Company should be unique for each and every student.

Following points should be kept into consideration

1. Project should be handwritten

2. Individual project

3. Minimum of 15 pages

4. Project should have:

•Introduction
•Digital platforms used by that company
•Competitors of that company
•7 p's of the company and Swot analysis.
•How is it different from traditional marketing?
 Introduction

Brief overview of the company

Cadbury, founded in 1824 by John Cadbury in Birmingham, England, is one of

the world's largest and most iconic confectionery companies. Known for its
high-quality chocolates and innovative products, Cadbury has a rich history
and a strong presence in markets worldwide.

significance in the confectionery industry.

Cadbury has played a significant role in shaping the confectionery industry,

introducing several innovations and setting high standards for quality and
taste. The company's commitment to sustainability and ethical sourcing has
also earned it a reputation as a responsible corporate citizen.

In addition to its products, Cadbury is also known for its marketing

campaigns, including the iconic "Cadbury Dairy Milk" ads featuring the
famous "glass and a half of full-cream dairy milk" slogan. These campaigns
have helped strengthen the brand's connection with consumers and solidify
its position in the market.

Overall, Cadbury's rich history, innovative products, and strong brand

presence make it a significant player in the confectionery industry, with a
legacy that continues to delight consumers around the world.

History of Cadbury
Origins of Cadbury

Everything started when John Cadbury started to sell tea and drink chocolate
in 1824. Soon after, in 1831, he managed to start the production of cocoa
and even opened a factory in Bridge Street, England. In 1847, John and his
brothers partnered and started a company that we all know and love today,
company was originally called “Cadbury Brothers.”

After the death of John Cadbury, his two sons continued to run the business.
However, things were not going well. The company started to lose money.
Still, it managed to regain its height, and by the year 1866, the company’s
production shifted. Eventually, the brothers managed to start chocolate
production and introduce higher-quality cocoa. The candy bar became one of
the most famous treats of 1914.
 The first major invention of the Cadbury brothers was the Dairy Milk Bar.
George Cadbury Junior was the developer of this chocolate candy. The
innovation in this product was that the proportions of milk used were much
higher than in any other chocolate.

Key Milestones

 1831 - Focus on Chocolate: John Cadbury shifted the business's focus to

chocolate and cocoa drinks.
 1905 - Introduction of Cadbury Dairy Milk: A significant milestone,
marking the launch of Cadbury Dairy Milk, revolutionizing the chocolate
industry with its smooth texture.
 20th Century Expansion and Acquisitions: Cadbury expanded both
domestically and internationally, acquiring brands like Fry's in 1919 and
Schweppes in the 1960s.
 1969 - Merger with Schweppes: Cadbury merged with Schweppes to form
Cadbury Schweppes, combining confectionery and beverage brands.
 2008 - Separation of Beverage Business: Cadbury Schweppes separated
its confectionery and beverage businesses, with the confectionery business
retaining the Cadbury name.
 2010 - Acquisition by Kraft Foods: Kraft Foods acquired Cadbury,
creating the world's largest confectionery company.
 2012 - Integration into Mondelez International: Following the split of
Kraft Foods, Cadbury became part of Mondelez International, a global snacks
powerhouse.

Growth into a Global Brand

 Global Expansion: Cadbury established a strong presence in markets

worldwide, including India, Australia, and Canada, becoming a household
name.
 Product Innovation: Cadbury continued to innovate, introducing new
products and flavors to cater to changing consumer preferences.
 Marketing Campaigns: Cadbury's marketing campaigns, such as the iconic
"Cadbury Dairy Milk" ads, strengthened its brand connection with
consumers.
 Commitment to Quality: Cadbury's commitment to quality and ethical
sourcing further solidified its position as a global brand.

Interesting Facts about Cadbury

 Cadbury was the first company to include pictures instead of printed text on chocolate boxes.
  George Cadbury didn’t want to take mothers away from their children, so he developed a
company rule that women had to leave work when they got married. Each married woman
was given a bible and a carnation as wedding gifts.
 In 1886 Cadbury became one of the first firms to have dining rooms with kitchens and food
for sale.
 A miniature metal animal (elephant, penguin, owl, fox, duck, squirrel, rabbit or turtle) was
given away with specially designed cocoa tins in 1934. In the same year, Cadbury's tokens,
which came with packs of cocoa, could be redeemed for lamps, kettles and saucepans.
 So many children joined Cadbury’s Cococub Club that it had 300,000 members in 1936.
 Cadbury’s World Visitor Center opened in 1990, welcoming 400,000 visitors in its first year.
 Cadbury launched a Get Active program in 2003, helping 10,000 teachers get in shape.

