H.E.

312: CONSUMER EDUCATION

Republic of the Philippines

BILIRAN PROVINCE STATE UNIVERSITY
Biliran Campus

SCHOOL OF TEACHER EDUCATION

CONSUMER EDUCATION
OVERVIEW OF THE MODULE
(H.E. 312)
Purpose of the Module
Remelyn C. Rodrigo, LPT
SCHOOL OF TEACHER EDUCATION
Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR
 H.E. 312: CONSUMER EDUCATION

What is the aim of consumer education?

Consumer education is the process of assisting people to acquire the correct
information and understanding that will help them make wise decisions when
purchasing goods and services. It is the field of study that enlighten consumers on
what, where, when, how, and how much to buy and use what they have bought.

Module Concept
Consumer education is the preparation of an individual to be capable of
making informed decisions when it comes to purchasing products in a consumer
culture. It generally covers various consumer goods and services, prices, what the
consumer can expect, standard trade practices, etc. The complexity of decisions
facing consumers today reinforces the need for a cadre of trained, alert, and
responsive citizens, each prepared to analyze current issues, identify and interpret
relevant information, and make reasoned judgements in line with his/her own goals
and the goals of society.

Module Title
Consumer Education

Description
This course covers effective consumer participation through wise selection, use and
investment of goods and services. This course includes consumer rights and
responsibilities as well as consumer related- laws.

🏷This Module focuses on Three (4) lessons:

Lesson 1: An Overview of Consumer Education

Lesson 2: Consumer Rights and Responsibilities

Lesson 3: Factors Affecting Consumers’ Buying Decision

Lesson 4: Consumer Behaviour

Module Guide
This module will empower you to become self-directed learners. This is considered as
an alternative strategy in learning in place of face-face-instruction. Read all the

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

content of each lessons for you to be able to answer the quizzes, post-assessment,
and activities provided herein.

Read carefully and participate actively in this learning process. Answer the pre-test to
assess your stored knowledge about Consumer Education. Study the lesson very
well, an assessment after the discussion is given to measure your comprehension
and capability after reading this module. Follow the instruction given found in this
module after you have finished the assessment and/or activity. Submit your
accomplished activities through messenger or g-mail/Google Classroom.

You will start with a pre-assessment to determine if you have prior knowledge of the
subject. Likewise, post-assessment will be given at the end of the course to assess
and determine your understanding of the content covered. In the learning plan, the
strategy of 4As will be used: Activity, Analysis, Abstraction, and Application. The
detail of the module guide is provided below.

(Pre-Activity)- this is an introductory activity of the lesson. It will help you to be more
prepared of the topic in each lesson.

Activity- Varied activities are provided in this section. Some activities will stimulate
your experiential learning, while others will activate your conceptual and
analytical thinking.

Analysis- Questions will be presented in this phase and you will process and
classify what is valid and not.

Abstraction–important concepts in the lesson presented will be summed up. It may

be presented as a generalization of the lesson covered or may be in a
form of question/s to reinforce what you know and should know more.

Application- this is the phase where problem situation, scenarios and questions will
be presented to bring you to a more practical way of using HOW you
are going to use what you have learned, and think of new ways on how
it can be improve further.

Time Frame
Week Learning Outcomes

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

Lesson 1: An Overview of Consumer Education

1-2 1.1.1 discuss the overview and definition of consumer education ;
1.1.2 identify several areas of study in the formal school curriculum
3-4 relevant to consumer education; and
5 1.1.3 Value the importance of understanding the definition and overview
of consumer education in the present situation.

Lesson 2: Consumer Rights and Responsibilities

6-7 2.1.1 Understand fully consumer rights and responsibility
8-9 2.1.2 Apply knowledge on consumer rights and responsibilities in their
Everyday life.

Lesson 3: Factors Affecting Consumers’ Buying Decision

10-11 3.1.1 discuss factors affecting consumers buying decision;
12-13 3.1.2 identify characteristics necessary for consumers in making their
decision in purchasing
14 3.1.3 Appreciate the importance of understanding the factors affecting
the consumer buying decision to choose the right kind of product/
services to be purchased.

Lesson 4: Consumer Behavior

15-16
4.1.1 discuss purchase decision process;
17-18 4.1.2 identify some factors affecting consumer buying behaviour;
4.1.3 Value the importance of having a thorough knowledge on
consumer behaviour.

Course Learning Outcomes

Upon satisfactory completion of this course, the students will be able to:
CO1. Showcase a Product Assessment of different brands comparing the value
added components to consumers of WAIS tips!

CO2. Make an analysis checklist by evaluating the information described in the

advertisement for consumers to make wise decision in buying a product item.

