MEMBERS

● Cárdenas Quintana Jimmy

● Castro Vega Fatima Mel
● Mato de la Cruz Ariana Gissel
● Rivera Sanchez Carlos
● Huamán Cárdenas Silvia

Topic
Apple Company

TEACHER

Huerta Mercado Herrera Ronald Raul

COURSE

Logística Industrial (S.CH.M)

YEAR

2023
1.- Executive Summary
This project is focused on presenting the Apple company, taking into account the logistical
criteria learned in class. Starting with a brief review about the history from its beginnings,
evolution and how it is currently on the market.

Apple is an American company, which was founded on April 1, 1976, by 3 young people at
that time: Steve Jobs, Steve Wozniak and Ronald Wayne, these visionaries made their
brand achieve a great impact on consumers in the country, as well as a dominant position.
about the competition.

Likewise, learn about the variety of products and services that Apple offers to its customers.
Consequently, Apple being a company that resonated a lot at the time of its launch, over
time there were changes in its board of directors, from the owners to investors.

Finally, the supply chain that Apple manages in its company, focused on those that stand out
from the competition, such as: product quality and flexibility.

2.- History of the company

2.1 Company foundation

Apple is a multinational technology company that designs and manufactures software,
hardware, and electronic devices, which is recognized worldwide for its excellence in product
design and quality, as well as for its focus on user experience, which is due to its
personalized service of its clients, and for creating an iconic and differentiated brand in the
technology industry.
This company was founded on April 1, 1976 in Cupertino, California, by Steve Jobs, Steve
Wozniak and Ronald Wayne. These three young visionaries met in the 1970s when they
were working in technology companies. This decade witnessed the birth of the personal
computer, and the emergence of companies such as Intel and Microsoft. In this context,
Jobs and Wozniak decided to create their own company to develop a revolutionary product:
the Apple I, a personal computer based on the 6502 microprocessor that Wozniak had
designed.
Apple was officially incorporated on January 3, 1977. Ronald Wayne, who had worked at
Atari as chief cartoonist, became a co-founder in exchange for a 10% stake. However, he
sold his share of the company for just $800 after only 12 days, because he was daunted by
the prospect of having to answer for the company's debts. Due to this fact, Jobs and
Wozniak became the leaders of the company and managed to establish Apple as a leading
technology brand.

2.2 Company Evolution

The Apple company has experienced an impressive evolution over time. Under Tim Cook,
who became CEO in 2011, Apple has made great strides, given that under Cook's
leadership, Apple has grown from a premium device maker to a huge, multifaceted company
with businesses that range from pay services to an Oscar-nominated television and film
production studio. He has overseen the acquisition of more than 100 companies, including
the $3 billion acquisition of Beats in 2014 and the $1 billion purchase of Intel's smartphone
modem business in 2019.
Apple has also had a great development of its products, currently has an active device base
of 1.3 billion worldwide, including models such as iPhone, iPad, Mac, Apple TV and Apple
Watch. In addition, the company operates more than 500 of its own stores and has built a
community of loyal consumers. Managing to become the first company to reach a stock
market valuation of US $3 trillion in the year 2022. This milestone marks a great
achievement in Apple's history and demonstrates the strength and power that the company
has acquired in the technology market.
Apple, in addition to having great achievements, has also faced various challenges. One of
the company's biggest challenges has been competing with other companies in the
technology market, such as Microsoft and Samsung. However, the company has managed
to stay at the forefront of innovation and has created products that have changed the way
people interact with technology.

2.3 Description of products and services

Apple Inc. is characterized by offering its customers the latest technological advances in
computers. The first computer produced entirely by Apple was the Apple II, which was
launched on June 5, 1977. This marked the beginning of a new era in computers as one of
the first computers made for domestic and everyday use by anyone.

Another of the company's most important products is the Macintosh. This was the next step
in the development of current computers, seeking to change the perception that people had
about computers at that time. It was presented in 1984 and over time, continued to improve
into what is now the Mac.

