Syllabus Booklet - MBA I SEM I Batch 2023-25

SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT
[Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY) - Established under section 3 of the

UGC Act, 1956 Re-accredited by NAAC with ‘A++’ grade | Awarded Category – I by UGC]
SYLLABUS BOOKLET
MBA-I SEMESTER-I
Batch 2023-25
46th Batch
MASTERS IN BUSINESS ADMINISTRATION
INDEX OF CONTENTS
Sr Topics
No.
1 Academic Calendar
2 Academic Course Structure – Semester I
3 Faculty List
4 Course Syllabus
5 Rule Book
MASTERS IN BUSINESS ADMINISTRATION [2023-25] SEM I
Day Date Event
Wednesday 07th June, 2023 Commencement of MBA-I Semester-I
Tuesday 15th August, 2023 Holiday – Independence Day
Wednesday 30th August, 2023 Holiday – Raksha Bandhan
Tuesday 19th September, 2023 Holiday – Ganesh Chaturthi
Thursday 28th September, 2023 Holiday – Anant Chaturdashi
Monday 2nd October, 2023 Holiday – Gandhi Jayanti
Tuesday 24th October, 2023 Holiday - Dussehra
Academic sessions of
Wednesday 25th October, 2023
MBA Program Semester-I ends
Thursday to 26th October to

st Preparatory Leaves for Exams
Wednesday 1 November, 2023
Thursday to 9th November to

Holiday - Diwali
Wednesday 15th November, 2023
Thursday to
2nd to 18th November, 2023 MBA Program Semester-I - Final Exams
Saturday
*Note: Holidays as declared by SIU.

Academic Course Structure – Semester I Batch 2023-25
Catalog No.
Sr. Course Total
Course Title of the Courses Credits of
No Code Credits
Code Div.
Core Courses
1 T 2036 201410101 Financial Management 3 4 12
2 T 2280 201410102 Human Resource Management 3 4 12
3 T 2116 201410103 Marketing Management 3 4 12
4 T 2186 201410104 Operations Management 3 4 12
5 T 6076 201410105 Microeconomics 3 4 12
6 T 2216 201410106 Business Statistics 2 4 8
7 T 3154 201410107 Data Driven Decision Making 2 4 8
8 T 2003 201410108 Financial Accounting 2 4 8
9 T 2225 201410109 Research Methodology 2 4 8
10 T 2827 201410110 Supply Chain Management 2 4 8
11 T 3531 201410111 R Programming 2 4 8
Elective: Choose any one (Internal)
12 T 2625 201410112 Doing Business in India 2 1 2
13 T 2729 201410113 Indian Ethos and Values for Management 2 1 2
14 T 2626 201410114 Indian Film Industry: A Business Perspective 2 2 4
Choose any one specialization Group (Major)
Specialization: Marketing
15 T 2136 201410115 Sales Force and Channel Management 2 2 4
16 T 2888 201410116 Consumer Behaviour and Insights 2 2 4
Specialization: Human Resource Management
17 T 2638 201410117 Labour Laws 2 1 2
18 T 2284 201410118 Learning and Development 2 1 2
Specialization: Finance
19 T 2611 201410119 Financial Econometrics 2 1 2
20 T 2015 201410120 Introduction to Financial Markets and Institutions 2 1 2
Specialization: Operations and Supply Chain Management
21 T 2174 201410121 Materials Management 2 1 2
22 T 2163 201410122 Quality Management 2 1 2

Specialization: Data Analytics
23 T3443 201410123 Data preparations and Data management 2 1 2
24 T3444 201410124 Programming for Data Sciences 2 1 2
Total 33
Sr. Course Title of the No.of Total
Credits Name of faculty Email ID
No Code Courses Div. Credits
Core Courses
Dr Shailesh
Financial shaileshrastogi@sibmpune.edu.in /
1 201410101 3 4 12 Rastogi and Dr
Management arpitasharma@sibmpune.edu.in
Arpita Sharma
Dr Deepika
Human Resource deepikapandita@sibmpune.edu.in /
2 201410102 3 4 12 Pandita and Dr
Management sujoysen@sibmpune.edu.in
Sujoy Sen
Marketing Dr. Bhuvanesh
3 201410103 3 4 12 bhuvaneshsharma@sibmpune.edu.in
Management Sharma
Operations Dr. Sanjeev
4 201410104 3 4 12 sanjeevkadam@sibmpune.edu.in
Management Kadam
Dr. Manasi
5 201410105 Microeconomics 3 4 12 manasi.phadke@gmail.com
Phadke
Dr. Anugamini
6 201410106 Business Statistics 2 4 8 anugaminipriyasrivastava@sibmpune.edu.in
Priya Srivastava
Data Driven
7 201410107 2 4 8
Decision Making
Financial
8 201410108 2 4 8 Dr. Shilpa Parkhi shilpaparkhi@sibmpune.edu.in
Accounting
Research Dr. Kuldeep
9 201410109 2 4 8 kuldeepsingh@sibmpune.edu.in
Methodology Singh
Supply Chain Col. Sudhir Jee
10 201410110 2 4 8 colsudhirjeesharma@yahoo.com
Management Sharma
11 201410111 R Programming 2 4 8 Dr. Vimal Bhatt vimalbhatt@sibmpune.edu.in
Generic Elective Courses Group
Doing Business in Dr. Santosh

12 201410112 2 2 4 santoshgopalkrishnan@sibm
India Gopalakrishnan
Indian Ethos and
Dr. Poornima
13 201410113 Values for 2 2 4 poornimatapas@sibmpune.edu
Tapas
Management
Indian Film
Industry: A Dr. Vishram
14 201410114 2 2 4 vishramdhole@gmail.com
Business Dhole
Perspective
Choose any one specialization Group (Major)
Specialization: Marketing
Sales Force and
15 201410115 Channel 2 1 2 Dr. C. P. Gupta chandragupta@sibmpune.edu.in
Management
Consumer
Dr. Dibya
16 201410116 Behaviour and 2 1 2 dibyamishra@sibmpune.edu.in
Nandan Mishra
Insights
Specialization: Human Resource Management

Adv. Vidyadhar
17 201410117 Labour Laws 2 1 2 advvidyadhar@gmail.com
Apte
Learning and
18 201410118 2 1 2 Dr Sonal Shree sonalshree@sibmpune.edu.in
Development
Sr. Course No. of Total
Title of the Courses Credits Name of faculty Email ID
No Code Div. Credits
Specialization: Finance
Financial
19 201410119 2 1 2 Dr. Shailesh Rastogi shaileshrastogi@sibmpune.edu.in
Econometrics
Introduction to
20 201410120 Financial Markets 2 1 2 Dr. Arpita Sharma arpitasharma@sibmpune.edu.in
and Institutions
Specialization: Operations
Materials
21 201410121 2 1 2 Dr Chetan Panse chetanpanse@sibmpune.edu.in
Management
Prof. Tejpal Singh
22 201410122 Quality Management 2 1 2 tejpal.singh@ssoc.in
Batra
Specialization: Data Analytics
Data preparation and

23 201410123 2 1 2 Dr. Sandeep Prabhu sprabhu@sidtm.edu.in
Data management
Programming for girish.pathak@gmail.com /
24 201410124 2 1 2 Prof. Girish Phatak
Data Sciences girish.phatak@gmail.com
Total 33
DETAIL SUBJECTWISE SESSION PLAN FOR MBA-I SEM -I
* Common Subjects *
Core Courses
Financial Management
Faculty: Dr. Shailesh Rastogi and Dr. Arpita Sharma
Course: FP36
Course Name: Financial Management
Course Code: T2036
Number of Credits: 3
Level: 5
Learning Objective(s)
The student will be able to:
1. Develop an analytical/practical approach to corporate fin decision making
2. Apply & analyse the concepts in real life situations.
3. Evaluate various theories related to different concepts.
Pedagogy:
1. Classroom sessions
2. Lectures
3. Cases
4. Newspaper clippings, articles, research papers
Pre-learning:
1. Basic Financial Accounting course is a pre-requisite for this course

Course Outline
Session Topic Hrs

1 Financial Environment of Business 6
a. Capital Markets and Institutions (Overview of different markets)
b. Regulatory framework
2 Introduction to Financial Management 1

a. Objectives and Functions
Understanding the firm through analysis (application of financial statement 2
analysis)
Long term and Short term financial planning 2
3 Investment Decisions
a. Time Value of Money (including concepts of annuity, perpetuity etc.) 4
b. Valuation of Stocks and Bonds 2
c. Capital Budgeting and Analysis 4
d. Risk and Return 4
(Definition of risk, return, measurement of risk and return, CAPM)
e. Cost of Capital (WACC) and its implications 2
4 Financing Decisions
Long term financing 2
Capital Structure Decision 2
a. Modigliani-Millar proposition I and II
b. Capital structure theories
c. Interface with cost of capital
Short term Financing 2

5 Financing and Investment (Linkage between Financing and Investment 2
decisions with
special emphasis on valuation)
6 Working Capital Management – (estimation of working capital requirement, 4
cash
management, inventory management, receivables management)
6 Dividend Decisions 3
7 Other Topics 3
Financial Distress
Mergers and Acquisitions
International Financial Management
Leverage
Total 45
Books Recommended
● Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe (2010), Corporate Finance, McGraw-Hill
● Stephen A. Ross, Randolph W.Westerfield, Jeffrey Jaffe &Ram kumar Kakani, (2009) Corporate
Finance, McGraw-Hill
● Aswath Damodaran, Corporate Finance: Theory and Practice, John Wiley and Sons
● Richard A. Brealey, Stewart C. Myers, Franklin Allen, Principles of Corporate Finance, 11/e
McGraw-Hill, Latest Edition
● Richard Brealey, Stewart Myers, Franklin Allen, Pitabas Mohanty, (2012) Principles of Corporate
Finance, Mc Graw-Hill
● Jonathan Berk, Peter De Marzo and Ashok Thampy, Financial Management, Pearson
Human Resource Management
Faculty: Dr. Deepika Pandita & Dr. Sujoy Sen
Course Name: Human Resource Management HR P2
Course Code: T2280
(UG/PG):PG
Level:4
Learning Objective(s):
1. Define the basic concepts, functions, scope & techniques used in HRM.
2. Analyze the various contemporary issues in current scenario.
3. Apply & demonstrate the skills of HR manager towards employees.
4. Interpret various HR policies and produce new HR model.
5. Evaluate the various HR functions and recommend the necessary changes.
6. Compare and Contrast the Downsizing & restructuring Strategies.
Pedagogy:
1. Lectures
2. Case Study
3. Presentations
4. Role Play
5. Group Activities
Pre-learning: NIL
Course Outline
S.No. Topic Hours
Unit -1 Introduction Human Resource Management
Introduction and importance
Evolution of HRM
Difference between Personnel Management & HRM
1 Role of HR Manager 5
Duties ,responsibilities & Challenges of HR managers Evaluating
various HR functions
Models of HR- Harvard Model, Fombrun Model, Warwick Model, 5 P
Model, GUST Model
Unit 2 Manpower Planning
Objectives of Manpower Planning
Estimating Manpower requirements
2 Recruitment & selection Succession 4
Planning
Career Planning
Downsizing & Restructuring
Unit 3 Job Analysis, Job Evaluation & Job Design
3 Job description & Job specification 4
Job Evaluation- Meaning, Methods
Job Design- Job Enlargement, Job Enrichment,Job Rotation
Unit 4 Recruitment & Selection
Recruitment,
4 Sources of Recruitment 3
Selection Process
Methods of Selection
Unit 5 Induction
Introduction to Induction
5 Requisites of an effective induction Programme 3
Importance of Induction
Steps in Induction
Problems and issues in Induction
Unit 6 Talent Management & Employee Engagement
6 Competency framework for talent Management 4
Acquiring, Nurturing, Retaining, Developing & Multiplying Talent
Unit 7 Training & Development
Objective of Training
7 Training Need Analysis 4
Methods of Training
Training Evaluation
Unit 8 Compensation Management
8 Definition and importance 4
How to decide on the compensation for a profile
Various components in compensation
Unit 9 Performance Management& Potential Appraisal
Definition and importance Methods
9 of Performance Appraisal 5
Barriers to effective performance appraisal
Various bias factors affecting performance appraisal
Unit 10 Employee relations
Defining the concept of employee relations
10 Importance of maintaining harmonious relations 4
Roles of Various Key persons involved
Introduction to conflict management Importance
of Collective Bargaining
Unit 11 Contemporary issues in HR
Quality Circle Kaizen
Total Quality Management (TQM)
12 Six Sigma 5
Work-Life Balance
Spirituality at Workplace
Books Recommended
1. Human Resource Management, Aswathappa, K, Tata McGraw Hill
2. Fundamentals of HRM , Stephen Robbins ,Prentice Hall
3. Human resources Management, Dessler, Gary,Prentice Hall, India
4. Human Resource Management,Uday Kumar Haldar, JuthikaSarkar, Oxford
5. Human resource Management, VSP Rao, Excel Books
Marketing Management
Faculty: Dr. Bhuvanesh Sharma
Course Name: Marketing Management
Course Code: T2116
Level – 4
At the end of the course the student will be able to:
1. Apply the fundamental concepts of marketing to the industry.

