PROPER STORE ENTERPRISE

INDIVIDUAL CASE STUDY

Faculty : DEPARTMENT BUILT ENVIRONMENT

AND TECHNOLOGY
Program : BACHELOR OF TOWN AND REGIONAL
PLANNING (Hons.)
Program Code : AAP 221
Course : ENTERPRENEURSHIP TECHNOLOGY
Course Code : ENT 600
Semester :8
Name : MUHAMMAD HIDAYAT BIN
BAHARUDDIN
Student ID : 2021613078

Submitted to
Madam Izayani Binti Sa’adin

Submission Date
3rd November 2023
 ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious and Most Merciful. First and foremost, alhamdulillah
and praises to Allah for giving me the chance to complete this case study in the given time successfully.
Thanks to His countless blessing and guidance, I was able to finish this assignment with peace and no
major problems.

My deepest gratitude goes to Madam Izyani Binti Sa’adin, my technology entrepreneurship

(ENT600) lecturer for this semester. With her valuable supervision and constant support, I was able to
do this assignment with successfully. This case study would not be accomplished without her
constructive suggestions. Lastly her dedication in giving us the best knowledge helps us in
understanding the assignment better.

Finally, special appreciation goes to my classmates who are always there to answer my
questions on this case study. I very much had a good time in completing this assignment with their help
and knowledge

I
I
 EXECUTIVE SUMMARY

This case study project is a practical application of the ideas learned in Entrepreneurship
(ENT600) in connection to the Town and Regional Planning (Hons) Programme (AP221). Furthermore,
because the case study is about company analysis, one specific firm was picked in relation to the product
that is to be produced. In this study, information is acquired and analyzed using primary data-interview
sessions with the business owners. The study's principal objective was to familiarize students with the
practical manipulation of commercial organizations, and it was purposefully constructed to learn about
the challenges that led to the launch of a new product.

Afterwards, in this report, details about the products or services, marketing and operational
strategies, strength and weaknesses of the company are analysed accordingly. Hence, analysis from the
pros and cons of the product development such as the demands and need to target audience, further
improvement and solutions can be created to overcome the problems. In this study, SWOT Analysis
method has been used to identify the product details.

The general introduction of this report focused on the product development, which included the
backdrop of the study, aims and problem statements, methodology, and limits. Aside from that, the
issue statements mentioned in the paper are regarding marketing and technical elements, followed by
the study's objectives.

Following that, facts regarding the company's goods or services, marketing and operational
strategies, and strengths and weaknesses are discussed in this report. As a result of analyzing the benefits
and drawbacks of product development, such as the wants and needs of the target audience, further
improvements and solutions to difficulties may be developed. The SWOT Analysis approach was
employed in this study to find product details.

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 TABLE OF CONTENTS

ACKNOWLEDGEMENT I
TABLE OF CONTENT II
LIST OF FIGURES III
LIST OF TABLES IV
EXECUTIVE SUMMARY IV
1.0 INTRODUCTION 1
2.0 COMPANY INFORMATION 3
3.0 COMPANY ANALYSIS 10
4.0 FINDINGS AND RECOMMENDATIONS 12
5.0 CONCLUSION 14
6.0 REFERENCES 15

III
 LIST OF FIGURES

Figure 2.0 Proper Store Followers Engagement 4

Figure 2.1 Proper Store the Latest Sales 4
Figure 2.2 Feedback that received from the sales 5
Figure 2.3 Various branded items are sold from Proper Store 6
Figure 2.4 Cleaning service performed by Proper Store 7
Figure 2.5 The number of followers obtained from the Instagram 8
applications
Figure 2.6 Proper Store Business Logo 9
Figure 4.0 Various branded items 12
Figure 4.1 QR system recommendation 13

LIST OF TABLES
Tables 1.0 SWOT analysis of Proper Store 11

IV
 1.0 INTRODUCTION

1.1 Background of the Study

Entrepreneurship is the condition of being an entrepreneur, or a person who organizes, manages,
and bears the risk of a firm in order to generate economic value. The name comes from the Old French
verb entreprendre, which means "to undertake." Entrepreneurship is one of four elements of production
(economic resources, both human and nonhuman, utilized to produce a flow or output of products and
services), the other three being land, capital, and labor. It currently plays an important role in capitalist
economies, frequently including high-risk businesses that develop creative marketing tactics to sell
existing products and services or that offer entirely new products and services. (“Entrepreneurship,
Britannica Money,” 2023). According to (Croci,2016) Entrepreneurship is a distinct, being a discipline
by its own right. Croci (2016) also defined entrepreneurship with autonomous discipline that can
operate independently as well as interdisciplinary. Other study defines entrepreneurship as “practice
begins with action and creation of new organization” (Barot, 2015) Barot (2015) also stated that
entrepreneurship is a key to success and every individual that creates a new organization of business
means enter into a new paradigm of entrepreneurship. Nevertheless, the entrepreneurship is an activity
that shifted the old habits into the new one with fully discipline and independent.