CO3. Create a promotional video to educate everyone on wise selection use of

investment of goods and services and their rights as consumers.
Module Requirements
Read all the content of this module, understand and answer the pre and
post assessment. You are required to complete all the activities found in every
lesson, pass the midterm and final examination and submit all extended activities in
the suggested readings. You are expected to submit one (1) requirement in this

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

course: Create a promotional video to educate everyone on wise selection

use of investment of goods and services and their rights as consumers. Submit
your output through messenger / G-mail (ebcremz@gmail.com) before Final
Examination.

Your presentation will be evaluated using the following rating scale:

Criteria Rating 4- Excellent 3- Good 2- Fair 1- Needs Rating
Improvement
Concept Has clear Has fairly clear Has somewhat Little effect has
picture of what picture of what is presented the concept been spent on
is trying to trying to achieve but no clear focus presenting the
convey concept
Content Content Content is Content does not Content lacks a
includes a clear presented and present a clearly stated central theme,
purpose or fairly persuasive theme, is vague and clear point of view
theme and is and effective some information does and logical
creative and not seem to fit the sequence of
clearly main idea information
conveyed
Originality The product The product shows Uses ideas from other Totally uses ideas
shows great certain originality, sources, there is little from other people
originality and shows the use of evidence of original
the ideas are new ideas and of ideas
creative and intelligence
witty
Videography Overall quality Most of the quality The quality of the The quality of the
of the video of the video and video is not very good video and the
and the focus the focus were but the overall focus focus are not very
were excellent excellent was excellent good

II. Pre-Assessment
A.TRUE or FALSE:
Direction: Write T if the statement is true and F if the statement is false.
_______1. Consumer Education is concerned with teaching people the skills,
attitudes and knowledge required for living in a consumer society.
_______2. Consumer Classroom is about helping teachers to educate young people
for the life ahead of them.
_______3. Consumer Education enable consumers to consider seriously and
carefully the environment and social impacts of our economic decisions
and the sustainability of the ecosystem in supporting life on this planet.
_______4. As an educator sees consumer education as development of skills and
knowledge that assist consumers to play their role effectively in the
market place.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

_______5. A consumer advocate sees consumer education as providing information

to consumer to protect them from fraudulent trade practices and
exploitative market operation?
_______6. To businessperson views consumer education as activities that assists in
selling services and products.
_______7. Consumer Classroom is about helping teachers to educate young people
for the life ahead of them.
_______8. Not necessary to know the contents/nutritional fact of a certain products.
_______9. Does consumer education should help in developing the intellectual
processes of inquiry and problem-solving, motivate participation and
social concern in promoting not only value for money but also value for
people as human beings.
_______10. Ordinary consumer do not view information to help him/her to make
better choices of goods and services in the market place.

III. Key Terms

The Following terms are important to your understanding of the module.

Consumer - Is a person or a group who intends to order, orders, or uses purchased

goods, products, or services primarily for personal, social, family,
household and similar needs, not directly related to entrepreneurial or
business activities.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

Consumer - Is the preparation of an individual to be capable of making informed

Education decisions when it comes to purchasing products in a consumer culture. It
generally covers various consumer goods and services, prices, what the
consumer can expect, standard trade practices, etc.

Rights - Are legal, social or ethical principles of freedom or entitlement; that is,
rights are the fundamental normative rules about what is allowed of
people or owed to people according to some legal system, social
convention, or ethical theory.

Responsibility - A duty is a commitment or expectation to perform some action in

general or if certain circumstances arise. A duty may arise from a
system of ethics or morality, especially in a honor culture. Many duties
are created by law, sometimes including a codified punishment or
liability for non- performance.

IV. Learning Plan

Lesson 1
An Overview of Consumer Education

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

Introduction

The complexity of decisions facing consumers today reinforces the need for a
cadre of trained, alert, and responsive citizens, each prepared to analyze current
issues, identify and interpret relevant information, and make reasoned judgements in
line with his/her own goals and the goals of society. Consumer Education is the
preparation of an individual to be capable of making informed decisions when it
comes to purchasing products in a consumer culture. Consumer Education is an
education that can be found in several areas of study in the formal school curriculum
and incorporated knowledge from many disciplines, including: Economics, Game
theory, Information Theory, Law, Mathematics, and Psychology. Consumer Education
focuses on both functional skills and rights. These two elements are inseparable in
the sense that awareness of several rights leads to functional skills.