2. Examine the marketing perspectives essential for all managers today.
3. Explain the concept of value in the context of marketing.
4. Analyze the marketing strategies of companies.
5. Experiment with out of the box thinking which will help them to develop
innovative marketing strategies.
6. Develop innovative marketing strategies.
Pedagogy:
● Case Studies.
● Industry / Field Visits.
● Assignments.
● Projects.
● Workshops.
Pre-learning: None.
Course Outline
S.No Topic Hours
1 Understanding Fundamentals of Marketing: 5
Definition and evolution of marketing, Scope of

marketing: Company orientations; Fundamental
marketing concepts, needs, wants, demand, target
market, value & satisfaction, relationships &
networks, marketing mix, marketing channels,
supply chain, competition, PESTEL factors.
Linking business strategy to marketing
2 Customer Value, Satisfaction and Loyalty. 5
Concept of value, Customer value

proposition, Total customer satisfaction,
Monitoring satisfaction, product and service
quality, customer profitability, measuring
customer lifetime value, attracting and retaining
customers, Loyalty.
3 Analyzing Consumer Markets; Cultural, Social, 5
Personal factors; Psychological processes:
Motivation, Perception, Learning and Memory;
Five Stage Buying Decision Process Model;
decision making based on level of involvement
and brand differentiation; Methods of profiling
buying decision process
Analyzing Business Markets;Organisational

buying, business buying process, stages in buying
process, B to B customer relations
4 Adapting marketing to changing scenario: 5
● How business practices are changing.
● Pure click versus brick and click
companies.
● Digitalization & connectivity.
● Disintermediation and reinter mediation.
● Customization and customerisation.
● Concept of value.
● Websites, online ads and
promotion, internet domains,
CRM
5 Market segmentation, Targeting and Positioning. 5
● Market Segmentation, Segmenting the

Market, Benefits / Purpose and Limitations of
Market Segmentations, Market Segmentation
Procedure, Basis for Consumer/Industrial
Market Segmentation.
● Market Targeting – Introduction,
Procedure
● Product Positioning - Introduction,
Objectives, Usefulness, Differentiating the
Product, Product Positioning Strategy
6 Market concept of competition; Analysing 5

competitors; Strategies for market leaders,
challengers, followers and nichers
7 Marketing - Mix Decisions (Product, Promotions 5

and distribution)
● Product-Mix, Branding and Packaging

Decisions, Product Life cycle - Stages and
Strategies for Different Stages of PLC.
● Promotion: Promotion-mix, Advertising,
Sales Promotion, Personal Selling,
Publicity and Public Relations.
● Channels of Distribution for Consumer/
Industrial Products, Factors Affecting
Channel Distribution
8 Marketing - Mix Decisions (Pricing) 5
● Pricing Decisions, Pricing Objectives,

Policies Methods of Setting Price, Pricing
Strategies
9 Contemporary issues in marketing: 5
Green Marketing, Viral Marketing….

Books Recommended
1. Kotler / Koshy / Keller / Jha [ 2009 ] – Marketing Management – A South Asian

Perspective, 13th Ed. – Pearson Education ( Reference Book)
2. Kotler Philip [ 2005 ] – Marketing Management – Analysis Planning and Implementation
and Control , 11th Ed. – Pearson Education
3. Kotler Philip / Armstrong Gray [ 2006 ] – Principles of Marketing - 11th Ed. –
Pearson Education .
4. CZINKOTA/Kotabe/Mercer [1997] – Marketing management Blackwell Busines.
5. Boyd/Walker/Larreche [1995] – Marketing management -2nd Ed.- Irwin Pub.
6. Etzel/Walker/Stanton [2004] – Marketing – 13th Ed.-TMH
7. Fundamentals of Marketing (Mc Graw Hill) , Stanton William J
8. Marketing Management: Planning, implementation and Control, Ramaswamy V.S.
and Namakumari S
Operations Management
Faculty: Dr. Sanjeev Kadam
Course Code: T2186
(UG/PG): PG Code: OMP25
Level:4
1. To introduce operations management and their linkages with other business functions
2. To understand the strategic importance of operations management in manufacturing as well as
service sectors.
3. To analyze various issues related to product and process design.
4. To discuss emerging concepts in operations management such as, TOC, Lean management etc.
5. To discuss the difference between product and services operations.
Pedagogy:
1. Lectures supported by examples, case studies
2. Assignments on various Operations concept in Various organizations
Pre-learning: None
Course Outline :
Sr. Topic Hours

No.
Introduction: History of Operations Management, 2
1
Operations Organization.
Operations Strategy: Introduction, competitive 2
2
dimensions, methodology, productivity measurement.
Processes & Technology: Process selection types, flow 5.5
structures, Break-even analysis, process re-engineering, product
3 process matrix and virtual factory, Technology decisions,
Classification of process technologies - manual, mechanized &
automated, Process technology
in service and non-manufacturing operations - distribution
and transport, warehousing
Products & Services Design: New product development: 5.5
strategies and processes, design process, Cross functional product
design, designing for manufacture and assembly, designing for
4 customer, concurrent design, considerations in service design,
Product design tools – Basics of: QFD, Value analysis, Modular
design, Product life cycle, Taguchi methods, Process analysis,
process flow charting, types and evaluation, Concurrent
Engineering: Fundamentals, Integrated
product, Models matrix and methodology
Locating production and service facilities: importance of 3
5
location, factors affecting the decision of selecting a location
Facilities: facility location analysis , Layout planning: Layout 4
concept, development of a process layout, product layout, factors
6 affecting layout selection, new trends in manufacturing layouts,
process selection and break-even analysis, cellular layouts,
material handling
systems.
Job Design & Work Measurement: job design decisions, 3
7 considerations in job design, work study as productivity
improvement tool, work methods, work measurements,
standard
time, time study, work sampling.
Purchase and Procurement activities, principles, procedures and 3
8 practices: 5Rs of purchasing, price determination, price
forecasting, basics of strategic sourcing
Concept of quality control, design quality vs. manufactured 4
quality, SQC techniques, sampling techniques, sampling plans,
9 Ishikawa diagram, SQC charts, chance and assignable causes,
X-r charts, P
charts, np charts, c-charts, sampling errors, Quality
Management: ISO9000-2000, 14001,QS/TS9000, TQM
JIT and Lean Manufacturing : Introduction, Objectives, 3
10 planning for JIT and lean manufacturing systems JIT layouts
and design flows, JIT
applications, Framework for implementation. Limitations.
Agile Manufacturing: Why, What and How of agile 3
11 manufacturing, characteristics of agile manufacturing,
internal Vs external agile
manufacturing.
Theory of constraints: Introduction, how to implement, 3
12
bottlenecks and capacity constraint resources, modes of control
Maintenance: why Maintenance, types of maintenance, 2
13
Introduction to TPM
14 Introduction to Service Operations Management 2
Total Hours 45
Books Recommended
1. “Operations Management for Competitive Advantage” by Chase, Jacobs & Aquilano, Tata McGraw Hill.
2. Operations Management by Roberta Russell & Bernard Taylor, Prentice Hall India, 4th Edition
3. “Principles of Operations Management” by Heizer Jay& Render Barry, Prentice Hall.
4. Theory of Constraints – Eliyahu Goldrutt
5. Toyota Production System –Taaichi Ohno
6. “Operations Management: Strategy and Analysis” by Krajewski Lee J. & Ritzman Larry P, Pearson
Education Asia
/ 2002
7. “Service Management Operations, Strategy, Information Technology” by James A.Fitzsimmons & Mona
J.Fitzsimmons.
8. Purchasing & Supply Management by Donald Dobler & David Bust.
9. Introduction to Work study by ILO.
10. Operations Management by Normon Gaiter, Greg Frazier Cengage learning
11. Production & Operations Management, Marlin K. Starr Cengage learning
Microeconomics
Faculty: Dr. Manasi Phadke
COURSE NAME: Microeconomics

(UG/PG) : PG
Course code : T6076
Credits Level: 3
Learning Objectives:
● To train students to understand and analyze economic and business problems
● To apply the microeconomics concepts and framework in real world.
● To apply the optimization techniques in business decision making.
● To solve cases related to individual and firm behaviour at the micro level.
Pedagogy
Students will gain knowledge about the approach to be adopted to solve the economic problems at micro
level. Practice exercises, worksheets, research papers and assignments will be given to the students. The
same numerical on economic optimization will be solved by students during the revision sessions.
Course outline
Sr. Topic Hrs

No.
1 Introduction to Micro Framework: 5
Economic and social framework– Government and the Market- Present Value
Analysis- Present Value of Indefinitely Lived Assets-- Discrete Decisions versus
Continuous Decisions-Incremental Decisions
2 Basic Demand-Supply Analysis: 7
Concept of Demand in economics --- Demand Function and Law of Demand ---
Marshall’s Cardinal View --- Determinants of Demand -Advertising and Consumer
Tastes-Population-Consumer Expectations--Consumer Surplus
Concept and Various kinds of Elasticity of demand
Supply Function --Supply Shifters-Input Prices-Technology --The Supply Function -
Producer Surplus --- Elasticity of Supply
Changes in Demand-Changes in Supply-Simultaneous Shifts in Supply and
Demand Applications of Demand and Supply Analysis, price ceiling and price
floor
3 Consumer Behaviour: 8
Preference ordering -- Feasible set -- Consumption decision -- Comparative statics of
consumer behaviour -- Offer curves and net demand curves --Lexicographic ordering
--- Indifference curve analysis- consumers’ equilibrium- Comparative Statics-Price
Changes and Consumer Behavior-Income Changes ---Consumer Behavior-
Substitution and Income Effects -- Expenditure function
4 Firm Behaviour, Costs and Profit Maximization: 10
Production Function:Short-Run versus Long-Run Decisions --- Variations in scale --
Variations in input proportions -- The multi-product case
Measures of Productivity: Total Product-Average Product-Marginal Product
Isoquants-Isocost Analysis
Cost Function –Optimal Input Substitution - -Short-Run Costs -Average and Marginal Costs-
Relations - Sunk Cost -- Long-Run Costs- Cost OptimizationCost --- Economic Costs versus
Accounting Costs- -- Short-run profit maximization -- The multi-product firm -- The profit
function -- The entrepreneurial firm
Revenue function- concepts of TR, AR, MR
MarketBehaviour: 15
5 Short Run and Long Run Market Equilibrium for Perfect competition, monopoly– Supply
Curve Derivation, monopolistic competition
Oligopoly – Collusive and Non-Collusive -- Strategic Behaviour – Game Theoretic
Approach in Cournot and Bertrand Models
Principal–Agent Problem – Profit Sharing and Revenue Sharing
Potential for Entry and Pricing Behavior
Integration and Merger Activity-Vertical Integration-Horizontal Integration-
Conglomerate Mergers
Pricing strategies for firms with market powers: Market Power and its sources, conjectural
variations, Basic Pricing Strategies-Review of the Basic Rule of Profit
Maximization
Books Recommended
1. G. Mankiw: Principles of Economics
2. Koutsyannis: Microeconomics
3. Karl E. Case, Ray C Fair & Sharon Oster: Principles of Economics
4. Baye M.R, Managerial Economics andBusiness Strategy
5. D. Salvatore: managerial Economics
6. Stiglitz and Walsh: Economics
7. Lipsey: Positive Economics
Business Statistics
Faculty: Dr. Anugamini Priya Srivastava
Course Code: T2216
(UG/PG): PG
Course No.: QS&A P 3
Level: 4
1. To enable students to present, analyze and interpret data.
2. To enable students to use concepts of probability in business situations.
3. To enable students to make inferences from samples drawn from large datasets.
4. To enable students to apply univariate and multivariate statistical techniques.
Pedagogy:
1. Classroom lectures and laboratory sessions
Pre-learning: Foundation course in Statistics

