 Demonstrate knowledge about the role of language in human

communication;
 Identify the types of communication in relation to mode, context, purpose,
and style;
 Differentiate verbal, non-verbal, and visual communication and their sub-
forms in relation to communication modes;
 Evaluate the differences among the intrapersonal and interpersonal,
extended, organizational, and intercultural communication in relation to
communication context;
 Explain the differences between formal and informal communication in
relation to purpose and style; and
 Discuss the advantages and disadvantages of the different communication
types in various communication settings.
WHAT IS COMMUNICATION?
 Communication is the act of
conveying meanings from one
entity or group to another through
the use of mutually understood
sign, symbols, and semiotic rules.
 Communication is simply the act of
transferring information from one
place, person or group to another.
 Communication is the process of
sending and receiving messages
through verbal and non-verbal
means, including speech or oral
communication
WHAT IS COMMUNICATION?
 Depending on what is being
considered, communication as
term takes on different contexts
resulting in people having
different views on
communication types.
 Since communication is
generally defined as the
exchange of thoughts, ideas,
concepts, and views between
and or among two or more
people, various contexts come
into play.
 Context is the circumstance or
environment in which
communication takes place.
 The words that are used with a
certain word or phrase to explain
its meaning.
 Such circumstance may include
the physical or actual setting, the
value positions of a speaker or
listener, and the relevance or
appropriateness of a message
conveyed.
 It focuses on certain
communication processes or even
groupings of people that
constitute a communication
situation.
 Different context can impact one’s
communication. Each
communication type is governed
by a particular circumstance.
 Thus, it is essential to pay
attention to the interplay of
factors surrounding the context of
communication which may be
physical, cultural, social, and
psychological in nature.
 Communication may then be
classified according to:
o Communication mode
o Context
o Purpose and style
VERBAL COMMUNICATION
 Verbal communication refers to the
forms of communication in which
message is transmitted verbally;
communication is done by word with
the use of mouth and or a piece of
writing.
 When we talk to others, we assumes
that others understand what we are
saying because we know what we are
saying. But this is not the case, usually
people bring their own attitude,
perception, emotions and thoughts
about the topic and hence creates
barrier in delivering the right
meaning.
VERBAL COMMUNICATION

 So, in order to deliver the

 Verbal communication is
further divided into two:

oOral Communication
oWritten Communication
VERBAL COMMUNICATION
Oral Communication
 In oral communication, spoken
words are used.
 It includes face-to-face
conversations, speech, telephonic
conversation, video, and radio.
 In oral communication,
communication is influenced by
pitch, volume, speed, and clarity of
speaking.
VERBAL COMMUNICATION
Written Communication
 In written communication, written
signs or symbols are used to
communicate.
 A written message may be printed or
handwritten.
 In written communication, message
can be transmitted via email, letter,
report, memo, etc.
 Written communication is most
common form of communication being
used in business.
NON-VERBAL COMMUNICATION
 Non-Verbal communication
includes gestures, facial
expression, body positions or
languages.
 Non-Verbal communication is
the transmission of messages or
signals through a non-verbal
platform such as eye contact,
facial expressions, gestures,
posture, and the distance
between two individuals.
VISUAL COMMUNICATION

 When communication
occurs by means of any
visual aids it is known as
visual communication.
 Visual communication, on
the other hand, is the type
of communication that uses
visuals to convey
information and/or
messages.
VISUAL COMMUNICATION
 Some examples are signs,
symbols, imagery, maps, graphs,
charts, diagrams, pictograms,
photos, drawings or illustrations,
and even various forms of
electronic communication.
 Electronic communication
symbols or images are the
emojis, emoticons, and animation
among others to convey the
writer’s emotions or clarity the
intent of the message sender.
Verbal and non-verbal codes should complement
each other. With visual communication,
interpretation of signs and symbols are crucial
since people have different ways of interpreting
them. It is important to always contextualize the
symbols or signs received in order to arrive at the
correct interpretation.
 The Latin prefix intra- means within or
inside.
 Intrapersonal communication then
means talking to oneself.
 Some label it as self or inner talk,
inner monologue, or inner dialogue.
 Psychologists call it with other names
such as self-verbalization or self-
statement.
 Self talk can be advantageous as it can
enable you to practice what you ought
to say in times when you lack the
motivation and confidence to speak.
 The Latin prefix inter- means between,
among, and together.
 An interactive exchange takes place
as interpersonal communication takes
place.
 This may occur in dyad, or small
groups, also known as group
communication.
 Interpersonal talks are meant for
maintaining social relationships,
transactional talks aims to accomplish
or resolve something at the end of the
conversation.
 Extended communication involves the
use of electronic media.
 Extended communication is public in
nature, speakers are expected to be
prepared when they speak, making
their language more formal.
 With the use of electronic media,
messages are transmitted quickly.
 With extended communication, your
own thinking, behavior, and attitude
may be influenced by other people,
and you may be persuaded to take
views you hear.
 Organizations comprise
individuals who work for the
company.
 Organizational communication
indicates communication not only
in business but also in hospitals,
churches, government agencies,
military organizations, etc.
 It is the exchange of information,
ideas, and views within and
outside the organization.
 In any organization, a system of
communication should be put in place.
Transmission of message and message
flow also play an important role in
effective organizational communication.
 It is a communication between or
among people having different
linguistics, religious, ethnic,
social, and professional
backgrounds.
 Even gender difference affects
communication.
 Individuals having different
orientations communicate and
interpret messages differently.
This particularly happens with
non-verbal communication.
 People have different linguistics, religious,
ethnic, social, and professional backgrounds.
It is then necessary to pay attention to
intercultural communication to avoid
miscommunication and/or communication
breakdown.
FORMAL COMMUNICATION
 Employs formal language delivered
orally or in written.
 Lectures, public talks/speeches,
research and project proposals,
reports, and business letters, among
others are considered formal situations
and writing.
 Note that while lectures and speeches
are delivered orally, the texts have
been thought out carefully and written
well before they are delivered.
 The main objectives of this type of
communication:
 to inform, to entertain and to persuade
INFORMAL COMMUNICATION
 Informal communication certainly
does not employ formal language.
It involves personal and ordinary
conversations with friends, family
members, or acquaintances about
anything under the sun.
 The mode may be oral as in face-
to-face, ordinary or everyday talks
and phone calls, or written as in the
case of email, messages, personal
notes, letters, or text messages.
 The purpose is simply to socialize
and enhance relationship.
 Formal and informal communications
have different uses depending on the
situations. Both types may be in oral or
written mode.
 Make your own infographics.
 It must consist of verbal, non-verbal and visual communications.
 Your infographics may be:
 Self-care
 Travelogue
 Timeline
 Healthy lifestyle
 Sports
 Education
 Achievements
 And others…
 Your infographics may be in digital/printed form or handwritten.