ADVERTISEMENTS

CLASSIFIED AND GENERAL DISPLAY ADVERTISEMENTS

• An advertisement is a kind of public announcement
asking for or offering services or buying and selling
property, goods, etc. or giving information about
missing persons, pets, etc.
• It is a potent medium deliberately used to influence
the minds, tastes, and even motives of the masses.
• It is an announcement made through a popular
medium to target a large number of people.
• Advertisements can be in the form of catchy phrases,
half- sentences and even slogans.
CLASSIFIED
ADVERTISEMENTS
A classified advertisement is a small advertisement
that feature in a newspaper or a magazine, usually
because you want to sell or buy something or to find
or offer a job. It can also be written to rent out or
seek a house on rent. Matrimonial alliance seekers
also give classified advertisements in newspapers.

Classifieds are typically short as they are charged for

by the line and one newspaper column wide.
They are cheaper than billboard advertisements.
They can be found only in a specific slot in the
newspaper.
Main Characteristics of Classified Advertisements:

❑They are categorised into columns according to

different classes.
❑They are written in short catchy phrases and words.
❑The language used is simple, factual and formal.
❑They are short, concise and to the point.
❑All the relevant information is provided.
❑Contact name and address is given.
❑They are written in a box to attract attention.
 SITUATION VACANT
• Write the name of the organization.
• Indicate the post and number of vacancies.
• State essential qualifications and experience.
• Give preferences such as age, sex of the candidate,
qualities etc.
• Pay scale & perks (including growth opportunities).
• Mode of applying should be stated.
• Contact address and phone number of advertiser should
be given.
AHMEDABAD INTERNATIONAL SCHOOL NEEDS A
SECRETARY TO THE PRINCIPAL. THE ADMINISTRATIVE
DEPARTMENT DRAFTS AN ADVERTISEMENT FOR THE
CLASSIFIED SECTION OF A NEWSPAPER. WRITE THE
ADVERTISEMENT IN 50 WORDS.

SITUATION VACANT
WANTED A SECRETARY (Male/Female) for Ahmedabad
International School. Candidate should possess good
correspondence skills, a good command over written and
spoken English, pleasing personality and at least five
years’ work experience. Working knowledge of
computers is essential. Salary negotiable. Apply with
complete bio-data within 15 days to Admin.Officer,
Ahmedabad International School, P.O. Box-45,
Ahmedabad.
 SITUATION WANTED
• Include personal details such as qualification
and experience.
• Indicate age and sex of the candidate and any
other relevant detail.
• Mention preferences such as type of job, area
and locality.
• Indicate expected pay scale and perks.
• Provide contact address and phone number.
YOU ARE AN ELECTRONIC ENGINEER IN NEED OF A JOB IN
OR AROUND DELHI. WRITE AN ADVERTISEMENT FOR
PUBLICATION IN ‘SITUATION WANTED’ COLUMN IN THE
LOCAL DAILY. (WORD-LIMIT: 50 WORDS)

SITUATION WANTED
B.E. (ELECTRONIC ENGINEER) , Male, 28 years, topper from Delhi
University with an experience of 5 years in a multinational company seeks
challenging position in or around Delhi. Dynamic, enterprising, multi-lingual
and has the ability to meet deadlines. Familiar with Java, C + +. Expected
salary – Rs.25, 000 per month.
Contact: Amit Khanna, 342 - Patel Nagar, New Delhi. Mob. No. 981675432
 FOR SALE
• Heading
• Size, floor, number of rooms; whether it is a flat or a
bungalow, farm.
• (For offices, shops)mention area and suitability etc.
• Fixtures and fittings
• Location and surroundings
• Facilities – power connection, telephone connection,
etc.
• Proximity to business/ shopping area etc.
GEETA TREHAN, 19-C, GANDHI NAGAR COLONY, SHIVPURI,
LUDHIANA WISHES TO SELL HER HOUSE AS SHE IS MIGRATING
TO AUSTRALIA. DRAFT AN ADVERTISEMENT FOR HER FOR
PUBLICATION IN THE ‘FOR SALE’ SECTION OF THE
NEWSPAPER.