Course Outline :
Sr. Topic Hrs

No.
The need for statistics and probability theory. Basic descriptive
statistics. Populations and samples – the need for inference tools.
1 Mean, variance and standard deviation for populations and samples. 3
Measures of location
and dispersion. Graphical depictions of data. Frequency
graphs, histograms, scatter-plots. Using software to explore
data.
The correlation coefficient. The normal distribution, Standard scores.
2 Bivariate data. Interpretation of the Pearson correlation coefficient. 3
The ubiquity of the normal distribution. z-scores and their use.
Chebyshev's
theorem and it's comparison with the normal distribution.
Introduction to linear regression.
3 Fitting a linear model to data. Interpretation of the 2
regression coefficients.
Introduction to multiple regression models.
4 Using statistical software to build regression models. The 3
principle of parsimony and the need for probability theory.
Probability theory. Basic definitions and basic probability
models. Basic ideas of probability theory. Rules for calculating
5 probabilities. Mutually exclusive and independent events. Joint, 3
marginal and conditional probabilities. Baye's theorem. The
binomial distribution.
Probabilities for the normal distribution.
Sampling theory. Parameters and statistics. The sampling
6 2
distribution. The Central Limit Theorem. Probabilities for the
sampling distribution.
Estimation: point and interval.
7 2
Confidence intervals and their
use.
The hypothesis testing framework. t-tests
8 Type I and Type II errors. Power of a test. Hypothesis testing using 4
the
normal distribution. The t-distribution. One sample, paired
and independent samples t-tests. Lab session with software.
ANOVA
9 The need for a new technique to compare means of multiple groups. 4
The
omnibus hypothesis and post-hoc tests. The ANOVA table.
ANOVA using software.
Non-parametric tests. Chi-square tests.
10 Cross tabulations. The need for non-parametric tests. Wilcoxon 4
and Mann-Whitney tests. Lab session with software.
Books Recommended
1) Anderson, Sweeney and Williams, “Statistics for Business and Economics”, Cengage
Learning, 2001(11e)
2) Levin and Rubin, “Statistics for Management”, Prentice-Hall, 2007
Data Driven Decision Making
Faculty:
Course Code: T3154

(UG/PG): PG
Level: 5
Today’s managers irrespective of their domain need to understand the data and analyse it to support the
decision making. The current technological scenario it is not just a technical team who would be involved
in understanding the data, data storage requirements and it’s analysis for decision making. The prospective
business managers should be able to understand the nature of the business data, and apply the tools&
techniques to extract information or knowledge from the data using the software tools used in day today
business.
Pedagogy: Nature of data & storage requirement understanding, decision making enabled with
discussion, application using Spreadsheets & RDBMS tool to store &analyze business data with case
studies &hands on examples in and outside the classroom
Pre-learning:
Fundamental understanding of significance of the data in the business scenario
Course Outline
Sr No Topics No of Hrs
1 Introduction : Course contents 2

Pre Induction Assignment discussion, group formation and
submission details Introduction to concept of data and significance of
data in decision making Case 1 discussion and hands on exercise
2 Pre Induction Assignment Presentation (Group wise) 2

Introduction to spreadsheets- MS
Excel 2010 Managing data with
Spreadsheets :
3 Data Interpretation by excel 2
Data organization for analysis in excel, advantages and
limitations Data formatting tools
Data Validation , Data sorting &
customization Data representation and
interpretation using charts Referencing
techniques
Case 2 discussion and hands on exercise
Decision making aided by Conditional
4 Formatting Use of Functions for data
computing 2
Statistical, Mathematical , Text, Logical
Functions etc. Case 3 discussion and hands on
exercise
Data analysis using subtotal
Data analysis using filters- Auto
5,6 filters Limitations & Advantages
Advanced filters
4
Empty Header
criteria Database
functions
Advantages & Limitations
Case 4 discussion and hands on exercise
What – if Analysis tools
7,8 Goal seek, Data Tables and scenarios
Case 5 discussion and hands on 4
exercise Integrated Project for a
business house
9 Introduction to databases – What , Why , When 4
and How Integrated Assignment (Expected
Deliverables)
10-15 Data storage and handling with
RDBMS RDBMS advantages and
limitations RDBMS application in
business data
Mapping a business organization data requirements 10
using ERD Case studies and discussion
Individual case assignment
Group Case assignment and
discussion MS Access as a tool
for RDBMS
Discussion , demonstration of Table Design, Constraints, form
design using wizards
Concept of Relationships in data storing
Need for Primary Key, Foreign Key,
validations Data import/ export and
analysis
Case presentation using ERD andMS Access
Total 30
Books Recommended
● Philip Alan Streifer, “Tools and Techniques for Effective Data-driven Decision Making”,
2004 by Philip Alamstraeifer, ISBN 1-57886-723-3.
● Tracey Smith, “Data Driven Decision Making for Small Businesses: Unleashing the Power of
Information to drive business growth”, 2012 Tracey Smith, ISBN: 1470187450.
Financial Accounting
Faculty: Dr. Shilpa Parkhi
Course Title: Financial Accounting
Course Code: T2003
Level: 4
1. To develop an insight to concepts, principles and techniques of accounting;

2. To relate financial and accounting information for planning, decision making and control;
3. To appraise accounting information for evaluation & interpretation.
Pre-Requisite Knowledge: Base level course, no pre-requisites required.
Course Outline
No.
Sr. Topic
No. of hrs.
Introduction to Accounting:
1 Introduction, Meaning & Scope of Financial Accounting, meaning and 2
nature of business transactions, introduction to basic
elements of financial accounting
Accounting concepts and conventions:
2 Accounting concepts, principles, conventions and assumptions, 2
disclosure, Generally accepted accounting principles (GAAP) &
IFRS
Accounting Mechanics:
3 Accounting Process: Principles of double entry, Accounting Equation, 6
Accounting Process (Journal entries, Trial balance).
Systems of accounting and its effect on financial
statements
Depreciation -Estimating the useful life, determination of cost,
4 2
methods for calculating depreciation(SLM & WDV)
Inventory – Valuation of Inventory, different conventions on
5 2
Inventory
Valuation
Preparation of Financial Statements: Balance Sheet, Profit and
6
Loss Account. Schedule VI of Companies Act.
8
Cash flow Statements: Understanding Cash flow statements
7 2
Understanding Corporate Financial Statements - Including
8 Notes to Accounts, off Balance Sheet Items, Auditors’ & 4
Directors’ Report,
Corporate Governance Reports, Standalone and Consolidated
Statements.
Financial Reporting Standards and Regulations –Indian AS, IFRS,
9 US GAAP 2
Total 30
Recommended Pedagogy:
1. Lectures and PPTs
2. Use of Excel tools for preparation of final accounts
3. Case Study in the form of Annual Reports of companies.
Books Recommended:
1. Narayanaswamy R., (2008) Financial Accounting – A Managerial Perspective, Edition,
3. PHI Learning Pvt. Ltd.
2. Dr. S. N. Maheshwari, Dr. S. K. Maheshwari, Sharad K. Maheshwari, (2012),
Accounting for Management , Vikas Publishing House
Research Methodology
Faculty : Dr. Kuldeep Singh
Course Name: Research Methodology
Course Code: T2225
(UG/PG): PG
Course No. QS&A P 12
Level:04
To enable students comprehend research issues

To enable students to identify research questions and formulate research
hypothesis To equip students with various techniques of research design and data
collection
To enable students to synthesize qualitative and quantitative data crunching techniques
Pedagogy:
Cases
Live Projects
Pre-learning:
Basic Statistics
Course Outline :
Sr. Topic Hours
No.
01 Introduction to Research
● Types of research 0
● Research Process 4
02 Literature Review
● Traditional Literature review
● Systematic Literature Review 0
● Critical Literature review 4
● Grouping variables through Literature review
● Primary and Secondary data and exploration
03 Theoretical Framework and Hypothesis Formulation
● Direct Linkage Model
● Indirect Linkage Model
● Control Variable Treatment
● Moderating Variables 0
6
● Mediating Variables
● Intervening Variables
● Cofounding Variables
● Exogenous and Endogenous variables
● Formulation of Hypothesis and Research questions
04 Research Design
● Types of Research design
● Instrument design, Scale formation
● Sampling Design 0
● Data Collection methods 6
● Reliability test of Instrument
● Validity test of Test of Data
05 Data Analysis & Interpretation
● Descriptive Analysis
● Normality tests 0
● Outlier tests 6
● Data Reduction
● Hypothesis testing
06 Referencing
● APA format
● Harvard Style 0
● IEEE format 2
● MLA format
07 Report Writing 0
1
08 Ethical Practices in Research
● Plagiarism 0
● Introduction to plagiarism software 1
● Legal, Governmental and other norms
Total 30
Books Recommended
1. Adler, Stier and Clark, How it’s done: An Invitation to Social Research
2. Becker, Writing for Social Sciences: How to start and finish your thesis, book, or article
3. Cooper, Schindler , Social Sciences Research Methods:
4. Salkind, Exploring research
Supply Chain Management
Faculty: Col. Sudhir Jee Sharma
Course Name: Supply Chain Management
(UG/PG): PG
Code: T2827
Level:4
1. To describe the fundamentals of Supply Chain Management and its applications

2. To describe issues in Global SCM
3. To demonstrate importance of supply chain in the Business Operations
4. To analyze the application of various supply chain concepts in the Industry.
5. To evaluate performance measures for Supply Chain Networks in organizations
Pedagogy:
1. Lectures supported by case studies
2. Projects /Assignments on application of Supply chain concept in Various organizations
Pre-learning: NIL
Course Outline :
S.No. Topic Hours

