MASTER OF BUSINESS ADMINISTRATION

(SEMESTER SYSTEM: NEW REGULATIONS)

To come effect from the academic year 2018-2019
RULES AND REGULATIONS

MBA101: MANAGEMENT AND ORGANISATION BEHAVIOUR

Objectives:

• To provide in-depth knowledge of Organization behavior, its implications to organizations

culture and climate from a psychological perspective.
• To orient students for thinking on the human side of enterprise.

UNIT I
Management – Concept – Nature – Significance – Process – Schools and management thought –
Scientific, Human relations, Systems and contingency Management - Role of a manager: Task of a
Professional Manager - Responsibilities of a Professional Manager - Management Systems and
Processes - Managerial Skills.- – Social and ethical responsibilities – MBO.

UNIT II
Planning– Process – Problems – Making Planning Effective – Organizing – Functional
Structures– Project &Matrix Structures – A Brief Outline Of Span Of Management – Delegation,
Decentralization and Committees – Controlling – Process – Methods of Making Controlling
Effective.

UNIT III
Concept and significance of organizational behavior- Personality and attitude development
 Perception and attribution– Learning – Values and attitudes – Group development process.

UNIT IV
Leadership – Transformational Vs Transactional styles – Motivational theories: Maslow –
Hertzberg – McClelland – Motivational Process, Motivational Needs - Motivating employees at work

UNIT V
Decision Making Process - Optimism, Emotional Intelligence and Self efficiency - Change
management – Conflict management – Crisis Management

Reference
s:

1. Stephen P Robbins ORGAIZATIONAL BEHAVIOR ;Pearson education, New Delhi

2. Fred Luthans ; ORGANIZATIONAL BEHAVIOR ;Tata McGraw Hill, New Delhi.
3. Aswathappa; ORGANZIATIONAL BEHAVIOR; Himalaya Publishing Co, New Delhi
4. Mirza S Sayadain ; ORGANIZATIONAL BEHAVIOR; Tata McGraw Hill, New Delhi
5. Robbins and Coulter ; MANAGEMENT; Pearson education, New Delhi
6. Robbins and Decenzo ; MANAGEMENT ;Pearson education, New Delhi
7. Kreitner ; MANAGEMENT (AITBS)

MBA102 –MANAGERIAL ECONOMICS

OBJECTIVES:

• To introduce concepts and analytical tools and economics relevant to the management
of a firm
• To acquaint students with basic principles of demand, cost, pricing and investment

UNIT – I

Introduction : Meaning and definition of Managerial Economics (ME)– Principles and Scope of
ME - Role of Managerial Economist - Theories of Profit – Functions of Profit.

UNIT – II

Demand Analysis – Determinants of Demand – Law of Demand - Elasticity of Demand –Factors

determining elasticity of demand - Demand Forecasting: Factors involved in demand forecasting –
Objectives – Methods of demand forecasting – Opinion polling and statistical methods

UNIT – III

Cost analysis: Cost concepts and classification of costs – Cost output relationship in short run
and long run – Economies of scale – Cost control and cost reduction - Steps in cost benefit analysis –
Justification for the use of Cost Benefit Analysis.
UNIT – IV

Production analysis: Production function - Law of diminishing marginal returns – Production

function with two variable inputs – Law of returns to scale – Cobb-Douglas production function –
Break-even analysis – Concept of BEP – Determination of BEP in volume and value - Managerial uses
of break-even analysis.(Simple Problem)

UNIT – V

Pricing Decisions - Pricing under perfect, monopoly, oligopoly and monopolistic competitions–
Price Discrimination - Pricing Strategies - Inflation – types – Terms of Demand pull & cost Factors.

REFERENCE BOOKS:
1. Joel Dean, Managerial Economics, Prentice Hall Ltd., India.
2. Varshiney&Maheswari, Managerial Economics, Sultan Chand & Co.,
3. Mehatha P.L., Managerial Economics, Sultan Chand & Co.,
4. Keat& Young, Managerial Economics. Pearson Education, New Delhi.
5. Dwivedi D.N., Managerial Economics, Himalaya Publishing House,
6. Mote, Paul & Gupta, Managerial Economics, Tata McGraw Hill Ltd.,

Page 16
 MBA 103: ACCOUNTING FOR MANAGERS

OBJECTIVES:

• To acquaint the students with basic principles of accounting and

• To impart analytical skills for appraising financial soundness of the enterprise.

UNIT- I

Management accounting-Meaning-Definition-Characteristics-Scope-Objectives and

functions- - Advantages and limitations. Principles of Management Accounting– Journal entries
– Posting into ledger – Preparation of trial balance. (Simple problems)

UNIT - II

Financial statements – Preparation – Trading, profit and loss account and Balance sheet –
Depreciation policy (theory only)-Practices in Tally

UNIT - III

Budgeting and budgetary control –Meaning–Objectives– Advantages–Limitations –

Essentials of successful budgetary control–Classification of budgets–Preparation of sales budget,
Production budget, Cash budget, Flexible budget , Master budget and Zero base budget.(Simple
problems)

UNIT- IV

Fund flow statement Importance- Limitations –Preparation of schedule of changes in

working capital-Calculation of funds from operation-Simple fund flow statement (Simple
problems only).Cash flow statement –Meaning –Importance –Difference between fund flow and
cash flow analysis–Advantages –Limitations – Computations of cash from operations –Simple
cash flow statements (Simple problems).

UNIT- V

Ratio analysis-Meaning-Advantages-Limitations-Classification of ratios-Computation of

Liquidity ratio-profitability ratio-Turnover ratios-Solvency ratios (Simple Problems)

Referance:
1. Grewal ; INTRODUCTION TO ACCOUNTING ;Sultan Chand & Sons), New Delhi
2. Jain J and Narang LK; ADVANCED ACCOUNTING ;Kalayani Publications, New Delhi
3. Khan & Jain ; MANAGEMENT ACCOUNTING; Tata McGraw Hill, New Delhi
4. Man Mohan and S.N.Goyal ; PRINCIPLES OF MANAGEMENT ACCOUNTING ,
New Delhi SahityaBhavan)
5. IM Pandey ; Management Accounting - Vikas Publication, New Delhi

Page 17
 MBA 104 – BUSINESS COMMUNICATION
OBJECTIVES:

• To develop the communications skills of management students and

• To emphasize on personality development by giving practice in oral and
written communication in the context of Business Management

UNIT – I

Foundations of Business Communication – Nature and Scope – Communication Process

– Communication media – Barriers to Communication – Significance to managers

UNIT – II

Oral Communication – Importance – Business Presentations and Public Speaking –

Effective Listening – Meetings and Conferences – Group Discussions and Team Presentations.
Types of interviews – preparing for interviews

UNIT – III

Written Communication – Importance – Reading and Writing Skills – Business Letters –

Business Reports and Proposals –Resume Building ; E-mail – Circulars and Notices. Speed
reading, and time management.

UNIT – IV

Non-Verbal Communication – Significance – Types of Non-verbal Communication –

Interpersonal Communication: Transactional Analysis – Johari Window – Group
Communication

UNIT – V

Corporate Communication – Principles of effective organizational communication -

Ethics in Business Communication – Technology based Communication Tools – Cross Cultural
Communication , Business Etiquette.

REFERENCES:

1. Bovee C.L., Thill J.V. and Chatterjee A: “Business Communication Today” (Pearson)
2. Meenakshi Raman and Prakash Singh: “Business Communication” (Oxford)
3. Lesikar V.R., and Flatley M.E. : “Basic Business Communication” (Tata McGraw Hill)
4. Krizan et al.: “Business Communication” (Thomson)
5. Scot Ober: “Contemporary Business Communication” (Biztantra)

Page 18
MBA 105- BUSINESS RESEARCH METHODS

OBJECTIVES

• To develop basic skills to apply mathematical and statistical techniques

for solving business problems
• To help students understand quantitative and for management decision
making and research.
UNIT –I

Research – concept – Value of research – Bayesian analysis – Research

methodologies: explorative, descriptive and causal – Research process and Limitations –
Problems definition – Setting research objectives – Hypothesis formulation – Data sources
: Primary and secondary.

UNIT – II

Instruments of research – Questionnaire – Interview – panel research – Scale construction

– Attitude scales such as Liker scale – Semantic different scale – Graphic scale –
Multidimensional scaling – Sampling techniques - Conjoint measurement

UNIT – III

Testing of Hypothesis – Type-I error-Type –II error–Parametric Analysis- Testing of

means , proportion, and Variance – Correlation – Regression analysis- Non Parametric
Analysis- Chi square test –Reliability Test- Simple problems

UNIT – IV

Multivariate analysis concepts and applications – Factor analysis – Multiple regression

analysis– Discriminate analysis- Cluster analysis – MANOVA- (Mathematical computations are
not required) - Introduction to SPSS package – single and Multivariate case studies analysis and
interpretation of the data output .
UNIT- V
Report writing :- Significance-layout of Reports–Types of Reports - .mechanics
ofwriting reports & presentation – Norms for using Index and bibliography.

Reference:

1. Levin ; INTROUCTION TO STATISTICS ;Prentice Hall, New Delhi.

2. Green and Tull ; MARKETING RESEARCH ;Prentice Hall, New Delhi.
3. Akar and Day; Marketing Research ;Willey and sons.

Page 19
MBA 106 – INDIAN ETHOS AND BUSINESS ETHICS

OBJECTIVE: The main aim of proposing this paper is to introduce the knowledge of Vedas,
ithihasas,Upanishads and ancient literature in the modern economy and corporate systems. To introduce
ethics in managerial practices so that today’s younger generation could learn and implement them in the
corporate environment.

Unit - I
Indian Ethos and Business Ethics: History & Relevance, Principles Practiced by Indian
Companies, Role of Indian Ethos in Managerial Practices, Management Lessons from Vedas,
Mahabharata, Bible, Quran, Kautilya’sArthashastra, Indian Heritage in Business, Management-
Production and Consumption.
Unit - II
Ethics v/s Ethos , Indian v/s Western Management, Work Ethos and Values for Indian Managers-
Relevance of Value Based Management in Global Change- Impact of Values on Stakeholders, Trans-
Cultural Human Values, Secular v/s Spiritual Values , Value System in Work Culture, Stress
Management-Meditation for mental health, Yoga,
Unit - III
Contemporary Approaches to Leadership- Joint Hindu Family Business–Leadership Qualities of
Karta, Indian Systems of Learning-Gurukul System of Learning , Advantages- Disadvantages of Karma,
importance of Karma to Managers-Nishkama Karma-Laws of Karma, Law of Creation- Law of Humility-
Law of Growth- Law of Responsibility- Law of Connection-Corporate Karma Leadership.
Unit - IV
Understanding the need for ethics, Ethical values, myths and ambiguity, ethical codes, Ethical
Principles in Business; Theories of Ethics, Absolutism verses Relativism, Teleological approach, the
Deontological approach, Kohlberg’s six stages of moral development (CMD).
Unit - V
Managing Ethical Dilemma; Characteristics, ethical decision making, ethical reasoning, the
dilemma resolution process; ethical dilemmas in different business areas of finance, marketing HRM and
international business, Ethical Culture in Organization, Developing codes of Ethics and conduct, Ethical
and value based leadership. Role of scriptures in understanding ethics, Indian wisdom & Indian
approaches towards business ethics.
Text Books:
1. John S Mackenjie: A manual of ethics.
2. “The Ethics of Management” by Larue Tone Hosmer, Richard D. Irwin Inc.
3. “Management Ethics – integrity at work” by Joseph A. Petrick and John F. Quinn, Response Books:
New Delhi.
4. “Ethics in Management” by S.A. Sherlekar, Himalaya Publishing House.
5. Harold H. Titus: Ethics for Today
6. Maitra, S.K: Hindu Ethics
7. William Lilly: Introduction to Ethics
8. Sinha: A Manual of Ethics

Page 20
MBA 107 Social Sustainable Project Design
Learning Objectives: It makes the students to understand social problems and design sustainable
solutions for the problems. 100 MarksEVALUATION: Each activity carries 3.8
Marks
Business plan Development carries 5 Marks
ACTIVITIES:
1. Reviewing the websites regarding entrepreneurship culture from your story.com,
startupstories.com, entrepreneur.com yourstory.com
2. Reading blogs like techradar.com, cousumerhelpline.gov.in, gadgets.ndtv.com, gsmareana.com
and brain storming about reviewing of problem/challenges/ Technology addressing community.
3. Reviewing of 5-10 Articles of social Innovation.
4. Asking Reflection on their own design Experience understanding Technological product
life cycle.
5. Knowing the Experienced designer characteristics.
6. Think about one potential project by selecting the community partner by visiting community.
7. Collect user requirement from the community partner of identified project
8. pitching the idea of the project.
9. Review the literature on “Human centred design”.
10. Identifying need of the project under consideration
11. Prepare the list of specifications.
12. Investigate the current projects or patents or benchmarks that one available in the market
13. Identity one the need of community that do not met by current available solutions.
14. Develop functional requirements including subfunctions( use flow chart/ free chart as tool
of representation for any case study)
15. Apply same methodology to the project that is considered
16. prototyping the selected design of the innovations
17. Testing the prototype at the field using DFMEA (Design for Failure model and Effects analysis).
18. Taking feedback from community partner about the performance of prototype preparing
the delivery checklist
19. Project design using PERT/CPM (time , cost etc).
20. preparing product description.
21. Market validations
22. cost benefit Analysis
23. Financial validations
24. competition Analysis
25. Business plan development
26. strategy development for launching of project as startup.
27. Linking to Incubation center, funding centers.

Page 21
 MBA 108 – COMMUNICATION SKILLS

This paper envisages developing conceptual and communication skills of students,. This
is a practical course in which cases, business games, role playing, in-basket exercises etc, are
included along with discussions an current topics of interest to management.

