MCQ for Digital Marketing

1. Marketing that moves away from a transaction-based effort to a conversation

(i.e. two-way dialogue) and can be described as a situation or mechanism
through which marketers and a customer (e.g. stakeholders) interact usually in
real-time is known as:

a) Digital marketing.

b) Interactive marketing.

c) Direct marketing.

d) Electronic marketing.

Answer : b

2. Which of the following is not a type of digital marketing activity?

a) Email marketing.

b) Social web marketing.

c) Print advert.

d) Viral marketing.

Answer : c

3. ________ is a form of marketing communications that uses the internet for the
purpose of advertising-delivering marketing messages to increase website
traffic (i.e. click-through) and encourage product trial, purchase, and repeat
purchase activity (i.e. conversion)..

a) Internet marketing

b) Search marketing

c) Email marketing
 d) Mobile marketing

Answer : a

4. In the first 10 years, the web was heavily used as a static publishing and/or
retailing (transactional) channel. This was known as:

a) Web 2.0.

b) Web 1.0.

c) Web publishing.

d) Static web.

Answer : b

5. The development of digital media and the rise of Web 2.0 (i.e. the social web)
technology saw a further evolution in marketing away from a hierarchical one-
sided mass communication model. Web 2.0 used more participatory
technologies, (e.g. social channels and online communities), rather than just
information or transactional channels. What is the focus of this social web?

a) Marketer.

b) User.

c) System.

d) Web platform.

Answer : b

6. A form of marketing communications that uses Internet-based resources for

the purpose of advertising, delivering messages to drive traffic to a website
 ('click-through rate') and also encourage trial, purchase, or repeat-purchase
activity is called:

a) Search marketing.

b) E-mail marketing.

c) Internet advertising.

d) Social web marketing.

Answer : c

7. An advertising model used in which advertisers pay their host only when their
sponsored ad or link is clicked, is called:

a) Search Engine Optimization (SEO).

b) Contextual Advertising.

c) Digital Asset Optimization (DAO).

d) Pay Per Click (PPC).

Answer : d

8. A method of marketing by electronic mail wherein the recipient of the

message has consented to receive it is called:

a) Search marketing.

b) Internet advertising.

c) Permission-based email marketing.

d) Social web marketing.

Answer : c
9. ____________ is a form of digital marketing that describes the use of the social
web and social media (e.g. social networks, online communities, blogs or
wikis) or any online collaborative technology for marketing activities, be it
sales, public relations, research, distribution or customer service.

a) Pay Per Click (PPC)

b) Digital Asset Optimization (DAO)

c) Social Media Marketing (SMM)

d) Search Engine Optimization (SEO)

Answer : c

10. Four elements that distinguish mobile marketing from traditional mass
marketing are: scope of audience, type and format of messages, ___________,
and response tracking.

a) location-based targeting

b) wide coverage

c) mass distribution

d) interest group setting

Answer : a

11. Websites translated for wireless devices to access and download content and
to display adverts are known as:

a) GPS

b) IVR

c) WAP sites

d) Apps
 Answer : c

12. This refers to branded software applications for mobile devices that
consumers use to access added-value information, customer service and/or
entertainment where and when they want it:

a) WAP sites.

b) Apps.

c) IVR.

d) Viral.

Answer : b

13. This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies
and or systems:

a) Electronic marketing.

b) Interactive marketing.

c) Internet marketing.

d) Direct marketing.

Answer : a

14. Which of the following is not an issue that marketers need to consider when
using digital resources for marketing activities?

a) Jurisdiction.

b) Disclosure.

c) Ownership.
 d) Permissions.

Answer : b

15. Which of the following is not one of major considerations when using internet
advertising to increase brand awareness and encourage click-through to a
target site?

a) Cost.

b) Intrusive.

c) Interactivity.

d) Timeliness.

Answer : c

16. Which of the following refers to unsolicited electronic messages?

a) Opt-in email.

b) Consent marketing.

c) Spam.

d) Opt-out email.

Answer : c

17. A database of information that is maintained by human editors and lists

websites by category and subcategory with categorization is known as:

a) A search directory.

b) Automated voice response (AVR).

c) Apps.
 d) SEO.

Answer : a

18. This attempts to improve rankings for relevant keywords in search results by
improving a website's structure and content:

a) SEM.

b) SEO.

c) SST.

d) SFA.

Answer : b

19. The next iteration of the web, which will be characterized by the web
becoming artificially intelligent, thereby recognizing links and relationships
between data sources, allowing the prediction of audience response and
greater audience targeting. This is referred to as:

a) Web 3.0.

b) Web 2.0.

c) Web 1.0.

d) Web 4.0.