Cadbury Product Timeline

1865 – Cadbury Cocoa Essence 1875 – Cadbury Easter Eggs 1897 – Cadbury Milk
Chocolate 1905 – Cadbury Dairy Milk 1908 – Cadbury Bournville Chocolate 1915 – Cadbury Milk
Tray 1920 – Cadbury Flake 1923 – Cadbury Crème Eggs 1929 – Cadbury Crunchie 1938 – Cadbury
Roses 1948 – Cadbury Fudge 1968 – Cadbury Picnic 1960 – Cadbury Buttons 1970 – Cadbury
Curly Wurly 1983 – Cadbury Wispa 1985 – Cadbury Boost 1987 – Cadbury Twirl 1992 – Cadbury
Timeout 1996 – Cadbury Fuse 2001– Cadbury Brunchbar, Dream & SnowFlake

Buy Candy Online

Cadbury Dairy Milk Chocolate first appeared in 1905 and
was introduced in the United Kingdom. Dairy Milk consisted of several
products made with milk chocolate. The brand is manufactured
by Hershey’s company in the United States and has the license of
manufacture from Cadbury. Chocolate candies are available worldwide,
including in China, India, Sri Lanka, Pakistan,
Bangladesh, and Kazakhstan.

The Cadbury brand of chocolate is one of the most loved and cherished
in India. There, it was first introduced in 1948. However, it did not
become popular right away. Cadbury Dairy Milk’s popularity era started
in the 1990s with the popular campaign. The advertisement depicts a
girl dancing in the field while holding a Cadbury chocolate bar. Since its
appearance, the people of India have fallen in love with this treat,
which remains to be one of the most popular treats.
Renowned Products of Cadbury Dairy
Milk
Famous products manufactured by the Cadbury brand include Dairy
Milk, Boost Caramel, Crunchie, Picnic, Curly Wurly, Jelly
Babies, Mints, and Black Jacks Trident Gums. However, the
Cadbury Dairy Milk product line includes the following brands of
candy:

 Fruit and Nuts is a Cadbury brand chocolate bar that is mainly

made from almonds and Brazilian nuts. In some variations, it also
consists of hazelnuts and raisins.
 Bournville is a classic dark chocolate with rich flavors and a
cocoa aroma. Treat is named after the village in which it was
manufactured. It is premium chocolate in India with a cocoa
content of 50%.
 Cadbury Dairy Milk Oreo has an especially crunchy flavor of
Oreo and a creamy richness. This particular product is especially
loved by people.
 Cadbury Dairy Milk Silk is a very smooth milk chocolate
candy. The Silk Valentine Special was specially designed
for Valentine’s Day celebrations. It comes with a package of
“heart pop”.
 Cadbury Dairy Milk Bubbly is a chocolate candy that has the
shape of bubbles. It has a very unique and distinctive flavor of
bubblegum and chocolate. The filling of the candy is pink in color
and is covered in dark milk chocolate.
 Cadbury Dairy Milk Roasted Almonds have an especially rich
texture that goes perfectly well with roasted almonds. There are
a total of three packs of chocolate bars in the package. Each bar
weighs approximately 137 grams.
Logo

Buy Online

Ingredients
 Milk
 Sugar
 Cocoa butter
 Cocoa mass
 Vegetable fats (palm, shea)
 Emulsifiers (E442, E476)
 Flavourings

MAIN: Digital Platforms Used by Cadbury

Cadbury, a popular chocolate brand, utilizes several digital platforms to engage with consumers, market
its products, and build its brand. Here's a detailed look at some of the key digital platforms used by
Cadbury:

1. **Website:** Cadbury maintains an official website (cadbury.co.uk) where consumers can explore its
range of products, learn about its history, and find recipes and promotions. The website is designed to
be user-friendly and visually appealing, providing an immersive experience for visitors.
2. **Social Media:** Cadbury has a strong presence on various social media platforms, including
Facebook, Instagram, and Twitter. These platforms are used to engage with consumers, share content
such as product photos and videos, run contests and promotions, and respond to customer inquiries and
feedback.

3. **YouTube:** Cadbury has a YouTube channel where it posts videos related to its products,
advertisements, and other content. These videos are often entertaining and engaging, helping to build
brand awareness and loyalty among viewers.

4. **Email Marketing:** Cadbury likely uses email marketing to reach out to consumers with
personalized offers, new product launches, and other updates. Email campaigns may include
newsletters, promotional emails, and event invitations.