1. Exercises 50 marks

1. Mime and Guess

2. Reading exercises
3. Writing a resume, memo , Email and letter,
4. Hopes and Expectations
5. Understanding Business Etiquette
6. Giving a presentation about Hard and Soft Skills
7. Brain storming
8. Role play
9. Group discussion
10. Practice job interview

2. Business Report preparation 20 marks

✓
One Industry report
✓
One Company report

3. Presentations 30 marks
✓
Understanding argument and evidence
✓
Understanding body language
✓
-Learning signposting Language
✓
Preparing a presentation
✓
-Giving presentation

References:

1. Myres&Myres, Managing by communications (McGraw Hill)

2. E.H.McGrathJr, Basic Management skills for all (PHI, New Delhi)
3. B.Ratan Reddy, Team Development & Leadership (Jaico, Mumbai)

Page 22
 MBA 201 – OPERATIONS RESEARCH

OBJECTIVES:

• To equip the students with the basic formation of operations Research methodology
• To train them in the application of techniques in management

UNIT I
Linear programming-law of linear programming- formulation- graphical and simplex
methods- dual problem and its interpretation(only application in business problem)-sensitivity
analysis.

UNIT II

Transportation and assignment problems. Game theory – Quadratic programming –Staff

transfer problem – Two Stair Supply Chain Distribution Problem - Terminologies – Two person
zero sum game – Dominance property – 2 x n and n x 2 games- Project management –
techniques: Gantt Chart, CPM & PERT Net works – Simple Problems on calculation of time,
floats & black and network crashing.

UNIT III

Waiting line models – Single channel, Poisson arrival and exponential service times
– M/M/I single server systems – Economic analysis of waiting line systems – problems .

UNIT IV

Dynamic Programming – Simple applications in Dynamic programming – Capital

Budgeting – Reliability Improvement – shortest route – Inventory control problems –

UNIT V

Simulation – Basic concepts – Simulation methodology use of random numbers –

Table – Generation of random variables with given distribution – application to queuing,
inventory and other business management situations.

References:
1. Hamdy a Taha.A ; OPERATIONS RESEARCH ;Macmillian Publishing , New Delhi
2. Sang M.Lee and Laurance ; INTRODUCTION TO DECISION SCIENCE (Patrocoli)
3. Elwood, S.Bufffa and James S.Dyer ; MANAGEMENT OPERATIONS RESEARCH
4. William, C.House ; BUSINESS SIMULATION FOR DECISION MAKING (PBI)
5. Fare, R., S.G.Ross Kopf and C.A.K.Lovell ; PRODUCTION FRONTIERS
(Cambridge University Press)

Page 23
 MBA 202 – MANAGEMENT INFORMATION SYSTEMS

OBJECTIVES

• To equip the students with the systems knowledge

• To train them in designing and utilizing information systems for effective decisions

UNIT –I

Information and systems concepts. Types of Information systems on organizations.

Decision making process – Individual vs. organization models. Managing H/W, S/W and data
resources.I.T. Infrastructure for the organization, the digital firm.

UNIT –II

MIS design: importance of MIS, Approaches for the MIS design: Traditional and Modern
approaches. MIS growth model.

UNIT – III

Management support systems: Decision support systems, expert systems. Concepts of

Data mining, Data warehousing and OLAP.

UNIT – IV

Functional Information systems: Marketing, Manufacturing, Financial and Human

resource Information systems.

UNIT – V

Information systems security and control: vulnerability and abuse, Fire walls and systems
audit. Managing global Information systems.

References:
1. Kenneth C. Lauadon and Jane. P. Lauadon: Management Information Systems (Pearson Education)
2. RobestSehutheis and Mary Sumner : Management Information Systems (Tata McGraw Hill)
3. James A O ‘Brien : Management Information Systems (Tata McGraw Hill)
4. Murthy CSV : Management Information Systems ( Himalaya)
5. Dharminder Kumar &Sangeeta Gupta: Management Information Systems ( Excel)

Page 24
MBA203 - MARKETING MANAGEMENT

Objectives:
• To familiarize the students to the key concepts, role and tools of marketing and
• To train the students to become future marketing managers with industry orientation

Unit I:
Marketing – Definition – Marketing concepts – Marketing Management and Environment –
Challenges to Marketing: Consumerism – CRM – globalization & E-marketing – Marketing research
and information systems – organizing for marketing

Unit II:
Consumer Behavior – Factors influencing consumer behavior – Market Segmentation –
Targeting – Positioning – Marketing mix elements – Marketing plan, Ethics in Marketing Management.

Unit III:
Product Management – Levels of product – Types of products –New product Development -
Product life cycle - Branding and Packaging – Product line and mix strategies – Pricing policy –
objectives – Factors influencing pricing decisions – Methods of pricing – Geographical pricing –
Discount pricing – Promotional pricing – New Product pricing.

Unit IV:
Distribution – Functions - Channel types and factors influencing selection of channels –
Logistics and supply chain management – Promotion mix – Factors affecting promotion mix -
Promotion budgets - Advertising Management

Unit V:
Trends in Marketing- Social Media in marketing - Direct marketing – Telemarketing – Network
marketing - Green Marketing
References:
1. Philip Kotler ; MARKETING MANAGEMENT ANALYSIS, PLANNING AND CONTROL
;Pearson Education, New Delhi
2. Ramaswamy and Namakumari ; MARKETING MANGMENT (MacMillan),
3. RajanSexana ; MARKETING MANAGEMENT ;Tata McGraw Hill, New Delhi
4. William J Stanton, Michel J Etzel, Bruce J Walker ;
FUNDAMENTALS OF MARKETING ;McGraw Hill, New Delhi.

Page 25
 MBA 204 – FINANCIAL MANAGEMENT

OBJECTIVES:

• To familiarize the student with the key concepts of financial Management

• To develop the application skills of Financial Management for business

UNIT – I

Introduction, Meaning of finance – Functions of finance – Objectives of financial

management Profit Vs Wealth maximization – Organization of finance function – Role of the
financial manager. (Theory only)

UNIT – II

Capital Structure, Leverages and Cost of Capital: Theories of capital structure – NI, NOI,
Traditional and MM Theories – Operating and Financial Leverages - Computation of Leverages
– Specific cost of capital – Determination of weighted average cost of capital. (Theory and
Problems)

UNIT – III
Management of Working Capital: Concepts – Need for working capital – Operating cycle
– Estimation of working capital requirements – Management of cash, receivables and inventory
(Theory and Problems).

UNIT – IV

Capital Budgeting: Concept - Significance – Process – Techniques of capital budgeting –

Payback period (PB), Accounting Rate of Return (ARR), Net Present Value (NPV), Internal Rate
of Return (IRR) and Profitability Index (PI)– Capital rationing. (Theory and Problems).

UNIT – V

Dividend Policy: Types of dividends – Factors influencing the dividend policy – Forms
of dividend – Cash dividend - Bonus shares – share repurchase – methods of share repurchase -
stock split Theories of dividends – Walter, Gordon and MM Hypothesis (Theory only).

References:

1. James and C Van Horne; FINANCIAL MANAGEMENT AND POLICY;Pearson

Education, New Delhi
2. Prasanna Chandra; FINANCIAL MANAGEMENT; Tata McGraw hill 2007, New Delhi
3. I M Pandey, FINANCIAL MANAGEMENT (Vikas publishing) 2008
4. R.Charles Moyer; CONTEMPORARY FINANCIAL MANAGEMENT ;Thomson
Learning, New Delhi
5. M.y.Khan&P.K.Jain ; Financial Management (TMH), 2008.

Page 26
 MBA 205 – OPERATIONS MANAGEMENT
OBJECTIVES:
• To train students with basic principles and techniques of operations management
• To educate the students about the significant of Operations management to organizational
decision making

UNIT I

Concept and significance of OM – Goals and Key decision areas – Systems approach –
Operation Strategy Framework – Manufacturing Architecture – Service Strategy - Contemporary
challenges of operations strategies– Ethics in Production Management

UNIT II
Process Design – Influencing Factors – Types – Choosing The Right Design – Capacity
Planning – Economies Of Scale – Economies Of Scope – Decision Tree Analysis – Location –
Significance – Techniques of Cost Benefit Analysis – Centre of Gravity – Load Distance (Simple
Problems). Layout – Types (Product Process Fixed Position And Cellular) – Simple Problems In
Line Balancing.

UNIT III
Services operations planning & Scheduling – Quasi – Manufacturing – production
planning and control for mass, Batch and job shop production – Scheduling techniques –
Sequence rules – Johnson’s rules – Line of balance (simple Problems)- Work Study – Work
Measurement Techniques.

UNIT IV
Quality management – Significance – Techniques – simple problems as control charts
(X-R chart, NP Chart C-chart ) Plant maintenance – Preventive Vs break down maintenance –
Simple Problems.

UNIT V
MATERIALS MANAGEMENT:-Purchase System and Procedure - Stores Management -
Standardisation, Codification and Variety Reduction - Waste Management.-Inventory
management – Techniques – ABC analysis- Inventory levels – EOQ – MRP – just in time –
Simple problem on EOQ-
References:
1. Alan Muhlemann, “PRODUCTION / OPERATIONS MANAGEMENT; Pearson
Education, New Delhi
2. M.Norman Gaither and Greg frazier, ; OPERATIONS MANAGEMENT ; Thamson
Asia, New Delhi
3. K.Aswathappa and K.FritherBehtt, ; “PRODUCTION/OPERATIONS MANAGEMENT
Himalaya), New Delhi
4. SN Chary, - “PRODUCTION/OPERATIONS MANAGEMENT ; TataMcGraw Hill,
New Delhi.

MBA206. HUMAN RESOURCE MANAGEMENT

Page 27
 OBJECTIVES:

• To develop Human Resource Management skills of management students

• To orient them to Human issues in business and problem solving

UNIT I
Human Resource Management – Concept – Nature – Significance – objectives and functions,
Process- Strategic role of HRM- Corporate Level Strategies– environmental forces and challenges –
Organization of HRM functions – Contemporary HR trends.

UNIT II
Human Resource planning – Inventorying – Forecasting – Job analysis methods: Job description
and specification – Recruitment– sources of recruitment – selection process and tests – Placement and
induction- Career Planning and development methods.

UNIT III
Performance appraisal – Objectives – Importance – Methods – Reward management – Job
evaluation Wage and salary compensation – Fringe benefits – Bonus- Reviewing & managing
performance-performance management and strategic planning.

UNIT IV
Human Resource Development (HRD) – Objectives – Determining training needs, Methods of
Training – Designing, Organizing and evaluating T&D programs – Personal research – Team Dynamics
at work: Team composition, formation and development –Team performance and motivation,
Leadership-Team Decision making- performance management and employee development.

UNIT V
International HRM – Objectives – Morgans Model of IHRM – Challenges of IHRM – Cross
cultural management -Building a high performance culture-,Rewards-Ethics in performance management-
Balance score card- Human Resource Audit- Ethics in HRM.

References:

1. Dessler Gary, HUMAN RESOURCE MANAGEMEN; Pearson Education, New Delhi

2. John N.Ivancevich HUMAN RESOURCE MANGMENT; Tata McGraw Hill, New Delhi
3. De Cenzo, Robbins ; PERSONNEL /HUMAN RESOURCE MANAGEMENT; Prentice
hall, New Delhi
4. Ashwathappa ; HUMAN RESOURCE AND PERSONNEL MANAGEMENT; Tata
McGraw Hill, New Delhi
5. P.SubbaRao; PERSONNEL AND HUMAN RESOURCE MANAGEMENT ;Himalaya
Publications, New Delhi

Page 28
MBA 207: CORPORATE TAXATION USING TALLY

Objectives:

• To acquaint the students with fundamental knowledge of corporate tax environment.

• To train them with different aspects of taxation using Tally software
UNIT – I

Introduction: Concept of Tax Planning: Tax avoidance and Tax evasion – Tax planning
for new business – Tax planning with reference to location of business – Forms of organization.

UNIT – II

Tax Planning and Financial Management decision: Tax Planning relating to capital
structure decision – Dividend policy –bonus shares.

UNIT – III

Tax Planning and Managerial Decision: Tax planning in respect of own funds or
borrowed capital – Lease Vs purchase – Purchase by installmentVs Hire – Make or Buy
decisions- Repairs – Replacement –Renewals or renovations.

Unit IV

Introduction to Indirect Taxes and GST: Introduction to Indirect taxes: Features –

Difference between direct and indirect taxes - Merits and demerits – Introduction to GST –
Taxes subsumed under GST - Features of GST – Advantages of GST – Problems in
implementation of GST.

Unit V

Tally TDS: TDS Introduction – Advantages and Disadvantages – Configuration of TDS

in Tally – Creation of ledgers and vouchers for deductions, payments, deposits, and advances –
Generation of TDS reports.

References:

1. Lakhotia. R. N: Corporate Tax Planning, Vision Publications, New Delhi.

2. Dr. Sachin U. ChavanDr. P.K. Sinha, Indirect Taxation (with GST and Revised Customs Duty),
Everest Publishing House.
3. Singhania, Vinod K: Direct Tax Planning and Management, Taxman’s Publication Delhi
4. Background Material on Model GST Law, SahityaBhawan Publications, Hospital Road, Agra - 282
003.
5. Kiran Kumar, K. Tally 9, Laasya Publishers, Hyderabad.

MBA 208 – MANAGERIAL SKILLS

Page 29
 The lab aims at strengthening diagnostic and decision making skills of students. This is
a seminar course with comprehensive case analysis, simulation, system design and strategic
analysis.

1. Exercises 50 marks

1. Role of Manager
2. Employability Skills
3. Talking about future plans
4. Where money goes – budgeting
5. Prioritization
6. Motivation in the workplace
7. Conflict styles
8. Thinker toys: leadership styles
9. Active listening skills
10. Group problem solving: LUTTS and MIPPS

2. Leadership and Team Building 20 marks

✓
Understanding and participating in a conference discussion
✓
Writing your own conference abstract
✓
Working as a team to organize a conference
✓
Dealing with problems at a conference
✓
Finding out more about conferences

3. Presentations 30 marks
✓
Learning about presentations
✓
Presentation structure
✓
Managing nerves in a presentation
✓
Dealing with difficult questions
✓
Giving feedback and mini presentations
References:

1. Myres&Myres. Managing by communication McGraw Hill, New Delhi

2. E J McGrathJr, Basic managerial skills for all (PHI, New Delhi)
3. B.Ratan Reddy, Team Development & Leadership (Jaico, Mumbai)

Page 30
 MBA 301: BUSINESS ANALYTICS
OBJECTIVES:

• To familiarize the student with business analytic tools and data science tools
• To train the students in using digital marketing with reference to business
applications

UNIT I

Data Visualization for Managers: Visualization Imperative – Message to Charts – Visual Perception
– Grammar for Graphics (using R) – Component level design of tables and graphs – Storytelling using
Visualization.

