ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 5 HND Diploma in Computing

Unit number and title Unit 14: Business Intelligence

Submission date 7/2/2023 Date Received 1st submission 7/2/2023

Re-submission Date Date Received 2nd submission

Student Name TRAN HONG PHUC Student ID BH00293

Class IT0501 Assessor name NGUYEN THAI CUONG

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

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TABLE OF CONTENT
Introduction............................................................................................................................................................................................................... 4
Introduction Assumed Domain (Scenario)..................................................................................................................................................................4
I. What is BI?......................................................................................................................................................................................................... 5
1. What is Business Intelligence?......................................................................................................................................................................5
II. Business Processes.......................................................................................................................................................................................... 6
1. What is Business Processes?............................................................................................................................................................6
2. Basic Steps of Business Process Implementation.........................................................................................................................................7
3. Some Example About Business Processes....................................................................................................................................................10
4. Decision support processes.................................................................................................................................................................. 11
III. Some tool for BI........................................................................................................................................................................................... 12
1. What is a business intelligence (BI) tool?.....................................................................................................................................................12
2. SAP Business Projects.................................................................................................................................................................................... 15
3. Microsoft Power BI........................................................................................................................................................................................ 16
4. Tableau.......................................................................................................................................................................................................... 17
IV. Data Visualisation........................................................................................................................................................................................ 17
1. What is Data Visualisation?........................................................................................................................................................................ 17
2. How is data visualized in BI?......................................................................................................................................................................... 19
3. Type of decision operational, tactical and strategic........................................................................................................................21
4. Compare the types of support available for business in your scenario......................................................................................23
Conclusion................................................................................................................................................................................................................. 25
References................................................................................................................................................................................................................. 25
Introduction

Greetings to all, we are Team 5 of the CoffeeC Company's Research and Development Department, and it is our pleasure to
present to you today. Our team is comprised of four highly skilled and dedicated members, Tran Hong Phuc, Tran Thanh Do,
Nguyen Quoc Khanh, and Doan Trung Quyen. We have been tasked by the CoffeeC Company's Board of Directors with
conducting in-depth research on the subject of business intelligence and its potential applications to the company's future
success.
By leveraging Company Intelligence, CoffeeC can gain a deeper understanding of its own performance and make informed
business decisions that drive growth and competitiveness. This information can help the company identify market trends, track
competitor actions, improve customer satisfaction, and adjust its strategy to respond to changing market conditions.

Introduction Assumed Domain (Scenario)

Figure 1: Slide 1
 First of all, let's delve into the topic of our company's business. The CoffeeC store chain has been operating for 2 years in
various locations across the United States, and we are facing challenges in maintaining a competitive edge in the market. To
overcome these difficulties, we need to utilize Business Intelligence, which is based on the analysis of historical business data.
This will allow us to make informed predictions and develop effective strategies for the future.
But before we dive into the application of Business Intelligence, it is essential that we understand the basic concepts, tools, and
processes involved. This will give us a solid foundation to collect and analyze data, and apply the necessary techniques to
extract meaningful insights and make data-driven decisions.
I. What is BI?
1. What is Business Intelligence?

Figure 2: Slide 2
 - Business intelligence (BI) is a technology-driven process for analyzing data and delivering actionable information that helps
executives, managers and workers make informed business decisions. As part of the BI process, organizations collect data
from internal IT systems and external sources, prepare it for analysis, run queries against the data and create data
visualizations, BI dashboards and reports to make the analytics results available to business users for operational decision-
making and strategic planning.
- The ultimate goal of BI initiatives is to drive better business decisions that enable organizations to increase revenue, improve
operational efficiency and gain competitive advantages over business rivals. To achieve that goal, BI incorporates a
combination of analytics, data management and reporting tools, plus various methodologies for managing and analyzing data.