Answer : a

20. This operates algorithmically or using a mixture of algorithmic and human

input to collect, index, store and retrieve information on the web (e.g. web
pages, images, information and other types of files). It makes the information
available to users in a manageable and meaningful way in response to a
search query. This is referred to as:
 a) Banner ads.

b) Pop-up ads.

c) A search engine.

d) Apps.

Answer : c

21. the customer review of a product on an E-Commerce website.

a) Awareness about the brand
b) Awareness about the product
c) Experience the product
d) Both a&c
Answer: b
22. The main objective of digital marketing is to _________buying relevant keyword
and Paid search marketing is about bidding
a) True
b) False
c) May be
d) May not
Answer: a
23. People who had earlier visited the site is __________ Customising advertisement
to.
a) Search retargeting
b) Contextual marketing
c) Remarketing
d) None
Answer: c
24. This aims at influencing users who have begun their research on search
engines, but not needed that they have visited a brand site.
a) Contextual marketing
b) Search retargeting
c) Remarketing
d) Both a&b
Answer: b
25. Which platform can be used by advertisers and purchase ad impressions
across ad exchanges?
a) demand-side platform
b) supply side platform
c) Ad network
d) None
Answer: a
26. Real-time bidding is a form of programmatic buying
a) True
b) False
c) Partially True
d) None
Answer: a
27. Which capabilities are offered by Web Content Management Tools?
a) Centralized version control
b) Simplification through templates
c) Integration with enterprise applications
d) all
Answer: d
28. Which design approaches help in building sites that are optimized for various
screen sizes?
a) Mobile optimized design
b) Responsive web design
c) Progressive enhancement
d) Adaptive web design
Answer: b
29. Site designing for mobile is very similar to the web.
a) True
b) False
c) May be
d) May not
Answer: b
30. Profits related to a new product in its introductory stage of profit related to
new product
a)negative
b) positive
c) higher
d) declining
Answer: A
31. ____________classified by decoding, feedback, encoding and response are
together in communication process.
a)communication tools
b)communication channels
c) communication parties
d) communication function
Answer: D
32. Product development comes from_________ source of idea.
a) internal sources
b) external sources
c) product extension
 d) both a and b
Answer: D

Which way of consumers feel or perceive towards an actual product or

potential market offering
a) sales concept
b) product images
c) product idea
c) customer management
Answer: B
33. which Products like as “VHS tapes”
a) product classes
b) branding
c) product forms
d) product perception
Answer: B
34. __________ behavior Highly involved consumer buying behavior while
perceiving significant differences between brands

a) complex behavior
b)variety seeking behavior
c) dissonance reducing behavior
d) habitual behavior
Answer: A

35. ___________Procedure in marketing which consists of enlisting opinion leaders

as “brand ambassadors” is called

a) Leading
b) online
c) Buz
d) none of the above
Answer: C

36. customer is _________, If customer’s expectations and products performance

matches

a) satisfied
b) dissatisfied
c) delighted
d) none of these
Answer: A
37. Stages such as conviction stage, liking stage, preference stage, and actual
purchase stage are all of the process called

a) channeling
b) buyer readiness
c) channel designing
d) strategic
Answer: B

38. When the new developed product concept is tested, the next immediate step
is to

a) market strategy
b) a testing technique
c) intermediaries
d) logistic network
Answer : A

39. ____________communication process, receiver and sender are classified as

a) functions
b) parties
c) tools
d) channels
Answer: B

40. stage in which purchase intention is transformed in to purchase decision is

called

a) need recognition
b) information search
c) purchase decision
d) both b and c
Answer: C

41. media and message are considered as_____________ in communication process

a) tools
b) channels
c) functions
d) parties
Answer: A

42. ’Maslow’s hierarchy of needs

 a) physiological
b) self-actualization
c) esteem needs
d) all of above
Answer:D

43. ___________ is classified An idea for a possible product that company will offer

a) product idea
b) product image
c) customer management
d) none of the above
Answer: D

44. A detailed stated version of shortlisted new ideas in meaningful consumer

terms is best classified as

a) concept

b) phase

c) screening

d) raw-material screening

Answer: A

45. The tendency of difficult understanding related to the use of market offering
is called

a) relative advantage

b) complexity

c) communicability

d) compatibility

Answer: B
46. which triggers positive or negative emotions leads to purchase motivation

a) emotional appeal

b) rational appeal

c) moral appeal

d) irrational appeal

Answer : A

47. Customers in growth stage of life cycle of products are classified as

a) innovators

b) early adopters

c) middle majority customers

d) laggards

Answer B

48. Considering non-personal communication channels, magazines, direct mail

and newspapers are considered as

a) online media

b) print media

c) broadcast media

d) display media

Answer :B
49. Product development process after analysis of business next step to be taken
is

a) test marketing

b) penetration marketing

c) one chanal marketing

d) individual marketing

Answer:A

50. who is suspicious of change is classified as

a) late majority

b) early majority

c) laggard

d) early adopter

Answer:C