UNIT II

Data Science using R: Exploratory Data Analysis – data mugging / scraping/ sampling/ cleaning
– handling big data – automation of data analytics solutions.

UNIT III

Business Data Mining: Best practices in data analytics and business intelligence – clustering –
decision tree – neural networks – associations / market basket analysis – Text Mining.

UNIT IV

Product Management – Marketing – Mix Allocation – Customer

Management. UNIT V

Digital Marketing – Evolution of digital marketing – the digital consumer & communities
online – digital marketing landscape – search engine marketing – PPC and online advertising – Social
media marketing – social media strategy & customer engagement – Affiliate marketing & strategic
partnerships – Email marketing – content strategies – CRM & CX in digital marketing – Digital
marketing, data, and analytics – Social listening – web analytics – social media analytics – mobile
marketing – integrating digital and social – Media strategies

References:

1. FUNDAMENTALS OF BUSINESS ANALYTICS by R.N.Prasad and SeemaAcharya

2. Business Analytics with Management Science Models and Methods First Edition by
(ArbenAsllani)
3. Business Analytics Using R - A Practical Approach by UmeshApress

31

Page 31
 MBA 302. INTERNATIONAL BUSINESS
OBJECTIVES:

• To acquaint the students with basic knowledge on international Business management

• To train the students according to the global scenario

UNIT I
International Business: An overview - Types of International Business; The External
Environment- The Economic and Political Environment - The Human Cultural Environment -
Influence on Trade and Investment Patterns - Trade theories.

UNIT II

World trade regulatory frame work - Tariff and Non-Tariff Barriers - WTO, Regional
Blocks - International production- Internationalization of Service Firms - Operation Management
in International Firms.

UNIT III

World Financial Frame Work - Balance of payment - Foreign Exchange Market

Mechanism-Determinants of Exchange Rates - Euro-currency Market - Offshore Financial
centers – Export Management – Licensing – Joint Ventures Technology.

UNIT IV

International Financial Institutions and Liquidity – IMF – International Liquidity and

SDRs - IBRD – IDA – IFC – MIGA – Non-Banking Financial service firms.

UNIT V

Country risk analysis: International rating agencies- sovereign and currency ratings, their
influence on FDI and FIIs. FDI policy, benefits.

Reference:
1. Alworth Julian S.The Finance, Investment and Taxation Decision of Multinationals, London,
Basil Blackwell, 1988.
2. Bhalla, V K and S. Shivaramu.International Business Environment and Business,New
Delhi,Anmol,1995.
3. Bhalla,V K International Economy Liberalization Process. New Delhi, Anmol, 1993.
th
4. Daniel, John D and Readebangh, Lee H International Business. 5 ed., New York,
AddisionWestey, 1989.
5. Eiteman, D K and Stopnehill, Al.Multinational Business Finance. New York,
AddisionWestey, 1986.

Page 32
 MBA 303. BUSINESS LAWS & ENVIRONMENT
OBJECTIVES:

• To acquaint the students with fundamental knowledge Business environment .

• To train the students to know the business law and application in Management.

UNIT –I

Law of Contract – Contract and its Essentials – Different types of contracts – Offer and
acceptance – Capacity of parties to contract – Consideration – Consent – Coercion – Undue
influence – Misrepresentation – Fraud – Mistake – Legality of Objects – Unlawful and
illegal agreements – Agreements in restraint of trade – Quasi contracts – performance of
contract – Breach of contract.

UNIT -II

Law of partnership-formation-kinds of partners-Authorities-rights and liabilities-

dissolution of firm – liabilities of partner - Duties and responsibilities - Negotiable
instrument act- Bills of exchange- -dishonor of instruments

UNIT -III

Company Law - Formation of companies – Kinds of companies – Doctrine of Ultra

Virus – Memorandum of Association – Articles of Association – Prospectus – Share Capital

UNIT- IV
Business Environment - Concept and Significance kinds of Environment – influence of
Environment of Business - International Business Environment – Trends in International
Environment, Balance of Payments – Problems of Developing Countries – Role of IMF –
World Trade Organization – Globalization – India Statue

UNIT - V
Intellectual Property Rights (IPR) including patents ,. Understanding Patents , Science &
Technology in India and IPR- Patenting in India - Patent Protection - Amendment to Patent
Law - Trademarks - Trade Secret Protection- Copyright - GATT - The Uruguay Round -
Effect of GATT On Small and Medium Enterprises

References:

1. SS Gulshan and G.K Kapoor, BusunessLaw ,New Age International Publishers(p)Ltd.

New Delhi.

MBA 307. INDUSTRY PROJECT COURSE

MBA 308 – EXECUTIVE DEVELOPMENT SKILLS

Page 33
 The purpose of the skill set is grooming the student as an executive by focusing on
strategy formulation and core competency development

1. Exercises:- 50 marks
1. Life Goals exercises
2. Vision & Mission
3. Understanding business meetings
4. organizing a training work shop
(Ice breakers) (Clapping game) (Empathy game)(Warm ups)
5. The language of agreeing and disagreeing
6. Creative problem solving: Thinking Hats
7. Negotiation ( Win- Win)
8. Management of Change
9. Culture metamorphosis
10. Preparing for meetings

2. Job Roles and Company Structure 20 marks

✓
Understanding Job Roles
✓
Understanding company structure
✓
Managing Stress
✓
Introducing yourself to new colleagues
✓
Writing about organograms

3. Dealing with problems and complaints 30 marks

✓
Understanding why people complain
✓
Dealing with complaints
✓
The structure of a response to a letter complaint
✓
Identifying solutions to problems
✓
Responding to complaints as a group

References:

1. Myres&myres, manging by Communications ;McGraw Hill, New Delhi

2. E H McGrath Jr Basic managerial skills for all ,PHI, New Delhi,
3. B.Ratan Reddy, Team Development & Leadership (Jaico, Mumbai)

Page 34
MBA 401 E- BUSINESS

OBJECTIVES:

• To train the students about E- Business Architecture..

• To make the students how to design Knowledge tone Applications for E-
Business applications..
UNIT I

E business introduction – Linking business and technology – Framework – Trend

spotting – Constructing - e business architecture – e business strategy creation – Challenges of e
business – Implementing e business strategy e- commerce – Types of e-commerce – Benefits &
limitations of e-commerce.

UNIT II

CRM – Why CRM – Definition – The new CRM architecture – Supporting

requirements of the next generation – CRM infrastructure – Selling chain Management –
Technology forces – Managing the order acquisition process – Business drives of selling chain
– online banking – e-auctions, e-publishers, Digital documentation.

UNIT III

Electronic payment system – Types of EPS, e-cash, e-cheques, smart card, credit cards-
electronic wallet, debit card, security schemes in EPS. Supply Chain Management – Definition –
Basic of SCM – Management issues – e supply chain architecture.

UNIT IV

E- procurement - operating resource procurement – procurement business problems –

elements of buy side e procurement – elements of sell side e procurement – e procurement
managers road map.

UNIT V

Knowledge tone applications – emerging classes of knowledge tone applications –

Technology trends driving knowledge – elements of knowledge tone architectural frame work
– core technologies – data ware housing - OLAP

References :

1. Ravi Kalakota and Marcia Robinson, E-BUSINESS – ROAD MAP FOR SUCCESS -, (Pearson Eudcation,
New Delhi).
2. David Feris and Larry Whiple , “BUILDING AN INTELLIGENT E- BUSINESS”(PHI publications, New Delhi .
3. Vinod Kumar garg, N.K. Venkata Krishnan, ERPWRE, PHI Publications.

4. S. SadaGopan “ERP – A MANAGERIAL PERSPECTIVE” ;Tata McGraw Hill Publications Company Ltd., New Delhi.

Page 35
MBA 402: ENTREPRENEURSHIP DEVELOPMENT

OBJECTIVES:
• To educate the students about the need of empowerment.
• To encourage the students to start their own enterprise .

UNIT–I
Entrepreneur and entrepreneurship: Characteristics - Functions -Types, Ethics and Social
Responsibilities of an Entrepreneur. Entrepreneurship: Importance - Growth and Role of
Entrepreneurship in Economic Development – EDPs in India.
UNIT–II
Indian Models in entrepreneurship – Overview of entrepreneurship, India’s start up
revolution – Trends, Imperatives, benefits; the players involved in the ecosystem, Business
Incubators – Rural entrepreneurship, social entrepreneurship, women entrepreneurs, cases of
Tata , Birla, Kirloskar and many large and small entrepreneurs of India.
UNIT- III
Women Entrepreneurship – Reasons for growth of women entrepreneurs – Problems
faced by women entrepreneurs – Government role in supporting women entrepreneurship -
Future of women entrepreneurship in India - MSME: Definition of Micro, Small and Medium
Enterprises - Characteristics - Role of Small Enterprise in Economic Development - Problems of
SSE - Steps involved starting SSE - Package for promotion of Small Scale Enterprise – MSMED
Act 2006.
Unit IV
Starting a new enterprise- Business opportunity identification- Market survey and
demand analysis – Feasibility analysis- Preparation of project report for submission to funding
organizations- Choice of forms of organization (sole trader, partnership, cooperatives and joint
stock company) – Location & Layout decisions - decisions-Marketing and finance models -
New venture financing -Promotion models –Technology assessment and assistance.
Unit V
Designing and Configuring Business Models: Introduction to Business Models –
Designing/Understanding customer segmentation and value proposition-choosing channels and
customer relationships to serve the customer- Key partners and key activities for the business
models – choosing revenue streams and cost structures – Key resources and key activities to
complete the business model – Social business models.
REFERENCE:
1. Vasant Desai: The Dynamics of Entrepreneurial Development and Management (Himalaya Publishing
House)
2. Dr.S.S.Khanka: Entrepreneurial Development (S.Chand)
3. K. Nagarajan: Project Management (New Age International Publishers)
4. Poornima M. Charantimath: Entrepreneurship Development in Small Business Enterprises (Pearson
Education)
5. Hisrich Peters shepherd: Entrepreneurship (Tata McGraw Hill)

Page 36
MBA 403 –BUSINESS POLICY AND STRATEGIC MANAGEMENT

OBJECTIVES:

• To make the student to understand Strategic process.

• To make the students to formulate effective strategies.

UNIT -I

Strategic Management – Concept – Levels – Importance –Challenges in Globalization

and other Trends- Strategy formulation- Mission-Goals-SWOT analysis-Environmental
Scanning - Organizational Analysis – SWOT analysis Strategic Information Systems
UNIT -II

Tools of strategy – BCG matrix – GEC Grid –– PLC analysis – Mckinsey Seven S
frame-work – Corporate Culture – Grand Strategies – Integration – Diversification and
Turnaround-Retrenchment- Mergers and acquisitions – Turnaround and Retrenchment -
Strategic Intent-Attributes-process.
UNIT –III

Strategy formulation at SBU level-Goal setting-Strategies for earning capacity,

profitability and liquidity – Marketing Strategies –-Michael Porter’s Five forces model of
competitive Strategy –Generic Strategies-Cost Leadership – Differentiation – Focus strategies.
UNIT -IV

Strategy Activation-Structure- Dimensions- Policies- Resource management- Behavioral

– dimensions- Power and Politics - Role of top management -Board of Directors
Unit V

Strategic Leadership: Building and leveraging advantage-sensing and seizing

opportunities-defining and embedding ambition - behavioral strategy-strategic leadership in
complex organizational contexts -Control -& Evaluation of Strategy.- policies- techniques-
Corporate Governance models --Ethics- Managing crisis –methods-Trends

References:

1. Wheelen and Hunger; BUSINESS POLICY& STRATEGIC MANAGEMENT ;Pearson

Education, New Delhi
2. Fred R David ;STRATEGIC MANAGEMENT ;Pearson Education, New Delhi
3. S .Shiva Ramu ; CORPORATE CRISIS MANAGEMENT (Response Books)
4. AzharKazmi, BUSINESS POLICY AND STRATEGIC MANAGEMENT ;Tata
McGraw hill, New Delhi

Page 37
 MBA 404 – TOTAL QUALITY MANAGMENT

OBJECTIVES :

• To understand the student how TQM is useful in present era and to emphasize on
the techniques of different countries
• To train the student in the real applications of TQM

UNIT I

Concept – concept of quality control - Total quality control- Introduction of TQM –

challenges. Business impact of total quality - Bench marking & cost of quality.

UNIT II
Total quality control Japanese vs. Western approaches to quality control. Deeming
wheel, PDCA cycle ( a continuation of deeming wheel), Kaizen at grass root level – Activity
analysis and time stamping.

UNIT III

Orientation – Process oriented management Vs. Result oriented management -

Management oriented TQM, Group oriented TQM – Individual oriented TQM system for
TQM. Marketing the key TQM managerial competencies.

UNIT IV
Kaizen Suggestion System – Tips for successful suggestion system – Benefits –
Standards and procedure for suggestion system - Corporate culture – customer the ultimate
judge of quality supplier relation – changing corporate culture ISO 9000 series – six sigma
approach.

UNIT V

Categories of project – Project Life Cycle phases – Project management Vs

Functional management – Idea generation methods – Opportunity Identification & analysis –
Project cost estimates – Feasibility analysis - Feasibility Report .

References :

1. Braithwaite, INFORMATION SERVICE EXCELLENCE THROUGH TQM ;Tata McGraw Hill,

New Delhi
2. Day, QUALITY FUNCTION MANAGEMENT (Tata McGraw Hill, New Delhi)
3. The institute of Directors, TOTAL QUALITY MANAGEMENT (Tata McGraw hill, New Delhi)
4. S.Choudhary – Project Management (Tata McGraw hill, New Delhi)
5. R.G.Ghattas, Saradai, I.Mekee-Practical Project Management (Pearson Education, New Delhi)

Page 38
 MBA 408 - ENTREPRENEURSHIP IN PRACTICE

The lab gives an opportunity for exploring entrepreneurial opportunities and choosing
he start up of a unit. It involves project identification; feasibility analysis and project report
preparation for submission to financial institutions.

Exercises: 40 marks

1. Trading card activity

2. Innovative problems solving: Synetics exercise
3. Personality development: Entrepreneur Self- Assessment exercise.
4. Stress Management exercise
5. Understanding performance review
6. Dealing with culture shock
7. Ad wizard
8. Adding value to the product/ services: Value makers exercise.