II. Business Processes

1. What is Business Processes?

Figure 3:Slide 3
 - Business processes play a critical role in the success of any organization, regardless of its size or industry. They are the
foundation upon which organizations build their operations, and they help ensure that tasks are performed consistently and
efficiently. A well-designed business process can help streamline operations, improve customer satisfaction, and increase
productivity, ultimately leading to greater profitability and competitiveness.
- Business processes can encompass a wide range of activities, from simple, routine tasks like data entry, to more complex,
strategic initiatives like product development or marketing campaigns. For example, a business process for a customer order
might involve the following steps: receiving the order, verifying the availability of the product, processing payment, preparing
the shipment, and sending a confirmation to the customer. This process can be further optimized and automated with the use of
technology, such as a customer relationship management (CRM) system or an enterprise resource planning (ERP) system.
- Business processes can also be used to improve compliance and reduce risk. For instance, a financial institution may have a
well-defined business process for loan approval that includes a thorough background check, credit score verification, and
financial analysis to minimize the risk of default.
- It is important for organizations to regularly review and evaluate their business processes to identify opportunities for
improvement. This can involve re-evaluating the efficiency of existing processes, incorporating new technologies or best
practices, or even creating new processes to meet changing business needs. Effective business process management can be a
key differentiator in today's fast-paced, competitive business environment.
- In conclusion, business processes are the backbone of any successful organization, and they help ensure that tasks are
performed in a consistent, efficient, and effective manner. They are a key component of continuous improvement and can help
organizations achieve their goals and remain competitive in an ever-changing business landscape.
2. Basic Steps of Business Process Implementation
Figure 4: Slide 4
 Figure 5:Slide 5

- Business processes at a firm can be formal or informal, human or automated, and vary in size and complexity. Typical
business procedures in a corporation include:
o Employing and Recruitment: The process of attracting, vetting, and hiring workers to fill available jobs in a business. 
o Order fulfillment refers to the process of receiving, processing, and delivering client orders, which includes payment
processing and shipping. 
o Accounting and Finance: The process of managing the financial activities of the organization, such as billing, accounts
payable, and accounts receivable. 
o Marketing and sales refer to the process of advertising, selling, and providing goods and services to customers, which
includes lead generation and order processing. 
o Supply Chain Management (SCM) is the process of sourcing, acquiring, manufacturing, delivering goods and services
to clients, which includes procurement, inventory management, and transportation.
 o Human Resources: The administration of employee relations, benefits, and remuneration, as well as performance
management, training, and employee engagement. 
o IT Operations: The process of managing and sustaining an organization's information technology infrastructure, which
includes hardware, software, and network systems. 
3. Some Example About Business Processes

Figure 6:Slide 6

- Sure! Consider a manufacturing firm that manufactures and sells consumer items. The following steps might be included in
this company's business process:
o Sourcing and acquiring raw materials for manufacture, such as plastics, metals is known as raw material procurement.
o Product Design and Development: The process of designing and prototyping goods while keeping cost, quality, and
client demands in mind.
o Manufacturing: The process of creating items via the use of assembly lines, machines, and other manufacturing tools.
 o Quality control is the process of inspecting products at various stages of manufacturing to ensure they satisfy the
necessary standards and specifications.
o Inventory management entails storing and managing items in a warehouse, keeping track of stock levels, and ordering
new stock as needed.
o Sales and marketing are responsible for promoting and selling items to customers through marketing campaigns,
online and offline sales channels, and customer service.
o Order Processing includes receiving and processing client orders, coordinating shipment, and keeping customers
informed of order status.
o Accounting and finance are responsible for managing the company's finances, including invoicing, payments, and tax
compliance.
4. Decision support processes

Figure 7:Slide 7
 - A decision support process is a systematic approach to help decision makers choose among alternative courses of action. The purpose of
this process is to provide relevant and accurate information to support informed decision making. The process typically involves the
following steps:
o Define the decision problem: This step involves clarifying the nature of the problem and the decision to be made. It also involves
setting goals, objectives and criteria for the decision.
o Gather and analyze data: In this step, relevant data and information is collected, organized and analyzed to support the decision-
making process. This may involve conducting research, consulting experts, or utilizing databases.
o Identify alternatives: This step involves generating a list of possible solutions or alternatives to the decision problem. These
alternatives should be feasible, credible and realistic.
o Evaluate alternatives using criteria such as cost, benefit, and risk: In this step, the alternatives are evaluated based on
predetermined criteria such as cost, benefit, and risk. The criteria used to evaluate alternatives should be relevant to the
decision problem and be consistent with the goals and objectives set in the first step.
o Choose the best alternative: Based on the evaluation of alternatives, the best alternative is selected. This may involve making
trade-offs between different criteria and considering the decision maker's preferences and values.
o Implement the decision: This step involves putting the decision into action. This may involve taking specific steps to implement
the chosen alternative, such as ordering materials, hiring employees, or negotiating contracts.
o Monitor and evaluate the results: The final step involves monitoring the results of the decision and evaluating its effectiveness.
This may involve tracking progress, measuring outcomes, and making adjustments as necessary.
- In conclusion, the decision support process is a structured approach that helps decision makers make informed decisions by providing
relevant information and guidance. By following this process, decision makers can make decisions that are more likely to be effective
and achieve desired outcomes.
III. Some tool for BI
1. What is a business intelligence (BI) tool?
Figure 8:Slide 8

