbon clean machine
so we can provide our services anywhere to make our
customer satisfy

➢ Technician
Technicians are needed, they will be trained so that they
can use the machine and provide services.

➢ Water & electricity


Carbon cleaning machine needs pure water and
electricity to generate hydroxyen.

Market Segmentation:

➢ We are offering our services within the Karachi, our target


market is the one who owns a vehicle, it is estimated that
the number of registered vehicles on the road in Karachi
may exceed 2.21 million.
Promotion Strategy:

➢ Social Media Platforms (Facebook, Google+,YouTube,


etc).
➢ Brochures
➢ Social Activities (on streets, malls, etc).
➢ Paid Advertising
Cost Listing:

 EQUIPMENT COST (Engine Cleaning Machine)


➢ The cost of Engine Carbon Cleaning Machine is around
6000$ - 8000$.
➢ This machine will import from overseas so it can be cost
some shipping or duty cost around 1000$.

 LABOR (Operator or Technician)


➢ Labor is also a variable which cost.
➢ Machine needs operator to operate & also Technician to
fixed the unusual errors.

 TRANSPORT (Commercial Vehicle)


➢ Transportation Expense is one of the most important cost.
➢ Commercial vehicle is required to give services on
costumers door step.
 MARKETING COST (Advertising or Promotions)
➢ Marketing is one of the most important tool to make
market place of new coming product or services.
➢ Advertising or Promotion through media platforms or by
promotion activities may cost some high amount to make
market.

Pros & Cons:


 PROS:
➢ Reduce Emission
o cleaning service removes most deposits from your
engine, reducing your emissions, for a cleaner
greener drive.
➢ Increase fuel Efficiency
o Carbon build-up in the engine can dramatically
reduce a car's fuel efficiency. The service will help to
remove carbon build-up and thereby revitalize fuel
efficiency.
➢ Save Time
o For a car engine the process is complete in just 30-60
minutes.
➢ Simple Process
o It’s a simple and safe process and requires no
dismantling of engine parts.
➢ Increases Engine Performance
o helping to remove the excess carbon that leads to
poor running issues.

 CONS:
➢ 1: There are other similar products which will affect our
target market
➢ 2: Although the machine has two years warranty but still
if any of the part gets damaged, so it will be replaced by
importing another part which will be expensive.
➢ 3: it runs on heavy amount of electricity
CONCLUSION:

As nowadays people are more conscious about their


vehicles, they want them to perform smoothly. So we are
introducing our unique hydrogen-powered
decarbonizing machine for the first time in Karachi, a
technician will come at your door step and will remove
nearly all carbon build-up in your car.

In just 30 minutes, your engine will run like new.


The Carbon Cleaning machine has a remarkable
cleaning capacity. With this advanced technology,
developed over several years, hydrogen is pulsed
through the air intake pipes, burning off up to 75% of the
carbon deposits that prevent your engine from running
smoothly.

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