5. **Mobile Apps:** Cadbury may have mobile apps available for download on iOS and Android devices.
These apps may offer features such as product information, exclusive content, and loyalty programs to
incentivize repeat purchases.

6. **E-commerce Platforms:** Cadbury sells its products through various e-commerce platforms,
allowing consumers to purchase its products online. These platforms may include its own e-commerce
website as well as third-party retailers such as Amazon and Walmart.

7. **Digital Advertising:** Cadbury uses digital advertising to promote its products online. This may
include display ads, video ads, and social media ads targeted at specific demographics to maximize reach
and engagement.

8. **Influencer Marketing:** Cadbury partners with influencers and bloggers to promote its products to
their followers. These influencers may create sponsored content featuring Cadbury products, helping to
reach a wider audience and drive sales.

By leveraging these digital platforms, Cadbury is able to connect with consumers, drive brand
awareness, and ultimately increase sales of its chocolate products.
Competitors of that company

Top 7 competitors of Cadbury

1) Mars

 Product Type: Food products.

 Industry: Food and beverage.
 Founded: 1911.
 Founder: Frank C. Mars.
 Headquarters: McLean, Virginia, United States.
 Area Served: Worldwide.
 Current CEO: Poul Weihrauch.
 Revenue: 20 billion U.S. dollars (2022)
 Number of employees: 100,000
Considered as a top manufacturer of confectionary products, Mars was
founded in the year 1911 and headquartered in the United States. Apart from
confectionery products, it is also into production of pet food and other
products related to food. Mars confectionary products include Mars bars,
M&M’s, Skittles, Snickers, Milky Way bars and Twix.Mars has stronger global
operations and controls 15 percent of the world candy business. Mars Is
Rated No. 2 Place to Work in Europe and No. 3 in the World.

Some of their non-confectionary products include Uncle Ben’s rice, pasta

sauce etc. and pet foods includes Whiskas, pedigree and Nutro brands. The
Mars chocolate production is considered as one of the tops in the world along
with producing mints, chewing gums and fruity confections.

Mars is a popular workplace in Europe, with close to 15,000 European

workers and almost 100,000 employees worldwide. Mars’ popular products in
2022 include Milky Way, Snickers, M&Ms, Twix, and pet food brands such as
Pedigree and Iams.

Mars food is devoted to providing better food quality for the buyers. Their
production concentrates on quality, taste and at affordable rates. Mars
production runs across 12 manufacturing sites and has about 2,000
employees. Mars produces about 13 food brands that are available in more
than 30 countries. Due to the enormous product brand and their quality Mars
is considered as one of the top Cadbury competitors.

2) Hershey’s
  Product Type: Chocolate, Food products.
 Industry: Food and beverage.
 Founded: 1894.
 Founder: Milton S. Hershey.
 Headquarters: Hershey, Pennsylvania, United States.
 Area Served: Worldwide.
 Current CEO: Michele Buck.
 Revenue: $2.490B (June 30, 2023)
 Number of employees: 19,865 (2022)
 Market cap: $44.73B (August 21, 2023)

The most popular chocolate and liked by many, Hershey’s is an American

company that has been into the chocolate factory since 1894. It is
headquartered in Pennsylvania and considered as one of the largest
manufacturing company in chocolate. Hershey’s chocolate is available across
the United States. Hershey’s production of chocolate mainly focuses on four
main flavors which are milk, white, dark and gold.

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Hershey net income for the quarter ending June 30, 2023 was $0.407B.
Hershey gross profit for the quarter ending June 30, 2023 was $1.132B.

Hershey’s chocolate productions are span across eight factories across the
United States. They have a huge number of products like dark cocoa, spread
snacksters, Licorice candy, dark chocolate peanut butter cups, cookie layer
crunch bar, soft crèmes candy, raspberry mints, snack mix, candy bar and
many more. Hershey’s chocolates are manufactured using 100% farm fresh
milk which makes the milk chocolate so well. The Cocoa that is used in the
production is sourced from various growing regions of the world. Due to their
huge products and their taste, Hershey’s is considered as one of the top
Cadbury competitors.

3) Nestle
  Product Type: Food and beverage.
 Industry: Food and beverage.
 Founded: 1866.
 Founder: Henri Nestlé.
 Headquarters: Vevey, Switzerland.
 Area Served: Worldwide.
 Current CEO: Mark Schneider.
 Revenue: CHF 94.42 billion (2022)
 Number of employees: 275,000 (2022)
 Market cap: $314.79B (September 11, 2023)

Nestle is a food and drink company which is headquartered in Switzerland.