2. Negotiations 20 marks
✓
Developing negotiation skills
✓
Negotiating and the prisoners dilemma
✓
Doing role plays involving negotiation

3. Business Plan Development 20 marks

4. Product Descriptions 20 marks

✓
Writing a product description
✓
preparing a product launch
✓
Giving presentation about a product
✓
Working as a team
✓
Describing data and graphs

Page 39
 MBA 304 M/305R.MARKETING RESEARCH AND CONSUMER BEHAVIOR

OBJECTIVES:

• To acquaint the students with fundamental knowledge marketing research

• To train the students for the practical application of marketing research &
consumer behavior

UNIT I

Marketing Research – Concept – Marketing Research as a Part of Marketing Information

System– Significance – Scope – Value of Research – Limitations of Marketing Research –
Approaches to Research

UNIT II

Marketing Information Systems – Decision Support Systems – Data Mining – Marketing

Research Process – Problem Formulation – Decision problem to Research problem –Research Proposal -
Research Report Preparation and Presentation.

UNIT III

Research agencies in India – Research proposal preparation – presentation to clients –

Client – agency relationship – Ethics in research – Research project Management – Planning –
Design – coordination and Control

UNIT IV
Consumer in Indian market – Characteristics – Consumer Decision Process – Models of
Consumer Behavior – Process of Perception – Attitudes and Learning of Consumer Behavior
and their Limitations

UNIT V

Social processes – Reference groups – Process and Measurement of Opinion

Leadership – Impact of Social and Cultural Factors on buying and their bearing on
marketing – Motivation research – Consumer movement in India –Consumer protection and
judicial machinery

References:

1. Leon G.Schiffman and Leslie Lazar Kanuk CONSUMER

BEHAVIOR;Pearson Education, New Delhi
2. Malhotra; MARKETING RESEARCH;Pearson Education; New Delhi
3. Ramesh Kumar ; CONCEPTUAL ISSUES IN CONSUMER BEHAVIOR, THE
INDIAN CONTEXT Pearson Education, New Delhi

Page 40
 MBA 305. M. SALES AND SUPPLY CHAIN MANAGEMENT

OBJECTIVES:

• To familiarize the students to know the key concepts, planning and benefits of sales
and supply chain management
• To train the students to become future marketing managers with sales orientation

UNIT I

Sales Management – Significance – Goals – Organizing Sales Department – Selling

Dyads – Diversity Of Personal Selling Situations – Sales Planning – Market Potential – Sales
Potential and Sales Volume –

UNIT- II

Selling process – Stages in the Selling Process – Organizing the Sales Effort – Sales
Forecasting and Budgeting – Sales Territories – Routing and Setting Sales Quotas – Sales
Contests.

UNIT III

Sales force management – Recruitment – Selection systems and tests – Training

methods – compensating sales personnel – Motivating sales personnel – Evaluation of
sales personnel performance – Sales analysis –Sales expense control and Sales Audit.

UNIT IV

Concept – Supply Chain In Domestic and Global Environment – Benefits- Value Chain
In Selling And Procurement – Supply Chain Forecasting – Purchase and Supply Chain –
Production and Supply Chain – Financial Issues.

UNIT V

Information systems – Customer Services – Coordination – Inter – functional

Coordination – Inter corporate coordination – Measuring performance.

References:

1. Still, Cundiff and Govoni : SAKES MANAGEMENT ;Prentice Hall, New Delhi
2. John, T.Mentzer: SUPPLY CHIAN MANAGEMENT; (Response Books)
3. Taylor - SUPPLY CHAINS ;Pearson Education, New Delhi
4. Chopra Meindl ; SUPPLY CHAIN MANAGEMENT – STRATEGY, PLANNING
AND OPERATION ;Pearson Education, New Delhi

Page 41
MBA 306 M. INDUSTRIAL MARKETING

OBJECTIVES:

• To acquaint the students with fundamental knowledge of industrial marketing

• To train the students in the area of industrial marketing

UNIT-I

Industrial markets - characteristics - Consumer marketing Vs industrial Marketing - Tasks and

challenges of industrial marketing - Organising.

UNIT-II

Buyer behaviour - Buying process - Value and Vendor Analysis - Buying centre - Buying
practices – Procedures - Product strategy - Product development - Product launching.

UNIT-III

Pricing strategy - List and net prices - Discounts - Competitive bidding Contracts and price
implications

UNIT-IV

Promotion strategy – Managing Personal selling – Managing Industrial Advertising- Exhibitions

and demonstrations – Brochures - Use of internet.

UNIT-V

Channel management - Channel conflicts – Logistics - Marketing control - Design of control

system - Control of Industrial Marketing Operations.

References:
1 Krishna K.Havaldar: Industrial Marketing (Tata McGraw Hill)
2. Anderson and Naurus: Business Marketing Management (Pearson)
3. Alexander, Cross & Hill: Industrial Marketing (Taraporevala)
4. Reeder, Brierty and Reeder: Industrial Marketing (Prentice Hall)
5. CSG. Krishnamacharyulu&Lalitha. R: Industrial Marketing (Jain)

Page 42
 MBA 405M. RURAL MARKETING

OBJECTIVES:

• To make the student to understand the Rural Marketing Mix.

• To train the student for the present world of rural marketing

UNIT-I

Rural Marketing – Definition scope and – Significance of rural marketing Growth of

urban and rural areas – Difference between urban and rural marketing – Role of rural marketing
in economic development.

UNIT-II

Consumer profile and behaviour patterns – Consumer characteristics and influence –

Buying Models – segmentation – positioning – marketing research techniques in rural
marketing.

UNIT-III

Product strategy – Decisions with rural orientation and branding and packaging
decisions – Innovation, diffusion and adoption – Launching of new product in rural areas.
UNIT-IV

Pricing – Pricing strategies – Price changes and modifications – Distribution – Direct

selling-Selling through intermediates – Role of Co-operatives and other institutions.

UNIT-V

Promotion-Promotional mix with rural orientation – Strategies of personal

selling, sales promotion and publicity – Rural advertising.

References:
1. Sukupalsingh: Rural Marketing Management (Vikas)
2. Bide &Badi: Rural Marketing (Himalaya)
3. CSG Krishnamacharyulu and Lalitha:Rural Marketing (Pearson)

Page 43
 MBA 406M - RETAIL MARKETING
OBJECTIVES:

• To equip the students with Retail Marketing Systems.

• To train the student in the field of retail marketing.

UNIT – I

An overview of Retail Management: Introduction, Concept and Significance – Types of

Retailers–Strategic planning in Retailing.

UNIT – II

Retail site location – Factors influencing the location – Financial strategy in

Retailing – Marketing Management issues in retailing – Human Resource Management in
Retailing.

UNIT – III

Merchandise Management: Forcasting sales, Developing an assortment plan,

Merchandise planning systems, Buying Merchandise – Retail Pricing.

UNIT – IV

Retailing and Information Technology Support Systems – Supply Chain management-

Importance of customer service and quality management – Customer Relationship Management.

UNIT – V

Store Management: Managing the store, Store layout, Design and Visual
merchandising – Retailing in India; Changes impacting retailing, Common woes in
Retailing – Research for Retailing.

References:
1. Chetan Bajaj, RajnishTuli and Srivatsva: Retail Management (Oxford)
2. Barry Berman & Joel R Evans: Retail Management A Strategic Approach (Pearson)
3. Levy, Weitz: Retailing Management (Tata McGraw Hill)
4. Suja Nair: Retail Management (Himalaya)

Page 44
 MBA 407 M- SERVICES MARKETING

OBJECTIVES:

• To impart training in Services Marketing Management

• To train the student in the field of service marketing

UNIT – I

The growth of services – Nature of difference of service provider and service seeker –
classification of services – evolution of services marketing – Future of services marketing.

UNIT – II

Marketing effort for services – Marketing planning process – Service based business
plans – strategic context – Developing an effective service mission – consumer behavior –
market segmentation – positioning and differentiation of services

UNIT – III

Developing Services marketing mix – the service product – Pricing the service – the
cost of quality and return on quality – place: service location and channels

UNIT – IV

Promotion and Communications of services – People in services: Employee empowerment –

processes – moments of truth – implications of technology

UNIT V

Consumer orientation – customer service quality measurement – relationship marketing

Programme – Listening to Customer: Methods of listening – Complaint management – Service
guarantees – Measuring customer satisfaction – Designing and analyzing customer satisfaction
survey feedback.

References :

1. Ram Mohan Rao – SERVICES MARKETING, Pearson Education, New Delhi

2. S.M.Jha, SERVICES MARKETING Himalaya Publishing House New Delhi

Page 45
 MBA 304F: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

OBJECTIVES:

• To acquaint the students with fundamental knowledge of security analysis and portfolio
management.
• To train the students in the real environment of stock market.

UNIT – I
Investment : Investment objectives – Elements of investment –– Types of investments - Financial
investments – Non-financial investments – Risk and Return – Types of risks - Measurement of risk and
return (Theory only).

UNIT – II
Securities analysis: Objectives of securities analysis – Fundamental analysis – Economic,
industry and company analysis – Technical analysis – Dow theory – Technical indicators - Efficient
market theory – Implications – Random walk theory – Strong, Semi-strong and Weak forms of Efficient
market. (Theory only).

UNIT – III
Valuation of securities: Valuation of equity shares – Equity risk and return – Valuation of debt
securities – Yield curves – Macaulay’s duration (Theory and Problems)

UNIT – IV
Portfolio theory: Markowitz theory of portfolio diversification -Capital market theory –Capital
market line – Portfolio selection – Capital Asset Pricing Model (CAPM) – Assumptions – Security
Market Line (SML) – Arbitrage Pricing Theory (APT) – Assumptions. (Theory and Problems).

UNIT – V
Portfolio evaluation and revision: Portfolio revision: Need and Strategies of Portfolio Revision -
Techniques of portfolio evaluation –Sharpe’s performance index – Treynor’s performance index –
Jensen’s Performance Index. (Theory and Problems).

REFERENCE BOOKS:
1. PrasannaChandra : Analysis and Portfolio Management, Tata McGraw Hill Co. Ltd., New Delhi.
2. Ranganatham, Security Analysis & Portfolio Management. Pearsons Education (Singapore) Pvt,
Ltd., New Delhi
3. Avadani V.A. : Security Analysis and Portfolio Management, Himalaya Publishing House, New
Delhi, 2009.
4. Prethi Singh, Investment Management, Security Analysis and Portfolio Management, Himalaya
Publishing House, New Delhi, 2005.
5. PunithvathiPandian, Security Analysis and Portfolio Management, Vikas Publications Private
Ltd.,

Page 46
 MBA 305 F – RISK MANAGEMENT & INSURANCE

OBJECTIVES:

• To manage risk efficiently in the present financial services.

• To create awareness about insurance and functions of insurance industry

UNIT- I
Different Meanings of Risk – Risk Management process – Losses from risk – Risk
management methods – components of the cost of risks -. Cost trade offs – Cost of pure risk and
other types of risk – Risk pooling.

UNIT- II
Risk reduction through pooling independent losses and correlated losses – Insurance:
Share holder diversification – Insurer services cost and tax benefits – Contractual provisions that
limit coverage.

UNIT- III
Meaning and definition of insurance – Scope for marketing in insurance business –
insurance purchase decision – segmenting insurance marketing.– insurance product planning –

UNIT- IV
Life insurance – Fire insurance – Marine Insurance – Health Insurance and Vehicle
insurance – Role of insurance regulatory and Development Authority of India (IRDA).

UNIT – V
Pricing of insurance policies – Determination of the premium – Risk Assessment –
Optimal Risk– Exposure and Loss analysis – operational risk and costs – investment patterns –
Role of Government in determining the premium.

References:

1. Harrington Niehausi ; RISK MANAGEMENT AND INSURANCE McGraw Hill; New

Delhi
2. James S.Triesehmann ; RISK MANAGEMENT AND INSURANCE (THOMSON
LEARNING, New Delhi
3. Jha S.M: SERVICE MARKETING ;Himalaya Publications, New Delhi
4. Steven E.Bolten ; SECURITIY ANALYSIS AND PORTOFOLIO MANAGEMENT,
(Rinehart and Winston, Inc)

Page 47
 MBA 306F – MANAGEMENT OF FINANCIAL SERVICES

OBJECTIVES:

• To familiarize the students with the key concepts of managing Merchant Banking
• To equip the students with the techniques like factoring. Depository services in India and
aboard, venture capital schemes and other Financial Services.

UNIT – I
Merchant banking: Nature and scope of merchant banking services – Management of
public issues – support services – Drafting of prospectus –– Disclosure requirements – broking
services– sponsoring of issues – Marketing making – Securities underwriting – corporate
advisory services – organization of merchant banking – SEBI guidelines relating to merchant
banking.

UNIT -II
Factoring: concept and forms of factoring – factoring vs. bills discounting – functions of
a factor– evaluation of factoring – Credit rating: concept – Objectives – Types – Credit rating
agencies – methodology for credit rating.

UNIT – III
Depositions – Depository services in India and abroad – stock holding corporation of
India – other depository institutions

UNIT – IV
Venture Capital – Concept and characteristics – Origin and growth – financial agencies
involved– finances of venture capital firms – venture capital schemes – trends in venture capital
financing
– guidelines

UNIT – V
Lease Financing: Concept- Lease finance Vs hire purchase- Kinds of lease- Benefits-
Limitations- Regulatory framework- Evaluation- Tax Implications.

REFERENCE BOOKS:

1. Khan, M.Y., Financial Services, Tata McGraw Hill, New Delhi.

2. Siddaiah T, Financial Services, Pearson Education, new Delhi.
3. Gordon, E., and Natarajan, K., Financial Markets and Services, Himalaya Publications,
Mumbai.
4. Bhatia, B.S., and Gupta G.S., Management of Financial Services, Deep and Deep, New
Delhi.

Page 48
 MBA 405F – MANAGEMENT CONTROL SYSTEMS

OBJECTIVES:

• To equip the students with the techniques of Management Control System viz, Transfer
Pricing strategies, Responsibility centers, profit centers .
• To familiarize the approaches of evaluating the assets.

UNIT – I

Management Control Systems: Nature, goal congruence, informal control,

functions of controller.

