1) The document is a project report on the beauty product brand Lakme submitted by Miss Sana B. Maner to Tuljabhavani Infotech Computer Class & Saraswati Typing Institute.
2) Lakme is an Indian cosmetics brand owned by Hindustan Unilever that has been operating in India for over 50 years and is considered the top cosmetics brand in the country.
3) The report provides details about Lakme such as its history, founders, products, competitors, and financial information. It includes sections on the introduction, history, objectives, data collection, and analysis of Lakme.
1) The document is a project report on the beauty product brand Lakme submitted by Miss Sana B. Maner to Tuljabhavani Infotech Computer Class & Saraswati Typing Institute.
2) Lakme is an Indian cosmetics brand owned by Hindustan Unilever that has been operating in India for over 50 years and is considered the top cosmetics brand in the country.
3) The report provides details about Lakme such as its history, founders, products, competitors, and financial information. It includes sections on the introduction, history, objectives, data collection, and analysis of Lakme.
“ BEAUTY PRODUCT” SUBMITTED TO TULJABHAVANI INFOTECH COMPUTER CLASS & SARASWATI TYPING INSTITUTE TO
LAKME IN THE PARTIAL FULLFILLMENT OF THE REQUIREMENT FOR THE MS-CIT COURSE OF COMPUTER COURSE SUBMITTED BY MISS: - SANA .B. MANER UNDER THE GUIDANCE OF MR. GANESH .M. BHOSALE (MBA) 2021 AUG - NOV SR.NO PARTICULARS PG.NO
1 INTRODUCTION 2 HISTORY 3 DECLARATION 4 GUIDANCE CERTIFICATE 5 CENTER HEAD CERTIFICATE 6 ACKNOWLEDGEMENT 7 ABOUT & PLAN OF THE PROJECT 8 COMPETITORS OF LAKME 9 EXCEL SHEET 10 GRAPH 11 FLOW CHART OF LAKME 12 HARDWARE & SOFTWARE REQUIREMENTS 13 FORMULAS 14 BIBLIOGRAPHY 15 QUESTIONNAIRE 16 THANK YOU Lakme is an Indian cosmetics brand which is owned by Hindustan Unilever. It also has various brand ambassador. Lakme ranked at number 1st among the cosmetics brands in India to introduction makeup to Indian beauty for over 50 years Lakme started as a 100% subsidiary of Tata Oil Mills (TOMCO). It was named after the French opera lakme. It was started in 1952 famously, because the Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products & personally requested JRD Tata to manufacture them in India “Lakme is the Indian women’s beauty Sutra” – inspiring expression of her unique beauty & sensuality. Lakme brings expert products & service that are borne out of true understanding of the needs of the Indian women. It is a complete beauty brand spanning colour cosmetics & skin care & extending to beauty service through the network of lakme beauty salons.
Lakme was launched in 1952 (62 years ago).