1 Elements of Supply Chain, Organization dynamics and 2
Operating environments, Decision and Interaction Phases
Process view and Strategic fit – Importance and Current Issues of 2
2
Supply chains in the Industry- other contemporary concepts.
Designing the supply chain network 4
Planning Supply and Demand in a Supply Chain, Demand 4
3
Management, Aggregate Planning in a Supply Chain
4 Planning & Managing inventories in Supply Chain 6
5 Designing and planning transportation networks 4
6 Sourcing decisions in Supply Chain 4
7 Relationship & Coordination in Supply Chains 2
8 Humanitarian supply chain management 2
Total 30
Books Recommended
● Chopra S. / Meindl P./Kalra V.D.(2010) - Supply Chain Management – 4th Ed. - Pearson Education
● Ballou R. H./ Srivastava K.S. [ 2009 ] - Business Logistics / Supply Chain Management – 5th Ed.-
Pearson Education
● Simchi Levi David/Kaminsky Philip [2010] –Designing & Managing the Supply Chain – 3rd Ed. - TMH
● Mentzer John T and Slone R.E. [2010] The New Supply Chain Agenda – Harvard Business Press
● Sahay B S [2004] – Emerging Issues in Supply Chain management – Macmillan Pub.
● KulkarniSarika [2005] – Supply chain management – TMH
● Introduction to Materials Management (5th ed.) by Arnold, J R Tony, Prentice Hall publication
● Purchasing and Supply Chain Management – by Handfield, Monszeka, Cengage Publications.
● APICS – CSCP, CPIM – Learning System.
R Programming
Faculty: Dr. Vimal Bhatt
Course Title: R Programming

Course Code: T3531
Level:02
Learning Objective/Outcome (s):

This course will help students to understand the R programming basics. After completion of this course
student can able to do data analysis using R programming.
Pre-learning:
Basic knowledge of statistics
Course Outline:
Sr. No. of
No. Topic Name Hrs.
1. Introduction to R programming 2
2. Data Types in R, Different vector operations, Programming 6

constructs in R, Arrays, Lists
3. Reading different file formats: .txt,.json, .csv, xlsx,xls,XMl, 4

database files
4. User defined functions in R. 2
5. Numeric, character, date ,grouping functions in R 4
6. Graphs and Charts in R 4
7. Statistical data analysis using R 3

8. Data Analysis using R, Web Scraping 5
Total 30
Pedagogy
● Lectures
● Presentations
● Lab Work
● Case Study
Books Recommended
● R for Data Science: 1st Editionby Hadley Wickham , Garrett Grolemund , ISBN-13: 978-
1491910399 ISBN- 10: 1491910399
● Hands-On Programming with R,Garrett Grolemund ISBN-13: 978-1449359010,ISBN-10: 1449359019
● R Cookbook: Paul Teetor ISBN-13: 978-0596809157,ISBN-10: 0596809158
● Curran, J.M. (2010) Introduction to Data Analysis with R for Forensic Scientists, ISBN: 978-1420088267
● Murrell, P (2005) R Graphics, ISBN: 978-1584884866
● Murrell, P Introduction to Data Technologies www.stat.auckland.ac.nz/~paul/ItDT
* Elective Subjects *
Doing Business in India
Faculty: Dr. Santosh Gopalakrishnan
Course Name : Doing Business in India
Course Code : T2625
(UG/PG) : PG
Number of Credits :2
Level :4
Learning Objective(s) :
To understand the fundamentals of doing business in India
Pedagogy:
Interactive sessions with emphasis on related theory, case studies on contemporary issues and latest
developments in the business world.
Pre-learning:
Basic understanding on the business functions and processes.

Basic knowledge on the domains of industry verticals will be preferred
Course Outline:
Topic Details of the topic to be covered Teaching Tools No. of hrs

(Cases/ Audio-Visual,
Software etc.)
The Business India at a Glance Lecture and Discussion 12
Context Key Sectors: Overview Economic
and Environment Challenges
Employment law framework Socio-
cultural and institutional context
Infrastructure
Dynamics of Corruption and
Cronyism
Conducting Entry modes and dynamics Lecture and Discussion 12
Business In
India Markets Managing
Projects
Conflict Management
India and the Outsourcing and off Lecture and Discussion 6

world shoring
Living in India Indian
multinationals
overseas
30
Recommended Text Books:

1. Doing Business in India Pawan S. Budhwar (Editor), Arup Varma (Editor)
Reference books or related web-sites:
1. http://www.ey.com/Publication/vwLUAssets/Doing_business_in_India_2011/$FILE/Doing_busines
s_in_India_2011.pdf
Additional Readings:
Study materials if required and found suitable will circulated in the form of cases from each, and
other selected sources, relevant videos of solutions providers and from other sources as selected by
the faculty.
Indian Ethos and Values for Management
Faculty: Dr. Poornima Tapas
Course Name : INDIAN ETHOS AND VALUES FOR MANAGEMENT
Course Code : T2729
(UG/PG) : PG
Number of Credits : 2
Level : 5
1. To comprehend the incredible, timeless, universal nature of Indian ethos and values.
2. To explain the art of living, enriched by wisdom and value.
To understand and view the concept of business by ethics and value.
3. To understand the Indian perspective on functions of management.
4. To emphasize the concept of personal growth by self-management as per Indian context.
Pedagogy:
1. Case Study
2. Role Play
3. Lecture with PPT
Pre-learning:
➢ Basic reading on Indian tradition of living and education, Bhagavad Gita.

➢ Basic Components of Human Resource Management
Course Outline :
S.No. Topic Hours

INDIAN MODEL OF MANAGEMENT
1 • Need, purpose, relevance of Indian Ethos 4

• Model of Management in the Indian Socio-political environment
• Distinctive features of Indian ethos of management.
INDIAN HERITAGE IN BUSINESS AND MANAGEMENT
• Concept of Quality
2. • Economics of giving 4
• Law of Karma
• The matrix of vendantic philosophy and wisdom that aid to contemporary
management
ETHICS AND BUSINESS
3 • Religious view 3
• Ethics policy
• Scholars view on ethics
VALUES IN LIFE AND BUSINESS
• Purpose
• Science and human values
4 • Application of Values 5
• Holistic Approach for Managers in Decision Making
• Trans-cultural Human Values in Management
• Secular Versus Spiritual Values in Management
• Stakeholder perspective
INDIAN PERSPECTIVE ON FUNCTIONS OF MANAGEMENT
• Planning
• Organizing
5 • Leadership 5
• Control
• Communication
• Holistic Approach of Decision Making
• Organization Behaviour
SELF-MANAGEMENT
• Personal growth and lessons from Ancient Indian Education System
6 • Lack of Clarity about Role and Goal 6
• Techniques for Time Management
• Stress management
• Anger management
EMERGING TRENDS
7 • Indian Ethos and Corporate Governance 3
• Relevance of Gandhian Thought for the contemporary managers
References
• Nandagopal, Ajith Shanker, Indian Ethos and Values in Management , Tata Mcgraw Hill,2010
• Khandelwal Indian Ethos and Values for Managers, Himalaya Publishing House, 2009
• Biswanath Ghosh, Ethics In Management And Indian EthosVikas Publishing House.,2009
• Joseph Des Jardins, An Introduction to Business Ethics , Tata Mc Graw Hill,2009
• Management by Values, Oxford University Press, New Delhi, 2008
• Rinku Sanjeev, Parul Khanna, Ethics and Values in Business Management, Ane Books Pvt.Ltd., 2009
• Rao. A.B,Business Ethics and Professional values, Excel Books, 2000
• Gandhi M K, The Story of My Experiment with Truth, Navjivan Publishing House, Ahmedabad, 1972
Indian Film Industry: A Business Perspective
Faculty: Dr. Vishram Dhole
Course Name :Indian Film Industry: A Business perspective
Course Code :T2626
(UG/PG) :PG
Number of Credits :2
Level :4
To understand the fundamentals of the vibrant Indian film industry the business opportunity that exists
Pedagogy:
Interactive sessions with emphasis on related theory, case studies on contemporary issues and latest
developments in the media world.
Pre-learning:
NIL
Course Outline
Topic Details of the topic to be Teaching Tools No. of hrs

covered (Cases/ Audio-
Visual, Software etc.)
Media and The Media Industry and Over Lecture and Discussion 12
Entertainme View
nt t Industry Filmed Entertainment
- An over - Industry Over View
view Key trends
Focus Areas
Revent Case Studies
Opportuniti The Key Lecture and Discussion 12
es and opportunities and
Threats Challenges
Case Studies
Piracy in the Indian Lecture and Discussion 6
Film Industry:
Copyright and
Cultural
Consonance
Total 30
Recommended Text Books:
Doing Business in India Pawan S. Budhwar (Editor), Arup Varma
(Editor) Reference books or related web-sites:
http://indiainbusiness.nic.in/newdesign/upload/news/New_Horizons_Final.pdf
Piracy in the Indian Film Industry: Copyright and Cultural
Consonance By Arul George Scaria
Additional Readings:
Study materials if required and found suitable will circulated in the form of cases from each, and other selected
sources, relevant videos of solutions providers and from other sources as selected by the faculty.
Marketing Specialization
Sales Force and Channel Management

Faculty: Dr. C.P. Gupta
Course Name: Sales Force and Channel Management

Course Code: T2136
Course Code: MM P 024
Course Range: 600-899
Level: 4/5
Learning Objective(s): After the completion of this course, a student shall be able to :
1. Analyze, differentiate and apply Domestics and Global Sales and distribution practices.
2. Compose the tools and techniques necessary for designing, motivating and evaluating Sales
force and Channel Management systems
3. Compare and summarize the future managers with application based knowledge in Sales Force
and Channel Management.
Pedagogy:
Case Theory Mix
Advanced level: 40% cases (and Research Articles), 60% Theory
Pre-learning:
Marketing
Management
Organizational
Behavior
Course Outline
Sr. Topics No. of
No. Hours
1 Introduction to sales Management, Role and duties of Sales 2
Manager.
2 The Selling Process and different theories of selling. 4
3 People Management-Sales Outlook 6
● Sales Organization and Importance of sales force,
● Training of sales force
● The motivation of sales force
● Recruitment and selection,
● Compensation,
● Monitoring and control
4 Sales Promotion 4
5 Sales Forecasting and Budgeting Sales promotion 2
6 Management of Sales territory and sales quota 2
7 Introduction to distribution 5
management The concept of
channel flows Managing a
channel design
Basics of warehouse/inventory/ transportation planning
8 Intermediaries :Channel Formats 1
9 Managing channel partner ( includes channel conflict) 2
10 Channel information systems 1
11 International Trends in Sales and Distribution Management 1
Total Hours 30
Books Recommended
1. Sales Management –Decisions, Strategies and Cases- by Richard R Still, Edward W. Cundiff
and Norman A.P.Govani, Prentice Hall of India
2. The Management of Business logistics- a supply chain perspective- by Coyle, Bardi, Langley,
(Thomson- South western edition)
3. Marketing Channels (7/E) Author(s): Anne T. Coughlan , Erin Anderson, Louis W Stern and Ansary
(Pearson)
4. HBR –Jul/Aug2006
5. HBR-July/Aug 2012
6. The New Sales Manager- by Walter Vieira
7. Professional Sales Management- Ralph Anderson, Hair, Bush
8. Sales Management- Indian Perspective- Dasgupta
9. Sales Management- Charleson, Futrell
10. Strategies & techniques for successful selling- Francis Lobo
11. Sales and distribution Management- by Tapan K Panda, Sunil Sahadev, Oxford University Press
12. Sales Management-Analysis and Decision making- by Ingram, La Forge, Avila, Schwepker
Jr, Williams, Thomson-South Western
13. Selling and Sales Management- by David Jobber and Jeoff Lancaste, Pearson Education
14. Marketing Logistics-A supply chain approach – Kapoor & Kansal pearson Education
15. Logistics by David Bloomberg, Stephan Lemay & Hanna PHI
16. Marketing Channels by Stern and El-Ansari & Couglan PHI
17. Sales Management- Douglas Dalrymple, William Cron & De Carlo- JohnWiley & Sons7/e,
18. Selling: Principles and Practices by Buskirk and Buskirk, McGraw Hill International Ed.
19. Fundamentals of Selling by Futrell : Customers for Life, , McGraw hill Publishing
20. Logistical Management: The Integrated Supply Chain Process by Bowersox and Closs,
21. Marketing Channels: A Management View by Bert Rosenbloom, Dryden Press
22. Global Operations and Logistics: Text and Cases by Dornier, Ernst, Fender and Kouvelis,
John Wiley Publications
23. Sales and Distribution Management: An Indian Perspective. Pingali Venugopal
24. Sales and Distribution Management (Text and Cases), Krishna K Havaldar, Vasant M Cavale,
Tata McGraw Hill
Consumer Behaviour and Insights
Faculty : Dr. Dibya Nandan Mishra
Course Title: Consumer Behaviour and Insights
Course Code: T2888
Level: 4
Learning Objective/Outcome (s):

