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DM Course Module

Uploaded by

sayseshita
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Course Module: -

Duration: 40 Hours

Module 1 - Introduction to Digital Marketing

➢ What is Digital Marketing


➢ Why Digital Marketing
➢ Importance of Digital Marketing
➢ How online marketing works
➢ Customer Engagement
➢ Case Study
➢ Website planning and development
➢ What makes a website?
➢ Essentials of a website design
➢ What are landing pages?
➢ Creating a landing page

Hands-on Exercise

➢ Creation of web site and pages

Module 2 - Email Marketing

➢ What is Email Marketing?


➢ How is an Email sent?
➢ When to use Email Marketing?
➢ Advantages of Email Marketing
➢ Biggest challenge in Email Marketing
➢ Registration on Mailchimp
➢ Setting up an Email list
➢ Using apps to do Email Marketing
➢ Best practices of Email Marketing

Hands-on Exercise

➢ Using Mailchimp for Email Marketing

Address: #23, 2nd Floor 3rd Main Nethaji Nagar, Kempapura, Hebbal Bangalore, Karnataka 560024 e-Mail:
cloud4greentech@gmail.com | reach@cloud4green.com Contact No: +91-7022424545
Module 3 - Search Engine Marketing - 1

➢ What is Online Advertising


➢ Growth of online advertising
➢ Types of Online Advertising
➢ SEM vs SEO
➢ Keyword Research
➢ Setting up Adwords
➢ Using Keyword Planner tool
➢ Setting up campaign
➢ Ad Copy examples.

Hands-on Exercise –

➢ Canva.com
➢ Create Campaigns
➢ Create AdGroup and AdCopy

Module 4 - Search Engine Marketing - II

➢ What is AdRank
➢ Search Campaign ideas
➢ Extensions
➢ Display Ads
➢ How to target audience
➢ Placement ideas
➢ Setting up a display campaign
➢ Remarketing Introduction

Hands-on Exercise –

➢ Ad cost calculation
➢ Display campaign schedule.

Module 5 - Social Media Marketing - I

➢ What is Social Media


➢ Where can Social Media put to good use

Address: #23, 2nd Floor 3rd Main Nethaji Nagar, Kempapura, Hebbal Bangalore, Karnataka 560024 e-Mail:
cloud4greentech@gmail.com | reach@cloud4green.com Contact No: +91-7022424545
➢ Different types of social channels
➢ Facebook
➢ Creating a fan page
➢ How to engage fans on your fan page
➢ Facebook advertising
➢ LinkedIn
➢ Marketing on linkedin groups
➢ Creating a company profile.

Hands-on Exercise –

➢ Content Planning and Schedule


➢ Create facebook page.

Module 6 - Social Media Marketing - II

➢ Understanding Twitter
➢ Setting up Twitter
➢ Setting up your Branding
➢ Twitter Analytics
➢ YouTube
➢ Why video works
➢ Setting up your channel
➢ What is Content Marketing.

Hands-on Exercise –

➢ Facebook Ad
➢ Twitter Ad
➢ LinkedIn Ad
➢ Youtube.

Module 7 - Search Engine Optimization - I

➢ What are search engines


➢ Major functions of a search engine
➢ What is SEO
➢ Why do we need SEO
➢ What are keywords

Address: #23, 2nd Floor 3rd Main Nethaji Nagar, Kempapura, Hebbal Bangalore, Karnataka 560024 e-Mail:
cloud4greentech@gmail.com | reach@cloud4green.com Contact No: +91-7022424545
➢ Keyword Research
➢ How to find relevant keywords
➢ So what does the SEO involve
➢ What does on-page optimization involve
➢ SEO Basics: On-page optimization
➢ Google Webmasters
➢ Google Analytics for SEO.

Hands-on Exercise –

➢ Applying SEO in the website.

Module 8 - Search Engine Optimization - II

➢ Indexing
➢ Page Rank
➢ Off page Optimization
➢ Types of Link Building
➢ Monitoring your links.

Hands-on Exercise –

➢ Keyword Research
➢ Applying SEO in the website.

Module 9 - Google Analytics

➢ What is Digital Analytics


➢ Measurement of Data
➢ The Web Analytics process
➢ Where does the data live
➢ Different types of Analytics
➢ Setting up Google Analytics.

Hands-on Exercise –
➢ Audience report - To check poorest performing browser, OS etc
➢ Acquisition Report - To check poorest performing Campaign, keywords etc
➢ Google URL Builder
➢ Annotations.

Address: #23, 2nd Floor 3rd Main Nethaji Nagar, Kempapura, Hebbal Bangalore, Karnataka 560024 e-Mail:
cloud4greentech@gmail.com | reach@cloud4green.com Contact No: +91-7022424545

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