SEO Elements - Website

SEO Specification Document
Below we mentioned SEO Elements which are going to be adding in the ADing.xyz
website as well as codes with brief description.
1. Document Type
2. Language Type
3. Meta Charsest
4. Meta title - Title tags
5. Meta Description tags
6. Meta Keywords tags
7. Meta Robot tags
8. Cananical URLs
9. Image Alt tags
10. Anchor text tags
11. Headers tags
12. Google analytics code
13. Google Webmaster console tags
14. Breadcrumbs
15. Geo tags
16. Favicon
17. W3S Validation
18. Social Media links
19. Contact Address – Schema mark-up
20. Custom 404 Page
21. Logo Optimization
22. Lower case URLs
23. Trailing slash in URLs
24. Google Page Speed Insights in optimizing the CSS, JS & Images
Here we have mentioned all SEO specification with examples
1. Document Type
Ex: <!DOCTYPE html>
2. Language Type
Ex: <html lang="en">

3. Meta Charset
Ex: <meta Charset="UTF-8">
4. Meta title - Title tags

Ex: <title> ……………...</title>
5. Meta Description tags
Ex: <meta name="description" content=" ">
6. Meta Keywords tag
Ex: <meta name="keywords" content="">
7. Meta Robot tags
Ex: <meta name="robots" content="INDEX, FOLLOW">
<meta name="googlebot" content="NOODP">
<meta name="googlebot" content="NOODP, nofollow">
8. Canonical URL
 Canonical tag should contain the page URL
 Rel tag to be placed for “prev” & “next” buttons or Rel tags should placed in <head>
section page
Ex: <link rel="canonical" href=" http://www.ading.xyz/" >
9. Image Alt tags

Ex: <img src="" alt="keyword” width="200" height="250" border="0"></img>
10. Anchor text tags
Ex: <a href="url">keyword</a>
11. Headers tags

 Strongly recommended to have H1 tag in home & inner page(s) for any of the heading
 May be more than one but may not be more than thrice for all the pages.
Ex: <h1>keyword</h1>
<h2>keyword</h2>
12. Google analytics code

Below is the Google analytics code which has to be placed in master template so that is
applicable and tracked all the pages available in the website.
Ex: 

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-117771388-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-117771388-1');
</script>
13. Google Webmaster console tags
Add the below Google webmaster tool code into sites’s home page. It should go in the <head>
section, before the first <body> section.
Ex: <Meta name="google-site-verification" content="ESq4HQRVS-

fpp8HMjoeHAqySvxkUXYD3hfWEF1WKcmY" />
14. Breadcrumbs
Mandatory
15. Geo tags
<meta name=”geo.region” content=”India-Hyd”/>
<meta name=”geo.placename” content=” HITEC City”/>
<meta name=”geo.position” content=”32.819118;-96.915766”/>
<meta name=”ICBM” content=”32.819118, -96.915766”/>
16. Favicon
Mandatory
17. W3S Validation
Perform HTML & CSS Validation for ALL the Pages.
HTML ---
CSS ----
18. Social Media links
Mandatory
19. Contact Address – Schema mark-up
<span item prop="address" item scope="" item type="http://schema.org/PostalAddress"><span

item prop="street Address">503, Patrika Nagar</span><br />
<span class="locality" item prop="address Locality"> HITEC City,,</span> <span class="region"
item prop="address Region">Hyderabad (TX)</span> <span class="postal-code" item
prop="postal Code">500081</span><br />
<b>email: </b><a class="email" href="mailto: ajayviewham@gmail.com">
ajayviewham@gmail.com</a>
<b>Phone: </b><span class="tel" content=" 9492973688" id="phone" item
prop="telephone"> 9492973688</span><br />
</span>
20. Custom 404 Page

Recommend that to create a custom 404 page. A good custom 404 page will help people find
the information they're looking for, as well as providing other helpful content and encouraging
them to explore your site further. Add below meta-tags part of the custom 404 error pages:
<title>Error404(Page Not Found)!! </title>

<meta name="ROBOTS" content="NOINDEX, NOFOLLOW" />
21. Lower case URLs

All URLs Should be enforced in lower case. Caps URLs if any, should be redirect to lower case.
22. Logo Optimization
Logo optimization is done by declaring mentioned elements “Alt Text, File Name, Link & Title
Attribute” etc.
<div itemscope itemtype="http://schema.org/Organization">

<a itemprop="url" href="/" title="ading" rel="home" >
<img itemprop ="logo" src="#" alt=" ading " title=" ading " /></a> </div>
23. Trailing slash in URLs

Please set up 301 redirection URLs ending with “/” to open a URL without “/” or vice versa
24. Google Page Speed Insights in optimizing the CSS, JS & Images
Ex:
Check Google Page Speed Insights in optimizing the CSS, JS & Images
Ref URL: http://developers.google.com/speed/pagespeed/insights/
Spell Check part of website /page using “Spell Checker” browser Addon. One time task.
CSS - <link rel="stylesheet"

SEO Elements - Website

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SEO Elements - Website

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SEO Specification Document

Ex: <html lang="en">

4. Meta title - Title tags

<meta name="googlebot" content="NOODP, nofollow">

Ex: <link rel="canonical" href=" http://www.ading.xyz/" >

9. Image Alt tags

11. Headers tags

12. Google analytics code

Ex:

Ex: <Meta name="google-site-verification" content="ESq4HQRVS-

17. W3S Validation

Perform HTML & CSS Validation for ALL the Pages.

19. Contact Address – Schema mark-up

<span item prop="address" item scope="" item type="http://schema.org/PostalAddress"><span

20. Custom 404 Page

<title>Error404(Page Not Found)!! </title>

21. Lower case URLs

<div itemscope itemtype="http://schema.org/Organization">

23. Trailing slash in URLs

CSS - <link rel="stylesheet"

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