PROPERTY FOR SALE

HOUSE FOR SALE in posh Gandhi Nagar colony at Shivpuri,
Ludhiana. One storeyed, spacious, semi-furnished, built-in
cupboards and kitchen fittings, three bedrooms with
servant’s room, well-maintained lawn and car parking
facility. Easy access to hospital, schools and departmental
stores. Available for 25 lakhs (not negotiable).
Interested buyers, please contact Dr. Geeta on 0161-
4515067 .House can be viewed during weekdays between
4p.m and 6p.m.
 FOR SALE

• Model / year of manufacturing / make / colour /

condition
• Features / accessories fitted
• Mileage / kilometers run / done
• Price expected
• Ownership details
• Insurance details
• Contact details
 CAR FOR SALE

WHITE ZEN,94 MODEL, manual, available for sale.

45000 kms run, low mileage, single owner driven,
original parts, A/C, stereo fitted, in excellent
condition. Agency-maintained, registered and
insured till April 2016. Price1,50,000 (not
negotiable)
Interested buyers please contact: XYZ,
Tel No. 12345678 within four days.
• The important points of HOUSEHOLD
GOODS FOR
this type are: SALE
• Name of the item
• Brand, model, year of
manufacture
• Condition
• Contact address
YOU ARE DINESH/ DIVYA OF 13, VIKAS COLONY, BARODA. YOU
HAVE BEEN TRANSFERRED TO THE MIDDLE- EAST. YOU HAVE A
TELEVISION AND A WASHING MACHINE TO SELL. DRAFT A
SUITABLE ADVERTISEMENT FOR PUBLICATION IN THE ‘TIMES OF
INDIA