UNIT II

Responsibility centers: Revenue centers, expense, administrative and support centers,

research and development centers and marketing centers
Profit centers – measuring profitability investment centers, measurement of assets, EVA versus
ROI, approaches to evaluate managers

UNIT III

Budget preparation : Nature, process behavioral aspects, quantitative techniques,

analyzing financial performance reports, calculating variances, variation in practice, limitation,
behavioral considerations.

UNIT IV

Transfer pricing objectives, methods, Performance Measurements, Interactive Control,

Controls for differentiated Strategies.

UNIT V

Services organizations. General professional organizations. Multinational organizations

References:

1. Anthony R.N. &Govindarajan V. MANAGEMENT CONTROL SYTEMS, ;Tata

McGraw hill, New Delhi
2. Robort N Antony, HohnDearden and Norton M Bedford, MANAGEMENT CONTROL
SYSTEMS (Illionois: Richard D. Irwin Inc.)

Page 49
 MBA 406 F - FINANCIAL DERIVATIVES

OBJECTIVES:

• To impart knowledge in the financial derivative

• To train the student in the field of present stock market

UNIT – I
Introduction to derivatives- Evolution of Derivatives- Factors Contributing to the Growth
of Derivative Markets- Types of Derivatives- Forwards Contract- Futures Contracts- types of
Futures-Pricing of Futures Contracts

UNIT – II
Introduction to option contracts - characteristics of options- mechanics of option trading-
determinants of option value - option position and strategies.

UNIT – III
Option pricing - principles of option pricing- Binominal model of option pricing- Black
& schools model of option pricing

UNIT – IV
Types of traders- Hedgers, speculators- Arbitragers - warrants and convertibles - basic
characteristics - use of warrants and convertibles- valuation of warrants and convertibles-
convertible strategies
UNIT- V
Financial Swaps- Currency Swaps- Interest Rate Swaps-Equity Swaps-Price and
Valuation-
Swaptions
References:

1. John Hull ; OPTIONS, FUTURES &OTHER DERIVATIVES ;Pearson Education),

New Delhi
2. Franklin Edwards and Cindy Ma ; FUTURES AND OPTIONS, Tata McGraw Hill,
New Delhi
3. Redhead ; FINANCIAL DERIVATIVES: AN INTRODUCTION TO FUTURES,
FORWARDS, OPTIONS AND SWAPS Prentice Hall of India, New Delhi
4. Robert A. Strong ; DERIVATIVES, Thomson Learning, New Delhi

Page 50
 MBA 407 F - INTERNATIONAL FINANCE

Objectives:
• To impart knowledge in the International finance
• To train the student in the field of international finance

UNIT- I
An overview of International Finance – Financial Management in a Global Perspective -
Trends in International Trade and Cross Boarder Financial Flow - India in the Global
Economy – Recent Developments in Global Financial Markets – Challenges in
International financial management – Gains from International Trade and Investment.

UNIT-II
The rate of exchange and its determination -Parity Conditions- Mint parity theory -
Purchasing power parity theory - Balance of payment theory – International Fisher
Effect - Fixed and flexible exchange options.

UNIT-III
Foreign exchange markets: Methods of quoting rates - spot and forward markets –
Buying and selling rates in foreign trade – Foreign exchange futures market - Foreign
exchange options markets -speculative influences.

UNIT -IV
Foreign exchange risk management: Hedging against foreign exchange exposure -
Financial swaps - Interest rate swaps - Currency swaps – cross currency swaps –
Hedging through currency of invoicing.

UNIT -V
Euro Currency Market – Growth of Euro currency Market – Euro issues – ADR & GDR
-External Commercial Borrowings International Bond Markets – Indian Euro issues –
RBI Guide lines .

References
1. Alan c. Shapiro MULTINATIONAL FINANCIAL MANAGEMENT (Prentice Hall, New
Delhi
2. V.K.Bhalla ; INTERNATIONAL FINANCIAL MANAGEMENT (Anmol
Publications)
3. P.G.Apte - INTERNATIONAL FINANCIAL MANAGEMENT Tata McGraw- Hill,
New Delhi
4 .C Jeevanandam –FOREIGN EXCHANGE & RISK MANAGEMENT (Sultan Chand )
5. Siddaiah T; INTERNATIONAL FINANCE (Pearson)

Page 51
MBA 304 H – TRAINING AND DEVELOPMENT

OBJECTIVES:

• To educate the students about the use of Training & Development.

• To make the students to design for conduction of Trainings.

UNIT I

Training and Development (T&D) – Concept – Importance – Challenges – Staff function

-Status and Responsibilities of T&D mangers – T&D process and phases – Different training
Programs – Training agencies in India.

UNIT II

Training Need Assessment (TNA) – Organizational analysis – Requirement analysis –

Analysis of Task, Knowledge, Skill and Ability – Person analysis -Designing the program –
Steps, Sequences, Themes, Syllabus, Modular approach, flexibility- Methods of TNA.

UNIT III

T&D approaches & methods - on the job and off the job approaches – Job Rotation
Management- Cabinet – Committees – Assistant to Apprenticeship – Classroom methods-
Lecture cum discussion – Case method – Role play – Self directed learning programs –
experimentation – Self study and e-learning – stimulated work settings – simulation – Vestibule
method – interactive and team training techniques – outdoor programs like trekking, treasure
hunting etc. - Training for temp jobbers – approach and challenges- Measuring- Cost for
Evaluation- Krik Patrick Model.

UNIT IV

Evaluation of T&D program effectiveness – Pre and post training methods – Post T&D
support to trainee- Evaluation Frame Works- Reasons for Evaluation.

UNIT V

Training budget – Elements of good training budget – Effective preparation and

monitoring of training budget - evaluation of T&D function- Emerging Trends in Training and
Development-Self Studies and E Learning- Gamification& Team Training- Six Sigma-
Electronic enable traning- Web based training.

References:

1. Rolf P Lynton and Pareek U ; TRAINING FOR DEVELOPMENT (Vistaar)

2. Goldstein I L, and Ford J K; TRAINING IN ORGANIZATIONS (Thomson Asia)

Page 52
 MBA 305H – INDUSTRIAL RELATIONS

OBJECTIVES:

To enhance the students towards the industrial relations

To create awareness to the students about the trade unions and so as.

UNIT – I

Industrial Relations – Concept and significance – Directive principles of State policy – Role of
Government in IR - Role of Industrial Relations Officer – Current and future perspectives of
Industrial Relations

UNIT – II

Concept of types of Trade Unions – Role of Trade Unions – Recognition of Trade unions
– Pitfalls and suggestions to improve Trade unions- Trade Union Act 1926
UNIT – III
Industrial disputes – Causes – Types – Consequences – Strikes and lockouts – Retrenchment
and Lay-off – Discharge – Laws related to Employee Relations - Laws Relevant to
Organizational Conflicts - Laws Relevant to Employee Wages and Compensation - IR
Machinery – Methods of Prevention: Works committee – Joint Management Council –
Standing Orders – Code of Discipline – Code of Conduct
UNIT – IV
Methods of settlement : Negotiation – Conciliation – Arbitration – Adjudication - Discipline
and misconduct; Grievance Handling Procedure; Labour turnover; Absenteeism; Workers’
participation in management. - Discipline and process of Domestic enquiry
UNIT – V
Collective Bargaining (CB)- Objectives – Methods – Process of CB – Present status
– Suggestions to improve Collective Bargaining

References:

1. ArunMonappa: Industrial Relations McGraw Hill , New Delhi

2. SubbaRao P : Human Reasource& Management & Industrial Relations ;
Himalaya, New Delhi
3. VenkataRathnam C.S : Industrial Relations ( Oxford)

Page 53
 MBA 306H – HUMAN RESOURCE PLANNING

OBJECTIVES:

To make the students to understand the importance of HRM.

To make the students to plan personnel for the organizations.

UNIT – I

Significance of Human Resource Planning – Process – Systems approach – Macro Level

Human Resource Planning – Trends in Employment Markets

UNIT – II

Human Resource Inventory methods – Stock taking – work flow mapping – age, caste
and grade distribution – Man power planning : Models and techniques - Manpower demands &
Supply forecasting Methods. Business Assessment and HR Analytics.

UNIT – III

Employee Acquisition – Job analysis (Job description and job specification –

Recruitment sources – methods – Campus selections – Job fairs –e-recruitment – Preparation of
employment ads for print and website media – body shopping agencies- selection process –
techniques like tests, interviews, GD etc.. Placement & Induction – Training for new employees
– Handling of Probation.

UNIT – IV

Retention – Attrition rates – Characteristics of job hoppers – Strategies for retention –

Career planning & Stages – Downsizing: Job cuts and VRS – Exit interviews –
Redeployment and Retaining Strategies.

UNIT – V

Performance management Methods- Feedback Plans- Performance Improvement

Plans-Individual development plans & Methods – Human Resource Information Systems
– HR Accounting – HR auditing- Strategic HRM and Balance Score Card.

References:

1. GordenMcBeath ; Organization MAN POWER Planning (Business books)

2. Agarwal and Dharmvir ; MAN POWER PLANNING, SELECTION TRAINING AND
DEVELOPMENT (Deep and Deep)
3. Thorneas H Pattern ; MAN POWER PLANNING AND DEVELOPMENT OF HUMAN
RESOURCES (Willey)

Page 54
 MBA 405H/406FM – ORGANIZATIONAL DEVELOPMENT

OBJECTIVES:

• To make the students how to develop the organizations by make use of

different intervention strategies.

UNIT I

Organization development – Meaning – Values – assumptions – Beliefs – Managing OD

Process
– Action research

UNIT II

OD interventions – team interventions – diagnostic meeting – Team building meeting –

Process consultation – Gestalt approach – force field analysis – visioning – Inter group
interventions – Third party peacemaking – Organization mirroring – partnering

UNIT III

Comprehensive interventions - Survey feedback – System I – 4T – Grid OD Structural

interventions – Socio technical systems – Work redesign – MBO Appraisal – Quality circles –
Quality of work life – TQM – Reengineering.

UNIT – IV

Training experiences – T- Groups – Life and Career planning – Coaching and

mentoring- Peer coaching model- Managing traits - creating coaching culture- Employee
Engagement.

UNIT – V

Power and politics in OD – Facets of power – Power, leadership, management –

Ethical issues about political behaviour - Consultant role and client issues.

References :

1. French WL and Bell JR CH – ORGANIZATION DEVELOPMENT Prentice Hall,

New Delhi
2. Wood cock M – TEAM DEVELOPMENT (University Associate)

55

Page 55
MBA 406 H–CHANGE MANAGEMENT

OBJECTIVES:

• To make the students to understand the important of change management & Role of change
management and to adjust for the change
UNIT – I

Organizational change – Force of change – theoretical Frame works of organizational change –

Models of change – Recent approaches to organizational development and change – process based
change models – model of evolving managerial interpretations of change – Content based models –
integration of change models.

UNIT – II

Resistance to organizational change – nature of Resistance: Positive or Negative? – Factors

contributing to Resistance – The cognitive and affective processes – Recognizing Resistance –
Suggestions for managing Resistance to change.

UNIT III

Roles of change agents and leadership – skills required for the role of a change agent – leadership
– Implementing organizational change – skills for managing change – organizing for change.

UNIT IV

Organizational culture & change – nature of organizational culture – formal and informal
components of organization culture – functions of organizational culture and change researches
on cultural differences in organizations- emerging trends in organizational culture.

UNIT V

Emerging trends inorganizational culture-Influence of macro forces on organizational culture-

Globalization:Global versus Local- Diversity: Heterogeneity versus Homogeneity Flexibility: Flexibility
versus Stability – Flat: Centralization versus Decentralization – Networks: Interdependence versus
Independence

References:

1. RadhaR.Sharma, CHANGE MANAGEMENT, Tata McGraw Hill, New Delhi, 2007

56

Page 56
 MBA 407 H – STRESS MANAGEMENT
OBJECTIVES:

• To empower the students what is stress how to avoid the stress and how
to avoid the stress
• To make the students to understand what are the causes of stress &
coping strategies
UNIT – I
Stress meaning –concept stress – Distress – Eustress – Sources of stress –Individual
Level-Group -Level-Organizational Level-Extra organizational - Variety of stresses.
UNIT-II

Symptoms of Stress- Impact of Stress in the short- run and long- run -
Stress severity-Conflict and Stress.

UNIT III

Stress and Organization: The concept of role stress – Measurement of role stress –
correlates of role stress – role stress and back ground factors – stress and productivity

UNIT-IV

Role stress in special groups: occupational stress - Executive health and stress-public
sector vs private sector executives stress – Role stress among Bank professionals –
Computer professionals stress - Supervisors stress – Working women stress – Entrepreneurs
stress

UNIT-V
Management of Stress - Individual Strategies - Social Networking Assertive
Management – personality type A and B – developing type B behaviour Organizational
strategies - relaxation techniques –– Exercises - time management – professional
counseling- Healthy mind – Spiritual Outlook and wellness
References:

1. D M PestonJee ; STRESS AND COPING ;Sage publications, New Delhi

2. Gold Berger L and Breznitz S – HAND BOOK OF STRESS McMillan Publishing
Co., New Delhi
3. Lazarus Rs – PSYCHOLOGICAL STRESS AND COPING PROCESS McGraw
Hill, New Delhi
4. Charlesworth, A Edward & Nathan G Ronald –STRESS
MANAGEMENT COMPREHENSIVE GUIDE TO WELLNESS (Balantine Books)

Page 57
MBA 304S – TECHNOLOGY MANAGEMENT

OBJECTIVES:

• To familiarize the process of Technology management to the students.

• To make them to understand how to transfer Technology to urban and rural areas.

UNIT – I

Technology & society – Definition of Technology – Classification – Management of

Technology
– At first level – At National /Government level

UNIT – II

The role of Technology in the creation of wealth – Critical factors in Managing

Technology.

UNIT – III

Management of Technology – The new Paradigms – Technology life cycle – the

process of technological Innovation – competitiveness.

UNIT – IV

Aligning Business Strategy and Technology strategy – Technology Planning –

Design of Technology based organization – The changing game of Management.

UNIT – V

Technology Transfer to Urban and rural areas – case studies .