Learning Outcomes:
Upon completion of this lesson you must have:
1. discuss the overview and definition of consumer education ;

2. identify several areas of study in the formal school curriculum relevant to consumer
education; and

3. Value the importance of understanding the definition and overview of consumer

education in the present situation.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

PRE- ACTIVITY

Answer the following questions in a yellow pad/bond paper and placed it in a White
Long Folder to be submitted /collected after one week. If you have some questions
you can send me private message through messenger.

1. In not less than 200 words explain thoroughly the overview and definition of
Consumer Education.
2. Cite at least 3 areas of formal school curriculum and discuss each in 150
words or more, the most relevant to consumer education.
3. Discuss thoroughly in 200 words or more the importance of consumer
education in your chosen course as well as to ordinary people in general.

Your discussion shall be evaluated using these criteria

Content 15 pts.
Organization of ideas 10 pts.
Language facility 5 pts.
Total score 30 pts.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

DEFINITION OF CONSUMER EDUCATION

Consumer education is the preparation of an individual to be capable of

making informed decisions when it comes to purchasing products in a consumer
culture. It generally covers various consumer goods and services, prices, what the
consumer can expect, standard trade practices, etc. While consumer education can
help consumers to make more informed decisions, some researchers have found that
its effects can drop off over time, suggesting the need for continual education. New
dimensions of consumer education are also beginning to emerge as people become
more aware of the need for ethical consumerism and sustainable consumer
behaviour in our increasingly globalized society.
Consumer education is viewed as preparation for decision making. It is not
feasible to directly measure consumer education's value in improving decision
making. However, there are identifiable factors which can be assumed to be related
to consumer effectiveness. This confusion in definition of consumer education
content is not a new problem faced by curricula developers. In an analysis of course
content found that similar confusion and overlap existed at that time, and suggested
greater specification of content division and areas of interdisciplinary coverage. His
suggestions have gone unheeded for over 40 years, while the muddled state of the
content has become a tradition.
The panel consisted of nationally recognized representatives of:
* the economic interests of labor,

* the economic interests of business,

* economic educators,

* consumer economists,

* consumer activists,

* family life educators, and

* education administrators

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

Consumer Classroom- is about helping teachers to educate young people for the
life ahead of them. It is about preparing them with the skills they need so that they
consume in a conscious way and understand their role as actors in the economic
system-creating a better society for us all.
Key concepts of Consumer Education
1. Who is consumer?
2. What is Consumer Education?
3. Why do we need Consumer Education?

1. Who is consumer?
A consumer is a person who consumes goods, services and gift of nature for/her
satisfaction and general well-being.

2. What is Consumer Education?

It is important and understands that “consumer education” means different
things to different people. For instance:
 To an ordinary consumer, education is viewed as information to help
him/her to make better choices of goods and services in the market
place.
 To business person views consumer education as activities that assists
in selling services and products.
 A Bureaucrat views consumer education as a programme to
complement and supplement laws and regulations that foster trade
competition and an educated body of consumers will ensure protection
for the consumers.
 A consumer advocate sees consumer education as providing
information to consumer to protect them from fraudulent trade practices
and exploitative market operation.
 And an educator sees consumer education as development of skills and
knowledge that assist consumers to play their role effectively in the
market place.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

3. Why do we need Consumer Education?

- We need consumer education to build our knowledge, skills, aptitudes, values
and capacity to play the role of a responsible consumer.

There are 5 important aspects to consumer education

 Informed Choice
Consumer Education must be functional. The business of living in this
modern world is complex and can be bewildering. We must learn to
obtain information on goods and services, discriminate between
sources of information, understand the alternatives of conserving and
saving rather than buying and consuming.
 Value Systems
Consumer Education must include the development of a value system.
We must learn how to share and care.
 Recognition of Responsibility and Rights
In pursuing the daily business of living, we play three distinctive roles,
namely that of a worker, consumer and citizen, Sometimes such role
can impinge upon and must be in conflict with one another.
 Wise Decision Making
To make careful and wise decision we need information to make
informed choices. We also require developing the correct attitude and
orientation. In addition we must become aware of our roles,
responsibilities and rights.
 Catalyst for Action
Consumer education must catalyst action. We must be aware of the
available avenues of consumer complaint and redress and learn to use
them for our benefit. Most important, consumer education should help in
developing the intellectual processes of inquiry and problem-solving,
motivate participation and social concern in promoting not only value for
money but also value for people as human beings.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

Let’s Check it Out

The Following questions are intended to emphasize important ideas within the
lesson.
1. Briefly define consumer education.
Answer:
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________.

2. Why do we need consumer education?

Answer:
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________.

3. Give a brief description on how consumer education helps us.

Answer:
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________,

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

THINK AND REFLECT

Instruction: Briefly answer the following and provide concrete and relevant
examples.