HOUSEHOLD GOODS FOR SALE

FOR IMMEDIATE SALE, LG TV- 50 inches and LG
washing machine- Model RC 121, fully automatic, top
loading. Bought last December, used sparingly. Owner
going abroad. Prices Rs. 10,000 for T.V. and Rs. 8000
for washing machine. ( negotiable)
Interested buyers, contact: Divya, 13 Vikas Colony,
Baroda. Tel. No. 3324578 within a week between 4
and 6 p.m.
 LET’S PRACTICE
• You are a computer teacher in need of a job in Delhi. Draft an
advertisement for ‘The Hindustan Times’ classified column
mentioning your qualification, experience and other relevant
details.
• You are Sumita/Rajan running a telephone booth in the Central
Market, Bhopal. Give a suitable advertisement in the ‘Situation
Vacant’ column for an assistant offering attractive remuneration.
• You are Geeta of 8 Narainpura , Baroda.You have got a foreign
assignment and would be going abroad soon. You want to sell
your scooter immediately, Draft an advertisement.
 TO LET
• Preferably begin with ‘Wanted’ or ‘Available’.
• Indicate the type of accommodation – number of bedrooms,
size of rooms, bathrooms etc.
• Give a brief description
• Indicate the direction / location
• Give details of water / electricity supply
• Give preference of tenants – small family, company lease.
• State the rent expected, other terms
• Provide contact address / phone no.
YOU HAVE A REAL ESTATE AGENCY IN MUMBAI. YOU
WANT TO GIVE AN ADVERTISEMENT FOR
TENEMENTS AND APARTMENTS AVAILABLE ON
RENT. DRAFT THE ADVERTISEMENT IN NOT MORE
THAN 50 WORDS. TO LET
AVAILABLE ON RENT at Pali Hill, Linking Road, Curzon Street;
2and 3 bedroom flats with all amenities and parking space.
Well-ventilated and modern construction. 24 hour water
supply, power back-up and lift facility.
For details contact Cheema Property Dealers, 4 – Peddar
Road, Mumbai. Tel. No. 45632109.
 WORKSHEET – 1
1. You want to let out a portion of your newly constructed house.
Write an advertisement to be placed in the ‘To Let’ classified
column of ‘The Indian Express’, New Delhi. (50 words)
2. Rajni Saxena places an advertisement for the paying guest
accomodation in the classified column of a newspaper listing
the facilities provided by her like attached bath, separate
entrance, reasonable rent etc. Write her advertisement in about
50 words.
3. You are a computer teacher in need of a job in Delhi. Draft an
advertisement for ‘The Hindustan Times’ classified column
mentioning your qualification, experience and other relevant
details. (50 words)
4.You are Sumita/Rajan running a telephone booth in the
Central Market, Bhopal. Give a suitable advertisement in the
‘Situation Vacant’ column for an assistant offering attractive
remuneration.
5.You are Geeta of 8 Narainpura , Baroda.You have got a
foreign assignment and would be going abroad soon. You
want to sell your scooter immediately, Draft an
advertisement.
6. The Austrian Embassy wishes to dispose off certain
household items and furniture as the Austrian Ambassador
has completed his term. Draft a suitable advertisement.
EDUCATIONAL
• Name the institution
• Courses / classes offered
• Eligibility criteria
• Facilities
• Fee
• Last date of registration
• Address / contact details
SHEHNAZ ALI WANTS TO START ‘YOGA CENTRE’ FOR
SCHOOL CHILDREN AT HER RESIDENCE, 234,
NARANGPURA ALLAHABAD. DRAFT AN ADVERTISEMENT
TO BE PUBLISHED IN A LOCAL DAILY GIVING RELEVANT
DETAILS. (50 WORDS)
YOGA CLASSES
THREE WEEK COURSE in Yogic exercises for school
children. Training by experts. Classes for girls from
6.00 a.m.– 7.00 a.m. and for boys from 6.00 p.m –
7.00p.m. on all week days. Last date for registration 1
May 2005. Ideal to cure asthma, reduce back pain and
increase concentration. Course fees Rs.2000/- .
Contact Shehnaz Ali, Director YOGA Centre, 234
Narangpura, Allahabad. Tel. No. 4566752
MATRIMONIAL
• Preferably begin with ‘seeking’.
• Give personal details such as: appearance,
personality traits, professional & family
background
• May state your preferences.
• Give a contact address & phone number.
YOU ARE ASHWIN MEHTA. YOU ARE LOOKING FOR A
SUITABLE MATCH FOR YOUR SMART, GOOD-LOOKING
DAUGHTER. DRAFT AN ADVERTISEMENT FOR PUBLICATION
IN THE NEWSPAPER. (DO NOT EXCEED 50 WORDS.)

MATRIMONIAL
SEEKING a suitable match for a cultured, smart, good-looking, MBA girl, 24/
5 feet 6 inches tall, daughter of an army officer. Currently working for a
multinational company. Boy must be well–qualified and well-settled.
Teetotalers preferred. Caste no bar.
Interested parties respond with complete details and a recent photograph
(returnable) to Box No. 6784, Times of India, New Delhi.
 TRAVELS AND TOURS
• Begin with the phrase: Package Available
• Write name of the travel agency.
• Give details of the places & duration.
• Provide details of the package – boarding,
lodging, sight seeing etc.
• Indicate the cost and special discount.
• Give contact address and phone number.
 YOU ARE THE PROPRIETOR OF RAJ TRAVELS AND HAVE
ORGANIZED A 15 DAY TOUR OF EUROPE FOR RS.40, 000/-
INCLUSIVE OF TWO MEALS A DAY. DRAFT AN
ADVERTISEMENT TO BE PUBLISHED IN A NATIONAL DAILY
TRAVELS
TO DRAW PEOPLE TO IT. (50AND TOURS
WORDS)
ATTRACTIVE PACKAGE available for a 15 day trip to
Europe from Nov. 20th to Dec. 4th, stay at three star
hotels, inclusive of guided tours, and two meals
(breakfast & dinner), at Rs.40, 000/- per person.
Special Diwali discount for bookings made before
Nov. 15.
Interested parties please contact: Raj Travels, Ali
Bagh, Delhi. Tel. No. 67854329.
 LOST AND FOUND
• Begin with ‘Lost’ or ‘Found’.
• Specify item mentioned in the question.
• Give a brief physical description of the
object.
• Give details: when & where lost/found.
• Mention reward (optional)
• Give contact address & phone number.
YOU HAVE FOUND A BRIEFCASE WHILE TRAVELLING BY
THE RAJDHANI EXPRESS. WRITE AN ADVERTISEMENT
GIVING DESCRIPTION OF THE BRIEFCASE THAT MAY HELP
IN FINDING THE OWNER. (50 WORDS)
LOST AND FOUND