Proper Store is one form of private business that applies the sales concept of fashion business and
used branded clothing materials. Where, this business is based in Skudai, Johor Bahru, Johor. Which,
the business area is located in the residential area of Taman Mutiara Rini Jasa Precinct. This business
was established by Mr Nur Amirul Hakim Bin Kamarulzaman starting from 2018 until now. The owner
of this business wants to open the eyes of the public that with the existence of a business with the
concept of used clothing has its own value that can support daily life and Amirul Hakim hopes that the
young people of today need to be aware that business is one of the aspects that can establish a
community in a matter. At the same time, in business there are ups and downs but this owner has a big
soul in his business which in everything done there will be a backup plan drawn up by him. In the
meantime, the business owned by Amirul Hakim plans to open a physical store that can attract people
to come to his store.

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1.2 Problem Statement

It discusses a company's problem and proposes a possible alternative. Typically, the goal of
beginning a business is to solve a consumer need. Of course, every firm encounters issues relating to
its operations. This case examines Proper Store issues, which are as follows:

1. Getting target buyers for sales

Target buyers in an item being sold need time to sell using online sales methods.

2. Obtaining stock for business.

The owner searches for stock from the business material of the surrounding people to stay in
the circulation of the current style.

1.3 Purpose of the Study

1. To comprehend various entrepreneurial theories and principles. Furthermore, have a better

knowledge of the discipline of entrepreneurship.

2. To develop a technological solution for Proper Store in order to increase their business income
and marketing.

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 2.0 COMPANY INFORMATION

2.1 Background

Nur Amirul Hakim bin Kamarulzaman is one of the young entrepreneurs from Skudai,
Johor Bahru, Johor. Which, his business began to be highlighted by him at the end of 2018
which started from a hobby and is now one of the branches of his daily income. The name
of the business he runs is Proper Store. Where, when he was still learning, he started to
dabble in the sales scene, little by little he was able to achieve decent results. Where, Proper
Store is one of the best-selling used brand clothes shops in Skudai. The name Proper Store
is often mentioned by the public which promises quality delivery from seller to buyer that
meets the level of satisfaction of the public.

This proper Store business provides business services for second-hand branded clothes with
international brands that interest the public including Stone Islands, Adidas Classic, Stussy, Nike,
and many more. Where, the Stussy brand is one of the signatures of this business where people will
look for this brand more. This is because brands like this are hard to find and have their own value.
The main aim for this business is to satisfy the needs of the public and be able to attract people to
buy here again

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Figure 2.0: Proper Store Followers Engagement

Figure 2.1: Proper Store the Latest Sales

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2.2 Organizational Structure
The organizational structure of the Proper Store business is a sole proprietorship
owned by Nur Amirul Hakim. Where, he who works privately from buying and looking for
new stock to the final work, which is delivery to the buyer through a delivery service or
nearby will use a delivery service. The basic purpose of this section is to show the level of
existence of an organization in the business world. In addition, a quality organization will also
give a good profit to the business.

Figure 2.2: Feedback that received from the sales

Although, the business is managed by Amirul Hakim alone, but every buyer will give
satisfactory feedback. This shows that he cares about the quality of his sales which makes
buyers feel comfortable and happy to buy in this business.

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2.3 Product/Services

There are various brands sold by Proper Store, among them are Adidas, Nike, New
Balance, Stussy, Polo Ralph Lauren and many more. In the search for this branded item, Amirul
NurHakim will sort exactly in terms of quality and neatness in that one item.

Figure 2.3: Various branded items are sold from Proper Store

Apart from that, before the goods to be sold will be traded. This entrepreneur will do a
detailed cleaning of all the clothes sold so that the buyer will get high quality and clean clothes.
This shows that the owner always takes care of the quality between the buyer and the item for
sale.

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Figure 2.4: Cleaning service performed by Proper Store

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2.4 Technology

Among the technologies used in the Proper Store business are related to online matters,
one of which is the Instagram application where the current number of followers obtained from
this business is approximately 10 thousand rough estimates. This shows that Nur Amirul Hakim
is fully committed where in the beginning this business was just contacts but now it is global.

Figure 2.5: The number of followers obtained from the Instagram application

In addition, Proper Store also uses the PayPal system where from this browser
facilitates international transactions which further facilitates the transfer of transactions to
buyers or sellers abroad. Admittedly, PayPal facilitates his business where some of his buyers
come from abroad.

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2.5 Business, Marketing and Operational Strategy

Proper Store uses a social media platform, namely the Instagram application, as their main
promotional media in their marketing strategy. Where, every day he will update feeds and
Instagram Story to ensure that the sale is known to the public. In a few days he will also edit
the video to attract and make the business different from the others.

In this regard, Nur Amirul Hakim learned his marketing strategy from Ashraff Annuar who
is one of the leading young entrepreneurs known in Malaysia. Where, he is the owner of Savage
Store. From there, Amirul Nur Hakim made it a stepping stone for his business and it is also a
catalyst for the future in business.