1. Should students have to take Consumer Education? Explain.

Answer:
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
______________________________________.

2. How does Consumer Education affect in our daily life situation?

Answer:
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________________________.

3. How the Consumer Education protect the consumers?

Answer:
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_______________________________________.

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

LET’S TRY THIS

Instructions: Fill in the K-W-L matrix below on what you Know, What you
Want/Need to know and What did you Learn about the lesson. Answer the
“Know” and “Want” before the lesson and “Learn” after the lesson.

What do you What do you WANT What did you

KNOW? to know? LEARN?

LET’S DO THIS

Instructions: Accomplish the activities before proceeding to the next

activity/ task.
 Please click the link below to watch the videos about “What is
Consumer Education?”
 https://marketbusinessnews.com/financial-glossary/consumers-
definition-meaning/
 Take note on important concepts you learned from watching the video
clips.
LET’S THINK ABOUT THIS

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

 After watching the Video, Answer the following questions.

1. What can you say about the activity?
Answer:
______________________________________________________________
______________________________________________________________
______________________________.
2. What have you learned in the video?
Answer:
______________________________________________________________
______________________________________________________________
______________________________.
3. What are the highlighted concepts in the video presented?
Answer:
______________________________________________________________
______________________________________________________________
______________________________.
4. What is your insight about the Video Presentations?
Answer:
______________________________________________________________
____________________________________________________.
ACTIVITY REINFORCEMENT: Please click these links to learn more about
Consumer Education:
 https://www.youtube.com/watch?v=v1q1nnPCcKw
 https://www.youtube.com/watch?v=Rb1sAoXLnFo&t=4s
 https://www.youtube.com/watch?v=FXzlh0NbCDc

POST-ASSESSMENT

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR

 H.E. 312: CONSUMER EDUCATION

A.TRUE or FALSE:
Direction: Write T if the statement is true and F if the statement is false.
_______1. Consumer Education is concerned with teaching people the skills,
attitudes and knowledge required for living in a consumer society.
_______2. Consumer Classroom is about helping teachers to educate young people
for the life ahead of them.
_______3. Consumer Education enable consumers to consider seriously and
carefully the environment and social impacts of our economic decisions
and the sustainability of the ecosystem in supporting life on this planet.
_______4. As an educator sees consumer education as development of skills and
knowledge that assist consumers to play their role effectively in the
market place.
_______5. A consumer advocate sees consumer education as providing information
to consumer to protect them from fraudulent trade practices and
exploitative market operation?
_______6. To businessperson views consumer education as activities that assists in
selling services and products.
_______7. Consumer Classroom is about helping teachers to educate young people
for the life ahead of them.
_______8. Not necessary to know the contents/nutritional fact of a certain products.
_______9. Does consumer education should help in developing the intellectual
processes of inquiry and problem-solving, motivate participation and
social concern in promoting not only value for money but also value for
people as human beings.
_______10. Ordinary consumer do not view information to help him/her to make
better choices of goods and services in the market place.

B. Short Answer Test: Briefly answer the following.

1. What is Consumer?
2. What is Consumer Education?
A
P 3. What is consumer Rights?
P
L
I Performance Task: You are required to accomplish the task before proceeding to
C the next lesson.
A
T
I
O Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR
N
 H.E. 312: CONSUMER EDUCATION

Write a 5 - M i n u t e P a p e r about the important things

that you learned about the consumer education.

These are the Criteria:

CRITERIA SCORES

 Encourages Open Exchange of Ideas 50

 Offer Suggestions 30

 Grammar/Mechanics 20

R
E
F
E
R
E Suggested Readings:
N
C
E
S Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR
 H.E. 312: CONSUMER EDUCATION

 Weeks, Clinton S.; Mortimer, Gary; Page, Lionel (September 2016).

"Understanding how consumer education impacts shoppers over time: A

longitudinal field study of unit price usage" (PDF). Journal of Retailing and

Consumer Services

 Giordan, Marion , Consumer Education (RLE Consumer Behaviour): A

Handbook for Teachers. 2015, Oxon: Routledge.

 European Conference on Consumer Education in Schools, Stockholm 1993.

Copenhagen: Council of Ministers. 2014

Online Resources:

 https://marketbusinessnews.com/financial-glossary/consumers-definition-

meaning/

 https://www.youtube.com/watch?v=v1q1nnPCcKw

 https://www.youtube.com/watch?v=9ys2DGyaZXg

----End of Lesson 1----

Prepared by: REMELYN C. RODRIGO, LPT-SUBJECT INSTRUCTOR