After finishing this course, students will be able to
1. Understand various marketing scenarios that are affected by consumer behaviour
2. Differentiate between consumer responses and reactions to marketing outcomes
3. Relate to practical aspects of marketing strategy with the consumer decision making process
4. Identify and apply consumer behaviour concepts to real life marketing problems
Pre-learning: Basic concepts in marketing
Course Outline
Sr.No. Topics Hours
1 Introduction to Consumer Behaviour 3
● Need, Scope, Overview of Consumer
decision process
● Consumer Buying Process
● Ideas and explanation in consumer research
2 Consumer and consumption patterns 3

● Customer loyalty and its benefits
● Consumer and the brand
3 Market Dynamics 3
● Local and Global Markets – Cultural influences
● Contemporary Markets
4 Consumer Group Differences 4
● Individual and social class
● Family and households
● Group Influence
5 Predicting Behaviour 4
● Information Processing and Decision making
● Diffusion of Innovation
● Consumer Satisfaction and Quality
● Post purchase behaviour
6 Market Response 5
● Consumer response to price
● Consumer response to promotions
● Monetary and non-monetary promotions and their
benefits
● Word-of-mouth
7 The Retail Context 3
● Consumer response to advertising
● Assortment and merchandising
● Point of purchase behaviour and Impulse purchase
8 Consumer Dissatisfaction 5
● Consumer dissatisfaction/grievance, complaint
● Alternatives available to dissatisfied consumers
● Complaint Handling
● Misleading advertising
● Ethics and Consumer Behaviour
Pedagogy
1. Lectures
2. Case studies
3. Interaction with industry experts
4. Critical analysis of contemporary research in consumer behaviour
5. Peer learning exercises in class
Books Recommended
Reference Books and Reading Material:
1. Consumer Behaviour – Applications in Marketing (2017) Robert East, Jaywant Singh, Malcom
Wright, Marc Vanhuele. SAGE publication.
2. Kardes Frank [2005] – Consumer Behavior and managerial decision-making Pearson Education.
3. Assael Henry [2005] – Consumer Behavior: a Strategic Approach – Biztantra
Publication.
4. Consumer Behavior and Marketing Strategy, 7e, Peter and Olson
5. Consumer Behavior in Action: Real-life Applications for Marketing Managers Lantos,
Geoffrey. P, Chennai/Yes Dee Publishing Pvt Ltd/
6. Consumer behaviour in Indian perspective. Nair, Suja. R.
7. Consumer behaviour: building marketing strategy, Hawkins, Mothersbaugh and
Mookerjee, Mcgraw hill, 2010
8. Consumer behaviour, Blackwell, Miniard and Engel, Cengage learning 2011.
9. Consumer Behaviour and Branding: Concepts, Readings and Cases - The Indian Context
(2009) S Ramesh Kumar. Pearson Education.
10. Consumer Behaviour (2016) Zubin Sethna & Jim Blythe. Sage Publication
Human Resource Management Specialization
Labour Laws
Faculty: Adv. Vidyadhar Apte
Course Name: Labour Laws
Course Code: T2638 (UG/PG): PG
Number of Credits:2
Level:4
The objective of this course is to examine in detail the various aspects of legal provisions related to
employment of labour in the organizations
Pedagogy:
Case Study
Group
Discussion
Lecture with
PPT
Pre-learning:
Basic Concepts of Human Resource Management
Course Outline
Sr. Topic Hrs

No.
Introduction to Labour Law –Origin –Purpose –role of state –
1 2
Constitutional
Provisions
2 The Factories Act 1948 3
3 The ID Act 1947 7
4 The Industrial Employment (Standing Orders) Act 1946 3
5 The Contract Labour (Regulation and Abolition Act) 3
6 The Trade Union Act 1926 2
Acts related to Payment of Compensation, Bonus , PF , Gratuity and
7 10
Maternity Benefit
Total 30
Books Recommended
1. Labour laws Managers ought to know by H.L.KumarNabi Publication
2. Labour Laws: Bare Acts with rules.
3. Current Labour regulations and Labour Laws - Journal by Govt. of India Publication
4. A Study of Industrial Law, 5th Ed, 2000 – By G. M. Kothari
5. Industrial Law –PL Malik
6. Industrial Relations &Labour Law- Srivastava S.C. Vikas New Delhi
Learning and Development
Faculty : Dr. Sonal Shree
Course Name: Learning and Development HR P6
Course Code: T2284
(UG/PG): PG
1. To describe the strategic importance of training and development
2. To understand training and development as a part of talent management and
organizational development process
3. To explain and apply the principles of instructional system design (ADDIE Model) in designing
and developing a training program
4. To learn how to apply different training methodology and critically analyze various
evaluation models.
Pedagogy:
Lectures
Case
Studies
Class discussion and presentations
Pre-learning: NIL
Course Outline :
S.No. Topic Hours
Concepts of Learning and Development
1 ● Learning Disciplines 4
● Learning Disabilities
Training and Strategy: training and organizational change,
2 2
training budget, role of training manager, training post merger
and acquisition
Training and Learning : learning principles, Learning styles,
3 2
Bloom’s taxonomy of learning
Training Design: Consideration while designing a training
Programme, Factors affecting Training Design
4 Developing objectives 4
Implication from conditioning and reinforcement (The environment)
Training Need Analysis: Organizational
Analysis Requirement Analysis
5 Task and Knowledge, Skill and ability 4
analysis Person Analysis
6 Training Methods & Implementation 2

7 Evaluation of Training 4
8 Developing Training Manual 4
9 Use of Technology in Training 2
10 Choosing and Training the trainer 2
Books Recommended
1. The Fifth Discipline: The Art & Practice of The Learning Organization, Peter Seng
Crown Publishing Group, 2010
2. Training & Development: Raymond, A. Noe. Tata Mc. Graw Hill
3. Effective Training Systems, Strategies & Practices: P. Nick Blanchard & James, W.
Thacker. Pearson Prentice Hall.
4. Training Instruments in HRD & OD: Udai Pareek . Tata Mc.Graw Hill.
5. Using Activities in T &D: Leslie Rae. Kogan Page
6. Training and Development by B R Virmani (ISTD - Delhi)
7. Developing and Training HR in Organizations : Wexley and Latham
8. The ASTD Training & Development Handbook –Robert L Craig. McGraw Hill Professional.
9. Effective Planning in Training & Development. – Leslie Rae .Kogan Page.
10. Managing Transitions: The HRD Response —Udai Pareek . Tata McGraw Hill
Finance Specialization
Financial Econometrics
Faculty: Dr. Shailesh Rastogi
Course : FP57
Course Name: Financial Econometrics
Course Code: T2611
Level:5
The student will be able to:
1. Practically apply the concepts of econometrics in empirical finance
2. Analyse and evaluate the different econometric modeling techniques.
Pedagogy:
1. Problem solving using E-Views & R
2. Analysis of empirical papers on finance.
Pre-learning:
1. Statistics
2. Economics
3. Financial Management
4. Security analysis and Portfolio management
Benchmarked:
1. Columbia business School,
2. University of Chicago, Booth School of Business.
3. IIT Kgp.
Course Outline :
S.No. Topic Hrs

Introduction to Econometrics: Simple Regression analysis,
1 Multiple Regression Analysis, OLS Estimation, Heteroskedasticity 4
problem, Autocorrelation Problem, Multicollinearity problems-
evidence from
Financial world and corrective measures.
Financial Time Series Econometric Analysis: Stationary and
2 non stationary processes, Tests of Stationarity: Correlogram, 4
Unit Root
Tests. Random Walk Models, AR, MA, ARMA, ARIMA and
long memory models (ARIFMA). Box-Jenkins approach.
Co-integration: Co-integration and common trends, Tests of co
integration: Engle-Granger Procedure, DF test, ADF test, Johansen
3 Test, Error Correction Models: - Estimation and interpretation of Error 4
Correction Model. Forecasting Using an Error Correction Model.
Detection of structural breaks.
Vector Auto Regression Model (VAR): Estimation and
4 Identification, Variance decomposition and Impulse response 4
functions, Causality
using Granger Causality Tests, Forecasting using a VAR model.
Univariate Volatility Modeling: Time varying volatility model:
5 ARCH, GARCH , Integrated GARCH, Exponential GARCH, 4
GARCH- M, asymmetric GARCH etc.
Multivariate Volatility Modelling: VECH, BEKK, DCC, Extended-
6 4
DCC, Stochastic Volatility Modeling.
Modeling Non-linear Time Series: Simple nonlinear models,
7 Threshold Autoregressive Model (TAR), The Smooth 2
Transition
Autoregressive (STAR) model, Nonlinearity Tests.
8 Financial Market Integration: Theories and econometric modeling. 2
Financial spillovers and contagion: Theories and econometric
9 1
modeling.
Forecasting stock price movement: Theories and econometric
10 1
modeling.
Books Recommended:
1. Analysis of Financial Time Series (Wiley Series in Probability and Statistics) by

Ruey S. Tsay
2. Introduction to Econometrics by G. S. Maddala and Kajal Lahiri (Dec 21, 2009)
3. The Econometrics of Financial Markets( Princeton University Press,December 9, 1996) by
John Y. Campbell , Andrew W. Lo , A. Craig MacKinlay & Andrew Y. Lo.
Introduction to Financial Markets and Institutions
Faculty: Dr. Arpita Sharma
Course: FP15
Course Name : Introduction to Financial Markets and Institutions
Course Code : T2015
Number of Credits : 2
Level : 5
Students will be able to
1. Describe &Analyze the structure, functions and roles of financial markets and institutions
Pedagogy:
Problem solving
Case Studies
Presentations
Pre-learning: Economics
Course Outline :
S.No. Topic Hours
2 credit
Section I – Financial 30 Hrs.
Markets
1 Introduction: 3
The Structure of the Indian Financial System – Financial
Markets, Financial Institutions and Financial Instruments.
Role of Financial Intermediaries in Economic Development with
reference to Financial Institutions
Financial Intermediation
2 Money Market 4
Functions
Participants
Sub markets/Instruments:
1. Interbank call/notice money market
2. Inter-Bank term deposit market
3. Bill market: The Treasury and Commercial bill
4. Participation Certificate
5. Commercial Paper
6. Certificate of Deposits
7. Money Market Mutual Fund
8. Repo – Reverse Repo Market
3 Capital Market 7
History of the Indian Capital Market
Primary market
1. Functions
2. Participants and Intermediaries – Merchant
Banker, Banker to an Issue, Underwriter
3. Primary issues: Public issue, Rights, Private
placement, Bonus, Preferential issue
4. Process of offering new issues to the public
– Book building, Green shoe option, ASBA, Online IPOs
and FPOs
Secondary Market
1. Role of a Stock Exchange
2. The Stock Exchanges of India: BSE, NSE, Inter
connected Stock Exchange of India Ltd., MCX-SX, United Stock
Exchange,
3. Organization, management and membership of
stock exchanges – stock market indices for both NSE and BSE
- Listing of securities - Trading and settlement: Rules and
regulations, Circuit
Breakers, trading arrangements and settlement.
4. Instruments in capital Market: Equity- Shares with
or
without differential voting rights, preference shares, Debt
securities - Corporate bond, corporate debentures, PSU bonds,
Dated G-Secs etc.
5. Market Infrastructure Institutions: Clearing
corporations,
Depositories, Depository participants, Custodians, Registrar and
Transfer Agents.
Regulators: SEBI,IRDA,PFRDA
Their working and functions
Section II (Financial Institutions)
4 Classification of financial institutions: 1
Banks and Non-banks (NBFIs), Difference between banks and non-
banks
5 Commercial banks and Cooperative banks: 5
Detailed classification of commercial banks(ownership based):
Private and Public sector, Classification as scheduled and non-
scheduled,
Public sector commercial Banks: Nationalized, State Bank Group
and Special Public Sector Bank. Reasons behind nationalization of
banks –
Arguments for and against nationalization, Progress of banks post
nationalization, Commercial banks and their functions
Private sector Banks: Foreign and Indian, Indian old and new
private sector banks - Their progress since their inception
Cooperative credit in India:
An introduction to structure of short and long term cooperative
credit - State Cooperative Banks, Central Cooperative Banks,
Primary Agricultural
Cooperative Credit Societies, State Cooperative Agricultural and
Rural
Development Banks, Primary State Cooperative Agricultural and
Rural Development Banks: Their organization, functions, working
and progress
Urban cooperative banks: Their organization, functions and progress
Non-Banking Institutions:
Insurance, Brokerages, Merchant Bankers, Mutual
Funds and Exchange Traded Funds
Alternative Asset Classes : Private Equity, Hedge Funds 3
and Real Estate Funds
Rating Agencies: Role and Functions
6 The Reserve Bank of India 3

