2nd and 3rd Mm1 Assignment

About the product : Himalaya Herbals is one of the leading Ayurvedic
brand in India that has been making herbal products for skincare, haircare,
personal care, and medicine. This review is about Himalaya Ayurveda Clear
Skin soap.
This soap is specially formulated with kanakataila , which is a traditional
Ayurveda oil. This oil is composed of natural herbs like nagkesar, rakta
chandan, tila taila, kamala, yashtimadhu, priyangu, and manjishtha. With the
blend of these skin-nourishing ingredients, this soap aims at improving the
skin’s complexion and making it healthy. This soap also helps in reducing
blemishes and giving the skin a natural glow. It protects the skin and gives it
clearer complexion with every wash.
About the company & industry : Himalaya Drug Company is an Indian

multination pharma company established by Mohammed Manal in 1930 and
based in Bangalore , Karnataka, India. It produces health care products under
the name Himalaya Herbal Healthcare whose products include ayurvedic
ingredients. It is spread across locations in India, United states, Middle
east , Asia, Europe and Oceania , while its products are sold in 106 countries
across the world. The company has more than 290 researchers that
utilise ayurvedic herbs and minerals A hepatic drug, named Liv.52, is its
flagship product, first introduced in 1955. Himalaya Herbal Healthcare has a
very wide range of products, which include "pharmaceuticals, personal care,
baby care, well-being, nutrition and animal health products." The Neem Face
Wash is one of their most popular and well known products. Mothercare
products have been launched in 2016 with foray into extensive research and
development in systems of ancient Ayurveda medicines of India. The company
has a presence in 106 countries.
Business environment that influence business decisions pertaining the offering

of the product :
Himalaya has the bouquet of healthcare products which are segmented based on the
customer groups and usage such as personal care products for customers of all ages,
nutrition and wellness products which are health supplements for deficiency of minerals &
vitamins primarily for children & old age consumers, mother care, and Baby care products.
Since the brand have the presence in different product categories, therefore it uses
differentiated targeting strategy so that although the product categories are defined by the
brand the offerings will differ based on the geographic region the product is catering to.
Himalaya’s biggest marketing strategy was shift from focusing Ayurvedic ideas to herbal
personal care. Leading marketing approach of Himalaya are high quality, wellness, and
uncompromised service with a smile. They are able to supply the products needed main by
the customers at all times by keeping high standards.
Himalaya has positioned itself as an herbal brand giving health & wellness of the customer
prime importance while doing business and formulating products best suited to the
changing times.
Their workplace is built on the foundation of recognition; acknowledgement and
appreciation are constant reinforcements, ensuring every employee is a part of the
sustainable growth of the organization.
Accountability: Systems and processes help us ensure accountability at every step.
Integrity: By being truthful, consistent, and honest in everything we do, we honour the trust
placed in us by all our stakeholders.
Innovation: Bringing ideas to the world is the kind of innovation that helps us discover new
medicines and develop new products that make life healthier and happier
At Himalaya, we provide ample opportunities to encourage creative thinking and
innovation.
Their leaders are nurtured through our extensive L&D programs. All our teams are driven by
the passion to constantly keep up the learning curve. We promote the spirit of teamwork.
We are a dynamic organization that adapts itself quickly in a fast-changing business
environment.
ESTABLISH THE BRAND
Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed
from nature’s wealth and characterized by trust and healthy lives.
DEVELOP MARKETS
Develop markets worldwide with an in-depth and long-term approach, maintaining at each
step the highest ethical standards.
SEED-TO-SHELF
Respect, collaborate with and utilize the talents of each member of the Himalaya family and
the local communities where Himalaya products are developed and/or consumed, to drive
our seed-to-shelf policy and to rigorously adopt eco-friendly practices to support the
environment we inhabit.

2nd and 3rd Mm1 Assignment

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2nd and 3rd Mm1 Assignment

Uploaded by

About the product : Himalaya Herbals is one of the leading Ayurvedic

About the company & industry : Himalaya Drug Company is an Indian

Business environment that influence business decisions pertaining the offering

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