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Web Analytics and Tools

The document provides steps to add Google Analytics tracking code to a website and an overview of Google Analytics features. It also explains how to emphasize a specific location in keywords and defines common Google Analytics attributes like sessions, users, pageviews, bounce rate etc.

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rupalgupta0505
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30 views

Web Analytics and Tools

The document provides steps to add Google Analytics tracking code to a website and an overview of Google Analytics features. It also explains how to emphasize a specific location in keywords and defines common Google Analytics attributes like sessions, users, pageviews, bounce rate etc.

Uploaded by

rupalgupta0505
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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School Of Digital

Marketing
Web Analytics and Tools

Submitted To:
Mr. Kapil Sharma
(Assistant Professor)

Submitted By:
Prabha Gupta
MSc 3 (Sem)

7
Acknowledgment
With immense pleasure, I Prabha Gupta am
presenting the report on Web Analytics and Tools
as part of "MSc Digital Marketing". I wish to
thank all the people who gave me
unending support I express my profound thanks
to our Professor Mr. Kapil Sharma,
who gave me the opportunity to work. and all
those who have indirectly guided and helped me
in the preparation of this report.
Certificate
This is to certify that the project is titled
Web Analytics and Tools submitted by
Prabha Gupta in fulfillment of the
requirements for the MSc in Digital
Marketing.
The project was authentic work done under
the supervision and guidance of of the
requirements for the MSc in Digital
Marketing.
The project was authentic work done under
the supervision and guidance of Mr. Kapil
Sharma.
This project has not been submitted to any
other institution for the award of a master.
INDEX

1.Create analytics code add on the


website.

2.Give an overview of google


analytics.

3.How can we emphasize more on


a specific location of keywords if
we are getting good results. Also
explain all the attributes.
(Steps of create analytics code and where
to add to the website)

STEP 1:- Open the dashboard of Google Ads

STEP 2:- Go the Tools & Setting on top menu


STEP 3:- Select the Google Analytics option

STEP 4:- Now You will get the Dashboard of Google


Analytics
STEP 5:- Click on the "Admin" tab.

STEP 6:-Select the account and property where you


want to add the tracking code
STEP 7:- Fill the account name & tick the option

STEP 8:- Complete the Business infromation


STEP 9:-After that accept the terms of Service
Agreement

STEP 10:- Now select the Data Streams option


STEP 11:-Set up your web stream

STEP 12:- Here is view tag instructions


STEP 13:- Copy the tracking code provided by Google
Analytics.

STEP 14:- Open the Dashboard of website


STEP 15:- Now go to the Appearance option and select
the theme file editor

STEP 16:- Now left side select the header.php


STEP 17:- Paste the Google Analytics tracking code just
before the closing </head> tag and update file

Now, you've successfully added Google Analytics


to your website.

Overview of Google Analytics:

Google Analytics is a powerful web analytics tool provided


by Google. It allows website owners and marketers to track
and analyze various metrics related to their website's
performance, user behavior, and marketing efforts. Here is
an overview of Google Analytics:
1.Data Collection: Google Analytics collects data from
websites through a tracking code snippet that is placed on
each page. This code captures information about user
interactions, including page views, clicks, conversions, and
more.

2.Audience Analysis: Google Analytics provides detailed


information about your website's audience. It offers
demographic data such as age, gender, and location,
allowing you to understand your visitors better. This data
helps you tailor your marketing efforts to target specific
demographics.

3.Real-time reporting: Google Analytics provides real-time


data on active users, pageviews, traffic sources, and more.
This feature allows you to monitor immediate changes, such
as the impact of a marketing campaign or the launch of new
content.

4.Analyze current performance: Before making any


changes, analyze your current keyword performance in the
target location. Identify the keywords that are already
performing well and driving traffic or conversions from that
location.

5.Conduct keyword research: Perform keyword research


specifically for the target location. Look for location-
specific keywords that have search volume and relevance to
your business. Tools like Google Keyword Planner, SEMrush,
or Ahrefs can help in identifying relevant keywords.
(Steps How can we emphasize more on a specific location of
keywords if we are getting good results. Also explain all the
attributes)

STEP 1:- Open the dashboard of Google Ads

STEP 2:- Now select the campaign


STEP 3:- Now go to locations option

STEP 4:- Select any Keywords and adjust the bidding


Attributes in Google Analytics:

1.Sessions: The total number of interactions a user has on your


website within a specific time period.

2..Users: The count of unique users who have visited your


website within a specified time frame.

3.Pageviews: The total number of pages viewed on your


website by all users.

4.Bounce Rate: Percentage of single-page visits (users who


navigate away without interacting).

5.Average Session Duration: The percentage of single-page


sessions where the user leaves your site without interacting.

6.Conversion Rate: The percentage of sessions that result in a


goal completion or conversion.

7.Acquisition: Shows how users are acquired, including


sources such as organic search, paid search, direct, and
referrals.

8.Behavior: Analyzes user interactions with site content,


including popular pages, site speed, and events.

9.Geo: Provides insights into the geographical location of your


website visitors.

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