Research Methods 1
Research Methods 1
Email: adukirost2004@gmail.com
Upon the completion of the course the students are expected to understand
Chapters to be covered
1|Page
Chapter One: Introduction to Research
1.1. What is Research
Research is an activity that leads us to finding new facts, information, assisting
us in verifying the available knowledge and in making us question things that are
difficult to understand as per existing data.
It literally implies repeating a search for something and implicitly assumes that
the earlier search was not exhaustive and complete in the sense that there is
still scope for improvement.
It may be understood in following terms also:
Research is a continuous activity in majority of disciplines and professions.
It is helpful in critical assessment of the way we work, execute policies,
and give instructions in our professions.
It is systematic observation of processes to find better ways to do things
and to reduce the effort being put in to achieve an objective and identifying
the validity of the targets.
In fact research is a subconscious activity that we are involved in at all
times whether it is purchase of daily use articles , a car, an electronic good
or planning a holiday.
Research is Scientific method because it relies on the basic postulates which can
be stated as follows.
Research:-
relies on empirical evidence,
utilizes relevant concepts,
is committed to only objective considerations,
presupposes ethical neutrality,
results into probabilistic predictions,
is made known to all concerned through replication, and
aims at formulating most general axioms
2|Page
Research is systematic because it follows certain steps that are logical in order.
These steps are-
1. Understanding the nature of problem to be studied and identifying the
related area of knowledge.
2. Reviewing literature to understand how others have approached or dealt
with the problem.
3. Collecting data in an organized and controlled manner so as to arrive at
valid decisions.
4. Analyzing data appropriate to the problem.
5. Drawing conclusions and making generalizations.
Generally, research in any field of study involves three basic operations. These are:
1. Research is Generalized
The researcher usually divides the identified population into smaller samples
depending on the resource availability at the time of research being conducted.
This sample is understood to be the appropriate representative of the identified
population therefore the findings should also be applicable to and representative
of the entire population.
The analytical information obtained from studying these samples should be given
a fair idea of total population of being follower of particular ideology, beliefs,
social stigmas, driving force, etc
2. Research is Controlled
The concept of control implies that, in exploring causality in relation to two
variables (factors), you set up your study in a way that minimizes the
effects of other factors affecting the relationship. Some variables are
classified as controlling factors and the other variables may be classified as
possible effects of controlling factors.
Laboratory experiments as in pure sciences like chemistry can be controlled
but any study that involves societal issues cannot be controlled.
3|Page
E.g. Destination studies are not controllable as they have variables like
geography, climate, accessibility, seasonality, etc but studying the effects of
standard operating procedures in a hotel applied in a particular service can
be controlled.
3. Research is Rigorous.
One must be careful in ensuring that the procedures followed to find
answers to questions are relevant, appropriate and justified. Again, the
degree of rigor varies markedly between the physical and social sciences
and within the social sciences.
4. Research is Empirical.
The processes adopted should be tested for the accuracy and each step
should be coherent in progression.
This means that any conclusions drawn are based upon firm data gathered
from information collected from real life experiences or observations.
Empirical nature of research means that the research has been conducted
following rigorous scientific methods and procedures.
Quantitative research is easier to prove scientifically than qualitative
research. In qualitative research biases and prejudice are easy to occur
5. Research is Systematic
The procedure or process being developed to undertake a study should be
carefully drafted to ensure that resources utilization is optimized.
Chaotic or disorganized procedures would never yield expected outcomes.
The steps should follow a logical sequence to get to the desired outcome.
6. Research is Reliable
This is the degree to which the result of a measurement, calculation, or
specification can be depended on to be accurate.
It is difficult to be measured accurately, but now there are instruments
which can estimate the reliability of a research.
It is the extent to which an experiment, test, measuring procedure,
research, research instrument, tool or procedure yields the same results on
repeated trials.
If any research yields similar results each time it is undertaken with similar
population and with similar procedures, it is called to be a reliable research.
7. Research is Valid
It is the extent to which a concept, conclusion or measurement is well-
founded and likely corresponds accurately to the real world.
The word "valid" is derived from the Latin validus, meaning strong. This
should not be confused with notions of certainty nor necessity.
The validity of a measurement tool (for example, a test in education) is
considered to be the degree to which the tool measures what it claims to
measure.
4|Page
Validity is based on the strength of a collection of different types of
evidence. In terms of research validity is the strength with which we can
make research conclusions, assumptions or propositions true or false.
Validation refers to accuracy of measurement whether or not it measures
what it is supposed to measure.
It also ascertains the application of research in finding the solution to an
issue in different conditions.
This gives a clear direction to the research activity. The findings of a study
should be verifiable by the researcher as well as anyone else who wants to
conduct the study on similar guidelines/ under similar conditions.
8. Research employs hypothesis
Any research definitely begins with formulation of a hypothesis.
A hypothesis can be defined as an educated guess about the relationship
between two or more variables.
In simple words a hypothesis is an idea around which one starts working
before it is actually converted to research.
A question is what forms the base and is later termed as hypothesis and it
may or may not draw a logical outcome.
Hypothesis may prove to be wrong or null or void after the study is
conducted.
9. Research is Analytical & Accurate
A research should be focused not only about what is happening but also
on how and why a particular phenomenon, process draws certain
conclusions.