Nestle is considered as one of the largest food company in the world. It has
around 2000 brands and their main products include medical food, baby food,
bottled water, breakfast cereals, confectionery products, coffee, tea and many
more.

The company’s net income in 2022 was CHF 9.596 billion, which is a 45%
decrease from the previous year. Nestlé’s profit margin in 2022 was 9.8%,
which is a decrease from 19% in the previous year. Nestle annual gross profit
for 2022 was $45.096B. Nestle annual operating income for 2022 was
$12.916B.

Nestle serves its operations in around 189 countries across the globe. Nestle
milk chocolate produced by Nestle is a chocolate bar that is produced by
Nestle. Nest milk chocolate is being sold in many countries. It mainly focuses
on increasing the quality of their food products which can contribute to a
healthier life. Due to their wide reach and focus on quality for their food
products, Nestle is considered as one of the top Cadbury competitors.

4) Kraft Foods

 Product Type: Food and beverage.

 Industry: Food and beverage.
 Founded: 1903.
 Founders: James L. Kraft and C.W. Post.
 Headquarters: Chicago, Illinois, United States.
 Area Served: Worldwide.
 Current CEO: Miguel Patricio.
 Revenue: $6.721B (June 30, 2023)
 Number of employees: 37,000 (2022)
 Market cap: $41.34B (August 21, 2023)

Also regarded as a top Cadbury competitor, Kraft food is an American

company that manufactures grocery products. Kraft foods are trusted
producer of foods acknowledged worldwide. This company produces various
brands of food products with main focus on producing high quality, nutrition
and taste to the eaters.

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Kraft Heinz net income for the quarter ending June 30, 2023
was $1.000B. Kraft Heinz gross profit for the quarter ending June 30, 2023
was $2.261B. Kraft Foods’ products are made at more than 220
manufacturing facilities around the world and are sold in more than 140
countries.

Their main brands are Oscar Mayer, Classico, Velveeta, Smart Ones,
Caprisun, Watties, Jell-o, Kraft etc. It is considered as the top five companies
in the world in the sector food and beverage. Kraft foods company production
is spanned across more than 40 countries across the globe. Due to their high-
quality products and their taste in their food, Kraft foods are considered as
one of the top Cadbury competitors.

5) Lindt

 Product Type: Food and beverage.

 Industry: Food and beverage.
 Founded: 1845.
 Founder: Rodolphe Lindt.
 Headquarters: Kilchberg, Switzerland.
 Area Served: Worldwide.
 Current CEO: Dirk Van de Put.
 Revenue: CHF 4.97 billion (2022)
 Number of employees: 14,466 (2022)
 Market cap: $27.12 Billion (August 2023)
Considered in the market as a lead producer of quality chocolate,
Lindt&Sprungli is a Swiss chocolate and is headquartered in Switzerland. The
main products of Lindt Company are chocolate, confectionery, and ice cream.
The company produces the wide array of products in about 120 countries
across the globe.

Its net income was CHF 570 million. Total number of employees in 2022 was
14,466. According to the report, Lindt’s global operating profit amounted to
about 744.6 million Swiss francs in 2022.

The quality chocolates of Lindt are produced by their 12 production sites

across Europe and USA. From here they are distributed to about 24
subsidiary companies which possess about 300 stores. They are also
distributed through 100 independent distributors globally. Lindt Company has
more than 14,000 employees for their service. Being a leading producer of
chocolate in the world, Lindt is indeed a top Cadbury competitor.

6) Ferrero

 Product Type: Food and beverage.

 Industry: Food and beverage.
 Founded: 1946.
 Founder: Pietro Ferrero.
 Headquarters: Alba, Italy.
 Area Served: Worldwide.
 Current CEO: Giovanni Ferrero.
  Number of employees: 41441 (2022)

A branded chocolate and confectionary products manufacturer, Ferrero is an

Italian based company that is headquartered in Italy. Ferrero International
S.A. consolidated 109 companies and 32 manufacturing plants worldwide,
selling directly and via distributors in over 170 countries.

Ferrero International posted a €14 billion turnover ($14.92bn), up 10.4% over

the previous year (€12.7 billion). Total number of employees in 2022
was 41,441 .

A constant increase in quality of the products that are manufactured by them

helps the company to attract markets. The company also focuses on meeting
the requirements of the customers across the globe. Their main brands
are Nutella, Kinder, Ferrero Pralines and Tic Tac. Due to their quality of
products and their wide reach across the globe, Ferrero is considered as a top
Cadbury competitor.