Text book:

1. TarekKhalil ,Management of Technology “McGraw Hill”.

References:

1. Hawthorne Edward, MANAGING TECHNOLOGY;(McGraw Hill, New Delhi

2. Twiss, BRAIN & GROODRIDGE, Managing Technology for competitive advantages –
Pitman Publications, New Delhi
3. V.K.Narayanan, MANAGEMENT TECHNOLOGY & INNOVATIONS FOR
COMPETITIVE ADVANTAGE” Pearson Publications, New Delhi

Page 58
 MBA 305S WEB TECHNOLOGIES

OBJECTIVES:

• To equip the students in designing the web portal using Java script or VB script
and XHTML.XML.
• To familiarize the functioning of Web Servers named NS and Apache.

UNIT – I

Introduction to Internet – Microsoft Internet Explorer 6 features –Introduction of

XHTML - Dynamic HTML: Filets and Transitions – Data Binding with Tabular Data Control –
Extensible Markup Language (XML) –

UNIT II

Web Servers (NS, and Apache) –case studies

UNIT III

Java Script: Introduction to scripting – Control Structures - functions –case studies

UNIT IV

Java Script : Arrays – Objects – Dynamic HTML : Object Model and Collections –
Event Model–Case Studies

UNIT V

VB Script – Active Server Pages (ASP) Advanced Java: JDBC, Swings and Services-
Case Studies

Reference Books:

1. Raj Kamal, INTERNET AND WEB TECHNOLOGIES, Tata McGraw Hill, 2002, New
Delhi
nd
2. Chris Bates, WEB PROGRAMMING, John Wiley, 2 edition
3. B.V.Kumar and S.V.Subramanyam, WEB SERVICES, Tata McGraw Hill, 2004. New
Delhi

Page 59
 MBA 306S SYSTEM TESTING TOOLS

OBJECTIVES:

• To familiarize the students with system Testing metrics and complexities, strategies
and implementation approaches.
• To make the student to understand role of testing in Software Development Process.

UNIT – I

Introduction : Objectives and Limits of testing: Test Types and their place in the software
development process: software errors: Reporting and Analyzing bugs; Testing tools; Test
Planning and Test documentation.

UNIT II

Testing Strategies : the Taxonomy of bugs; Flow graphs and Path Testing, Transaction –
flow Testing : Data – flow Testing Domain Testing; Syntax Testing Logic based Testing: States
Graphics and Transition Testing

UNIT III

Testing skills: Problem Tracking system : Test case Design; Localization testing; testing
Printers and other devices: Testing user manuals

UNIT IV

Metrics and Complexity : Objectives : Linguistic A Metrics Structural Metric, Hybrid

Metrics implementation. Graph metrics and applications

UNIT V

Implementation : Overview: strategies for programmers: strategies for independent

Testers : Automating Test Execution and Test Design.

Text Books

1. CernKaner, Jack Falk, Hung Quoc, Nguyen “TESTING COMPUTER SOFTWARE”

Comdex 2001.
2. BORIS BEIZER, “SOFTWARE TESTING TECHNIQUES” Dreamtech 2002

Page 60
 MBA 405 S – KNOWLEDGE MANAGEMENT

OBJECTIVES:

• To train the students how knowledge management works

• To encourage the students to develop Knowledge Management systems

UNIT – I

Introduction – Data vs information vs knowledge – Intellectual Capital – Drivers of

knowledge management – Knowledge Classification – knowledge management system and
existing technology – business and knowledge

UNIT – II

Implementing Knowledge Management – Leveraging The Internet – Enabling

Technologies – Strategic Programming Vs Strategic Planning – Linking With Strategy –
Success Factors

UNIT – III

Infrastructural foundations – Technology Components – Seven Layer Architecture –

Measuring knowledge growth – Knowledge Audit team – choosing knowledge spots- Designing
KM team – Source – Composition – Project leader – points of failure

UNIT IV

Developing KM System – Prototyping and Deployment – Authority and Rewards –

Metrics for knowledge work.

Unit V

Case studies -Application of KM in Education institutes- Manufacturing Businesses-

services Businesses

References :

1. amritTiwana ; KNOWLEDGE MANGMENT TOOL KIT Pearson Education Asia,

New Delhi
2. WenduR.ByBukowitz and Ruth L.Williams ; KNOWLEDGE MANAGEMENT
FILED BOOK, Pearson Education, New Delhi
3. AwadGhaznini ; KNOWLEDGE MANGMENT (Pearson Education Asia, New
Delhi
4. Sudhir Warier ; KNOWLEDGE MANAGEMENT (Vikas)

Page 61
 MBA 406 S BUSINESS PORTAL DESIGN USING ORACLE

OBJECTIVES:

• To train the students to know knowledge of ORACLE.

• To encourage the students to develop Business Portal.

UNIT I

Introduction to portal Environment, Portal page components web databases, port lets

UNIT II

Building portals and port lets, building portal page, portal reports, portal forms and
charts, portal calendars, working with HTML

UNIT III

Designing portal applications, LOV, Portal menus, Adding colours, using fonts, adding
images and using templets, Designing portal sites

UNIT IV

Administrating the portal – Managing Components, managing applications, portal

security and monitoring portal performance

UNIT V
Application Design – small Business- education Institute-Finance Institute-sales and
marketing business

References:

1. Risk Green Wold and James Milbery “ORALCE AS PORTAL BIBLE(IDG Books India)

Page 62
 MBA 407 S - DATA MINIING

OBJECTIVES:
• To train the students to know knowledge of data mining
• To encourage the students to develop in the area of data mining

UNIT – I
Data mining: Data mining functionalities: interesting patterns: Classification of Data
Mining systems: Major issues in Data Mining primitives: Data Mining primitives, languages:
Data Mining Primitives A Data Mining query Language.

UNIT II

Data Warehouse And OLAP Technology For Data Mining: Differences Between
Operational Database Systems And Data Warehouses: A Multidimensional Data Model: Data
Warehouse Architecture: Data Warehouse Implementing: Further Development Of Data Cube
Technology: From Data Warehousing To Data Mining

UNIT III

Data processing : Data integration and transformation: Data reduction : discrimination

and concept : Hierarchy Generation :m Association rules in large Databases: Association Rule
mining : Mining single – dimensional Boolean Association Rules from Transactional Databases:
Mining multilevel association rules from transaction Databases: Mining multidimensional
association rules from relational databases and data warehouses

UNIT IV

Classification & Prediction issues Regarding Classification and Prediction: Classification

by Decision Tree Induction: cluster Analysis: What is cluster analysis? Types of data in cluster
analysis: a Categorization of major clustering methods; partitioning methods: Hierarchical
methods: Density – based methods: Grid- based methods.

UNIT V
Data mining application: Marketing –Finanace- Production - Retail and
Telecommunication industries.

References :

1. Jiawei Han MichelineKamber, “DATA MINING :CONCEPTS & TECHNIQUES,

MorgamKaufnan publishers, 2001.
2. Sam anathory, Denni’sMurry, “DATA WAREHOUSING IN THE REAL WORLD”,
Pearson Education, 2000, New Delhi
3. ArunK.Pujari, “DATA MINING TECHNIQUES”, Universities Press, 2001.

Page 63
 MBA 304P LOGISTICS MANAGEMENT

OBJECTIVES:

• To equip the students with supply chain Arrangement Techniques and its application
• To make the students to understand Logistical resource management.

UNIT – I

Integrated Logistics – Logistical Operations integration – customer service

integration supply chain relationships – global logistics

UNIT – II

Logistical resources management – Information – Forecasting – Inventory strategy –

Inventory management – probabilistic models –simulation applications

UNIT II
Transportation Management policies- – Warehouse management models – Packaging –
methods-measures- material handling. Techniques.

UNIT – III

Logistics system Design – Logistics Positioning Integration theory – Planning and

Design Techniques.

UNIT – IV

Logistics administration – Organization structure – Planning, Costing and Pricing

UNIT – V

Performance measurement and reporting – Dimensions of change.

References:-

1. Donald J. Bowersox, David J. Closs ,“Logistical Management”., Tata McGrawHill , New

Delhi.
2. Sunil Chopra, Peter Meindl “Supply Chain Management, Pearson Education, New Delhi,
India.

Page 64
 MBA 305 P PRODUCTION PLANNING AND CONTROL

OBJECTIVES:

• To familiarize the Techniques of Production Planning & Control.

• To make the students to understand Project Monitoring & Maintenance Systems.

UNIT I

Concept of PPC for various types of production systems, integrated planning and control
systems for production and physical distribution.
Demand forecasting – aggregate planning – Heuristics and models, introduction to Master
Production Schedule

UNIT II

Single Machine scheduling – minimizing mean flow time, weighted mean flow time,
minimize maximum lateness, minimizing number of tardy jobs, introduction to minimizing
mean tardiness.

UNIT III

Flow shop scheduling – minimizing make span for m jobs and two machine, m jobs and
three machines on special condition, C-D-S heuristics for m jobs and n machines

UNIT IV

Introduction to job shop scheduling, priority dispatch rules, active schedule generation,
two jobs and n machines problem-Group technology and cell system of production – ROC
algorithm, bond energy methods, line of balance.

UNIT V

Project monitoring,& maintenance systems, maintenance planning and control, planned

maintenance systems – Operations performance evaluation and repor design and implementation
of PPC systems

References:

1. Jain KB and Agrawal, L.N. PRODUCTION PLANNING CONTROL AND

INDUSTRIAL MANGMENT
2. Pannerselvem R; PRODUCTION AND OPERATIONS MANGMENT Prentice Hall,
New Delhi

Page 65
 MBA 306P – MAINTANANCE MANAGEMENT

OBJECTIVES:

• To equip the students the tools & Techniques of maintenance management

• To make the students to understand total productive maintenance System.

UNIT – I

Characteristics – Benefits – objectives – and policies of maintenance organization and

structure of maintenance system – mechanics of maintenance system – planning and scheduling

UNIT – II

Maintenance Activities – Preventive maintenance – Development of Preventive

maintenance schedule planned prevention of break downs – equipment modification and
classification

UNIT III

maintenance budgeting – policies and approaches- maintenance cost control-Techniques

UNIT – IV

Production maintenance integration replacement policies and models – reliability –

maintenance Man Power Planning – spare Parts management

UNIT – V

Maintenance downtime analysis – computerized maintenance System –

Application of simulation Technique – Mathematical Models of maintenance

References:
1. Corder, As- Maintenance Management ;McGraw Hill, New Delhi
2. MAINTENANCE MANAGEMENT, National Productivity council, New Delhi
3. Nakajima Selichi : INTRODUCTION TO TPM : TOTAL PRODUCTIVE
MAINTENANCE Cambridge M.A. :Productivity Press)

Page 66
 MBA 405 P – COMPUTER AIDED MANFACTURING SYSTEMS

OBJECTIVES:

• To make the student to understand the principles of CAD, CAM, FMS AND
DNC systems
• To train the students in computerized layout designs and Materials handling

UNIT I
Computer integrated manufacturing – Definition, Concept, Manufacturing system,
Hierarchy of system control of manufacturing system, introduction to CAD/CAM, FMS, DNC
Systems, manufacturing cells, assembly lines, Robots, Inspection system, etc., introduction to
computer networks and related software.

UNIT II

CAD-CAM: Concept of CAD, Element of CAD system, Principal types of CAD System,
CAD Software. CAM – Concept, Modules of CAM and detailed study of them.

UNIT III

FMS – Definition, Concepts, advantages of FMS, FMS equipment, Types of FMS, FMS
host computer, working of FMS, steps to develop FMS, implementation of FMS

UNIT IV

Lay out design and materials handling: Need for Layout study, Types of layout,
conventional technologies for process layout. Design, computerized layout designs techniques:
CRAFT, ALDE AND CORELAP.

UNIT- V

Group Technology: Advantages of FT, Classification and codification techniques,

clustering Techniques – Rank Order Clustering Algorithm, bond entry algorithm, mathematical
models for GT, Principles of materials handling, handling equipment, line balancing techniques:
Rank positional weight method, COMSOAL.

References:

1.JohnH.Powers Jr. Computer – AUTOMATED MANUFACTURING (McGrawhill, New Delhi

2. YoramKoren, COMPUTER CONTROL OF MANUFACTURING SYSTEMS
;McGraw Hill, New Delhi
3. Panneerselvanm, R., PRODUCTION AND OPERATIONS MANAGEMENT ;Prentice hall,
New Delhi
4. Groover, CAD/CAM, Tata McGrawhill, New Delhi.

Page 67
 MBA 406P- BUSINESS PROCESS RE-ENGINEERING

OBJECTIVES:

• This course has been designed to develop an appreciation of process view of business
and redesign thereof.
• The participants would be able to develop an understanding of the use of information
Technology for process redesign.

UNIT- I

Conceptual Foundation of Business Process Re-engineering; Role of Information

Technology in BPR;

UNIT - II

Process Improvement and Process Redesign; BPR Experiences in Indian Industry;

UNIT - III

Process Identification and Mapping; Role/Activity Diagrams; Process Visioning

and
Benchmarking. Business Process Improvement. Business Process Redesign;

UNIT - IV

Man Management for BPR Implementation; Re-organizing People Managing Change.

UNIT - V

Case Studies- trends in BPR-Global BPR models

Suggested Readings:

1. Carr, D k and Johanson, H.J.Best Practices in Re-engineering. New York,McGraw Hill,1995.

2. Champy.James, Re-Engineering; The Mandate for New Leadership London, Harper
Collins,1995.
3. Coulson-Thomas, C.Business Process Re-engineering: Myth& Reality, London, Kogan
PAGE,1994.
4.Davenport,TH.Process Innovation: Re-engineering Work Through Information Technology.
Boston, Harvard Business School Press,1993.
5. Hammer, Michael. Re-engineering the Corporation: A Menifesto for Business Revolution.
London,NicholasBrealey, 1993.
6. Jayaraman,M S. etc. Business Process Re-engineering. New Delhi, Tata Mc-Graw Hill, 1994.
7.Peppard, J and Rowland P. The Essence of Business Process Re-engineering. New York,

Page 68
 Prentice Hall Inc.,1995.

MBA 407P – SYSTEMS SIMULATION

OBJECTIVES:

• To familiarize the students with the techniques of simulating Decision making models
of all functional areas of business.
• To impart the training in simulation languages GPSS .

UNIT - I

Introduction to systems – Analysis and model buildings. Definition of systems – Systems

classification – System analysis – rationale for computer simulation – properties of simulation
models.

