Subject Code: GCAS 07

Subject Title: Science, Technology and Society

No. of Units: 3

Topic: Evolution of Media

Overview of the Lesson: The lesson focuses on the evolution of media from pre-industrial age to
information age.

Objectives: At the end of the lesson, students are expected to:

1. Distinguish the traditional media from new media.
2. Apply knowledge in new media.

TRY TO DISCOVER

Study the evolution of media from Pre – Industrial Age to Information Age. Try to
distinguish the traditional and new media that have occurred in the four ages. Then identify
its relationship from one another ( Traditional Media – New Media)

Pre-Industrial Age (Before 1700s) - People discovered Electronic Age (1930s-1980s) - The invention of the
fire, developed paper from plants, and forged weapons transistor ushered in the electronic age. People harnessed
and tools with stone, bronze, copper and iron. the power of transistors that led to the transistor radio,
Examples: • Cave paintings (35,000 BC) • Clay tablets electronic circuits, and the early computers. In this age,
in Mesopotamia (2400 BC) • Papyrus in Egypt (2500 long distance communication became more efficient.
BC) • Acta Diurna in Rome (130 BC) • Dibao in China Examples: • Transistor Radio • Television (1941) • Large
(2nd Century) • Codex in the Mayan region (5th electronic computers- i.e. EDSAC (1949) and UNIVAC 1
Century)• Printing press using wood blocks (220 AD) (1951) • Mainframe computers - i.e. IBM 704 (1960) •
Personal computers - i.e. HewlettPackard 9100A (1968),
Apple 1 (1976) • OHP, LCD projectors

Information Age (1900s-2000s) - The Internet

paved the way for faster communication and the
creation of the social network. People advanced the
use of microelectronics with the invention of
personal computers, mobile devices, and wearable
technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the information
age. Examples: • Web browsers: Mosaic (1993),
Internet Explorer (1995) • Blogs: Blogspot (1999),
Industrial Age (1700s-1930s) - People used the power of LiveJournal (1999), Wordpress (2003) • Social
steam, developed machine tools, established iron production, networks: Friendster (2002), Multiply (2003),
and the manufacturing of various products (including books Facebook (2004) • Microblogs: Twitter (2006),
through the printing press). Examples:• Printing press for mass Tumblr (2007) • Video: YouTube (2005) •
production (19th century) • Newspaper- The London Gazette Augmented Reality / Virtual Reality • Video chat:
(1640) • Typewriter (1800)Telephone (1876) • Motion picture Skype (2003), Google Hangouts (2013) • Search
photography/projection (1890) • Commercial motion pictures Engines: Google (1996), Yahoo (1995) • Portable
(1913) • Motion picture with sound (1926) • Telegraph • computers- laptops (1980), netbooks (2008), tablets
Punch cards (1993) • Smart phones • Wearable technology •
Cloud and Big Data

PRACTICE EXERCISE 1
 • Look at the pictures then identify them then choose from the option the age that they
were discovered/made. Write the letter only.
A. Pre-Industrial Age
B. Industrial Age
C. Electronic Age
D. Information Age
EXAMPLE: ___B____

Typewriter

________ 1. _________ 6.

________ 2. _________ 7.

________ 3. _________ 8.

________ 4. __________ 9.

________ 5. __________ 10.

PRACTICE EXERCISE 2
• At this point in time, you may now have an idea of the different traditional media and
new media. I believe you are now confident enough to do the next activity. Fill in the
table below. Please be guided with the given example.
Examples:
Age What format/ What format/ What format/
equipment did equipment did equipment did
people use to people use to store people use to share
communicate with information? or broadcast
each other? information?
 Pre-Industrial Age Traditional paper Traditional paper Traditional paper
and writing and writing and writing
materials materials, Cave materials, Cave
paintings/stone paintings/stone
tablets tablets

Age What format/ What format/ What format/

equipment did equipment did equipment did
people use to people use to store people use to share
communicate with information? or broadcast
each other? information?

Pre-Industrial Age

Industrial Age

Electronic Age

Information Age

PRACTICE EXERCISE 3
• After working on the table above most probably you can now distinguish the
technology/equipment of traditional media from new media. To test yourself, tell if the
given technology/equipment is TRADITIONAL MEDIA or NEW MEDIA. Write your
answer on the space provided before each number.

________________1. Newspaper __________________ 6. Video Chat

________________2. Wattpadd __________________ 7. Paperback Novel
________________3. YouTube ___________________8. Television
________________4. Telegraph ___________________ 9. Search Engine:Google
________________5. Informational Books _________________ 10. Social Media Platform(FB, Reddit)
Now that you have identified each media as traditional and new, try to see from which they are
connected or related. Number 1 is done for you.
Example: 1. Television – Youtube
2. ________________________ - _______________________________
 3. _______________________ - _______________________________
4. _______________________ - _______________________________
5. _______________________ - _______________________________
6. _______________________ - ________________________________
7. _______________________ - ________________________________
8. _______________________ - ________________________________
9. _______________________ - ________________________________
10. ______________________ - ________________________________

GENERALIZATION
• What is traditional media and new media. Discuss and explain its relationship in front of
your parents/siblings as your audience

Traditional Media New Media

EVALUATION
1. What is new media?
a. Media technologies/equipment that were developed during information age which these
media are interactive and can send feedback simultaneously.
b. Media technologies/equipment that were developed during pre-industrial age
c. An example of these media are cave paintings, papyrus in Egypt, clay tablets in Mesopotamia
d. A person who uses video call/chat, google, messenger and other social media platforms
2. What is traditional media?
a. Media technologies/equipment that were developed pre – from industrial age to electronic
age which these media had limited experience and one directional.
b. An examples of these media are online video chat/call, wearable technology and augmented
reality.
c. It is a social media platform where one can upload or send pictures etc.
d. A person who uses online video games, google, FB messenger and other social media
platforms.

3. What format/ equipment did people use to communicate with each other during pre-industrial
age?
a. Paper and Pen and Typewriter
b. Traditional paper and writing materials
c. Telegraph, Telegram, Telephone and Computers
d. Personal computers, Mobile phones, Smart phones, Wearable technology, Social Media
4. What format/ equipment did people use to store information electronic age?
a. Printing press or books
b. Printing press or books, Computers
c. Traditional paper and writing materials, Cave paintings/stone tablets
d. Printing press or books, Digital books, Personal computers, Mobile phones, Smart phones,
Wearable technology, Social Media
5. What format/ equipment did people use to share or broadcast information during information
age?
a. Printing press or books, Newspaper/ magazines
b. Traditional paper and writing materials, Cave paintings/stone tablets
c. Printing press or books, Computers, Radio, Newspaper/magazines, Personal computers
 d. Printing press or books, Newspaper/ magazines, Television, Radio, Digital books, Websites,
Mobile phones, Smart phones, Wearable technology, Social Media

References:

Nazareno, Merly B. SDO Pasay Module Writing, 2020.

https://www.pinterest.ph/pin/305963368416350992/

https://ecccf.net/ancient-egyptian-papyrus/

https://commons.wikimedia.org/wiki/File:Vintage_Arvin_Portable_Transistor_Radio,_Model_66R58,_AM_Band,_8_Transistors,_Leather-
Covered_Walnut_Case,_Made_In_USA,_Circa_1965_(24524155038).jpg

https://www.thinglink.com/scene/972197211515387905