- Business Intelligence (BI) tools are software applications designed to support and improve decision making by providing
access to, and analysis of, data and information. These tools are widely used in organizations to help them make better
decisions by providing a comprehensive view of their data and its underlying relationships.
- BI tools can be used to gather and analyze data from a variety of sources such as databases, spreadsheets, enterprise resource
planning (ERP) systems, and customer relationship management (CRM) systems. By collecting and centralizing data from
different sources, BI tools allow organizations to see the big picture and make informed decisions based on a complete and
accurate view of their data.
- One of the key features of BI tools is data visualization. Data visualization is the process of representing data in graphical
format, making it easier to understand trends, patterns, and relationships in data. BI tools typically provide a range of
visualizations such as charts, graphs, and maps, allowing users to quickly identify important insights and trends.
- Another key feature of BI tools is data mining. Data mining is the process of extracting useful information from large amounts
of data. BI tools provide data mining capabilities, allowing users to identify patterns and relationships in data that would be
difficult to see by simply looking at raw data.
- BI tools also include reporting and dashboarding capabilities, allowing users to create reports and dashboards that provide a
comprehensive view of key metrics and KPIs. Reports and dashboards can be customized to meet the specific needs of the
organization, and can be scheduled to run automatically on a regular basis, ensuring that decision makers always have the
latest information at their fingertips.
- In conclusion, Business Intelligence (BI) tools are essential for organizations looking to make informed decisions and achieve
their business goals. By providing access to and analysis of data and information, BI tools help organizations to quickly
understand trends, patterns, and relationships in data, allowing them to make informed decisions, improve performance, and
achieve their goals.
2. SAP Business Projects

Figure 9:Slide 9

- SAP BusinessObjects Edge is a function packed offering of business intelligence for small and medium businesses.
- It is a feature rich bundle of the best and most effective Business Intelligence (BI) tools packaged and priced to fit the needs
and budgets of both small and medium businesses. SAP BusinessObjects Edge brings BI to the masses by providing an
affordable entry point into the world of analyzing your data to identify issues, trends and patterns to help you make better
and more effective business decisions.
- While most Fortune 1000 companies have been taking advantage of Business Intelligence solutions for years, smaller and
medium businesses have often found it cost prohibitive to get started but with the new SAP BusinessObjects Edge BI offering,
the most powerful and advanced BI tools are packaged in a concurrent license model at an incredibly low price making it
affordable to all.
3. Microsoft Power BI

Figure 10:Slide 10

- Power BI is a collection of software services, apps, and connectors that work together to turn your unrelated sources of data
into coherent, visually immersive, and interactive insights. Your data might be an Excel spreadsheet, or a collection of cloud-
based and on-premises hybrid data warehouses. Power BI lets you easily connect to your data sources, visualize and discover
what's important, and share that with anyone or everyone you want.
 4. Tableau

Figure 11:Slide 11

- Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people
and organizations to make the most of their data.

IV. Data Visualisation

1. What is Data Visualisation?
 Figure 12:Slide 12

- Data visualization is the process of representing data in graphical format, such as charts, graphs, and maps, to help
understand trends, patterns, and relationships in the data. The goal of data visualization is to make large and complex data
sets easier to understand and interpret by presenting the information in a visual and intuitive manner.
- Data visualization can be used to help identify trends and patterns in data, make comparisons between different data sets,
and to detect outliers and anomalies in data. By visualizing data, decision makers can quickly identify insights and trends that
might otherwise be hidden in raw data, allowing them to make informed decisions and take appropriate action.
- Data visualization can be used in a wide range of applications, including business intelligence, scientific research, and data
journalism, and can be applied to a wide range of data types, including numerical data, categorical data, and time-series
data.
- In conclusion, data visualization is a powerful tool that can help organizations and individuals make sense of large and
complex data sets by presenting the information in a visual and intuitive manner. By using data visualization, decision makers
can quickly identify trends, patterns, and relationships in data, allowing them to make informed decisions and take
appropriate action.
2. How is data visualized in BI?

Figure 13:Slide 13

- As we’ve mentioned, a data representation tool is just the user interface of the whole business intelligence system. Before it
can be used for creating visuals, the data goes through a long process. This is basically a description of how BI works, so we’ll
break it down into the stages shortly:
- First things first, you should define data sources and data types that will be used. Then transformation methods and database
qualities are determined.
- Following that, the data is sourced from its initial storages, for example, Google Analytics, ERP, CRM, or SCM system.
- Using API channels, the data is moved to a staging area where it is transformed. Transformation assumes data cleaning,
mapping, and standardizing to a unified format.
- Further, cleaned data can be moved into a storage: a usual database or data warehouse. To make it possible for the tools to
read data, the original base language of datasets can also be rewritten.