UNIT- II

Stochastic features – Monte Carlo techniques Random number generation – generation

of stochastic varieties for simulation – simulation methodology – steps involved in planning in a
simulation study – design of experiment – validity of models - analysis of results.

UNIT- III

Simulation models – Queuing single server, multi server models -problems

UNIT- IV

Applications – applications of simulation in the areas of inventory control -maintenance

planning – work scheduling – transportation – corporate planning and management of large
public program’s – simulation games.

UNIT-V

Simulation languages – features of simulation languages, introduction to GPSS –

Generate, queue, depart, seize, leave, enter, terminate, start, transfer, enter, leave, storage.

References :

1. Naylor ; THE INTRODUCTION TO COMPUTER SIMULATION (John Wiley).

2. Archr ; INTRODUCTORY BUSINESS MANAGEMENT SIMULATION
;McGrawHill, New Delhi
3. Thomas J. Schriber ; GENERAL PURPOSE SIMULATION SYSTEMS (GPSS).

Page 69
Page 70
 MBA 304B – MONEY & BANKING AND CREDIT MANAGEMENT

OBJECTIVES:

• To make the students to know about Banking & Credit Management System.
• To encourage students to design credit monitoring System.

UNIT – I

Overview of money and banking – money its nature and functions, inflation and interest,
creation of money, Indian monetary system, monetary policy, Financial intermediation,
principles of banking

UNIT II

Evolution of banks, services and users of funds in banks, value chain analysis in
banking industry, the structure of banking industry,

UNIT III

Emerging trend in banking, international perspective, current development.

UNIT IV

Credit management overview, prudential norms, Objectives of credit management,

principles of credit management, Types of borrowers, Credit deployment, Documentation,
Regulatory frame work

UNIT – V

MIS and credit monitoring, Follow up and recovery management, Debit Recovery
tribunals, Asset reconstruction fund, the securitization, reconstruction of financial assets and
enforcement of security interest ordinance (ESIO), International perspective, current
developments.

References:

1. Monetary Economics, Gupta. SurajBhan, (2006), S. Chand & Company

2. Money and Banking, (2005), The ICFAI University
3. Money and Banking (2003), Vasudevan A. Academic Foundation New Delhi
4. Basics of Banking and Finance (2009), Dr.K.M.Bhattacharya&O.P.Agarwal, Himalaya
Publishing House.
5. Bank Credit Management (2009),S.Murali, K.R.Subbkrishna,Himalaya
Publishing House.

Page 71
 MBA 305B- CENTRAL BANKING AND COMMERCIAL BANKING

OBJECTIVES:

• To familiarize the student with the key concepts of managing central banking
• To familiarize the students with the key concepts of Managing Commercial Banking

UNIT – I

Overview of central banking - Role of A central bank, policy Frame work for RBI,
RBI and monetary policy, regulation and supervision of NBFCS and Co-operative banks

UNIT – II

RBI onsite inspection of banks and offsite monitoring and surveillances, Central
Banking in other countries USA, UK 7 Bank For international settlements, Review of RBI
balance sheet,

UNIT III

Credit Information Bureau , Central banking in Cyber world, Current development.

UNIT – IV

Overview of commercial banking, ban king customer relationship, Retail banking,

Deposit products in India and abroad- pricing of deposits, managing through liabilities.

UNIT –V

Corporate Banking, Central Appraisal, Credit Assessment, fund based, Term and
working capital finance, Credit Assessment, Non- fund based limits, Financing SMES, credit
disturbance and monitoring, international perspective, current developments.

References:

1. Bank Management (2009), Vasant Desai, Himalaya Publishing House.

2. Central Banking In India (2008), K.GovindaBhat, Himalaya Publishing House.
3. Banking Theory and Practice (2007), Dr.P.N.Reddy, Prof.H.R.Appannaiah,
Himalaya Publishing House.
th
4. Banking Theory and Practice (2009), K.C.Shekhar, LekshmyShekhar, 19 edition,
Vikas Publications.

Page 72
MBA 306B – MANAGEMENT OF BANKING COMPANIES AND RISK MANGEMENT

OBJECTIVES:

• To familiarize the student with the key concepts of Managing Banking Companies
• To familiarize the students with the key concepts of risk management in Banks

UNIT – I

Overview of management of banking companies, Organization design, business planning

by bankers, strategic issues in banking services, managing Growth, Stake holders expectations,
MC Kinsey 7s frame work.

UNIT – II

Performance and Benchmarking, customer – centric organization, Regulations and

Compliance, Leadership development, successive planning, knowledge management,

UNIT III

Managing innovation, Entrepreneurship, ERM ethics and corporate governance, Indian

and international case studies, current developments

UNIT – IV

Introduction to risk management, Market Risk, liquidity risk, interest rate risk, Forex
Risk, Credit Risk, Operative Risk, Capital and Reputation Risk, Risk management framework in
banks, managing risks in banks.

UNIT – V

Risk management Tools, Asset liability management in banks, Derivatives, Risk

management strategies, enterprise wide risk management, international perspective current
developments.

References:

1. Bank Management (2009), Vasant Desai, Himalaya Publishing House.

2. Risk Management in Indian Banks (2006), Prof
Dr.K.M.Bhattacharya,Himalaya Publishing House.

Page 73
 MBA 405B – TREASURY & RISK MANAGEMENT IN BANKS

OBJECTIVES:

• To familiarize with function of treasury management, Financial Markets and

Financial Instruments
• To familiarize the different types of risks and its management in banks

UNIT - I

Overview treasury, Scope and functions of treasury management responsibilitie4s of the

treasure, Regulatory frame work, Time Value of money, risk and return.

UNIT - II

Financial Market And Financial Instruments, Funds Management In Banks. Valuation Of

Securities, Liquidity Management, Integrated Treasury, Structure, And Mechanisms Investment

UNIT - III

Decisions In Treasury, Internal Treasury Controls Managing Bankruptcy,

International Perspective, Current Developments, Case Studies.

UNIT- IV

Introduction to Risk Management, Market Risk, Liquidity Risk, Interest Rate Risk,
Forex Risk, Credit Risk, Operative Risk, Capital and Reputation Risk, Risk Management
Frame Work in Banks, Managing Risks in Banks.

UNIT - V

Risk management tools, Asset liability management in banks, Derivatives, Risk

management strategies, Enterprise wide Risk management, international perspective current
development.

References :

1. Treasury and Risk Management in Banks (2009), Institute of Banking And Finance –
Theory &Practice, By Taxman Publications Pvt Ltd.
2. Risk Management in Indian Banks (2006), Prof
Dr.K.M.Bhattacharya,Himalaya Publishing House.

Page 74
 MBA 406B INFORMATION TECHNOLOGY FOR BANKING MANAGEMENT

OBJECTIVES:

• To familiarize the use of the information technology in banking operations.

• To make the students to understand International practices and current developments in
the use of Information Technology in the banking Systems. .

UNIT -I

IT as enabling tool in banks, introduction to Hardware and Software, application

software, application software, word processors, spread sheets etc.

UNIT- II

Program Design and programming languages, operating systems, single and multi user
system design for banking operations.

UNIT- III

Database management System: Relational Databases, Network Design

Development and implementation of information systems, ERP in banks, CRM
Architecture.

UNIT -IV

Architectures for E – Banking Data processing, data Communication and E-Business

models, Security and Control systems

UNIT – V

Disaster recovery management New Delivery Channels, International perspective,

Current development, case studies.

References:

1. Transformation of Indian Banks with information Technology (2004),

SharadPadwal&VasantGodse, Himalaya Publishing House,
2. Information Technology, Data communications & Electronic banking (2007), Macmillan
India Pvt.Ltd.

Page 75
 MBA 407B – MERCHANT BANKING AND BANKING SERVICES

OBJECTIVES:

• To train the students about the Merchant Banking System Management.

• To make the students to understand payment and settlement System.

UNIT – I

Introduction to merchant banking(MB): Historical development of MBs in India,

ownership pattern of MBs, primary markets and MBs, concept of lead MBs and responsibilities
concepts of due Diligence.

UNIT - II

SEBI and the regulatory Framework: Regulator for MBs, Directives/Guidelines issued by
SEBI to MBs, activities in secondary markets, money and capital markets, advisory role of MBs.

UNIT - III

Introduction to banking operations services design and delivery strategies in banking

introduction to E- business, security consideration in E-business, recent trends of IT in banking.

UNIT - IV

Payment and settlements, Improving quality & productivity, operational control, the new
base accord implication for banks operational Risk management & risk management strategies

UNIT – V

Current trends and case studies in Merchant Banking

References:.

1. Prasanna Chandra, MANAGING INVESTMENT, Tata McGraw Hill, New Delhi

2. V.A.Avadhani, CAPITAL MARKETS (Himalaya management Publishing house,
New Delhi
3. Bank Management (2009), Vasant Desai, Himalaya Publishing House.
4. Merchant Banking and Financial Services (2009) ,Dr.K.Ravichandran,Himalaya
Publishing House.
5. Banking & Financial System (2003), Aryasri&Ramana Murthy, 2nd edition, Tata
McGraw Hill, New Delhi, 2003

Page 76
 MBA 304 I – CLAIM AND UNDER WRITTEN MANAGEMENT

OBJECTIVES:

• To familiarize the student with the key concepts of claim & underwritten management
• To develop the application skills of claim and underwritten management among
the students

UNIT I
Introduction to Claims management, Significance of Claims, settlement, nature of
claims from various classes of insurance, disputes, litigation and Arbitration, Trends in
Claims

UNIT II
Customer services Equality aspects, Quality Aspects, Claims Management system,
Integration of claims system with objectives, implementation and monitoring the claims
systems,

UNIT III
cost of operating the department, a perceptive on international claims, current
developments, and case studies.

UNIT IV
Understanding principles, Merits and clauses of Insurance policies, class of business and
product Design, underwriting in life insurance, Human anatomy and physiology in underwriting,
factors in computation of premium rules.

UNIT V
Underwriting and Rule making Assessment and management of exposure, operational
controls, Current developments and case studies.

References :

1. Fundamentals of Insurance (2008), P.K.Gupta, Himalaya Publishing House

2. Life and Health Insurance, Black, Jr. Kenneth and Horold Skipper (2003), (13th Edition),
Pearson Indian Economy Edition.
3. Principles of Risk Management and Insurance, Rejda, George, (13th
Edition), Economy (Indian Edition).
4. Practical approach to General insurance underwriting, Mr.R.C.Guria&Dr.K.C.Mishra,
Cengage Learning India.
5. Life Insurance Underwriting, Mr.R.Venugopal&Dr.K.C.Mishra, Cengage Learning
India.
6. Managing Life Insurance, Kutty, Shashidharan, Prentice Hall of India.

Page 77
MBA 305 I – GROUP INSURANCE AND HEALTH INSURANCE MANAGEMENT

OBJECTIVES:

• To equip the students with group & health insurance products & its Management .
• To make the students to understand Claim management and Administration.

UNIT I

Group Insurance Products, product Design, Development and Evaluation.

UNIT II

Risk management, Underwriting and premium, Setting Claims management, Social

Security, Re insurance, marketing and service

UNIT – III

IT Applications, Tax planning, legal frame work and Documentation, Current

developments and case studies.

UNIT IV

Principles of health insurance, individual Care and Managed care, Dreaded diseases
and their effects and coverage, health insurance products, Product Design, Development and
Evaluation, Risk Assessment

UNIT V

Understanding and premium setting, claims management and third party administration,
social security Reinsurance, Marketing and Services

References:

1. Risk Management and Insurance, concepts and practices of Life and General Insurance
(2009),S.Arunajatesan, T.R.Viswanathan, Macmillan Pubishersindia Ltd.
2. Life and Health Insurance, Black, Jr. Kenneth and Horold Skipper (2003), (13th Edition),
Pearson Indian Economy Edition.
3. Principles and Practice of Insurance (2008), Dr.P.Periasamy, Prentice Hall Publications.

Page 78
MBA 306 I –GENERAL, PERSONAL & COMMERCIAL INSURANCE MANAGEMENT

OBJECTIVES:

• To familiarize with the principles of General Insurance Products & their management.
• To make the students to understand Commercial Insurance products & their
management.

UNIT – I
Principles of General insurance, personal general insurance products, (Five, Personal
Liability, personnel motor and miscellaneous insurance) terminology, prevails, clauses and
covers, Risk management, underwriting and ratemaking

UNIT – II

Product design, development and Evaluation, Loss prevention and control, claims
management, Reinsurance, marketing and servicing, IT applications, Legal frame work and
documentation, current developments and case studies.

UNIT – III

Commercial general insurance products (Fire, Motor, aviation, Engineering, agriculture,

marine, credit ride, liability, bonding, survey, workers compensation and miscellaneous insurance)

UNIT IV

Terminology, Perills clauses and covers, Risk management, underwriting and Rate
making, product design, development & evaluation, loss prevention and control, claims
management, reinsurance marketing & servicing,

UNIT V

IT applications, current development & case studies.

References :

1. Principles and practices of non Life Insurance (2006), P.K.Gupta. Himalaya Publishing
House.
2. General Insurance, principles and practice, Mr.George Thomas &Dr.K.C.Mishra,
Cengage Learning.

Page 79
MBA 405I – REINSURANCE AND INSURANCE OPERATIONS MANAGEMENT

OBJECTIVES:

• To train the students about the Reinsurance Management.

• To make the students to understand Legal framework of documenting and payment
settlement System.

UNIT- I

Principles of Reinsurance, Types of reinsurance, Casualty and property reinsurance,

marine reinsurance, Aviation reinsurance, Reinsurance markets, Captive markets.

UNIT – II

Legal framework and documentation, underwriting consideration, organizations and

operations, claim management, current development and case studies

UNIT- III

Insurance operations supply chain management, customer focus, service design and
delivery strategy, organizational design and facility location, job design and BRP.

UNIT- IV

Work measurement, Quality Assurance, Demand forecast and resource allocation, IT

enabled SCM, ERP and SCM, current developments and case studies.

