Module 5
Module 5
Module 5
• Discuss the 5c’s of Credit
• Identify the different sources of capital for business
owners
• Choose what is the best way of acquiring funding
when starting out or expanding business
SUBTOPIC #1
THE 5C’s OF CREDIT
This is used to analyze and approve loans, as well as protect
both the lender and borrower from excessive risk. Every
lender has their own unique set, but they are all universally
based on the Five C’s of Credit. The five Cs of credit are
character, capacity, capital, collateral, and conditions.
CHARACTER
Why it matters: Banks want to lend to people who are responsible and keep commitments.
How it’s assessed: From your work experience, credit history, credentials, references,
reputation and interaction with lenders.
How to master it: “Character is something you can control and promote, but only if you
have a bank that cares about relationships,” Farris says.
CHARACTER
Why it matters: Lenders want to be assured that your business generates enough cash
flow to repay the loan in full.
How it’s assessed: From financial metrics and benchmarks (debt and liquidity ratios, cash
flow statements), credit score, borrowing and repayment history.
How to master it: Some online lenders may be more open to helping you finance
immediate cash flow gaps. If you’re focusing on local banks, pay down debt before you
apply. Calculate your cash flow to understand your starting point before heading to the bank.
CAPITAL
What it is: The amount of money invested by the business owner or management team.
Why it matters: Banks are more willing to lend to owners who have invested some of their
own money into the venture. It shows you have some “skin in the game.”
How it’s assessed: From the amount of money the borrower or management team has
invested in the business.
How to master it: Nearly 60% of small-business owners use personal savings to start their
business. Keep a record that shows your investment in the business.
CONDITIONS
What it is: The condition of your business — whether it is growing or faltering — as well as
what you’ll use the funds for. It also considers the state of the economy, industry trends and
how these factors might affect your ability to repay the loan.
Why it matters: To ensure that loans are repaid, banks want to lend to businesses
operating under favorable conditions. They aim to identify risks and protect themselves
accordingly.
How it’s assessed: From a review of the competitive landscape, supplier and customer
relationships, and macroeconomic and industry-specific issues.
COLLATERAL
Why it matters: Collateral is a backup source if the borrower cannot repay a loan.
How it’s assessed: From hard assets such as real estate and equipment; working capital,
such as accounts receivable and inventory; and a borrower’s home that also can be counted
as collateral.
SUBTOPIC #2
VENTURE CAPITAL
AND VALUATION
An entrepreneur should choose one which meets the capital
structure that best fits their business. A business' capital
structure is the way that it is funded, either through debt
(loans) or equity (shares sold to investors) financing.
Financial backing usually includes loans, grants, or investor
funding. Some of the top ways to raise capital are through
angel investors, venture capitalists, government grants, and
small business loans.
Angel investors are generally individuals or groups who
provide capital from their personal assets to assist you with
starting your business. These types of investors are looking
for startups that have good potential for earnings.
Websites
• https://www.financialliteracy101.org/financial-literacy/
• https://www.thebalancesmb.com/discover-the-top-sources-of-capital-for-
business-owners-4049539