Feasibility Study Entrep
Feasibility Study Entrep
FEASIBILITY STUDY
S.Y 2023-2024
MEMBERS:
Aguinaldo, Pamela
Ariola, Princess
Babejes, Rachel
Batang, Rhamcel
Biñas, Joanna
Bocaya, Charles
EXECUTIVE SUMMARY
A2C Company is proposing to develop a new pastry cake. The “A2C” means A
to C since the owner’s surnames start with the Letter A Letter B and Letter C. The
owners decided the name since it is symbolized of them. It symbolizes their start in the
business venture. A2C Company is also a short name that will easily to be remembered in
the market.
Cakes are delicious confections made with ingredients such as sugar, flour, and
creativity that have been a part of celebrations for generations. Therefore, it should come
as no surprise that the cake industry has grown rapidly.
The company is more than just a business venture. It helps to create lasting
memories and adds sweetness to life's special occasions. Cake businesses ensure that
there is always a perfect cake to celebrate each event by providing a delectable
combination of deliciousness, customization, and varied business methods.
Major Assumption
One of the assumptions in A2C Company is the enduring demand for celebration.
The businesses operate in any occasions, from birthdays to weddings and graduations.
These events will help the company, ensuring a steady monthly sales. