Brunel Business School

MG5602 - Mobile, Social Media and Cloud Services

Study Guide for the Academic Year 2021/22

TABLE OF CONTENTS Page

Introduction to module & learning objectives 1
Core Reading List and Supplementary Reading 2
Lecture/Seminar Programme 2
Assessment 4

APPENDIX
Problems with your Study, and Extenuating Circumstances 5
Coursework Submission - Important Details 5
Feedback on Coursework 5
Re-assessment Details 5
Employability and 'Graduate Identity' 5

INTRODUCTION TO MODULE & LEARNING OBJECTIVES

Credits 15
Module Leader Dr. Truong Van Nguyen
Other Staff Dr. Yang Zhang
Term Term 2
Lectures [22 hours]
Labs/Seminars [11]
Contact and Private Study Time
Private Study [117 hours]
Total [150 hours]
Group Coursework 75%
Assessment Individual Coursework 25%

The learning objectives of the module are:

1. Demonstrate an in-depth understanding of scholarly work, theories, principles and practices related
to cloud services, mobile commerce and social media for business.

2. Demonstrate a critical understanding of techniques for business analysis within the context of service
oriented solutions and business intelligence.

3. Demonstrate ability to research, analyse and interpret business problems related to cloud and
mobile services with reference to business intelligence and social media.

4. Demonstrate competence in the application of appropriate techniques to cloud and mobile services
oriented design tasks.

This study guide should be read in conjunction with the College Student Handbook, the Senate Regulations, and
the Appendix of this study guide. More information about your programme can be found at the ‘Programme
Documentation Repository’. The School assumes that you familiarise yourself with this information, so you will
need to look at these pages carefully at various times throughout your studies. These policies and procedures
might change from one academic year to another and it is in your own interest to keep yourself aware about
them and their possible changes. Any queries about this module should be directed to the module leader, who
you can contact either by way of ‘feedback and consultation hours’ or by email.

CORE READING LIST AND SUPPLEMENTARY READING

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You will likely be directed to study aspects of the following texts in your out-of-classroom time, that is, in your
private study.

• Core Reading List

⎯ Hugos, Michael H. and Hulitzky, Derek (2010) Business in the Cloud: What Every Business Needs to
Know About Cloud Computing, Wiley, ISBN-10: 0470616237, ISBN-13: 978-0470616239

• Supplementary Reading

⎯ Ted Sheton (2013) Business Models for the Social Mobile Cloud: Transform Your Business Using
Social Media, Mobile Internet, and Cloud Computing.
Wiley, ISBN: 978-1-118-36994-4

⎯ Ric Messier (2014) Collaboration with Cloud Computing: Security, Social Media, and Unified
Communications
ISBN-10: 0124170404, ISBN-13: 978-0124170407

⎯ Toby Velte, Anthony Velte, Robert C. Elsenpeter (2009) Cloud Computing: A Practical Approach,
McGraw-Hill Osborne Media
ISBN-10: 0071626948, ISBN-13: 978-0071626941

⎯ Michael J. Saylor (2012) The Mobile Wave: How Mobile Intelligence Will Change Everything,
Vanguard Press
ISBN-10: 1593157207, ISBN-13: 978-1593157203

Go to Library

LECTURE/SEMINAR PROGRAMME

TERM 2
Study Week
Study Theme
Week Commencing
Lecture 1 – Introduction to Module: Fundamentals of Mobile, Social Media and
Cloud Services
18 17/1/22
THINK POINTS (some examples):
Why are social media, cloud computing and mobile technologies?
Lecture 2 – Business Models for the Social Mobile Cloud
THINK POINTS (some examples):
19 24/1/22 • What is a Business Model?
• What are the different types of business modelling tools?
What are Business Models for the Social Mobile Cloud? The role of each element.

Lecture 3 – Service Models and Applications

THINK POINT (some examples):
20 31/1/22 • What is a Service Model?
• What are Service Models in Cloud Computing?
Understand the Service Model Designs.