FOUND a black VIP briefcase while travelling by Rajdhani Express

(Mumbai to Delhi) on Monday, March 15th. Medium size and has the
number lock system with the letters S and R affixed in the corners.
Owner Please contact: Rama, 45- Nehru Palace, New Delhi with proof.
Tel. No. 4588796.
MISSING PERSONS OR PETS

• The important points are:

• Begin with the heading ‘Missing’.

• Give a brief description of:

• a) Person

▪ Name, age,height,complexion

▪ Health, mental condition

▪ Identification marks

▪ Clothes

b) Pet

• Name, breed, colour, fur etc.

• Identifying features

• State missing from where/when.

• Indicate reward if any

• Provide a contact address and phone number.

 MISSING
BOY MISSING, Rohit Batra, 5 years, 3 ft. 4
in. tall, fair, slim built, wearing black T-shirt
and white shorts since 4.3.2016 from
C.G.Road Market. Speaks Hindi and
English. Informer will be suitably rewarded.
Inform: C.G.Road Police Station, Baroda.
Phone no. 24567894
 CHANGE OF NAME – A FORMAL
ANNOUNCEMENT REGARDING CHANGE OR
CORRECTION OF NAME.

• I, Banika Dutta w/o Jagannath Dutta

residing at 65 Netaji Subhas Road, Behala,
Kolkata- 34 have changed my surname
from Roy to Dutta vide an affidavit dt 05
Aug 16 sworn before 1st class Magistrate
at Alipore and shall be known as Banika
Dutta instead of Banika Roy.
 WORKSHEET –2

• M/S Karam Travels arrange attractive, reasonably priced tours to

various destinations in North India/South India. Write their
advertisement in the Travels and Tours section of the classified
column of ‘Hindustan Times’ in not more than 50 words. (1-8)
• A 29 year old, highly qualified executive seeks suitable alliance
with an educated bride. Draft a matrimonial for the classified
column of a newspaper in about 50 words. (9-16)
• Shefali Mathur has started Hobby Classes for teaching music and
dance. Draft an advertisement to be published about it in a local
daily giving all relevant details. (Word limit: 50 words) (17-24)
• Your pet dog has been missing for a
week. Draft a suitable advertisement
including all relevant details.(25-32)
• Mannan Goel lost his original certificates
in Rajdhani Express while coming back
from Mumbai. He decides to give an
advertisement in the LOST AND
FOUND column. Draft one for him. (33-
END OF CLASS)
PROMOTIONAL ADVERTISEMENTS

EDUCATIONA
L
INSTITUTIONS
 SAMPLE
YOU HAVE BEEN ASKED TO DRAFT AN ADVERTISEMENT FOR
‘BRILLIANT COURSES’ A COACHING CENTRE PROVIDING EXTENSIVE
AND INTENSIVE POSTAL COACHING FOR COMPETITIVE EXAMS SUCH
ASOPPORTUNITIES
IIT-JEE, CBSE- PMT
TO REALISE

YOUR AMBITIONS

For success in

IIT-JEE AND CBSE – PMT

Join

BRILLIANT COURSES

• Experienced faculty
• Affordable study
material
• Highest success rate
• Periodical tests
• Comprehensive
contact programmes