Evolution
Organization and management
Functions as Currency authority, Banker to the
Government, Bankers’ bank, Other promotional and
regulatory functions
Its subsidiary and associate institutions
7 Debt Markets- Government and Corporate Bond Markets 2
2
8 Derivatives-Introductions to Forwards, Futures and Options
Books Recommended
1. Saunders, Cornett, (2011),” Financial Markets & Institutions” Tata Mc Graw Hill
2. L M Bhole&JitendraMahakud (2009), “ Financial Institutions ans Markets” Tata McGraw-Hill
Education
3. Frederic S. Mishkin:"Financial Markets and Institutions (7th Edition)" The Prentice Hall Series in
Finance
4. L.M.Bhole, “Financial Institutions and Markets: Structure, Growth and Innovations” Tata
McGraw-Hill Education
5. SurajBhan Gupta, “Monetary Economics” S. Chand Publications
6. Reserve Bank of India – Functions and Working (RBI publication)
7. All relevant and latest Master Circulars issued by the RBI
Operations Specialization
Materials Management
Faculty: Dr. Chetan Panse
Course Name: Materials Management
Course Code: T2174
(UG/PG): PG Code: OMP13
Number of Credits:2
Level:4
1. To review concepts of Materials management and its relevance in supply chains

2. To explain different models in Demand Management & Demand Forecasting
3. To evaluate vendor performance in materials management
4. To develop strategy of inventory analysis and replenishment models
Pedagogy:
Lectures supported by case studies
Projects /Assignments on Design and Evaluate the Warehouse Operations
Pre-learning: NIL
Course Outline :
Sr. Topic Hou

No. rs
1 Materials Management – Importance in Supply Chain 2
2 Materials in various production systems 2
Materials Planning System – Sales, Inventory and Operations
3 4
Planning with the financial perspective – MRP- JIT- JIS
4 Demand Management & Forecasting Models 3
Make or Buy Decisions – Project Buying – Capacity
5 3
management of Material Suppliers – Production Control
6 Purchasing fundamentals - Order Quantities - Contracts Management 3
7 Vendor Development and Performance Analysis 2
8 Service Levels – Uncertainties in supply chains - Product Availability 2
9 Physical Inventory and Warehouse Management System 3
10 Inventory Analysis and Replenishment Models 2
11 Material Codification system - ABC analysis – VED, GOLF, FSN - 2
HML
12 MRO - Value Analysis 2
Total 30
Books Recommended
1. Arnold, T., Chapman, S. and Clive M. Lloud, (2009), “ Materials Management”, 6th Ed, Pearson
Education, NewDelhi
2. Chopra S., Meindl P., and Kalra V.D, (2010), Supply Chain Management – 4th Ed. - Pearson Education
3. Dutta, A.K. (2000), Materials Management, Second Edition, Prentice Hall India
4. Kaushal, H. (2003), Cases in Materials Management, McMillan Presss
5. APICS Study Materials
6. Case studies and Industry Magazines
Quality Management
Faculty: Dr. Tejpal Singh Batra
Course Name : Quality Management
Course Code: T2163
(UG/PG): PG
Code: OMP02
Level: 4
To develop understanding about benefits of Quality management to enterprises.

To develop proficiency in knowledge and use of different quality management
standards. To define the impact of Quality management systems on organizational
performance.
To demonstrate tools of Quality Management
To analyze the different criteria for quality awards
Pedagogy:
Lectures supported by case studies
Projects /Assignments on application of Quality tools by various orgnisations.
Pre-learning: NIL
Course Outline :
Sr. Topic Hours

No.
Evolution, Concepts of quality, definitions, approaches, philosophy
1 and systems. 3
Inspection and Quality assurance Quality control.
Use of seven QC tools such as Process flow chart, Check sheet,

2 Histogram, Pareto chart, Cause & Effect Diagram, Control chart, 6
Scatter Diagram, Process capability studies,
Application of SPC.
Quality Standards.
Introduction to ISO 9000 Series, Certifying bodies Accreditation
agencies, Necessity for certification & Certification process, Benefits
3 6
of certification Study of ISO 9000 Series clauses, such as Quality
Management System, Management Responsibility, Resource
Management, Product Realization, Measurement, Analysis and
Improvement.
Introduction to TQM, Need, Importance, purpose & benefits of
4 3
TQM. External & Internal Customer-Supplier relationship
Process Management-Process Control, Continuous process
improvement. Tools for Process improvement.
5 Poka-Yoke (mistake proofing), Taguchi Loss Function, QFD, FMEA, 6
DFM, Design for Quality, Quality Performance Measurement: Cost of
quality, Retu on Quality, Concept of Zero defects.
Quality Awards: Deming Award, Malcom Baldrige Criteria for

6 business performance excellence etc. 3
7 Basic principles of Six Sigma. 1.5
8 Service Quality and its management 1.5
Total 30
Books Recommended
● Quality Management by Kanishka Bedi, Oxford University Press

● Juran on Leadership for Quality
● Juran’s Quality Planning & Analysis for Enterprise Quality (TMG Hill)
● Quality is Free by Philip Crosby
● Total Quality Management by Dale H. Besterfield, Carol, Glen, Mary – Pearson education.
● Quality Control and Management by James Evans & William Lidnsayith
● Total Quality Management with Cases John S OaklandPrinciples of Total Quality, Vincent K
Omachom, Joel E Ross, J.A. Swift.
● 100 Methods for Total Quality Management, Gopal K Kanji & Mike Asher.
Data Analytics Specialization
Data Preparation and Data Management
Faculty: Dr. Sandeep Prabhu
Course Name: Data Preparation and Management
(UG/PG): PG
Level: 4
Course Code: T3443
1. To understand the range of techniques useful for data preparation and Management.
2. To be able to properly build data cleaning scripts for data suffering from a wide range of errors and
inconsistencies
Pedagogy:
1. Lecture and class discussions
2. Hands-on with R/ Excel/ Phython.
Pre-learning:
• Basic knowledge of Statistics, R/Python
• A preliminary knowledge of Data Management.
Course Outline :
S.No. Topic Hours

Introduction
• Obtaining Data Motivation
• Raw and Processed Data
1 3
• Components of Tidy Data
• Data Exploration Process
Extracting Data
• Reading from MySQL
• Reading from HDF5
3
• Reading from The Web
• Reading From APIs
• Reading From Other Sources
Data Preparation
• Data Exploration Process
• Types of Measurements
3
• Data Representation
• Dealing with Variables
• Building Datasets
Organising , Merging and Managing Data
• Subsetting and Sorting
• Summarizing Data
• Creating New Variables
• Reshaping Data
• Managing Data Frames (with dplyr in R)
• Merging Data
• Data Characterization
3 18
• Sampling, Variability, and Confidence
• Dealing with missing values, constants
• Handling Non-numerical variables
• Normalizing Ranges
• Dealing with Out of Range Values
• Replacing Empty and Missing Values
• Smoothing
• Problems with High Dimensionality
Text and Date Manipulation
• Editing Text Variables
4 3
• Regular Expressions I
• Working with Dates
Books Recommended
• Data Preparation for Data Mining by Dorian Pyle, The Morgan Kaufmann Series in Data
Management Systems, 1999.
• An Introduction to Data Cleaning with R by Edwin de Jonge &Mark van der Loo, Publishers-
Statistics Netherlands, 2013
• Data Preparation for Analytics Using SAS
Programming for Data Sciences
Faculty: Prof. Girish Phatak
Course Name: Programming for Data Sciences
(UG/PG): PG
Level: 4
Course Code: T3444
• To provide basic knowledge of programming Language R & Python
• To become familiar with the major R & Python data structures.
• To enable the students to perform data analysis with R & Python.
Pedagogy:
• Lab oriented teaching.
• Lecture and class discussions
Pre-learning:
• Basic knowledge of programming- C/C++/C#, Java, HTML, etc.
Course Outline :
S.No. Topic Hours
Introduction to R
• History of R, R Console/ Editors, Command line Editing, using
R inside Microsoft Excel, Other different ways to run R
1 • Popularity of R, use of R in Industry / Academia/ research 3
Community
• Installing R and the configuration/ settings
Basic Data Types and Packages

• Commands , Objects and Functions
2 • Basic operations in R and assign your first variable 3
• Numeric, Integer, Complex, Logical, Character
Vectors
• Create, name and select elements from vectors ,
• Subsetting vectors
3 • Logical vectors, 1.5
• Logical Comparision
Special Values : NA, Inf and –Inf, NaN, NULL

4 Matrix, Factors, List, Dataframes 1.5
Saving, Loading, and Editing Data
Entering Data Within R : Entering Data Using R Commands , Using
the Edit GUI
Saving and Loading R Objects
Saving Objects with save
5 Importing Data from External Files – excel, csv, JSON, XML, Text 4.5
Files, Other Software
Exporting Data
Importing Data from Databases
Export Then Import
Database Connection Packages : RODBC , DBI, TSDBI
Basic Graphics
6 1.5
R’s packages to do graphics and create your own data visualizations
7 Introduction to Python 3
8 Python Lists, Functions, and Packages 3
9 Numerical Python- numphy 3
10 Basic Graphics with - Matplotlib 3
11 Control flow and Pandas 3
Books Recommended
• Programming in R : weblink: http://manuals.bioinformatics.ucr.edu/home/programming-in-r
• R in a Nutshell by Joseph Adler, Oreilly press
• R tutorial by Chi Chau weblink: http://www.r-tutor.com/
• Introducing Python by Bill Lubanovic Oreilly Press
• Python Programming for Beginners: Python Programming Language Tutorial by Joseph Joyner
• Learn Python the Hard way. Weblink: http://learnpythonthehardway.org/book/
Rule Book
Ragging is Prohibited in SIBM – Pune

INDEX
Sr. Topic
No.
1 Attendance Rules
2 Anti-Ragging Rules
3 Placement Rules
4 Exam Rules
5 Grading Rules
6 Dress Code
7 SIU Code of Conduct

1. Attendance Rules
At SIBM Pune, our endeavor is to maintain a high degree of academic rigor and discipline. We have
observed that the quality and employability of students is related to attendance in classroom lectures,
workshops, field visits, etc. As a result, we have decided to streamline and monitor the attendance
process. Please note following points:
1. We expect 100% attendance throughout all semesters. Leaves may be opted for activities
related to student councils, inter institute competitions, personal or medical emergencies, to
a maximum extent of 25%.
2. For every division, an academic coordinator will be allotted for taking attendance for every
lecture. Please ensure that you report your attendance in the class itself when it is taken.
3. Forms for leave and exemptions will be available in the SIBM office. (Please note
exemptions will not be treated as attendance in the system for any reason).
4. Application for leaves will be signed by the faculty in charge and will be sent to the Director/
Deputy Director for approval.
5. Unreported absence is not acceptable. Thus, to avoid further action, please fill and submit
the leave/ exemption form at least two days in advance.
6. In case of emergency leave, please send an email to faculty in charge of attendance and
attendance coordinator.
7. The status of your attendance can be checked online. Link is given below:
https://lms.sibmpune.edu.in/login/index.php
8. The attendance of minimum 75% is mandatory for all students of the University to be
eligible for the external exams of all the courses of the term. If the criteria are not met by
any student, the institute will declare it as TNG/ CNG (Term Not Granted/ Course Not
Granted).
9. All those students granted TNG/CNG will have to appear for the respective examination in
the next season as backlog.
10. Attendance for guest lectures/ workshops/field visits/ training programs organized by the
institute is mandatory. Unreported absence will be treated with strict action.