UNIT – V

Current trends in Insurance and Operations Management – Case Studies

References :

1. Principals of Risk Management & Insurance by George Rejda (Pearson

Education)
2. John J.Hompton, Financial Management of Insurance companies, Amacom Books, Dec
1992.
3. Fundamentals of Insurance (2008), Dr.P.K.Gupta, Himalaya Publishing House.
4. Principles and Practice of Insurance (2008), Dr.P.Periasamy, Prentice Hall Publications.
5. Insurance and risk Management, Dr.P.K.Gupta, Himalaya Publishing House

Page 80
MBA 406I – INFORMATION TECHNOLOGY FOR INSURANCE OPERATIONS

OBJECTIVES:
• To train the students about the use of IT for insurance Management.
• To make the students to design Applications for Insurance Management.

UNIT- I

IT and insurance business, introduction to Hardware and systems, introduction to

programming language..

UNIT -II

Operating systems, Single and multi-user, system administration, insurance software

packages, online insurance, ERP, CRM packages, Risk & security issues, Current Development
and case studies.

UNIT- III

Insurance operations, supply chain management, customer focus, service design and
delivery strategy organizational design and facility location, job design and BRP.

UNIT -IV

Work measurement, Quality Assurance, Demand forecast and resource allocation, IT

enabled SCM, ERP and SCM

UNIT – V

Current Development and Case studies.

References :

1. Information Technology for Insurance Companies, ICFAI University.

Page 81
 MBA 407I – BUSINESS STRATEGY FOR LIFE INSURANCE COMPANIES

OBJECTIVES:

• To train the students about the development of Business Strategy for life Insurance
Company.
• To make the students to design MIS Applications for Insurance Management.

UNIT I

Leadership, Entrepreneurship, Globalization, Programme and benchmarking,

customer centric organization, knowledge management, MIS

UNIT - II

Conveyance of financial markets, shareholders expectations, Enterprise Risk

Management, Ethics and code of conduct, current development & Case studies

UNIT- III

Strategic management an overview UCdim, missilery, objectives and strategy,

assessing environment and fecatry, Business Risk management, industry analysis and
choice

UNIT -IV

Strategy implementation and business planning, operatinilizing the strategy,

budgets, institutionalizing the strategy, planning cycle, strategic control

UNIT – V

Current Developments and Case Studies.

References:

1. Business Strategy for Life Insurance Companies, ICFAI University.

Page 82
 MBA 304 R – INTRODUCTION TO RETAILING

OBJECTIVES:

• To introduce the concepts of retailing & Business models in retail management to

the students
• To make the students to understand emerging trend in Organizing the retailing function.

UNIT I

Perspectives On Retailing – Meaning Nature, Classification, Growing Importance Of

Retailing – Factors Influencing Retailing – Functions Of Retailing, Retail as a Career.

UNIT II

Developing and Applying Retail Strategy, Strategic Retail Planning Process, Retail
Organization, the Changing Structure Of Retail, Classification of Retail Units

UNIT III

Retail Formats: Corporate chains, Retailer Corporative and Voluntary system,

Departmental Stores, Discount Stores, Super Markets, and Warehouse Clubs.

UNIT IV

Variety Of Merchandising Mix, Retail Models and Theory of Retail Development,

Business Models in Retail, Concept of Retail Life Cycles

UNIT V

Emergence of Organized Retailing, Traditional and Modern retail Format in India,

Retailing in rural India, Environment and Legislation for Retailing FDI in retailing.

References:

1. SwapnaPradhan ; Retailing Management

2. DravidGilbery ; Retail Marketing
3. George H.Lucas Jr. Robert P Bush, Larry G Greshan ; Retailing
4. A.J.Lamba ; The Art of Retailing
5. Barry Berman, Joel R Evants ; Retail Management; A strategic approach

Page 83
 MBA 304 M/305R.MARKETING RESEARCH AND CONSUMER BEHAVIOR

OBJECTIVES:

• To acquaint the students with fundamental knowledge marketing research

• To train the students for the practical application of marketing research &
consumer behavior

UNIT I

Marketing Research – Concept – Marketing Research as a Part of Marketing Information

System– Significance – Scope – Value of Research – Limitations of Marketing Research –
Approaches to Research

UNIT II

Marketing Information Systems – Decision Support Systems – Data Mining – Marketing

Research Process – Problem Formulation – Decision problem to Research problem –Research Proposal -
Research Report Preparation and Presentation.

UNIT III

Research agencies in India – Research proposal preparation – presentation to clients –

Client – agency relationship – Ethics in research – Research project Management – Planning –
Design – coordination and Control

UNIT IV
Consumer in Indian market – Characteristics – Consumer Decision Process – Models of
Consumer Behavior – Process of Perception – Attitudes and Learning of Consumer Behavior
and their Limitations

UNIT V

Social processes – Reference groups – Process and Measurement of Opinion

Leadership – Impact of Social and Cultural Factors on buying and their bearing on marketing
– Motivation research – Consumer movement in India –Consumer protection and judicial
machinery

References:

4. Leon G.Schiffman and Leslie Lazar Kanuk CONSUMER BEHAVIOR;Pearson

Education, New Delhi
5. Malhotra; MARKETING RESEARCH;Pearson Education; New Delhi
6. Ramesh Kumar ; CONCEPTUAL ISSUES IN CONSUMER BEHAVIOR, THE INDIAN
CONTEXT Pearson Education, New Delhi

Page 84
 MBA 306R RETAIL STORES & OPERATION MANAGEMENT

OBJECTIVES:
• To emphasize the students about the importance of retailing.
• To train them in the application of techniques in management.

UNIT I

Setting up Retail organization, Size and space allocation, location strategy, factors
affecting the location of Retail, location Research and techniques, objectives of Good store
Design.

UNIT II

Store layout and space planning, Types of Layouts, role of Visual merchandiser, Visual
merchandising techniques, Controlling Costs and Reducing Inventories, Loss, Exteriors, Interiors

UNIT III

Store management, Responsibilities of Store manger, Store security, parking Space

Problem at Retail Centers, Store Record and accounting system, Coding System,

UNIT IV

Material Handling in Stores, Mall management, Factor influencing Mall establishment.

UNIT V

Logistic and information system, improved product availability, improved assortments,

Strategies, Quick Response system

References :

1. SwapnaPradhan ; Retailing Management

2. DravidGilbery ; Retail Marketing
3. George H.Lucas Jr. Robert P Bush, Larry G Greshan ; Retailing
4. A.J.Lamba ; The Art of Retailing
5. Barry Berman, Joel R Evants ; Retail Management; A strategic approach

Page 85
 MBA 405R – ADVERTISING & SALES PROMOTION

OBJECTIVES:

• To train the students about the models of Advertising for retail Business..
• To make the students to design Sales Promotion Strategies for retailing Business.

UNIT- I

Concept of promotion – fundamental of Advertising – Advertising Research – marketing

and advertising Planning – Advertising agency.

UNIT- II

Media Planning Print – Electronic – outdoor & Transit – Internet - Evaluation

UNIT - III

Advertising Regulation – Direct marketing – sales promotion – public relations – Nature

& Scope of sales Management Personal selling.

UNIT – IV

Job of a sales manager – sales organization – personnel management in the selling field –
Recruiting, Selecting, Training & Evaluating, Motivating, Compensating sales persons.

UNIT - V

Budget planning – Influence of Social Media on Advertising – Challenges and Current

trends

References:

1. S.A.Chunawalla ; ADVERTISING SALES AND PROMOTION MANAGEMENT

(Himalya, New Delhi
2. Shimp – ADVERTSING AND PROMOTION – India Edition.

Page 86
MBA 406R – INTERNATIONAL RETAILING

OBJECTIVES:

• To train the students about the models of International Retailing.

• To make the students to design international Market strategies for retail Business.

UNIT - I

International Marketing – Concept, importance, International Marketing

Research and Information system, market analysis and foreign market entry strategies,
UNIT - II

Internationalization of Retailing and Evolution of international retailing, motives of

international retailing, international retailing, international retail environment – Socio – Cultural,
Economic, Political, Legal, Technological.

UNIT - III

Selection of Retail market, study and analysis of retailing in Global Setting, Methods of
Internal retailing, forms of entry joint ventures, franchising, acquisition.

UNIT- IV

Competing in Foreign Market, Multi – country competition and Global Competition,

Competitive advantages in Foreign Market, Cross Market subsidization, Retail Structure, Global
structure

UNIT- V

Future of international marketing, India’s Presence in International Marketing.

References:

1. SwapnaPradhan – Retailing Management

2. DravidGilbery – Retail Marketing
3. George H.Lucas Jr. Robert P Bush, Larry G Greshan – Retailing
4. A.J.Lamba – The Art of Retailing
5. Barry Berman, Joel R Evants – Retail Management; A strategic approach

MBA 407R – INDUSTRY PROJECT COURSE IN RETAIL BUSINESS

MBA 304 FM INTRODUCTION TO FACILITY MANAGEMENT

Page 87
OBJECTIVES:

• To train the students about rationale dynamics of Facility Management.

• To make the students to understand hospitality management and Quality in
Facility Management.

UNIT I

An introduction to facilities management – key issues – background – rationale for

Facility management – Defining Facility Management – Approaches to Facility Management –
Informed Client function – Concept of Best Value – Suppliers relationship – Matters of Risk –
Facility Management models .

UNIT II

Introduction Management Process – Organizational Process – Facility Management as

Primary and Secondary Process – Process Control – System Approach
Client perception of Facility Management Services – Context – Nature of Professional Service
Quality – Stimulating and Sustaining Improvements – General Approach – Supple systems.

UNIT III

Possible Relationships between facilities – Management and Strategic Planning –

Facilities Strategy factors preventing inclusion of facilities management in strategic planning –
Mission, Vision and Objectives – SWOT – Marketing Mix – Strategic Options.

UNIT IV

Overview of Hospitality Management – Housekeeping – Campus Management – Travel

Management –

UNIT V

Health Care Management .Quality in Facility Management – Computer Aided Facility

Management.

Reference:

1. Retailing, Dunne &Lusch, Sixth Edition 2007, Thomson south Wester, ISBN 978-0-
324-3647-8. Note : this is a Not for Sale in the US edition.

MBA 305 FM FACILITY PROCESS MANAGEMENT

Page 88
OBJECTIVES:

• To train the students about Strategic Management & Quality Management to meet the
requirement of the MNC’s
• To make the students to understand Facility Process management.

UNIT I

Introduction to strategic planning – process – Ground work on strategic planning –

Routes for executing strategy – simulation process.

UNIT II

Process management – scope – design processes – process management practices –

organizational process – process.

UNIT III

Performance management – Techniques of scanning – Techniques of performance

management – organization structure & Design – Organization structure & culture
departmentation.

UNIT IV

Strategy Formulation:Mission – Vision – objectives – SWOT analysis – Marketing mix –

Functional strategies – Roles of policy maker.

UNIT V

Case studies and global trends

References:

1. .ShridharaBhat ; TOTAL QUALITY MANAGEMENT Himalaya Publications, New

Delhi
2. John A.Pearce II, Richard, B Robinson, Anita Mital ; STRATEGIC MANAGEMENT
Tata McGraw Hill, New Delhi
3. Fred.R.David ; STRATEGIC MANAGEMENT ;Pearson Education, New Delhi

MBA 306 FM CONTRACT MANAGEMENT

OBJECTIVES:

Page 89
 • To train the students about the Contracts, and about factories act.
• To make the students how to take the decisions in the organizations according to the acts.

UNIT I

Introduction – General Topics of contract – Legal Aspects of Purchasing and storing –

stakeholders interest – Rationale for services – Memorandum of Association – Articles of
Association.

UNIT II

Factories Act, 1948: Employment, Health, safety and welfare consideration – wages act

UNIT III

Quality assurance: Concepts, Objectives, Quality poicy – Quality manual, specification &
design control, role of inspection & quality control, designing the quality assurance system –
Quality control techniques: six operating characteristic curve, Typical OC curve etc.,

UNIT IV

Companies act – central & states laws available in India – Role of management –
management practices – role of suppliers – strategic management planning.

Unit V

Case Development in contract Management

References :
1. M.C.Shukls – A MANUAL OF MERCENTILE LAW (S.Chand& Company)
2. S.K.Kapoor – LAW OF CONTRACT (Central Law Agency)

Page 90
 MBA 405FM – BUILDING SYSTEMS MANAGEMENT
OBJECTIVES:

• To train the students about the approaches to building System Management.

• To make the students to design support systems for building.

UNIT- I

Introduction – Definition – Key Issues – Background – Rationale – Approaches –

Models Mechanical Systems – electrical Systems – Plumbing – Security Automated Systems –
Lighting Elevator – Cable management – fire safety – Walls – Insulation – Air Conditioning –
Color management.

UNIT -II

Roofs Windows – Doors – other openings – Building structure – key issues – functional
issues – space – Technical Issues.

UNIT- III

Space – Reach ability – Relations – Flexibility – Furnishing – Durability – climate –

safety – security

UNIT- IV

Support systems – Walls – Finishing – Installation – Furniture – Site – Access –

Safety – planning Designing & Construction of Corporate building

UNIT -V

Networking systems-wired and wireless components-cabling - Maintenance

References :

1. BUILDING SYSTEMS MANAGEMENT Hanza University Material.

Page 91
 MBA 405H/406FM – ORGANIZATIONAL DEVELOPMENT

OBJECTIVES:

• To make the students how to develop the organizations by make use of

different intervention strategies.

UNIT I

Organization development – Meaning – Values – assumptions – Beliefs – Managing OD

Process
– Action research

UNIT II

OD interventions – team interventions – diagnostic meeting – Team building meeting –

Process consultation – Gestalt approach – force field analysis – visioning – Inter group
interventions – Third party peacemaking – Organization mirroring – partnering

UNIT III

Comprehensive interventions - Survey feedback – System I – 4T – Grid OD

Structural interventions – Socio technical systems – Work redesign – MBO Appraisal –
Quality circles – Quality of work life – TQM – Reengineering.

UNIT – IV

Training experiences – T- Groups – Life and Career planning – Coaching and

mentoring- Peer coaching model- Managing traits - creating coaching culture- Employee
Engagement.

UNIT – V

Power and politics in OD – Facets of power – Power, leadership, management –

Ethical issues about political behaviour - Consultant role and client issues.

References :

3. French WL and Bell JR CH – ORGANIZATION DEVELOPMENT Prentice Hall,

New Delhi
4. Wood cock M – TEAM DEVELOPMENT (University Associate)

MBA 407FM – INDUSTRY PROJECT COURSE IN FACILITY MANAGEMENT

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