Admissions open for 2011 batch

Write for free prospectus and more details to :

Brilliant Courses, 4 Nehru Nagar,

Allahabad
QUESTION:
AS THE PUBLIC RELATIONS OFFICER OF A
SCHOOL, ISSUE AN ADVERTISEMENT IN THE
LOCAL NEWSPAPER INFORMING THE
PUBLIC ABOUT THE ADMISSIONS FOR THE
NEXT SESSIONS.
 SAMPLE
YOU OWN A STORE CALLED ‘TODDLER”S DEN. DRAFT AN
ADVERTISEMENT
FOR YOUR ANNUAL SALE OFFERING AN ATTRACTIVE
DISCOUNT.
GRAND CLEARANCE SALE

REPUTED BRANDS UPTO 50%

OFF

TODDLERS’ DEN
(Age 3-6)
Clothes your children dream of:
Tel. No. Clothes your children dream of:
• edit cards
• Daily fresh stocks
• Credit card accepted
• Till stocks last

10 a.m. to 10 p.m.

Begins on March 5, 2011

SHOP AND SHOP TILL YOU DROP

QUESTION
A WELL KNOWN FURNISHING SHOWROOM IN
MANGALORE, NATESAN’S HAS EXTENDED ITS
CLEARANCE SALE FOR THREE DAYS. FRAME A
SUITABLE DISPLAY ADVERTISEMENT FOR GIVING
IN THE LOCAL NEWSPAPER.
 LAUNCHING A NEW
PRODUCT SAMPLE
YOU MANUFACTURE A SILKY SHINE ANTI-DANDRUFF
POPULAR BRAND OF SHAMPOO
SHAMPOO AND WISH TO (A BRAND NAME FOR THE LAST 50 YEARS)
LAUNCH A NEW ECONOMY
PACKING FOR YOUR
PRODUCT. DRAFT AN Now in Disposable sachets
ADVERTISEMENT FOR THE
NEW PACKING. FOR SOFT AND SILKY HAIR

Free Trial Offer

• Fights Dandruff
• Prevents Hair Fall
• 4 New Fragrances
• Rs. 2/- for a sachet

Available at all leading stores

For further details contact

www.silkyshine.com
QUESTION
YOU HAVE OPENED AN EATING JOINT
CALLED ‘DICEY SPICY’ / ‘HOGGER’S
DELIGHT’. FRAME A SUITABLE DISPLAY
ADVERTISEMENT. DO NOT EXCEED 50
WORDS.
 ADVERTISING AN EVENT

YOUR SCHOOL IS STAGING RABINDRANATH TAGORE’S ‘MERA DESH’.

DRAFT A COMMERCIAL ADVERTISEMENT FOR THE NEWSPAPER. GIVE
ALL THE DETAILS IN ABOUT 50 WORDS.
 An evening of fun and entertainment

COME AND WATCH

THE STAGING
OF
RABINDRANATH TAGORE’S

MERA DESH

By

the budding actors of

NAVARACHANA SCHOOL

DATE : 4 MAY 2011

TIME : 6.oop.m – 9.00 p.m.

VENUE : Open Theatre – School Grounds

DIRECTED BY : The one and only SABRUKH KHAN

Tickets available at Rs. 100/- at the School office (10:00 a.m. – 12 noon)
For further details please contact 0097143627288
AOL
1. You are Tarun Garg, 35, an advocate and divorcee. You are
looking for a bride. Give details of yourself and the desired
bride in the advertisement.
2. Akbar Travels organizes guided tours to various destinations in
South India. Draft an advertisement to be published in a local
daily in about 50 words.
3. You are the General Manager of HSBC, looking for an
independent house for the bank guest house. Frame an
advertisement in not more than 50 words.
4. You have opened an eating joint called ‘Dicey Spicy’ / ‘Hogger’s
Delight’. Frame a suitable display advertisement. Do not
exceed 50 words
`