Exemptions for council activities:
Please note that having low attendance reflects poorly on any academic institute. It adversely
affects the outsider’s perception of the institute. It also impacts the quality and employability
of students. Thus, for the benefit of students and the institute, it is essential to utilize
exemptions in the best possible way.
Therefore, council members should apply for exemption only whenever it is required and
for a particular time period.
Council coordinators are requested to fill in exemption forms in advance. They should fill
in exemptions for council members as well as volunteers (if any). Applications for
exemptions submitted post the event will not be accepted.
2. Anti- Ragging
1. Under “UGC Regulations on Curbing Menace of Ragging in Higher Educational Institution
2009” Ragging on any Symbiosis premises and campuses including hostels is strictly
prohibited.
2. It has been impressed upon by the supreme court of India that if any incidence of ragging
come to notice student shall be given liberty to explain and if his explanation is not found
satisfactory the authority would expel him from the institute.
1. Anti-Ragging Committee:
a. Director/ Head of the Constituent Institute/ Department from Campus/ Location

nominated by the Vice Chancellor- Chairperson
b. One Representative of Civil Administration from the City/Town where
campus/location is situated- Member
c. One Representative of nearby Police Station - Member
d. One Representative of Local Media - Member
e. One Representative of an Non- Government Organization (NGO) involved in youth
activities- Member
f. Two Deputy Directors / Professors/ Associate Professors from the campus/ location,
out of which one shall be a woman, nominated by the Vice Chancellor - Member
g. Two Representatives of parents of Students from the Constitute Institute / Department
from the Campus/ location nominated by the Head – Student Affairs - Member
h. A representative of the fresher Students from the Constitute Institute / department from
the campus / location nominated by the Head -Student Affairs- Member
i. A representative of the Senior Students from the Constitute Institute / department from
the campus / location nominated by the Head -Students Affairs - Member
j. A Non-Teaching Staff, not below the rank of Campus Administration, nominated by
Dean- Academics and Administration, Symbiosis – Member Secretary

2. Anti-Ragging Squad:
i) One Senior Professor of a Constituent from the Campus / Location nominated by the
Vice Chancellor – Chairperson.
ii) One Associate Professor or Assistant Professor from the Campus / Location, nominated
by the Vice Chancellor - Member
iii) One Deputy Director or Assistant Director or Officer of Physical Education and sports
from the campus / Location, nominated by the director of the Constitute / Advisor of
University Sports Board – Member.
iv) Two Students from different Constituents on the Campus / Location, out of which one
shall be a female student, nominated by the Head- Students Affairs, by rotation as per the
seniority of the Constitute on the Campus / Location. - Member
v) One Non – Teaching staff, not below the rank of Office Superintendent, preferably a
female, from a constitute on the Campus / Location, nominated by the Registrar - Member
vi ) Campus Administrator – Member Secretary
3. Action Procedure:
a. Anti-Ragging Squad will immediately inquire and report any incidence of ragging or
abetment of ragging noticed by them immediately to the Director and also to the Anti-
Ragging Committee
b. Immediate action as per the situation will be taken by the Institute Anti Ragging
Committee which may include:
i. Immediate suspension of involved students
ii. Sending reinforcements or any help if required.
iii. Forwarding the report of the incident to the Anti-Ragging Committee of the
University.
The Anti-Ragging Committee will examine the report and recommend appropriate
punishment to University Anti Ragging Committee for approval.
c. If any incident, even minor is reported, in addition to action taken with regard to that
incidence the anti-Ragging measures will be reviewed and strengthened with immediate
effect.

University Anti Ragging Committee and Squad – please refer the below link
Anti Ragging Committee.
https://siu.edu.in/pdf/anti-ragging-committees-of-the-university/1281_Recon_ARC_at_Lavale_Campus.pdf
Anti Ragging Squad
https://siu.edu.in/pdf/anti_ragging/1185%20-%20Recons%20ARS%20-%20Lavale.pdf
In case of any query or complaint students can contact on 9552525725

3. Placement Rules
a. Summer Internship Recruitment Program (SIRP) Summer Internship at a B-school is an

introduction of the real corporate world to the students as it gives them an opportunity to
understand how processes work in the commercial world. Students gain cognitive,
emotional and social skills, learn corporate etiquettes and understand corporate culture
through their own experiences and observations.
SIBM PUNE, since its inception in 1978, has always been regarded as one of the best Business
Schools in India. SIBM Pune includes a two-month internship in its curriculum where students
work with a host organization on a variety of live projects and case studies under thementorship
of a senior leader from the organization. SIBM Pune considers summer internships as an
important stepping stone in a student's career and one of the most important aspects of
the 2 years MBA program with a significant weightage given to it in terms of evaluation.
b. Highlights of Summer Internship Program

i. Period of Internship: 8 Weeks
ii. Working hours depend on the nature of the work and deliverables.
iii. Students work as an Intern under the mentorship of Industry Stalwarts
iv. Projects are generally live and based on the current scenarios in the market
v. Organizations mostly implement fresh ideas and recommendations that are proposed
by the students and derive value through internships.
vi. During internship period the institute expects the students to demonstrate a
professional behavior.
vii. Students are requested to take up internship assignment only with a single organization
and carry it through to its completion during the SIRP period.
THE Placement Advisory Team working under the guidance of the DIRECTOR, SIBM,
Pune will give you complete details before SIRP and Final Placements

4. Exam Rules
1. Evaluations include Internal (Continuous) and External (End-Term) Evaluations.
2. End-Term Evaluation is conducted at the completion of each Semester by SIU.
3. Internal evaluation is continuous in nature and is targeted at multi-level assessment and will
have variety of components. Mid- term Exam is held during the course as part of Internal
Evaluation.
4. The distribution of marks will be in the ratio of 60%-40%, 60% for continuous assessment
and 40% for term end assessment.
5. Integrated Disaster Management course will be a grade-based course and is compulsory.
6. Students having Backlogs in any subject may be allowed to appear for the same in the
subsequent Exam Season. They will be “Allowed to Keep Terms” (ATKT) provided they fulfill
the CGPA criteria of minimum 4.00 in Sem I and Sem II to be able to appear for Sem III and Sem
IV respectively.
7. Any un-fair means adopted during the examination by any student will result in punishment
in the form of:
a. Annulment of performance of student for the entire appearance of the said

Examination Season or the Entire Semester, as per SIU norms.
b. Exclusion of the Student from University exams for one or two

subsequent exam seasons.
c. Exclusion of student from University depending on the extent and gravity

of the unfair means.

5. CGPA System
1. As per the CGPA system, grade point will be allotted to each letter grade on a 10-point grade
scale with grades denoted by letters O, A+, A, B+, B, C, P, F and AB.
Letter Grade Proportion Grade Point

O (Outstanding) Top 3% 10
A+ (Excellent) 12% 9
A (Very Good) 21% 8
B+ (Good) 28% 7
B (Above Average) 21% 6
C (Average) 12% 5
P (Pass) Bottom 3% 4
F (Fail) 0
AB (Absent) 0
6. Dress Code
Students are expected to be dressed decently at all times. Blazer, Full Shirt, Tie, trouser for
boys and Western formals for girls issued by the Institute and shall be worn for all guest lectures,
seminars, PPTs and other important events announced by the institute time to time.

7 SIU Code of Conduct
SYMBIOSIS INTERNATIONAL UNIVERSITY
Article 1: PREAMBLE
The student code of conduct [Code] is established to foster and

protect the core missions of the Symbiosis International
University, Pune, to foster the scholarly and civic development of
the University's students in a safe and secure learning
environment, and to protect the people, properties and processes
that support the University and its missions_ However, the
establishment and maintenance of a community where there is
freedom to teach and to learn is dependent on maintaining an
appropriate sense of order that allows for the pursuit of these
objectives in an environment that is both safe and free of invidious
disruption. Rules and regulations are necessary to mark the
boundaries of this needed order.
Article 2: APPLICABILITY
The Code is applicable to all students, which includes all persons

taking programmes at various constituent institutes / departments
of the University, either fulltime or part-time, pursuing
undergraduate, graduate, professional studies. Persons who
withdraw after allegedly violating the Code, who are not officially
enrolled for a particular semester or term, but have a continuing
relationship with the University, or who have been notified of their
acceptance for admission are considered as "students". The Code
applies to all locations of the University.

Article 3: JURISDICTION
The Code applies to the on-campus conduct of all students at all the
location /campus of the University.
The code also applies to the off-campus conduct of students in direct connection
with:
A. Academic course requirements or anycredit-bearing

experiences, such as internships, field trips, study
abroad / student exchange
B. Any activity supporting pursuit of a degree, such as

research at another institution or a professional
practice assignment;
C. Any activity sponsored, conducted, or authorized by

the university or by registered student organizations;
D. Any activity that causes substantial destruction of property belonging to

the
university or members of the university community or
causes serious harm to the health or safety of members of
the university community; or
E. Any activity in which a police report has been filed, a

summons or indictment has been issued, or an arrest has
occurred for any act or omission.
Students continue to be subject to the laws of the land

while at the university, and violations of those laws may
also constitute violations of the code. In such instances,
the university may proceed with university disciplinary
action under the code independently of any criminal
proceeding involving the same conduct and may impose
sanctions for violation of the code even if such criminal
proceeding is not yet resolved.

Article 4: RESPONSIBILITIES OF STUDENTS
Students are members of the University community and citizens of the

state. As citizens, students are responsible to the community of which they
are a part, and, as students, they are responsible to the academic
community of the University.
Admission to the university carries with it the presumption that student

will conduct themselves as responsible members of the academic
community. As a condition of enrollment, all students assume
responsibility to observe standards of conduct that will contribute to the
pursuit of academic goals and to the welfare of the academic community.
They are expected to practice high standards of academic and professional
honesty and integrity and also to respect the rights, privileges, and property
of other members of the academic community and the Society. They
should refrain from any conduct that would interfere with university
functions or endanger the health, welfare, or safety of other persons.
As a citizen of State, a student should not discriminate on the basis of race,

color, creed, age, religion, gender, national or ethnic origin, marital status,
sexual preference, physical disability, or any other legally protected status.
They should at all- time conduct themselves in a manner, which is not
prejudicial to any law of the land. Their conduct should aim to achieve the
meaning, mandate and manifestation as enshrined in the Constitution of
India.