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7) Dove

 Product Type: Chocolate.

  Industry: Food and beverage.
 Founded: 1939.
 Founder: Leo Stefanos.
 Headquarters: McLean, Virginia, United States.
 Area Served: Worldwide.
 Current CEO: Greg Seidel.

Dove is a famous brand of chocolate that is well-known to all. It is sold in the

name of Galaxy in certain countries like United Kingdom, India, Ireland,
Middle East and Australia. Dove produces many products of chocolate like
chocolate bars that include dark chocolate, caramel, milk, fruit, and nut.

Dove chocolates are prepared with 100% pure cocoa butter and are available
in many presentations like dove bars, dove promises, and dove chocolate.
The chocolates of Dove provide the consumers a delicious and a silky smooth
texture and create an instance of having the chocolate pleasure. Due to their
silky smooth texture, taste and their wide reach across the globe, Dove is
certainly a Cadbury competitor.

8) Godiva

 Product Type: Food and beverage.

 Industry: Food and beverage.
  Founded: 1926.
 Founder: Joseph Draps.
 Headquarters: Midtown Manhattan, New York City, United States.
 Area Served: Worldwide.
 Current CEO: Nurtac Afridi.

Godiva Chocolatier is a top manufacturer of chocolates and associated

products. The company is situated in Belgium and established in the year
1926. As of 2023, Godiva has over 1,000 stores worldwide, including stores in
Europe, Asia, and the United States, and they are constantly expanding.
Godiva produces dark, milk, white and assorted chocolate types.

All the chocolate types of Godiva are prepared with the finest quality and it
also serves as perfect gifting options for the customers. Godiva prepares
chocolate by making use of their five production techniques which includes
molding, extrusion, enrobing, dipping and hand-piped decoration. By using the
production techniques, many shapes of chocolates are produced. As Godiva
is a top manufacturer of chocolates, it is indeed considered as one of the
Cadbury competitors.

9) Kinder

 Product Type: Food and beverage.

  Industry: Food and beverage.
 Founded: 1968.
 Founder: Michele Ferrero.
 Headquarters: Alba, Italy.
 Area Served: Worldwide.
 Current CEO: Guido Amedeo Ferrero

Kinder chocolate is a popular brand of chocolate that was established in

Germany. Kinder chocolates have great taste and joy-filled moment. Their
main products are Kinder Bueno, Kinder chocolate, Kinder Bueno white,
Kinder chocolate with cereal, Kinder Schoko-Bons, Kinder Chocolate Maxi,
Kinder Joy, Kinder Bueno Mini and Kinder chocolate mini.

Ferrero has expanded Kinder sales in the US to more than $500 million in the
past five years. The company plans to release Kinder Chocolate in August
2023 in the United States. Ferrero wants to turn Kinder Chocolate into a $1
billion business. Kinder Chocolate is the second-largest chocolate brand in the
world

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Kinder chocolates are prepared using the ingredients cocoa, wheat, milk, fats
and oils, sugar, malt extract and raising agents. Kinder chocolate production
focuses on producing a huge range of chocolate products that will be best
suited for all age groups. Due to their brand and enormous products, Kinder is
considered as one of the top Cadbury competitors.

10) Milka
  Product Type: Food and beverage.
 Industry: Food and beverage.
 Founded: 1901.
 Founder: Philippe Suchard.
 Headquarters: Lorrach, Germany.
 Area Served: Worldwide.
 Current CEO: Dirk Van de Put.

Also regarded as a top chocolate brand originated from Switzerland, Milka

and it is being manufactured globally by the confectionary company of US.
Milka chocolates are produced in various shapes. The brands of Milka
chocolate bars are Alpine Milk, Broken Nuts, Milka and Daim, Milka and Oreo,
Choco-Swing, Choco and Biscuit, Strawberry Yogurt, Caramel, Whole
Hazelnuts, White Chocolate, White Coconut, Raisins and Hazelnuts, White
Chocolate and Raspberry Cream.

Milka chocolate is sold in over 15 countries around the world.

Milka also produces toffees which are Milka Toffee and Milka Toffee Hazelnut.
Apart from chocolates, Milka also produces cookies and biscuits covered with
chocolates. Due to their various products in chocolates, Milka is considered as
one of the top Cadbury competitors.

11) Ghirardelli
  Product Type: Food and beverage.
 Industry: Food and beverage.
 Founded: 1852.
 Founder: Domenico Ghirardelli.
 Headquarters: San Leandro, California, United States.
 Area Served: Worldwide.
 Current CEO: Patrick McGrade.

