Conceptual Framework of Performance Management
Conceptual Framework of Performance Management
statements. It may show us a position at the moment of The supply chain which is also referred to as the logistic
time as a in the case of balance sheets of an income network consist of:
statement.
1. Suppliers
2. Manufacturing centers
Financial Performance Analysis Process 3. Warehouses
4. Distribution centers
1. Selection – select the information relevant to the 5. Retail outlets
decision under the consideration from the total
information contained in financial statements
2. Relation - highlight significant relationships that Supply Chain Management – is a set of approaches
is why to relate it to the items of financial utilized to efficiently integrate suppliers, manufacturers,
statements warehouses and stores, so that merchandise is produced
3. Evaluation – interpretation and drawing of and distributed at the right quantities, to the right
inferences and conclusions locations, and at the right time, in order to minimize
Significance of the Performance Analysis to the Study of system-wide costs while satisfying service level
Performance Management System requirements.
1. Plan – strategic potion of supply chain CRM is an integrated approach to identifying, hiring, and
management. A strategy is needed to manage all retaining customers by enabling organizations to manage
the resources that go to meeting of the customer and coordinate customer interactions across multiple
demand for product and services. channels, departments line of business under
2. Source – choose suppliers that will deliver the geographies. CRM helps organizations maximize the
goods and services needed to create the value of every customer interaction and drive superior
product. Develop a set of pricing, delivery, and corporate performance.
payment processes with suppliers, and create
metric for monitoring and improving
relationships.
3. Make – the manufacturing step. Schedule the
activities necessary for production, testing,
packaging, and preparation for delivery.
4. Deliver – many insiders refer to as logistics.
Coordinate the receipt of order from customers,
develop a network of warehouses, pick carriers
to get products to customers, and set up
invoicing system to receive payments
5. Return – problem part of the supply chain.
3 Parts of CRM Application Architecture
Create a network for receiving defective and
excess product back from customers and 1. Analytical CRM – customer data analysis, its
supporting customers who have problems with evaluation, modeling and prediction of customer
delivered products. behavior. In real life, Analytical CRM gather all
the data about customers inquiring a specific
product by using data mining, what service they
Customer Relationship Management purchase right away, and what services they
purchase eventually. It can find patterns in their
It entails initiatives that surround customer side of the behavior and propose next steps during upselling
business. An example is initiatives wrapped around or cross- selling. It can evaluate efficiency of a
customers in an effort to increase sales, improve marketing campaign, propose prices, or even
customer service, add market share, enhance customer develop and propose new products. This way,
loyalty, and reduce operating costs of sales and service. Analytical CRM serves as some sort of help
CRM a business strategy comprised of process, during decision making. Examples, manuals for
organizational and technical change whereby a company employees working with services concerned how
seeks to better manage its enterprise around its to interact or react to certain customer behavior.
customer behaviors. 2. Operative CRM – actual contact with customers
conducted by front office workers and general
It entails acquiring and deploying knowledge about automation of business processes including sales
customers and using this information across the various of products, services, and marketing. All
customers touch points to increase revenue and achieve communication with a customer is trapped and
cost reduction through operational efficiencies. stored in the databased and if necessary it is
1. Understand the customer effectively provided to users (employees or
2. Retain customers through better customer workers). The advantage of this approach being
experience the possibility to communicate with various
3. Attract new customers employees using various channels but creating
4. Win new clients and contracts the feeling that customer is taken by one person.
5. Increase profitability It can also minimize the time that the worker has
to spend typing the information and
administrating or when the data is shared. This
allows the company to increase the efficiency of
their employees works and they are also able to
serve more customers.
3. Collaborative CRM – all companies along the
distribution channel as well as all the
departments in a company to work together and
share information about customers. This also
speaks about partner relationship management.
The goal of it is maximum sharing of relevant
information acquired by all departments with a
focus on increasing the quality of service
provided by customers. The ultimate outcome
should be an increase in customers utility and
loyalty.
It attempts to bring together marketing and accounting We might say that Customer B is the most valuable
professionals to analyze, manage, and improve customer customer because we were able to earn Php240,000
profitability. Companies are attempting to understand from Customer B. However, after doing customer
better customer demand however, the goal is to increase profitability analysis using ABC, it was Customer A who
customer satisfaction profitability. It recognize that each are most profitable as the profit percentage is 66% way
customer is different and that each peso of revenue does higher than Customer B. Customer C and B yielded a very
not contribute equally to the firm’s profitability. low profit percentage and it is better to turn them into
Customers utilize company resources differently, thus profitable customers if possible. Example introducing a
customer costs vary from one costs to another. third-party wholesaler into the supply chain which might
result in the improvement of the product range and
Issues:
service to the small customers who were not so
1. How to develop reliable customer revenue and profitable to the firm.
customer cost information
2. How to recognize future downstream costs of
customers
3. How to incorporate a multi-period horizon in the
analysis
4. How to recognize different drivers of customer
costs