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Lecture 4 – Role of social media in cloud and mobile business solutions
THINK POINT (some examples):
21 7/2/22 • What is social media? what are their Benefits and Drawbacks?
• What are the different types of Social (Mobile) Cloud?
Tutorial: Tweet data collection and preprocessing 1

Lecture 5 – Social media data collection and processing

THINK POINT (some examples):
22 14/2/22
• What is the process of social media analysis to extract business insights?
Tutorial: Tweet data collection and preprocessing 2

Lecture 6 – Social media analytics

THINK POINT (some examples):
23 21/2/22
• How to extract actionable insights from social media data?
Tutorial: Sentiment analysis of user-generated content (UGC)

Lecture 7 – Cloud Hardware, Infrastructure and Security

THINK POINT (some examples):
24 28/2/22
• Understand the cloud hardware and infrastructure design
What are different types of security issues? Understand the security issues with
cloud storage?
Lecture 8 – Mobile Technologies: Phone Operating Systems and Mobile Apps
THINK POINT (some examples):
• What is Mobile Technology?
25 7/3/22
• What are the Benefits and Drawbacks of Mobile Technology?
What are the types of mobile telephony and networking devices and what are their
benefits and drawbacks?

Lecture 9 – Business case for cloud and mobile services (with Guest Speaker)
THINK POINT (some examples):
26 14/3/22
• What is Mobile Cloud Computing?
Difference between Mobile Native App and Mobile Cloud Apps?
Lecture 10 – Professional Issues: Legal, privacy and ethical issues, regulations and
practice of outsourcing
27 21/3/22 THINK POINT (some examples):
What are the Legal, Privacy and Ethical Issues in Social Media, Mobile and Cloud
Computing?
28 28/3/22 Lecture 11 - Revision

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ASSESSMENT

1. Group Project (3000, group report) (75%).

2. Individual Reflective Essay (1500 words, individual) (25%).

All learning outcomes are assessed by each of the above two assessments.

The submission deadline for coursework is by 12.00 UK time (midday, lunchtime) on:

[Assessment 1:] [26/04/2022] – Group Project – 75%

[Assessment 2:] [26/04/2022] – Individual Reflective Essay – 25%

You should prepare and submit all coursework according to the School's instructions for assessments. You
should be aware that you cannot later claim that you did not know the rules and regulations. See the
Appendix, below, for further details about coursework submission(s).

Full details regarding the module’s coursework requirements can be found via the Coursework Brief on
WISEflow, including the submission date and time.

The clear expectation is that you will submit your coursework by the submission deadline stated in the
coursework brief. In line with the University’s policy on the late submission of coursework, coursework
submitted up to 48 hours late will be accepted, but capped at the pass grade (D- for Undergraduate and C- for
Postgraduate). Work submitted over 48 hours after the stated deadline will be graded as an NS (non-
submission).

This is the end of the study guide. Below is the Appendix, which informs and supplements the above.

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APPENDIX

Problems with your Study, and Extenuating Circumstances

You may feel that your ability to study is being affected by personal problems, illness or any other matter, or
you miss an assessment because of extenuating circumstances (or you feel that the quality of an assessment
you have taken may have been affected by extenuating circumstances). If so, you should first read the relevant
sections in the College Student Handbook. If, after reading this, you have further queries, you are encouraged
to get in contact with your Personal Tutor.

Coursework Submission – Important Details

As per the College Student Handbook and College Coursework Submission Procedure, formal coursework
submissions must be made via WISEflow in which you must use the College’s electronic coursework coversheet.
On no account will we accept any coursework (‘coursework’ includes the Final Year Project/Masters
Dissertation) via any other means. So, if you attempt to, or actually submit it to, a lecturer, the Taught
Programmes Office (TPO) or to anyone else, either in person or via email, we will not accept it, and we will not
look at it or mark it. This is the case for those with extenuating circumstances and for those without extenuating
circumstances. Any coursework not submitted via WISEflow will be deemed to have not been submitted.

Please note that we will not accept coursework submitted in any other file format than this/those prescribed
on the coursework brief’s submission instructions section. Therefore, your files should be converted to the
approved format. After submitting your coursework to WISEflow, please check that it is actually there. Do not
rely on simply pressing the ‘submit / upload’ button hoping that it has been submitted and it is on WISEflow.
Go back in, and check, that it is actually there. Because, if you discover, later, that it is not then this will be an
error on your part for which the university cannot be held accountable.

