GETIN TECHNOLOGIES

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COURSE NAME: DIGITAL ANALYTICS TRAINING

Module 1
Visit our website for Course Fees and Course Duration

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GST No: 33ABAFG2025J1ZV Website: www.getintech.in Email: enquiry@getintech.in

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 DIGITAL ANALYTICS COURSE 1 SYLLABUS

Digital Marketing Syllabus

1. Introduction of Digital Marketing

● What is Digital Marketing?

● Benefits of Digital Marketing

● Traditional Vs. Digital Marketing

● List of Search Engines

● Types of Digital Marketing

2. Website Designing with WordPress

● What is Domain Name

● Types of Domains

● Register a Domain Name

● Domain & Hosting

● Secure Socket Layer (SSL)

● Domain Name Server (DNS)

● WordPress Installation

● Theme Settings and Customization

● Categories, Tags and Posts

● Pages and Sub Pages

● Adding a menu to the website

● Plugins and Widgets

● Using Plugins in Site

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 ● Adding widgets to the website

● Yoast SEO Plugin

3. About Search Engine

● How does the search engine work?

● Google Algorithms

● Major & Minor Algorithm Updates

● Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020

● What is crawling?

● Processing & Indexing

● Uses of sitemap

4. Keyword Research & Competitor Analysis

● Introduction to Keyword Research

● Types of Keywords

● Keyword Research Methodology

● Google Keyword Planner Tool

● Competition Analysis

● Paid Competition Analysis tools

● Finalizing the Keywords List

● SEMrush

5. On-page SEO
● Introduction to on page
● Importance of HTTPS

● URL Optimization
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 ● Title Tag Optimization

● Meta Tags Optimization

● Content Optimization

● Heading optimization

● Internal Links

● Image Optimization

● Social Signals & Footer

6. Off page SEO

● Introduction to Off page (Link Building)

● Link Building Guidelines

● Types of Backlinks • Link Analysis Tools

● Directory Submissions

● Local Business Submission

● Classified Posting

● Q & A Backlinks

● Blogging & Blog Comments

● Guest Blogging

● Document Sharing

● Other Advanced Strategies

7. Technical On-page SEO

● Website Speed Optimization

● Speed Analysis Tools

● Sitemaps Generation

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 ● Robots.txt File

● URL Redirecting Techniques

● Canonical Links

● Rich Snippets

● Google Page speed insights

● Mobile Friendliness Checking

8. Local SEO
● What is Local SEO?

● Importance of Local SEO

● Submission to Google My Business

● Optimizing the GMB Profile

● Local SEO Ranking Signals

● Local SEO Negative Signals

● Citations and Local Submissions

● Google My Business Analytics

● Fix Duplicate, Terminated, Non-verified business

9. Google Ads
● Introduction to Paid Advertising

● Google Ads Account setup

● Account Structure

● PPC Campaign Settings

● Ad Group setup

● Keyword Match Types

● Keyword Research Tools (Google Keyword Planner)

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 ● Ad Formats & Guidelines

● Ad Extensions

● Understanding Ad Auction

● What is Quality Score

● Factors to improve Quality Score

● Actual CPC Calculation

● Types of CPC’s

● Bidding strategies

● What is Conversion?

● Implementing conversion tracking

● Calculating ROI

● What is DSA ?

● Create a DSA Campaign?

● Segments and Filters

● Search Terms and Ad Auctions

● Customization Tools

● Generating Reports

10. Google Ads Express

● What is Ads Express (Smart Campaign)

● Benefits of Smart Campaign

● Creating Campaign for Local Results

● Bidding & Budgets Setup

● Ad Creation

● Reports

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11. Facebook Marketing
● Types of Facebook Account

● Personal Account Setup

● Facebook business page setup

● Types of Business pages

● Cover Photo/Video Design

● Page Settings & Options

● Types of Posts and Statistics

● Designing FB Posts using canva

● User engagement metrics

● Facebook Insights

● Facebook Groups

12. Facebook Advertising

● What is Facebook Ads

● Types of Objectives

● Popular Ads Campaigns

● Defining Target Audience

● Types of Targeting

● Bidding & Budget Settings

● Types of Ads

● Designing FB Ads

● Setup of Facebook Pixel

● Conversion Tracking Pixel

● Remarketing Strategy

● Reports & Analytics

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13. YouTube Marketing
● Creating Channel in YouTube

● Customizing the YouTube Channel

● Types of Video Formats

● Create video marketing strategy

● Upload the First Video

● Video Optimizing Tips

● Video Settings

● Cards, End Screens & Sub Titles

● How to use Playlists

● YouTube Creator Studio

● Features of Creator Studio

● YouTube Analytics

● Increasing Subscribers

● Understanding copyrights and spam

14. Instagram Marketing

● Creating Instagram Account

● Types of Instagram Accounts

● Linking Instagram with Facebook

● Types of Content (Posts & Stories)

● Post Designing Tools (canva)

● Stories & Highlights

● Importance of Hashtags

● How to use Hashtags

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 ● Instagram Analytics

● Instagram Ads

● Types of Campaign

● Creating your Campaign

● Measuring Results

15. Email Marketing

● What is Email Marketing?