Article 5: DISCIPLINARY M I S C O N D U C T
Any student found to have committed or to have attempted to commit the

following misconduct is subject to appropriate disciplinary action under
this Code. The instances of misconduct are not to be interpreted as all-
inclusive of situations in which disciplinary action will be invoked. These
instances are illustrative, and the University reserves the right to take
disciplinary action in appropriate circumstances not set out in this article.
The illustrative list of misconduct is as follows (Not exhaustive):
DMC 1: Academic Misconduct: Academic Misconduct means

plagiarizing; cheating on assignments or examinations.
DMC l[a]: Cheating: The act of obtaining or attempting to obtain

credit for work by use of dishonest, deceptive, or fraudulent
means.
DMC l [b): Plagiarism: The act of taking ideas, words, or

specific substances of another and offering them as one's own.
DMC 2: Disruptive Conduct - Conduct that intentionally and

substantially obstructs or disrupts teaching or freedom of movement or
other lawful activities on university premises or in connection with any
university-sponsored event or activity;
DMC 3: Discrimination - Engaging in verbal or physical behavior

directed at an individual or group based on origin, race, creed, gender,
religious beliefs, or sexual orientation that, according to a person of
reasonable sensibilities, is likely to create an intimidating or demeaning
environment that impedes the access of other students, faculty and staff
to the educational benefits available to them. It also includes wearing
articles of clothing with derogatory, racist, discriminatory, patently
offensive, profane, sexually explicit, or graphic messages either in words
or pictures, which demonstrate bias or discrimination against any
individual or group within the University.
DMC. 4: Falsification - Falsification means willfully providing University

offices or officials with false, misleading, or incomplete information; forging
or altering official University records or documents or conspiring with or
inducing others to forge or alter University records or documents.
DMC 5: Refusal to Identify - Refusal to identify or falsely identifying
one1 s self when requested by an authorized University official.
DMC 6: Illegal or Unauthorized Possession or Use of Weapons -

Illegal or unauthorized possession or use of weapons means possessing
or using weapons or articles or substances usable as weapons, including,
but not limited to, firearms, incendiary devices, explosives, and
dangerous biological or chemical agents.
DMC 7: Illegal or Unauthorized Possession or Use of Drugs or Alcohol,

Smoking
Symbiosis strongly supports the goals of “Drug Free Campuses” •

It is policy of Symbiosis that no student shall distribute, possess, or use
illegal drugs, a controlled substance, on its premises. Possession of
paraphernalia associated with the illegal use, possession, or manufacture
of a controlled substance is also prohibited. It is also the Policy of
University that smoking is prohibited in all the campuses of Symbiosis.
DMC 8: Unauthorized Access and Use of property & facilities -

Unauthorized access means accessing without authorization University
property, facilities, services, or information systems, or obtaining or
providing to another person the means of such unauthorized access,
including, but not limited to, using or providing w i t h o u t authorization
keys, access cards,or access codes.
DMC 9: Act of Violence, Threatening, Harassing, or Assaultive

Conduct - Act of Violence, Threatening, harassing, or assaultive conduct
means engaging in conduct that has caused injury to other residents of the
campus, endangers or threatens to endanger the health, safety, or welfare
of another person, including, but not limited to, threatening, harassing, or
assaultive behavior.
DMC 10: Theft, Property Damage, and Vandalism - Theft, property

damage, and vandalism include theft or embezzlement of, damage to,
destruction of, unauthorized possession of, or wrongful sale or gif t of
property.

DMC 11: Recording of Images without Knowledge - Using electronic
or other means to make a video or photographic record of any person in
a location where there is a reasonable expectation of privacy without the
person's prior knowledge, when such a recording is likely to cause injury,
distress, or damage to reputation. This includes, but is not limited to,
taking video or photographic images in shower/ locker rooms, residence
hall rooms, and restrooms. The storing, sharing, and/ or distributing of
such unauthorized records by any means is alsoprohibited.
DMC 12: Causing Disrepute to other students - Engaging or

inciting other students to engage by any means whatsoever and
performing or attempting to perform an act, which bring disrepute to
other students / faculty of the University.
DMC 13: Failure to comply with university or any other authority -

Failure to comply with legitimate directives of authorized university
officials, law enforcement agency in the performance of their duties or
violation of the terms of a disciplinary sanction.
DMC 14: Ragging - Any act which amounts to ragging in any form
as defined under the Maharashtra Prohibition of Ragging Act, 1999
and also under the UGC Prohibition of Ragging Regulations, 2009.
DMC 15: Illegal Contracts - Students are prohibited from entering into
verbal or written agreements or contracts that purport to bind, obligate,
or create liability of any kind for University. The University will hold
all such students individually liable for any financial or legal
consequences or damages that may result from such unauthorized
actions.
DMC 16: Abuse of Electronic Communication - Using University

or personal telecommunications, data communication networks for
illegal or improper purposes orin violation of University regulations
and policies, or related laws.

DMC 17: Media Contact Students are prohibited from speaking on
behalf of, or for, University with any media organization or publication,
or from inviting the same to any University-owned or operated property,
facility, or even without the express written permission of the Office of
University Communications.
DMC 18: Organization and Event Registration - A Student or

group of Students shall not form any organization, society or
organize any event or collect any fund or subscription without the
specific written permission of the University.
DMC 19: Presenting False Testimony - Knowingly making false statements

regarding a disciplinary matter before, during or after the disciplinary adjudication
process.
DMC20: Violation of University rules - Violation of other published

university regulations, policies, or rules, or violations of law. These
university regulations, policies, or rules include, but are not limited to,
those rules, which regulate dress code, which regulate submission of
assignments, which regulate examinations, which prohibit the misuse
of library, misuse of computing resources, miscues of laboratory,
which regulate acts which amounts to sexual harassment, rules for
student and hostel rules and regulations.
Article 5 (a): Grievance Redressal Committee of Institute:
Every Institute/ Department shall constitute a Grievance Redressal

Committee to address grievances of students. The students should be
informed about the existence of such a committee, the members and the
procedure of submitting grievances
Constitution of Grievance Redressal committee

For Committee composition please visit –
https://www.siu.edu.in/pdf/students/University-Student-Grievance-Redressal.pdf

Procedure:
• The aggrieved student would submit in writing his/ her

grievance to the Administrative Officer/ Office
Superintendent.
• The Administrative Officer/ Office Superintendent would
convene a meeting of members within five days of receiving
the complaint.
• The report of the committee must be submitted to the Director within 2
working
days of the meeting.
• The decision taken would be communicated to the student within
further 3 days working days.
• Further if the student is aggrieved by the decision of the
Grievance Redressal Committee he/ she may appeal to the
Director within 6 working days. The details of the same are
uploaded on the website of the university.
Article 7: PUNISHMENT AND PENALTIES
One or more of the following punishments may be taken when a

student has been found to have violated the student code of conduct:
1. Warning: A written letter of reprimand resulting from a student's misconduct.
2. Suspension: Suspension is a sanction that terminates the student's

enrollment at the university for a specified period of time.
3. Monetary Fines: Monetary Fines is a sanction in which a student is

required to deposit amount as penalty or any amount deposited by
him is forfeited or adjusted, resulting from misconduct. It also
includes Restitution which means making compensation for loss,
injury, or damage.

4. Confiscation. Confiscation means confiscation of goods used or possessed
in violation of University regulations.
5. Restriction of Privileges - Restriction of privileges means the denial or

restriction of specified privileges, including, but not limited to, access to
a student facility, placement programmes, university events for a defined
period of time.
6. Withholding of Diploma or Degree. Withholding of diploma or degree

m e a n s the withholding of diploma or degree otherwise earned for
a defined period of time or until thecompletion of assignedsanctions.
7. Rusticate: Rustication is a sanction which permanently separates a

student from the university without opportunity to re-enroll in the future.
8. Other sanctions: Other appropriate sanctions may be imposed by the

Competent Authority of the University singularly or in combination with
any of the above-listed sanctions.
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Syllabus Booklet - MBA I SEM I Batch 2023-25

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Syllabus Booklet - MBA I SEM I Batch 2023-25

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SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT

[Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY) - Established under section 3 of the

2 Academic Course Structure – Semester I

Day Date Event

Wednesday 07th June, 2023 Commencement of MBA-I Semester-I

Tuesday 15th August, 2023 Holiday – Independence Day

Wednesday 30th August, 2023 Holiday – Raksha Bandhan

Tuesday 19th September, 2023 Holiday – Ganesh Chaturthi

Thursday 28th September, 2023 Holiday – Anant Chaturdashi

Monday 2nd October, 2023 Holiday – Gandhi Jayanti

Tuesday 24th October, 2023 Holiday - Dussehra

Thursday to 26th October to

Thursday to 9th November to

*Note: Holidays as declared by SIU.

1 T 2036 201410101 Financial Management 3 4 12

2 T 2280 201410102 Human Resource Management 3 4 12

3 T 2116 201410103 Marketing Management 3 4 12

4 T 2186 201410104 Operations Management 3 4 12

5 T 6076 201410105 Microeconomics 3 4 12

6 T 2216 201410106 Business Statistics 2 4 8

7 T 3154 201410107 Data Driven Decision Making 2 4 8

8 T 2003 201410108 Financial Accounting 2 4 8

9 T 2225 201410109 Research Methodology 2 4 8

10 T 2827 201410110 Supply Chain Management 2 4 8

11 T 3531 201410111 R Programming 2 4 8

Elective: Choose any one (Internal)

12 T 2625 201410112 Doing Business in India 2 1 2

13 T 2729 201410113 Indian Ethos and Values for Management 2 1 2

14 T 2626 201410114 Indian Film Industry: A Business Perspective 2 2 4

Choose any one specialization Group (Major)

15 T 2136 201410115 Sales Force and Channel Management 2 2 4

16 T 2888 201410116 Consumer Behaviour and Insights 2 2 4

Specialization: Human Resource Management

17 T 2638 201410117 Labour Laws 2 1 2

18 T 2284 201410118 Learning and Development 2 1 2

19 T 2611 201410119 Financial Econometrics 2 1 2

20 T 2015 201410120 Introduction to Financial Markets and Institutions 2 1 2

Specialization: Operations and Supply Chain Management

21 T 2174 201410121 Materials Management 2 1 2

22 T 2163 201410122 Quality Management 2 1 2

24 T3444 201410124 Programming for Data Sciences 2 1 2

Generic Elective Courses Group

Doing Business in Dr. Santosh

Specialization: Human Resource Management

Specialization: Data Analytics

Data preparation and

Course Name: Financial Management

Course Code: T2036

1. Basic Financial Accounting course is a pre-requisite for this course

Session Topic Hrs

2 Introduction to Financial Management 1

Short term Financing 2

Faculty: Dr. Deepika Pandita & Dr. Sujoy Sen

Course Name: Human Resource Management HR P2

Course Code: T2280

Faculty: Dr. Bhuvanesh Sharma

Course Name: Marketing Management

Course Code: T2116

1. Apply the fundamental concepts of marketing to the industry.

S.No Topic Hours

1 Understanding Fundamentals of Marketing: 5

Definition and evolution of marketing, Scope of

Concept of value, Customer value

Analyzing Business Markets;Organisational

● Market Segmentation, Segmenting the

6 Market concept of competition; Analysing 5

7 Marketing - Mix Decisions (Product, Promotions 5

● Product-Mix, Branding and Packaging

8 Marketing - Mix Decisions (Pricing) 5

● Pricing Decisions, Pricing Objectives,

9 Contemporary issues in marketing: 5

Green Marketing, Viral Marketing….