Lakme is an Indian cosmetics brand. Lakme is derived from Hindu goddess Lakshmi. Lakme’s CEO is Pushkaraj Shenai (Oct 2012). Lakme is in French language. Founder of lakme is J.R.D Tata Simone. Lakme is owned by Hindustan unilever. Lakme introduced nail polish & lipsticks from 80’s. Lakme introduced skin care products from 1987. In 2014 lakme was ranked 36st among India’s most trusted brands according to Brand trust report. Lakme provides cosmetics, beauty products & salon services. In 1996 Tata sold off their stakes in lakme lever to HUI for rs 2 crore I undersigned Miss. Sana .B. Maner here by, declare that the project report entitled on “BEAUTY PRODUCT” with reference to “LAKME” has been carried out & submitted by me too. Tuljabhavani Infotech Kolhapur is my original work conducted under the guidance Mr. Kailas .B. Shinde The empirical finding & suggestion in this report are based on the original information on collected by me. I have not reproduced the same from any report submitted to Tuljabhavani Infotech Kolhapur this year batch or any previous year batch I understand that any such copying of the matter is liable to be punished in a way center authority may be fit
Place: - Kolhapur Date: - Signature:- Name: - Sana .B. Maner This is certify that the project intitled “BEAUTY PRODUCT” with special reference to “LAKME” which has been prepared & presented by Miss Sana .B. Maner in partial fulfillment of “Computer course” to “Tuljabhavani InfoTech Kolhapur” has been carried out under my guidance. To the best knowledge this is an original work & submitted to Tuljabhavani InfoTech Kolhapur previously
Date:- Place: - Kolhapur
Guide: - Mr. Kailas .B. Shinde
This is certify that the project intitled “BEAUTY PRODUCT” with special reference to “LAKME” which has been prepared & presented by Miss Sana .B. Maner in partial fulfillment of “Computer course” to “Tuljabhavani Infotech Kolhapur” has been carried out under my guidance. To the best knowledge this is an original work & submitted to Tuljabhavani Infotech Kolhapur previously
Date:- Place: - Kolhapur
Guide: - Mr. Ganesh .M. Bhosale
I use this opportunity to convey my great fullness to those who helped me in completing these tasks firstly I would like to thanks our CEO Head Mr. Ganesh .M. Bhosale & guides by Mr. Kailas .B. Shinde for help, support & motivation for this project “LAKME” I express my since & deep gratitude “I express my gratitude to all those who helped me directly or indirectly in completing this project.
Place: - Kolhapur Date:-
Miss: - Sana .B. Maner
Within a short last 5 years, the use of cosmetics by Indian Consumers has increased signicantly with more & more women & men taking greater interest in personal grooming, increasing disposable incomes changing lifestyle influence of satellite television & greater products choice & availability. This cosmetics & personal care industry has been growing at an average rate of 20 percent for the last few years. The growth rate in the cosmetics market reflect an increasing demand for beauty care products in India
Beauty is skin deep & sure enough lakme
understand it like no one does. Today brand of lakme stand strong as one of the 100 most powerful brands & right fully so. Its brand that lights up the face of million girl’s every day. It’s brand that inspire, motivate & infuses confidence colour, shades, brushes & tones to beautify, have been the core attribute of the products. The challenge which was cosmetics industry has to break was the negative connotations of “being fashionable” In the following project we basically seeks to provide experiential marketing solution to a brand lakme YARDLY REVLON
GARNIER LOREAL
PONDS 1. What inspire you to go for lakme? Colour/Shades Price Packaging Others
2. Are you brand loyal to lakme or you switch to
others too? Yes No
3. Do you think lakme provides quality products to its
customers? Yes No
4. For which purpose you usually use lakme product?
Eyes Lip Colour Face Nail Enamel 5. According to you what kind of promotional activities can make lakme reach customers in a better way which can increase the market share? Lucky Draws Free Bonanza Discount Coupon Others
6. What do you think about the price level of lakme
products? High Optimum Low
7. From where do lakme purchase product?
Departmental Store Cosmetics Store Pharmacy Supermarket Beauty Salons
8. Will you recommend lakme product to others?
Yes No
9. What changes you would like to see in the lakme
products? More products range More Shades Better Packaging All of above
10. People are aware of new range of lakme
product? Yes No 1. Total Price: = Quantity * Price in Rs 2. Stock in Quantity: = Quantity – (Sale for May +Sale for Jun) 3. Discount%: = IF (Total Price <50,”5%”,”10%”) 4. Discount Price: = Price - Discount% 5. Discount Amount: =Total Price * Discount 6. Net Price: =Total Price – Discount Amount 7. SGST: = Net Price * 6% 8. CGST: = Net Price * 6% 9. GST: = Net Price * 18% 10. Total GST: = GST+ SGST+ CGST 11. Net Profit: = Total Price – (Discount price + Total GST) HARDWARE REQUIREMENT:
