Part II: American

Business and Its Basis

Chapter 4: The Nature of Capitalism
 Chapter Four:
The Nature of Capitalism

This multimedia product and its contents are protected under copyright law. The following are prohibited by law:
• any public performance or display, including transmission of any image over a network;
• preparation of any derivative work, including the extraction, in whole or in part, of any images;
• any rental, lease, or lending of the program.
 Overview
➢ Chapter Four examines the following topics:
(1) Historical stages and implications of capitalism
(2) Key features of capitalism, including
competition, companies, profit, and property
(3) Two classical justifications of capitalism
(4) Fundamental criticisms of capitalism, including
inequality, poverty, and worker exploitation
(5) Economic challenges, including the decline of
manufacturing, outsourcing, and work attitudes

Moral Issues in Business

Chapter 4
 Introduction
➢ Basic historical and conceptual categories are
presented for understanding the socioeconomic
framework within which business transactions
occur and moral issues arise
➢ Moral problems related to the free enterprise
system and capitalism are identified
➢How can capitalism increase wealth without
creating moral issues?
➢Does capitalism enhance societies, or tarnish
them?

Moral Issues in Business

Chapter 4
 Capitalism

➢ Capitalism: An economic system in which the

major portion of production and distribution is in
private hands, operating under what is termed a
“profit” or “market” system
➢ Socialism: The polar opposite of capitalism, an
economic system characterized by public
ownership of property and a planned economy
➢ Worker control socialism: A hybrid market-
oriented socialism
➢ Country examples?Moral Issues in Business
Chapter 4
 Capitalism

➢ Capitalism has historically evolved from the

Renaissance through several stages – mercantile,
industrial, financial, and state welfare.
➢ Many believe we are now at a new stage, globalized
capitalism, involving reliance upon foreign labor
and services, joint ventures in overseas companies,
outsourcing, etc.
➢ Capitalism is constantly changing as new socio-
economic and political conditions arise.
Moral Issues in Business
Chapter 4
 Key Features of Capitalism
➢ Companies: Capitalism permits the creation of
companies or business organizations that exist
separately from the people associated with them.
➢ Profit motive: The profit motive implies a critical
assumption about human nature – that human
beings are economic creatures who recognize and
are motivated by their own monetary interests.

Moral Issues in Business

Chapter 4
 Key Features of Capitalism

➢ Competition: In his famous treatise on political

economy, An Inquiry into the Nature and Causes of
the Wealth of Nations (1776), Adam Smith
explained how free competition makes individual
pursuit of self-interest socially beneficial.
➢ Private property: Capitalism requires private
ownership of the major means of production
(factories, warehouses, offices, machines, trucking
fleets, land, etc.)

Moral Issues in Business

Chapter 4
 Moral Justifications of Capitalism
➢ The natural right to property: One basic defense
of capitalism rests on a supposed natural moral
right to property.
➢ Utilitarians deny the existence of such rights.
➢ Other critics doubt that this right entitles one to
have a system of property rules and regulations
identical to the one we now have in the U.S.

Moral Issues in Business

Chapter 4
 Moral Justifications of Capitalism

➢ Adam Smith’s concept of the invisible hand: In his

Wealth of Nations, Smith argues that when people
are free to pursue their own economic interests,
they will, without intending it, produce the
greatest good for all.
➢ His argument rests on the premise that human
beings are acquisitive and have a natural
propensity for trading.

Moral Issues in Business

Chapter 4
 Moral Justifications of Capitalism

➢ Adam Smith’s concept of the invisible hand – the

law of supply and demand: Smith argued that a
market left to itself is regulated by the mechanism
of supply and demand.
➢ The high demand for certain types of goods in one
area of the market will eventually be offset by
supply in another area.
➢ The law of supply and demand is equally
applicable to the standard of wages.
Moral Issues in Business
Chapter 4
 Criticisms of Capitalism

➢ Two types of criticism: Critics raise both

theoretical and operational objections to
capitalism.
(1) Theoretical criticisms challenge capitalism’s
fundamental values, basic assumptions, or
inherent economic tendencies.
(2) Operational criticisms focus more on capitalism’s
failure to live up to its own economic ideals.

Moral Issues in Business

Chapter 4
 Criticisms of Capitalism
➢ Inequality: Critics argue that poverty and
inequality challenge the fairness of capitalism and
its claim to advance the interests of all.
➢ Defenders of capitalism respond in three ways:
(1) By blaming government for interfering with the
market
(2) By arguing that the capitalist system can be
internally modified by political action
(3) By arguing that the benefits of the system
outweigh its weak points
Moral Issues in Business
Chapter 4
 Criticisms of Capitalism
➢ Human nature and capitalism:
(1) Capitalism wrongly assumes that human beings
are rational economic maximizers and have full
information.
(2) Capitalism offers us no higher sense of human
purpose.
(3) Capitalism operates on the assumption that
human beings find increased well-being through
ever greater material consumption.

Moral Issues in Business

Chapter 4
 Criticisms of Capitalism
➢ Competition isn’t what it’s cracked up to be:
(1) Capitalism breeds oligopolies – concentrations of
property and resources (and thus economic
power) in the hands of a few (e.g. Karl Marx)
(2) Corporate welfare programs often shelter
businesses from competition.
(3) Critics contend that cooperation, rather than
competition, leads to better individual and group
performance.
Moral Issues in Business
Chapter 4
 Criticisms of Capitalism
➢ Exploitation and alienation: Karl Marx argued
that as the means of production become
concentrated in the hands of the few, the balance
of power between capitalists (bourgeoisie) and
laborers (proletariat) tips further in favor of the
bourgeoisie.
➢ Because workers have nothing to sell but their
labor, the bourgeoisie is able to exploit them by
paying them less than the true value created by
their labor.
Moral Issues in Business
Chapter 4
 Criticisms of Capitalism
➢ Exploitation and alienation: In his “Economic and
Philosophic Manuscripts” (1944), Marx explains
the notion of alienation as the separation of
individuals from the objects of their creativity.
➢ This separation in turn results in one’s separation
from other people, from oneself, and ultimately
from one’s human nature.

Moral Issues in Business

Chapter 4
 Today’s Economic Challenges
➢ The decline of American manufacturing: Whereas
manufacturing accounted for 27 percent of GDP
in the mid-1960s, it has fallen to about half that.
➢ For the first time since the Industrial Revolution,
manufacturing employs less than 10 percent of the
U.S. workforce.
➢ In 2007, the number of factory jobs hit a fifty-
seven-year low.
➢ Critics worry whether the U.S. can prosper
without a strong manufacturing base.
Moral Issues in Business
Chapter 4
“As a percentage of gross domestic product,
manufacturing in the United States has declined by
more than 50 percent since the 1960s.”
 Today’s Economic Challenges
➢ Outsourcing jobs: Since the 1980s, many U.S.
manufacturers have closed or curtailed their
operations and becoming marketing organizations
for other producers, usually foreign.
➢ The result is the evolution into a new kind of
company, one that does little or no manufacturing.
➢ The firm may perform a host of profit-making
functions, but lacks its own production base.
➢ Instead, it outsources, buying parts or whole
products from other producers, both at home and
abroad.
Moral Issues in Business
Chapter 4
 Today’s Economic Challenges
➢ Outsourcing jobs: Over 1.3 million manufacturing
jobs have moved abroad since 1992.
➢ Outsourcing has affects white-collar jobs.
➢About 54 percent of the 1,000 largest U.S.
companies outsourcing or planning to outsource
white-collar jobs.
➢At least 300,000 white-collar jobs may flow
overseas every year through 2015.
➢This would mean a total loss of 3.4 million jobs.

Moral Issues in Business

Chapter 4
 Today’s Economic Challenges
➢ Economists disagree about whether outsourcing
benefits America overall.
➢ Some economists argue that the economy is hurt
by the massive job losses that result.
➢ Some economists argue that a country should
produce for the world market those goods in
which it has a competitive advantage.

Moral Issues in Business

Chapter 4
 Today’s Economic Challenges
➢ The U.S. trade deficit: America today imports
twice as much merchandise as it exports.
➢ Our relentlessly growing trade deficit is now over
$700 billion annually, equivalent to almost 6
percent of GDP.
➢ With this deficit the country’s reliance on foreign
borrowing has increased, and foreign creditors
now provide two-thirds of America’s net domestic
investment.
➢ Today we owe the rest of the world about $3
trillion—twice what we owed in 2000.
Moral Issues in Business
Chapter 4
Today’s Economic Challenges

Moral Issues in Business

Chapter 4
Today’s Economic Challenges

Moral Issues in Business

Chapter 4
 Today’s Economic Challenges
➢ Changing attitudes toward work: Americans
now work 20 percent more than in 1970.
➢ But the American work ethic is disappearing:
(1) Only one in three persons believes that hard
work pays off in the end.
(2) People are less interested in work than in
looking out for themselves.
(3) With increased education, we are rearranging
our ideas about what we want from life.
(4) People want meaningful and challenging work
that offers us autonomy and self-development.
Moral Issues in Business
Chapter 4