- So, now you can see where data visualization actually takes place in the whole process. Most modern BI interfaces have a
wide number of options concerning the choice of how to use data for visuals. In most cases, there is a command dashboard
with a drag-and-drop interface that allows you to:
o Connect the data source to the system via API (or custom integration)
o Choose the dataset to work with
o Choose the type of visualization
o Place multiple visuals on the dashboard
o Create interactive elements to manipulate the data
o Modify visuals as the data updates
o Type information manually
o Save reports
o Share reports
- In this section, I presented Business Intelligence tools and data visualization.
3. Type of decision operational, tactical and strategic
- Here I will talk about Tactical and Strategic Decision Types in Business Intelligence.
- There are two main types of smart business decisions.
- Business intelligence supports the three types of decision-making mentioned above: strategic, tactical. Its
frequency and organizational impact characterize each.
 Figure 14:Slide 14

- Strategic decisions comprise the highest level of organizational business decisions and are usually less frequent
and made by the organization’s executives. Yet, their impact is enormous and far-reaching.
- Some types of strategic decisions include selecting a particular market to penetrate, a company to acquire, or
whether to hire additional staff. Decisions made at this level usually involve significant expenditure. However, they
are generally non-repetitive in nature and are taken only after careful analysis and evaluation of many alternatives.
 Figure 15:Slide 15

- Tactical decisions (or semistructured decisions) occur with greater frequency (e.g., weekly or monthly) and fall into
the mid-management level. Often, they relate to the implementation of strategic decisions.
- Examples of tactical decisions include product price changes, work schedules, departmental reorganization, and
similar activities.The impact of these types of decisions is medium regarding risk to the organization and impact on
profitability.
- You can summarize these types of decisions in business intelligence this way:
o Strategic: Long-term, complex, made by senior managers
o Tactical: Medium-term, less complex, made by mid-level managers

4. Compare the types of support available for business in your scenario

 Figure 16:Slide 16

- Along with the development of social life, it is not surprising that more and more people choose the coffee shop
space as a place to work. Grasping that trend, we were born to meet the needs of users that the place is. This is
not only a place to chat and chat, but also an ideal place to work and study.
- First, you need to define your target audience. CoffeeC's customers are students or working people. They come to
the cafe not only to enjoy coffee but also to chat, exchange and expand social relationships. Of course, besides,
they also want to find a spacious, quiet, cool and comfortable space to rest, study, work, especially creativity.
CoffeeC brings a professional refreshment space, completely different from traditional coffee shops. These are
modern, luxurious spaces as well as a more friendly and closer approach to serving customers.
- The second is the competition. Currently, there are many big Cf brands such as HL Cf, Trung Nguyen, Stbuck...,
CFC trying to create a unique feature for themselves. From the diverse menu, the service quality of the staff, the
methodical space model, etc., everything has a different color to position the brand. always research, explore to
 have a competitor vision in addition to market and customer vision. This helps them to better grasp the tastes of
consumers, so that they can be more attentive and improve themselves even more.

Conclusion

- In conclusion, Business Intelligence (BI) plays a vital role in modern organizations by providing decision makers with access
to accurate and comprehensive data and information. By using BI tools, organizations can gather and analyze data from
multiple sources, visualize data to uncover insights and trends, and create reports and dashboards that provide a clear and
concise view of key metrics and KPIs.
- BI helps organizations to make informed decisions by providing a complete view of their data and its underlying relationships,
allowing them to identify trends and patterns in data that would be difficult to see by simply looking at raw data.
- In today's fast-paced business environment, the ability to make informed decisions quickly and accurately is essential for
success. BI provides organizations with the tools they need to make informed decisions, improve performance, and achieve
their business goals.
- Overall, Business Intelligence is a critical component of modern organizations, and its importance will only continue to grow
as organizations seek to make the most of their data and information.

References
https://www.techtarget.com/searchbusinessanalytics/definition/business-intelligence-BI

https://kissflow.com/workflow/bpm/business-process/

https://www.techtarget.com/searchcio/definition/decision-support-system

https://azure.microsoft.com/en-us/overview/what-are-business-intelligence-tools/

https://www.yourarticlelibrary.com/information-technology/decisions-making-strategic-tactical-and-operational-decisions-business-
management/10271

Our Slide for presentation: https://drive.google.com/drive/u/0/folders/1pvgpCVX7UryG_7E0E3SDMFxVTCiimzPh