Yet another famous chocolate company Ghirardelli is headquartered in the

United States. Ghirardelli is considered as the third-oldest chocolate company
in the United States. Ghirardelli chocolates are available in flavors of milk,
dark, and chocolate with caramel, chocolate with nuts and chocolate with
fruits. Ghirardelli controls the entire process of chocolate making which starts
from cocoa bean to the end product.

Ghirardelli generated sales of USD 727 million in the financial year 2022,
which corresponds to organic growth of 13.9%.

Ghirardelli selects high-quality beans where the nib of the beans is roasted.
By doing this Ghirardelli produces a consistent chocolate flavor. The cocoas
are then refined for smoothness to a size of 19 microns in order to ensure the
creamy texture and the melting sensation. The required flavor is added and
produced into the desired shapes and sizes. As Ghirardelli is into the
chocolate production for many years and produces great chocolates, it is a top
Cadbury competitor.
 Conclusion
The chocolate industry is coming with many innovations in chocolate
production in order to enhance the taste of the chocolates. Cadbury makes
use of their best services and innovation for creating better chocolates to
serve the customers.

7 P’S OF CADBURY
1.Product Mix:

1. Product Variety: Cadbury offers a diverse range of chocolate products,

including chocolate bars, boxed chocolates, hot chocolate drinks, and baking
chocolate. The brand constantly innovates and introduces new flavors and
products to meet changing consumer tastes and preferences. This variety
allows Cadbury to appeal to a broad customer base and maintain its position
as a leading chocolate brand.
2. Quality: Cadbury is known for its commitment to quality, using high-quality
ingredients and strict quality control measures in its manufacturing process.
The brand's focus on quality has helped it build a strong reputation for
delicious and reliable chocolate products.
3. Design: Cadbury pays attention to the design of its products, including the
packaging and branding. The brand's iconic purple color and logo are
instantly recognizable and help distinguish Cadbury products from
competitors. The packaging is designed to be visually appealing and
functional, ensuring that the chocolate is protected and preserved.
4. Packaging: Cadbury's packaging plays a crucial role in its product strategy.
The brand uses distinctive packaging for different products, with each design
reflecting the product's unique features and target audience. The packaging
also includes information about the product, such as ingredients, nutritional
information, and branding messages, to help consumers make informed
choices.
 2.Price Strategy:
1. Pricing Methods: Cadbury uses various pricing methods to determine the
prices of its products. One common method is cost-plus pricing, where the
price is set by adding a markup to the cost of production. Cadbury also
considers market demand, competition, and consumer perception when
setting prices.
2. Premium Pricing: Cadbury is known for its premium quality chocolates, and
its pricing strategy reflects this. The brand's chocolates are priced higher
than many of its competitors, reflecting the quality and value that consumers
associate with the Cadbury brand.
3. Value Pricing: Despite its premium positioning, Cadbury also offers value-
priced products to cater to price-sensitive consumers. These products are
often smaller in size or part of promotional offers, allowing Cadbury to appeal
to a wider range of consumers.
4. Pricing Adjustments: Cadbury may adjust its prices in response to
changes in market conditions, such as fluctuations in raw material prices or
competitive pricing pressures. The brand may also use pricing promotions,
such as discounts or special offers, to stimulate sales during certain times of
the year or promote new products.
5. Psychological Pricing: Cadbury may use psychological pricing strategies,
such as setting prices just below a round number (e.g., $1.99 instead of
$2.00), to make its products appear more affordable and attractive to
consumers.

