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Assignment 2 - Search Engine Optimization

This document provides instructions for a search engine optimization assignment. It asks students to demonstrate their knowledge of search engine optimization concepts by [1] explaining how a search engine works using the search engine thinking model with images/illustrations, and [2] answering three questions from a client about site maps, how SEO increases website traffic, and how SEO can increase sales for an e-commerce site. It provides grading criteria and details on assignment requirements and deadlines.

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Abhimanyu Chatterjee
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47 views2 pages

Assignment 2 - Search Engine Optimization

This document provides instructions for a search engine optimization assignment. It asks students to demonstrate their knowledge of search engine optimization concepts by [1] explaining how a search engine works using the search engine thinking model with images/illustrations, and [2] answering three questions from a client about site maps, how SEO increases website traffic, and how SEO can increase sales for an e-commerce site. It provides grading criteria and details on assignment requirements and deadlines.

Uploaded by

Abhimanyu Chatterjee
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
Download as pdf or txt
Download as pdf or txt
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Search Engine Optimization

Assignment 2 (20 Marks)

Hello Learners,

We hope you are having a great learning week. The aim of this assignment
is to test your ability to make real life decisions related to search engine
optimization.

Please read the assignment instructions carefully before attempting the


assignment.

Grading Parameters:

Module - Search Engine Optimization


Maximum
Scale
Criteria Marks
10 Marks 5 Marks 0 Marks
Q1) Knowledge Understood the Understood the Mis-understood the
about the subject concept of "search concept of "search concept of "Search
matter engine thinking model" engine thinking model" engine thinking
and is able to explain and is able to explain model" completely
the same in depth with the same in-depth but OR No submission 10
the help of appropriate fails to use appropriate
images/illustrations in images/illustrations
a well formatted and does not structure
structure it well

Q2) Analytical skills Understood all the 3 Understood and Failed to


questions asked by the answered at least 2 of understand the
client and answered the questions asked questions asked by
them right in a simple by the client right in a the client and
10
yet understandable simple yet answered them
way understandable way wrong OR no
submission

Maximum marks 20

1
Section - 1

Q1. Explain how a search engine works using the search engine thinking
model. You can use images/illustrations to explain the concepts in depth.
(250-300 words)

Section - 2

Q2. Imagine you are working with a client who needs help with SEO. The
client has asked you the following questions, answer them in the simplest
way possible”
a.) What is a site map?
b) Will SEO increase the traffic to my website?
c) I run an e-commerce website, will SEO increase my sales?

(Answer each question in at least 100 words)

Assignment Submission Deadline - October 19, 2022 by 10:00 PM

To submit your assignment click on the “Submit Now” button

Good Luck!
Testbook Skill Academy

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