Figure 2.6: Proper Store Business Logo

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 3.0 COMPANY ANALYSIS

3.1 SWOT
According to (Bigelow et al., 2023) SWOT analysis is a framework for identifying and
analysing and organization’s strengths, weakness, opportunities, and threats. Where this
acronym that’s stand for SWOT. The primary goal of SWOT analysis is to increase awareness
of the factors that go into making a business decision or establishing a business strategy. To do
this, SWOT analyses the internal and external environment and the factors that can impact the
viability of a decision.

The strengths and weaknesses are internal factors. They are characteristics of a
corporation that provide it a comparative advantage (or disadvantage, as the case may be) over
competitors.

Threats are external factors, whereas opportunities are internal forces. Opportunities
are features of the external environment that management may use to improve corporate
performance (for example, revenue growth or increased profitability).

In a nutshell, SWOT analysis is used to identify an organization's relative advantages

and disadvantages by examining its internal and external aspects. A SWOT analysis is widely
used in combination to other evaluation frameworks such as PESTEL and Porter's 5-Forces.
Furthermore, the outcomes of a SWOT analysis will impact model assumptions for the analyst
community.

A SWOT analysis is used differently by various stakeholders. A management team

might use the framework to help with risk management and strategic planning, for example.
SWOT analysis helps managers grasp the firm's relative advantages and drawbacks in order to
better understand where and how resources should be used, whether for growth or risk reduction
programs.

Consider how the outcomes of a SWOT analysis could alter analysts' model
assumptions. It may be a credit analyst seeking to assess a borrower's creditworthiness or an
equity researcher attempting to assess the fair market value of a company's shares. The SWOT
analysis framework is widely considered as one of the most valuable resources for strategic
planning and company analysis.

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 Strength Weakness

• Service • Getting target buyers for sales

-The owner of the Proper Store -Target buyers in an item being sold
maintaining the well-service for the need time to sell using online sales
customers. methods.
• Hygiene
• The condition of the clothes that • Obtaining stock for business.
want to sell must be been clean. • The owner searches for stock
from the business material of
the surrounding people to stay
in the circulation of the current
style.
Oppurtunities Threat
• Opening New Physical Store • Competition among another seller
- In the future, the owner has - In Johor Bahru area there are
well planned to purchase a many sellers that selling the
new physical store. same concept things. The
owner needs to make a new
creative thing to make their
business more success.

Table 1: SWOT analysis of Proper Store

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 4.0 FINDINGS AND RECOMMENDATIONS

After a session an interview that has been done with Nur Amirul Hakim and
some research, that has been identified the two major problems and one
recommendation that has been face from his business.

4.1 Getting target buyers for sales

Target buyers in an item being sold need time to sell using online sales methods.
get target buyers for the business done by Proper Store. This is because, not everyone
has the same interest in fashion. This further shows that the interest that tends to be in
something is dependent on something that has its own value such as a well-known brand.

Figure 4.0: Various branded items

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4.2 Obtaining stock for business.
The owner searches for stock from the business material of the
surrounding people to stay in the circulation of the current style. in obtaining
stock items to be traded, it is quite difficult for these entrepreneurs to meet the
tastes of buyers. but every difficult thing will give double profit to the owner

4.3 Using the QR system in sorting clothes selection

This matter is one of the recommendations in the business run by the

Proper Store business. With this QR system, it will make it easier for owners to
classify clothes according to the grade of clothes that will be marketed. In
addition, this QR system will also make it easier for buyers to find out about the
items they want. Where, the condition of the shirt will be known if the QR is
shown in the generated application.

Figure 4.1: QR system recommendation

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 5.0 CONCLUSION

In conclusion, Proper Store serves a lot of variety branded items that will people
purchase it with the below market prices. A lot of branded items such as Nike, New Balance,
Adidas, Burberry, and many others. This entrepreneur is based at Taman Mutiara Rini, Jasa
Precinct, Skudai, Johor Bahru, Johor. The main objective of this business is served people who
want to use a branded items with reasonable prices. The owners of this business Nur Amirul
Hakim shared the experienced his ups and downs while running his business. Where, he is the
only bearer in something. This shows one of the examples that need to be emulated for
entrepreneurs who are just starting to enter this field.

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 7.0 REFERENCES

Barot, H. (2015, January 2). Entrepreneurship - A Key to Success. ResearchGate; unknown.

https://www.researchgate.net/publication/328687981_Entrepreneurship_-

_A_Key_to_Success

Bigelow, S. J., Pratt, M. K., & Tucci, L. (2023). SWOT analysis (strengths, weaknesses,

opportunities and threats analysis). CIO; TechTarget.

https://www.techtarget.com/searchcio/definition/SWOT-analysis-strengths-

weaknesses-opportunities-and-threats-analysis

Didip Diandra, & Azmy, A. (2020, August 25). Understanding Definition of

Entrepreneurship. ResearchGate; Definitive International Institute of Life Science

(DIILI Publication).

https://www.researchgate.net/publication/343853006_Understanding_Definition_of_E

ntrepreneurship

Entrepreneurship | Definition, Historical Theorists, & Facts Definition | Britannica Money.

(2023). In Encyclopædia Britannica.

https://www.britannica.com/money/entrepreneurship

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