3.People:
1. Customer Service: Cadbury emphasizes customer satisfaction by providing
prompt and helpful customer service. This includes addressing customer
inquiries, resolving complaints, and ensuring that customers have a positive
experience with the brand.
2. Employee Engagement: Cadbury values its employees and strives to
create a positive work environment. The company encourages open
communication, provides opportunities for professional development, and
recognizes and rewards employee achievements.
3. Training and Development: Cadbury invests in training and development
programs to enhance the skills and knowledge of its employees. This helps
improve employee performance and job satisfaction.
4. Community Engagement: Cadbury is committed to giving back to the
community and engages in various corporate social responsibility initiatives.
This includes supporting local communities, promoting sustainable practices,
and contributing to charitable causes.
4.Promotion Strategy:
1. Advertising: Cadbury invests heavily in advertising across various
channels, including television, print, online, and social media. Their ads often
focus on the joy and happiness associated with consuming their products.
2. Sales Promotions: Cadbury frequently runs sales promotions, such as
discounts, coupons, and limited-time offers, to encourage consumers to
purchase their products.
3. Public Relations: Cadbury maintains a positive brand image through public
relations activities, such as sponsoring events and supporting charitable
causes.
4. Digital Marketing: Cadbury utilizes digital marketing strategies, including
social media campaigns, influencer partnerships, and online ads, to reach a
wider audience and engage with consumers.
5. Branding: Cadbury has a strong brand identity, with its logo and packaging
being easily recognizable. This helps in promoting brand loyalty and
attracting new customers.
6. Product Placement: Cadbury products are often featured in movies, TV
shows, and other forms of media, increasing their visibility and desirability
among consumers.
7. In-store Marketing: Cadbury uses in-store displays, promotions, and
signage to attract customers and encourage them to make impulse
purchases.
5.Place Strategy:
1. Retail Outlets: Cadbury products are widely available in supermarkets,
convenience stores, and other retail outlets around the world. These outlets
include large chains as well as smaller, independent retailers.
2. Online Platforms: Cadbury sells its products through various online
platforms, including its own website and third-party e-commerce sites. This
allows consumers to purchase Cadbury products from the comfort of their
homes and have them delivered to their doorstep.
3. Partnerships: Cadbury has partnerships with various distributors,
wholesalers, and retailers to ensure its products reach a wide audience.
These partnerships help Cadbury expand its distribution network and reach
new markets.
4. Vending Machines: Cadbury products are also available through vending
machines, which are often placed in high-traffic areas such as schools,
offices, and train stations. This provides consumers with convenient access
to Cadbury products on the go.
5. International Distribution: Cadbury has a strong international presence
and distributes its products to markets around the world. This includes both
developed markets such as the United States and emerging markets such as
India and China.
6. Direct Sales: Cadbury also engages in direct sales, where its sales
representatives sell products directly to consumers or businesses. This helps
 Cadbury establish a direct relationship with its customers and cater to
specific needs.
7. Specialized Channels: Cadbury uses specialized channels for certain
products, such as gift shops and duty-free stores for its premium chocolate
products. This helps Cadbury t
8. arget specific customer segments and enhance the perceived value of its
products.
6.Process:
manufacturing process
1. Ingredients Sourcing: Cadbury sources high-quality ingredients like cocoa,
milk, and sugar from trusted suppliers.
2. Mixing: The ingredients are mixed together in precise quantities to create
the chocolate base.
3. Refining: The mixture is refined to ensure a smooth texture and consistent
flavor.
4. Conching: The refined mixture undergoes conching, a process that further
refines the texture and enhances the flavor by heating and stirring.
5. Tempering: The chocolate is tempered to give it a shiny appearance and
crisp texture.
6. Molding: The tempered chocolate is poured into molds to create various
shapes and sizes of chocolate bars or candies.
7. Packaging: The finished products are packaged in colorful wrappers or
boxes, ready for distribution.

Quality Control Measures:

1. Raw Material Testing: Cadbury tests the quality of raw materials before
they are used in production to ensure they meet safety and quality
standards.
2. Process Monitoring: Throughout the manufacturing process, Cadbury
monitors key parameters like temperature, viscosity, and pH to maintain
consistency and quality.
3. Product Testing: Finished products undergo rigorous testing for taste,
texture, appearance, and safety before they are packaged and distributed.
4. Hygiene and Sanitation: Cadbury follows strict hygiene and sanitation
protocols in its manufacturing facilities to prevent contamination and ensure
product safety.
5. Traceability: Cadbury maintains detailed records of ingredients, production
processes, and distribution to quickly trace any issues and take corrective
action if needed.
 7.Physical Evidence:
1. Branding: Cadbury's branding is recognizable and consistent across its
products. The company uses its logo, colors, and slogans to create a strong
brand identity that resonates with consumers.
2. Packaging: Cadbury's packaging is colorful and eye-catching, with
distinctive designs that make its products stand out on store shelves. The
packaging also includes information about the product and brand, helping
consumers make informed decisions.
3. Store Ambiance: While Cadbury does not have its own dedicated stores in
most cases, its products are often sold in retail outlets with attractive
displays. These displays may include promotional materials and signage that
create a pleasant shopping experience for customers.
4. Product Display: Cadbury products are typically displayed prominently in
stores, making them easy for customers to find. The displays are often
designed to attract attention and encourage impulse purchases.
5. Quality Assurance: Cadbury's physical evidence also includes measures to
ensure product quality and safety, such as tamper-evident packaging and
expiration dates.

