Case Study

Class-01
Goal:
Goal is a long-term process shows the future achievement of the company
or in future where organization goes to be.

Objective:
Short term goal is called objective.
Strategy:
Achieving goal, the small activities is called strategy

Policy:
Policy is a technique which represents how short-term goal to be achieved.
Here describes how to be complete small work which is related to the
policy.
Long Term:
Goal which is create for more than one year is called long term
Short Term:
Objectives which are create for less than one year is called Short Term
So finally, we can say that Goal and Objective more over same.

Mission:
Here main concept is that what is our business? (Specially Product or
Service) Here should be explain which utilities gives the Product or Service
Vision:
What do we want to be?
 Internal Environment:
Internal environment deals with the set of Functions (Functional
Areas/Departments) those are
 Accounting & Finance
 Marketing
 HRM
 Production / Operation
Manufacturing / Service
 MIS
 R&D- Fixed cost higher than other.

External environment : (PESTEL)

P : Political
E : Economic
S : Social
T : Technology
E : Ecological
L : Legal

Competition:
Now PESTEL analysis added (C). C means Competitive (Competitor).
Competitor create from same industry or another industry. Competition
create Market base. There are three market

 Perfect Competition Market: Here many sellers and many buyers

staying and there is no band value.
 Monopoly Market: One seller and many buyers.
 Oligopoly Market: Some seller and many buyers.
SWOT Analysis:
Strength:
Advantage of internal environment is called strength.
Weakness:
Disadvantage of internal environment is called weakness.
Opportunity:
Advantage of External environment is called opportunity.
Threats:
Disadvantage of External environment is called threats.

Industry:
Some sort of same level of organization creates industry.
Organization:
Organization is an owner of its own entity. Industries break down is
organization.

Strategic Gap

Strategic Gap
Quality

Strategic Gap

Product

Price

One product may not become competitor by the depend of quality and
price and not only for same industry but also maintain a one strategy
organization rise up become competitor.
Differentiate Product:
Product can be differentiated in some characteristics those are
 High quality Product
 Brand value
 Price Incentive Customers
Standardized Product:
Those products which have not very much difference and also contains
minimum acceptable quality is called standardized Product.
 Price Sensitive Customer
 Perfect Competitor market
 Low-cost Product
Zero
Slow Growth Negative
Product Life Cycle: Growth Growth

Highly
Slow High Negative
Sales Growth
Growth Growth

Introduction

Growth Maturity Decline

Time

Product life cycle related to the Industry Not product

Again, in the stage of growth to maturity, here organization quantity
will be less than growth level because in growth level organizations
which capacity is higher than other companies try to merge or capture
other company or they create difficulties to the lower company to
reach the maturity level. When merging process is completed than
Production will be increased and reduce the per unit of Product cost.
 Case Study
Class-02
How to prepare a Case study?
Steps 1:
Assessing the mission statement of the company. (It finds out from the
company Website or Annual report)

Reword the mission statement

Prepare a new mission statement

Nota Bane: Here total nine component are staying to complete the mission
statement.
In this step 1 we get a new mission statement.

Steps 2:
External analysis/ Environmental scanning/ Industry analysis/ External strategy
audit/ (Most Common analysis) – PESTEL(C) analysis
here try to sort out the PESTEL effect to the organization. May be its
positive or may be negative.

Then a list created which name is Exhausted List. Where create all
opportunity and threats list of the organization. Here we get more over 150
to 200 items.

Then this list go throw the Process of elimination. Where we deducted the
less important opportunity and threats
 After elimination we find out key external factors which name is Finite list.
Here maybe we got 10 to 20 opportunity and threats

Then finally we get External Factor Evaluation (EFE) matrix.

In this step we get a List of Opportunity, a list of Threats and finally get External
Factor Evaluation (EFE) matrix.

Steps 3:
Functional analysis/ Internal Analysis
 Accounting & Finance
 Marketing
 HRM Each and Every department work function
 Production / Operation that’s why it’s called functional analysis

Manufacturing / Service
 MIS
 R&D- Fixed cost higher than other.

here try to sort out every functional effect of the organization. May be its
positive or may be negative. (Here find out the Strength and weakness of
the organization).

Then a list created which name is Exhausted List. Where create all Strength
and weakness list of the organization. Here we get more over 150 to 200
items.
 Then this list go throw the Process of elimination. Where we deducted the
less important Strength and weakness

After elimination we find out key Internal factors which name is Finite list.
Here maybe we got 10 to 20 Strength and weakness

Then finally we get Internal Factor Evaluation (IFE) matrix.

In this step we get a List of Strength, a list of weakness and finally get Internal
Factor Evaluation (IFE) matrix.

Steps 4:
Matching Stage / Strategy Formulation
In this step we get Formulation Of alternative Strategies.

For this strategy there is four Tools those are

SWOT analysis
Boston Consulting Group (BCG) Matrix
Internal / External matrix (IE)
Grand Strategy matrix (GSM)
In this strategy, strategy 1 and 2 is more important than others. And we are using
only one tools to compute the Matching stage
SWOT analysis IFE Matrix

Strength Weakness
1 1
2 2
3 3
4 4

Opportunities Strength Opportunities Weakness Opportunities

1 (SO) (WO)
EFE Matrix 2 1 1
3 2 2
4 3

Threats Strength threats (ST) Weakness Threats (WT)

1 1 1
2 2
3 3
4

Steps 5:
Decision stage:
Quantitative strategic Planning Matrix (QSPM)
From the step 4 (SO, WO, ST, WT), we are getting total nine component. Now
here scoring the component based on its importance (which one is more
important and which one is less). After that taking decision based on component
which one is apply first and which one is next.
Nota Bane: In the whole process is called Strategic planning process. And for the
Assignment top of the page, we are using introduction and bottom line, we are
using Conclusion.