Similarly, in recent decades, the company has developed other products more focused on
the new needs of people, such as the emergence of the iPod as a multimedia device for
people to enjoy songs, videos, photos, etc. Later, they also entered the mobile phone market
with the launch of the iPhone, one of the first smartphones developed, which became a
revolution for the cell phone market.

On the other hand, Apple Inc. also offers services to its users, such as music services
(iTunes), an application library for its devices (App Store), etc.

2.4 Impact of the company on society

Currently, Apple is one of the most recognized brands in the world, thanks to its constant
sales and contributions to the different markets, allowing the advancement of new
technologies in the world of computers and mobiles. With the constant growth it has had in
the last decades, it has managed to be among the best companies worldwide. Its strategy is
based on differentiation above others, providing its products with a unique and highly
distinctive style.
3.- Competitive government

In 2003 Apple announced that its board of directors will approve several measures to
improve corporate govenance, including the incorporation of 2 addition independent
directors and even the board of directors that makes apple's board of directors, where it
approved two measures to reproduce the shares issued as a percentage, with the aim of
reducing the existing level from twenty three to sixteen percent.

where the first measure of the company is a volunteer program for employees that allows
workers who have completed their teen years of service or more, to have a capacity
evaluation of each person who does not perform in executive position and who possibly will
hold approximately thirty nine million shares with prices of 25.00 or higher. In addition, they
can exchange those shares for a smaller number of new shares at a competitive market
price for a period of approximately six months, before they can suspend the shares and so it
can be collected for organizations without penalty of.

The second is part of Steve Jobs, CEO of Apple, where it implies the voluntary exchange of
its 27.5 million shares for a new number of 5 million restricted shares that will be investigated
in the third year of the agreement, through the application of the company the return is
estimated at a total of 32 million shares, which represents a total of almost 7 percent of the
shares that currently exist. In addition, the meetings held by Apple, cancel the option plan for
those who do not own shares, giving compliance with the exchange programs with
employees and that the plan approved by the office can be used to guarantee the options of
each who works for the company.

● Apple board of directors

4.- Competitive dimensions in the supply chain
4.1 Quality product
Apple has always focused on the quality of its products and the customer experience. This
has allowed it to differentiate its brand image from other brands on the market. Apple
products offer reliable technology, since they have intuitive, fast, modern software and a
high-quality user experience. Product quality is the main driver of popularity, demand and
sales from Apple. In the world, the company is known primarily for the excellent quality of its
products. Whether it's the iPhone, iPad, Mac, or other products, Apple offers exceptional
quality in each of them that is unmatched by any of its rivals. Despite having high prices, the
company has a large customer base all over the world, because the quality of its products
and services is so outstanding that customers cannot easily find a substitute for them. Over
time, the company has increased its focus on innovation even stronger to offer its customers
unmatched products and experiences. Although on the one hand the quality of the product is
a source of competitive advantage for the brand, it is also one of the main factors that
differentiate Apple from all its rivals in the market.

4.2 Flexibility

Apple is known for its fast-paced innovation and commitment to new product development. .
The range of services offered by Apple has grown in recent years and so has its service
revenue. At the Apple company, flexibility is reflected in the great mix of products/services it
offers, as well as its global expansion. In addition to its own distribution network that includes
a large number of Apple Stores located in various corners of the world, Apple uses e-
commerce vendors and other resellers to sell its products around the world. Apart from that,
it is also reflected in its rapid innovation. His focus on innovation and flexibility in this area
has helped the company grow its product/service mix and serve different customer
segments and their expectations more efficiently.Its flexibility is driven by several factors,
such as its international distribution network, its technological infrastructure, a large group of
talented employees, as well as its ability to understand customer needs and provide a
seamless customer experience.

5.-Bibliographic reference:

❖ https://hipertextual.com/2011/08/apple-ii-computador-avanzo-la-industria

❖ https://www.enter.co/chips-bits/gadgets/los-10-productos-mas-importantes-en-la-
historia-de-apple/

❖ https://blogs.imf-formacion.com/blog/tecnologia/breve-historia-del-macintosh-201806/

❖ https://blog.notesmatic.com/apples-business-model-and-sources-of-

competitive-advantage/.