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Assignment

cse

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abdulhannan11332

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Corporation Name: Janata People's Bank

Industry Name: Financial services Industry

Vision statement:
To ensure the highest standard of clientele services through the best application
of the latest information technology, make significant contributions to the
national economy, help reduce poverty by providing inclusive financial solutions,
and firmly establish ourselves as a front-ranking bank both at home and abroad.

Mission statement:
Our mission is to be the world’s most respected and trusted financial services
firm, creating opportunities for growth and economic progress. We are dedicated
to helping our clients succeed financially, advancing sustainable economic growth,
and being a force for positive change in society. Additionally, we are committed
to empowering individuals and communities affected by poverty, illiteracy,
disease, and social injustice through targeted economic and social programs that
drive significant, positive change and enable people to realize their full potential.

Strategy:
1. Self service and digitalization: Setting up and promoting digitized
financial product and customer service experience portal that enable
customer to sign-up for service online and view information without going
to branch.

2. Customer outreach: It works to build awareness customer loyalty and

interest in product.Suppose my geographic area has large percentage of
seniors now I could creat free financial educational programs where
teaching seniors to use digital banking and about online security.
3. Performance tracking: Setting benchmarks and monitoring progress is
crucial for understanding what works and what does not . Banks need the
tools to track performance against these goals in real time.
4. Social Media:A valuable financial marketing strategy that can’t afford
to ignore is smart and consistent use one or more social media
performance.However it is well worth the effort in terms of building trust
awareness and relationship with consumers in their space.
5. Commit sustainability: Emplement eco-friendly practoses and
measures the impact of services to ensure social and environmental
responsibility.
6. Microfinance and Small Loans: Providing small loans to low-
income individuals and small businesses to promote financial inclusion and
reduce poverty.

Goal:
At Janata People's Bank, our primary goal is to become the most trusted financial
partner for our community by 2030. We aim to achieve this by:

1. Accessibility: Providing accessible and inclusive banking services to all

segments of society, with a focus on underserved populations.
2. Growth: Maintaining a strong financial foundation to ensure stability and
growth, targeting a 15% increase in our customer base annually.
3. Innovation: Investing in cutting-edge digital banking technologies to
enhance customer experience and operational efficiency.
4. Education: Promoting financial literacy through educational programs,
reaching at least 100,000 individuals annually.
5. Support: Supporting local businesses and entrepreneurs through tailored
financial products and advisory services.
6. Sustainability: Implementing sustainable banking practices to
contribute positively to environmental conservation efforts.
7. Diversity: Cultivating a skilled and diverse workforce that reflects the
communities we serve.

Through these initiatives, we strive to foster economic growth, improve financial

well-being, and build lasting relationships with our customers and stakeholders."
Objective:
To achieve our mission, we have set the following measurable objectives with
clear timelines to ensure progress and accountability:

1. Launch Key Products (Within 1 year):Introduce microloans,

savings accounts, and micro-insurance within the first 12 months to
provide essential financial services to the underserved.

2. Build 100 Partnerships (Within 3 years):

Form partnerships with 100 NGOs, community organizations, and
government bodies within 36 months to expand our outreach and
collaborate on social impact projects.
3. Adopt Digital Banking (Within 3 years):
Achieve 75% customer adoption of the digital banking platform
within 36 months, making banking easier and more accessible
through mobile and online services.
4. Educate 1.5 Million People (Within 5 years):
Reach 1.5 million individuals with financial literacy programs
within 60 months, empowering them with skills in budgeting,
saving, and responsible borrowing.
5. Reduce Carbon Footprint (Within 5 years):
Reduce the bank’s carbon footprint by 30% within 60 months
through various green initiatives, including energy-efficient
practices and promoting paperless transactions.

UNIQUE SELLING PROPOSITION(USP) :

1. Empowerment Focus:
- JONOTA People’s Bank is dedicated to empowering individuals and communities,
particularly those facing economic challenges. This commitment helps clients
achieve their financial goals and improve their quality of life.

2. Innovative Financial Solutions:

- The company offers cutting-edge investment products and consulting services
tailored to meet the diverse needs of clients in a rapidly evolving financial
landscape, ensuring relevance and effectiveness.

3. Commitment to Sustainable Growth:

- JONOTA People’s Bank prioritizes investments in socially responsible projects
and businesses with growth potential, aligning with the global demand for
sustainable business practices and contributing to long-term economic
development.

4. Expertise and Trust:

- JONOTA People’s Bank positions itself as a trusted partner in financial success,
building lasting relationships with clients through personalized guidance and
expert consulting services tailored to specific circumstances.

5. Client-Centric Approach:
- The emphasis on understanding and addressing client needs ensures that
JONOTA People’s Bank provides tailored solutions that foster trust, loyalty, and
satisfaction among its clientele.

ART
Winning zone: Its expertise in building personalized client relationships and a
holistic approach to financial services further distinguishes it from competitors,
fostering trust and loyalty in a competitive market.

Losing zone: Competitors may offer a wider range of financial products and
services, providing clients with more comprehensive options under one roof.

Risky zone: JONOTA and its competitors are vying for the same target market
segments, particularly those seeking socially responsible investment options and
innovative financial solutions.

Who cares: Clients who are primarily concerned with basic service offerings
rather than the broader impact of their financial choices.

THE CHALLENGES MAY THE BANK FACE:

1. Technological Barriers: Ensuring that all customers, especially those

in rural or less-developed areas, have access to and can use digital
banking tools might be challenging. Technology gaps can create barriers
to financial inclusion.
2. Cybersecurity Risks: E-banks are prime targets for cyberattacks.
Ensuring robust security measures to protect customer data and prevent
fraud is crucial.
3. Customer Trust: Building and maintaining trust with customers is
essential. This involves ensuring transparency, reliability, and
responsiveness in customer service.
4. Competition: Competing with established banks and other e-banking
platforms can be tough, requiring continuous innovation and
differentiation.

SOLUTIONS OF THE PROBLEMS:

1. Upgrade Technology: Janata People’s Bank should invest in user-friendly

digital tools and collaborate with local partners to improve technology
access. Providing support and training will help customers use these tools
effectively.
2. Cybersecurity: The bank needs to implement strong security measures
like encryption and multi-factor authentication, train staff and customers
on online safety, and have a clear plan for handling security breaches.
3. Customer Trust: Build trust by being transparent about fees and services,
ensuring reliable operations, and responding quickly to customer feedback.
4. Competition: To compete effectively, the bank should innovate with
unique features, focus on excellent customer service, and use targeted
marketing to highlight its strengths.