Feedback on Coursework

The School is committed to providing you with feedback on all assessed coursework and will do so normally
within 20 working days from the submission deadline. You will get feedback on your performance via various
means, including face-to-face. If you do not receive feedback within this time, then you should first contact the
module leader. If it proves necessary, you should then contact the Pathway / Programme Leader or the Director
of Undergraduate / Postgraduate / MBA Studies. Submitted coursework, including your Final Year Project /
Masters Dissertation, will not be returned to you. This is true for all coursework, in all modules and at all levels,
and does not apply only to this module.

Re-Assessment Details

The Board of Examiners is responsible to make decisions about ‘progression’ (or not) or ‘recommendation of
an award’ (or not). After the board’s meeting, students are able to see their results on eVision. The Board of
Examiners meets only at the end of a Level (undergraduate) / the taught part of the programme (postgraduate).
The Board of Examiners may have decided that you have been given an opportunity to be re-assessed. This
might be for a capped mark/grade (so this will be counted as a ‘second attempt’) or for a full mark / grade (this
will be counted as a ‘first attempt’), depending on whether or not there are / were extenuating circumstances.
You will know whether you need to be (re-)assessed by looking at eVision.

Employability Skills and your ‘Graduate Identity’

Employability skills refer to “a set of attributes, skills and knowledge that [you] should possess to ensure [you]
have the capability of being effective in the workplace” (CBI, 2009)1. A study (Hinchliffe and Jolly, 2010) 2 asked
“employers from various sectors … about their perceptions of graduates and the importance they place on
almost 50 specific skills, competencies, attributes and personal qualities”. When senior executives were asked
what the most important factors were when recruiting graduates “employability skills came out on top”.

1Confederation of British Industry and Universities UK. (2009) Future Fit: Preparing Graduates for the World of Work. London, CBI.
2Hinchliffe, G. and Jolly, A. (2010) Graduate Market Trends: Employability and Graduate Identity. HECSU.
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The Brunel Business School Employability Framework (blow) integrates academic programme learning
outcomes with employability skills and support activities. At the centre of the framework sit the five graduate
attributes and skills (critical thinking, communication skills, digital and information literacy, business acumen,
sustainability and ethics), that are mapped against learning outcomes across degree programmes. The
attributes are surrounded by the five practices that support graduate employability (placement, internship and
volunteering; curriculum development; programme accreditation; employer engagement and co-curricular
learning). Finally, supporting the framework the five steps of an annual review process (discuss attributes and
skills, auditing and mapping, action, review, and disseminate and promote), indicating that the objective of
graduate employability is an ongoing process.

In the table below employability skills indicated as most important by industry partners are listed beneath
general graduate attribute descriptions. From this, you can see what employability skills are being introduced
or practiced and, naturally, how your engagement in this module helps you “to ensure [you] have the capability
of being effective in the workplace”.

Employability Skills This Module?

Critical thinking skills: Understand how to critically analyse and
question sources, facts, and situations and how to reflect and report
upon them.
1 Yes
Application: Analysing business problems (case studies/vignettes),
facts and situations and applying creative thinking to develop
appropriate solutions
Communication skills: Demonstrate an understanding of effective oral
and written communication.
2 Yes
Application: Report writing, minutes taking, emails, written and oral
presentations
Information Literacy: Recognise the use of a variety of information and
data sources relevant to business and management activities.
3 Yes
Application: Basic IT capacities, including familiarity with word
processing, spreadsheets; interpreting graphs, charts, diagrams,

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statistics, estimates and percentages; file management and use of
internet search engines.
Business acumen: Comprehend the structure, culture and practice of
business and management.
4 Yes
Application: Leadership, professionalism, initiative taking and
teamwork, business and customer awareness and risk management.
Sustainability and ethics: Demonstrate a knowledge and
comprehension of socially responsible, ethical and sustainable business
5 and management practices. Yes

Application: Defined as the UN PRIME Sustainable Development Goals.

This is the end of the Appendix / this study guide.

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