Any data collected if does not yield results or is unsuitable to be used for
further studies or applications disrupts the purpose of research.
Therefore, data collected should be reasonable and free of errors to be
easily analyzed.
Accuracy is also the degree to which each research process, instrument, and
tool is related to each other.
Accuracy also measures whether research tools have been selected in best
possible manner and research procedures suits the research problem or not.
Selection of appropriate data collection tools is essential for a research
10. Research is Credible
The extent to which an analysis of finding can be treated to be trustworthy is
tremed as credibility.
This can only be assured by the use of the best source of information and best
procedures in research.
Researches based on secondary data are not reliable as such data may have
been manipulated or distorted by earlier researchers to suit their work.
5|Page
The availability of secondary data from public domains is easy but cokes with
lots of risks involved.
The research study conducted based on primary data is always reliable and
carries more credibility.
A certain percentage of secondary data can be used if the primary source is
not available but basing a research completely on secondary data when primary
data can be gathered is least credible.
When researcher gives accurate references in the research the credibility of the
research increases but fake references also decrease the credibility of the
research
11. Research is Critical
Critical scrutiny of the procedures used and the methods employed is crucial to
a research enquiry. The process of investigation must be foolproof and free
from drawbacks.
The process adopted and the procedures used must be able to withstand
critical scrutiny
6|Page
1.3. Qualities of Good Research
A good research has also the following qualities –
7|Page
1.4. Types of Research
Research can be classified into various categories depending on the perspective under
which the research activity is initiated and conducted. The categorization depends on
the following perspectives in general:
8|Page
The purpose of doing such research is to find solutions to an immediate issue,
solving a particular problem, developing new technology and look into future
advancements etc.
This involves forecasting and assumes that the variables shall not change.
9|Page
1.4.2. Classification based on Objectives:
1. Exploratory Research:
Exploratory research usually relies on qualitative data from small sample sizes;
however, the flexibility surrounding the research lends to the number of data
collection methods that can be used for this type of research.
2. Descriptive Research:
Is likely the second step in an attempt to gain knowledge around a research question.
Its purpose is to explore situations while providing further information regarding the
research topic.
10 | P a g e
This type of structured research can be used to present trends, public beliefs or
perceptions, and even how those viewpoints help to develop new trends among the
studied population.
Usually, descriptive studies are concerned with present phenomena; however, previous
events can be considered about current conditions.
In this method researcher does not control any variables he only takes an account of
what has accused or happening.
It uses mostly quantitative data, although quality data is also sometimes used for
descriptive purposes.
3. Explanatory Research:
Explanatory research is a technique used to gain a deeper understanding of the
underlying reasons for, causes of, and relationships behind a particular phenomenon
that has yet to be extensively studied.
Since there is limited information regarding the phenomenon being studied, it’s up to
the researcher to develop fresh ideas and collect more data.
The results and conclusions drawn from explanatory research give researchers a
deeper understanding and help predict future occurrences.
It does not give us complete evidence but help us understand the problem more
effectively.
It does not give solid results because of its lack of mathematical power, but it does
cause the researcher to decide how and why things happen.
11 | P a g e
4. Experimental Research
Experimental research is the inspection where one or more dependent variables is
controlled to determine the effect on one or more variable.
It employs the use of two group that is control and experimental group where the
experimental group is given the treatment and control group is no manipulated in
order to forme the nature of the relationship between the studied.
Experimental research is a scientific method of research, in which one or more
variables are modified and applied to one or more dependent variables to measure
their impact on the latter.
The impact of independent interdisciplinary variables is often observed and recorded
over time, to assist researchers in making a logical conclusion about the
relationships between these two variables
The experimental research methodology is widely used in physical and social
sciences, psychology, and education. It is based on comparisons between two or
more direct groups, which, however, may be difficult to make.
Related to the laboratory testing process, experimental research projects involve
collecting quantitative data and performing statistical analysis on it during the study.
Experimental research design is common.
The design of experimental research is especially useful if you want to explore how
different aspects affect the situation, making this type of design more versatile.
The design of the experimental research uses a scientific approach, which includes
features such as hypothesis, independent variable, dependent variable, control
variable.
Hypothesis is a statement that describes what you are predicting that your
research will reveal.
Independent variable is a variable that does not depend on other variables.
Dependent variables are variables that depend on other variables.
The control variables are static variables that remain constant during the
experimental study.
12 | P a g e
It is more appropriate to explore the nature of a problem, issue or phenomenon
without quantifying it.
Main objective is to describe the variation in a phenomenon, situation or attitude
e.g., description of an observed situation, the historical enumeration of events, an
account of different opinions different people have about an issue, description of
working condition in a particular industry. E.g. when guest is complaining about the
room not being comfortable and is demanding a discount the staff has to verify
the claims empathically.
13 | P a g e
statistical methods of analysis are used to test the hypotheses. You can perform
the analysis manually, by using a hand calculator or a computer as per the
demands of the problem, and the available facilities. After completing the analysis
results are tied together or summarized. The results are interpreted in the light of
the hypotheses and/or the research problem. These are then discussed in relation
to: the existing body of knowledge, consistencies and inconsistencies with the
results of other research studies, and then the conclusions are drawn. This is
followed by writing the research report.
14 | P a g e