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Colgate is an American company that produces oral hygiene products like toothpaste, toothbrushes, and mouthwash. They focus on strong teeth with products like Swarna vedshakti toothpaste. Their value propositions for middlemen include trust, loyalty, and profit margins, while customers value protection against cavities and fresh breath. Colgate uses marketing strategies of product, price, place, and promotion. They promote through TV ads showing celebrities and focus on spreading smiles with slogans like "kya aapke toothpaste mein namak hai?".

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93 views2 pages

MM Script

Colgate is an American company that produces oral hygiene products like toothpaste, toothbrushes, and mouthwash. They focus on strong teeth with products like Swarna vedshakti toothpaste. Their value propositions for middlemen include trust, loyalty, and profit margins, while customers value protection against cavities and fresh breath. Colgate uses marketing strategies of product, price, place, and promotion. They promote through TV ads showing celebrities and focus on spreading smiles with slogans like "kya aapke toothpaste mein namak hai?".

Uploaded by

Punit
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Introduction

A very Good Afternoon to everyone we all as a team had studied the marketing mix
modelling and analysis of value proposition offered by Colgate to its middleman and
customers. (Next Slide Please) We start over presentation by giving a brief about
Colgate as it’s is an American based company for oral hygiene product . They have a
wide range of products like toothpaste, toothbrush, mouth wash, toothpowder. As the
over day begin with the smile Colgate has this though “karo aur shuru ho jao” which
is a tagline of Colgate.
Colgate promising to their customers with “Andar se Strong” teeth. The
company shifted their main focus from cavities to the strong teeth (Swarna
vedshakti toothpaste). They also launched some of the varieties like natural or
Ayurveda toothpaste for strong teeth. They claimed that their product will
elevate the oral health of the users. (Next Slide Please)
We had made our checklist of value proposition for middleman and customer.
The company give the assurance to the middleman that they are delivering the
good quality of product. And the company promise to the middleman that won’t
any kind of loss from their side like replacement of the expiry products. For
middleman we have mention trust and loyalty of brand and profit margin. And
the customer has protection against cavities, freshness of mouthwash, quality and
flexibility of toothbrushes and relief from toothache.

Value Proposition- value proposition is a promise to your clients, giving them a good
reason why they should purchase services offered. In addition, it talks about the benefits
as well as how your services will resolve their issues.
5. We have design questionare of middleman……(Slide se question bolna h)
Almost all the middleman are satisfied are they get discount from 10% wholesalers

This is the servey of the the

Now moving to the Markettng Mix modelling


what is markeing mix
It refer to the tactics, set of action that a company uses to promote its brand and product in the market.
Colgate has used various marketing strategies to reach their constomer. The basic four pillars for any
marketing stratetgy are product price place promotion. The various product line offered by colgate are
toothpaste, toothbrush, mouthbrush, tooth powder, speciality product.
PRICE
An price is the most important element of marketing mix, colgate has a cover its product under every
price bracket as per the need of their customer(Starting from 40 to cuver its )
PLACE
Which is the place mix is related to distribution of product to the flow chart we can see that how the
product of the colgate reaches to customer through various distribution channels. ….

PROMOTION
Promotion is the key element for any company to make customers aware about their brand and it’s
product. Colgate has various range of promotion itself Through tv , poster and online platform one of
the successful strategy used by for wide spread of smile expression even they use this in the
packaging. To grab the attention of people by showing real life stories of famous actors Deepika
padukon and famous cricketer MS dhoni.
The next is the most famous line “kya aapke toothpaste mai namak h”

(Rahul )
Promotion is the key element for any company to make customer aware about their brand and its
product. Colgate has used various strategies of promoting itself the Promotion strategy used are
through commercial ads, posters, newspapers and online platforms.
1. One of the successful strategies used by the Colgate for the widespread of the smile expression
“Colgate Smile”.
2. To grab the attention of the people they have used brand slogan No 1 brand recommended by
Dentist and kya apke toothpaste me

CONCLUSION
So at last we would like to conclude that for every product middleman and consumer has
interconnected contributions. Which plays a very important role in success of the product on whole.

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