Walden University
Carina López Arvizu
Module 5. Project
Individual Case Study Project
How has BYD redesigned its production process to meet the explosive
demand the company has experienced since its inception?
As Schroeder & Goldstein (2016) mention, the BYD (Build Your Dreams)
company has had a great change, from the production of batteries to the
development and sale of ecological cars, due to the acceptance of its products
by consumers, achieving has a great demand in the markets.
Something that many people might consider when seeing so much
demand is the growth of the company (making more branches or manufacturing
facilities); however, the slight change in the production process can allow an
increase in production and lower costs.
The BYD company by dedicating itself to the elaboration of products that
due to their characteristics have to be standardized and comply with high levels
of quality and safety. These changes can start with the selection of new
suppliers that offer the same quality of raw materials but at low costs or the
development of an improvement plan for suppliers that allows them to improve
their services or some other point (such as punctuality in deliveries) to introduce
greater process safety.
It could continue with a new arrangement of the production lines that
allow a continuous process where the products do not have to pass through
other areas that could damage them, a structural design that allows the battery
company to be close to the car company to reduce transportation costs, the
introduction of new machines or a Total Maintenance plan that allows the
machines to be more efficient, minimize the time of product change (it would be
to start the development of a Kanban or Kaizen system).
However, all human personnel who are involved in the BYD company
process should also be involved, greater training to increase the level of
production, greater control in raw materials and finished product that does not
allow the process to stop, attention necessary to internal and end customers of
1
Walden University
Carina López Arvizu
the product to resolve any obstruction or nuisance immediately (the introduction
of quality circles is an option).
In addition, thanks to all these improvements, the level of costs can
minimize the waste of time, resources, and basically anything else that does not
add value to the product, reducing costs and achieving greater acceptance by
the market, where it will finally increase the demand again where new
customers will present more points to meet, and the product will need new
designs, presentations, and production processes.
References
Schroeder, R., & Goldstein, S. M. (2016). Operations management in the
supply chain: Decisions and Cases (6th ed.). McGraw-Hill/Irwin.