GENTREP Notes Module 3
GENTREP Notes Module 3
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GENTREP – The Entrepreneurial Mind
DIMENSIONS OF EO
AUTONOMY
• willingness to act independently to carry forward an
entrepreneurial vision or opportunity
• promoted by:
o using skunk works to foster entrepreneurial thinking
o organizational structures that support independent action
• problems include:
o duplication of effort
o wasting of resources
INNOVATIVENESS
• firm’s efforts to find new opportunities and novel solutions
• promoted by:
o fostering creativity and experimentation
o new technology, R&D, and continuous improvement
• problems include:
o no results = waste of resources
o competitors may copy it more profitably
PROACTIVENESS
• firm’s efforts to seize new opportunities
• promoted by:
o introducing new products or tech ahead of the competition
o continuously seeking out new product or service offerings
• problems include:
o first movers are not always successful
o brand extensions can go too far
COMPETITIVE AGGRESSIVENESS
• refers to a firm’s efforts to outperform its industry rivals
• promoted by:
o entering markets with drastically lower prices
o finding successful business models and copying them
• problems include:
o being overly aggressive and damaging a firm’s reputation
o trying to destroy rather than just defeat the competition
RISK TAKING
• firm’s willingness to act boldly without knowing the consequences
• promoted by:
o researching and assessing risk factors (business, financial,
and personal) to minimize uncertainty
o using techniques that worked in other domains
• problems include:
o lack of forethought, research, and planning
o failure to evaluate uncertainty
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