● Importance of Email Marketing

● Introduction to Mail Chimp

● MailChimp pricing structure

● Account setup and settings

● Email marketing strategy

● Creating a Subscriber List

● Integration of Forms in Site

● Import subscribers in list

● Types of Email marketing campaigns

● Email Marketing Campaign

● Analyzing Reports of Campaign

16. AdSense
● What is Google AdSense

● How does it work?

● Top AdSense Earners [Global / India]

● AdSense Guidelines

● Finding the Niche

● Important Factors for AdSense Success

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 ● Types of AdSense Account

● Applying for New Account

● Create you first Ad

● Ad Formats and Sizes

● Integrating Ads in Site

● Blocking Sites & Categories

● Reports Analysis

17. Affiliate Marketing

● What is Affiliate Marketing?

● How Affiliate marketing works

● Types of Affiliate Networks

● Top Affiliate Marketing networks

● Amazon Affiliate Network

● Integrating Amazon Products

● How to promote Affiliate Products

WEB ANALYTICS SYLLABUS

1. Google Search Console

● What is Search Console

● Features of Search Console

● Site Verification Process

● Location Targeting

● Search Performance Tool

● Link Analysis Tool

● Manual Actions
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 ● Sitemaps Tool

● Fetch as Google Tool

● Crawl Errors Analysis

● The Latest updates in Search Console

2. Google Analytics
● Introduction to Analytics

● Implementing Analytics Code

● Setup of Conversion Tracking Code

● Types of Reports

● Audience Reports

● Acquisition Reports

● Behavior Reports

● Conversions Reports

● Google Tag Manager

3. Microsoft Clarity Tool

CUSTOMER RELATIONSHIP MANAGER (CRM) SYLLABUS

● CRM functionalities
● Products of CRM
● Login to CRM page
● Sales Architecture
● Accounts
● Contacts
● Lead
● Cases
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 ● Income
● Expense Manager
● Tax Calculator

POWER BI SYLLABUS

1. Introduction to Power BI
● Get Started with Power BI

● Overview: Power BI concepts

● Sign up for Power BI

● Overview: Power BI data source

2. Power BI Desktop
● Overview of Power BI Desktop
● Data Sources in Power BI Desktop
● Connecting to a data Sources
● Query Editor in Power BI
● Query Ribbon
● Clean and Transform your data with Query Editor
● Combining Data – Merging and Appending
● Cleaning irregularly formatted data
● Views in Power BI Desktop
● Modelling Data
● Manage Data Relationship
● Automatic Relationship Updates
● Template Apps
● Cross Filter Direction
● Create calculated tables and measures
● Optimizing Data Models
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 ● PBIDS Files

3. Viz and Tiles

● Overview: Visualizations
● Using visualizations
● Create a new report
● Create and arrange visualization
● Format a visualization
● Create chart visualizations
● Use text, map, and gauge visualizations and save a report
● Use a slicer to filter visualizations
● Sort, copy, and paste visualizations
● Download and use a custom visual from the gallery

4. Reports and Dashboards

● Modify and Print a Report
● Rename and delete report pages
● Add a filter to a page or report
● Set visualization interactions
● Print a report page
● Send a report to PowerPoint
● Create a Dashboard
● Create and manage dashboards

5. Power BI Service
● Share Data with Colleagues and Others
● Publish a report to the web
● Manage published reports

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 ● Share a dashboard
● Publish an app
● Create a QR code to share a tile

6. DAX functions
● New Dax functions
● Date and time functions
● Time intelligence functions
● Filter functions
● Information functions
● Logical functions
● Math-trig functions
● Parent and child functions
● Text functions

7. Power Query: Text Functions

● Text Functions
● Merge Columns
● Split and Trim
● Upper, Lower and ProperCase
● Prefix and Suffix
● Left, Right and Mid Functions
● Extract Text with Delimiters

8. Power Query: Date Functions

● Date Functions
● Year, Quarter, Month and Day Functions

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 ● Find Difference between Dates
● Month and Day Name
● Day, Week of Month, Year
● Extract Date, Time in Power Query
● Calculate Age in Power Query
● Day of Year, Quarter, Month in Power Query

9. Power Query: Number Functions

● Number Functions
● Basic Number Functions in Power Query
● Percentage, Percent Of, Module
● Round Functions
● IsEven, IsODD, Sign in Power Query

10. Power Query: Append Files

● Append Multiple CSV Files in a Folder
● Append Multiple Excel Sheets, Tables
● Append Excel Sheets or Tables with Different Columns
● Append Multiple Excel Files from a Folder
● Append Different Data Sources

11. Power Query: Merge Files

● Merge Files and Tables

● Merge Sheets or Tables
● Merge Data from Multiple Excel Files or Workbooks
● Merge Data from Different Data Sources
● Merge Data having Multiple Criteria in Power BI

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12. Power Query: Conditional Columns
● Conditional Column and Column from Example in Power BI
● Column from Examples - Split Text
● Column from Examples - Merge Columns
● Column from Examples - Date
● Column from Examples - Alphanumeric
● Conditional Column - One Column
● Conditional Column - Two columns
● Conditional Column - Compare two columns
● Conditional Column - on Dates

13. Power Query: Important Topics

● Fill Down in Power BI
● Grouping
● Transpose
● Unpivot
● Data Types
● Replace Errors and Values
● Keep and Remove Rows
● Add, Remove and Goto Columns

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