SWOT Analysis

Strengths:

1. Strong brand reputation and recognition globally.

2. Wide range of products appealing to different market segments.
3. Strong distribution network reaching a large number of markets.
4. Commitment to quality and innovation in products.

Weaknesses:

1. Dependence on a few key markets for a significant portion of revenue.

2. Vulnerability to fluctuations in raw material prices, particularly cocoa.
3. Limited presence in certain emerging markets compared to competitors.

Opportunities:

1. Growing demand for premium and organic chocolates.

2. Expansion into new markets, especially in Asia and Africa.
3. Introduction of new product lines or flavors to cater to changing consumer
preferences.
4. Increasing focus on health and wellness, providing opportunities for
innovation in product offerings.

Threats:

1. Intense competition from other confectionery brands.

2. Fluctuations in currency exchange rates affecting profitability in international
markets.
3. Rising health concerns related to sugar consumption impacting sales of
confectionery products.
4. Regulatory challenges related to food safety and labeling requirements.

This SWOT analysis highlights some of the key factors influencing Cadbury's
position in the market and provides insights into potential strategies the
company could consider to maintain and enhance its competitive edge.

Cadbury's digital marketing differs from traditional

marketing
1. Channels Used:
 Digital marketing for Cadbury primarily leverages online platforms
such as social media, websites, email, mobile apps, and search
engines.
 Traditional marketing, on the other hand, utilizes offline channels like
television, radio, print media, outdoor advertising, and direct mail.
2. Interactivity and Engagement:
 Digital marketing allows Cadbury to engage with consumers in real-
time and facilitate two-way communication through comments, shares,
likes, and direct messages on social media platforms.
 Traditional marketing typically involves one-way communication,
where Cadbury broadcasts its message to a passive audience without
direct interaction.
3. Targeting and Personalization:
 Digital marketing enables Cadbury to target specific audience
segments based on demographics, interests, behaviors, and online
activities, allowing for more personalized and relevant messaging.
 Traditional marketing often has a broader reach but may lack the
precision targeting capabilities of digital marketing, resulting in less
tailored messaging.
4. Measurability and Analytics:
 Digital marketing provides Cadbury with detailed analytics and insights
into campaign performance, including metrics such as click-through
rates, conversion rates, engagement levels, and return on investment
(ROI).
  Traditional marketing metrics, such as brand awareness, reach, and
recall, are typically more challenging to measure accurately and may
not provide as granular insights into consumer behavior and campaign
effectiveness.
5. Cost and ROI:
 Digital marketing campaigns for Cadbury can be more cost-effective
compared to traditional marketing, as online channels often have lower
entry barriers and offer more affordable advertising options.
 Traditional marketing, particularly television and print advertising, can
be more expensive due to production costs, media buying fees, and
distribution expenses.

Overall, Cadbury's digital marketing efforts focus on leveraging the power of

online platforms to engage with consumers in a more targeted, personalized,
measurable, and cost-effective manner compared to traditional marketing
approaches.

MARKETING STRATERGY
Cadbury's marketing strategy is focused on building a strong emotional
connection with consumers, highlighting the joy and happiness associated
with their brand. Here are key elements of their marketing strategy:

1. Emotional Advertising: Cadbury's advertising campaigns often evoke

emotions such as joy, happiness, and nostalgia. They focus on themes like
sharing, love, and celebration, resonating with consumers on a personal
level.
2. Innovative Products: Cadbury regularly introduces new and innovative
products to keep consumers engaged. They leverage trends and consumer
preferences to develop products that meet changing demands.
3. Brand Sponsorships: Cadbury often sponsors events and TV shows that
align with their brand image. This helps them reach a wider audience and
reinforce their brand message.
4. Digital Marketing: Cadbury uses digital channels such as social media,
email, and online advertising to engage with consumers. They create
interactive campaigns and shareable content to increase brand visibility.
5. Seasonal Campaigns: Cadbury capitalizes on seasonal events and holidays
to launch special campaigns and promotions. This includes festive-themed
packaging, advertisements, and promotions.
6. CSR Initiatives: Cadbury is involved in various Corporate Social
Responsibility (CSR) initiatives, which are often highlighted in their
marketing campaigns. This helps build a positive brand image and connect
with socially conscious consumers.
7. Engagement with Influencers: Cadbury collaborates with influencers and
celebrities to promote their products and reach a larger audience. This helps
them stay relevant and connect with younger consumers.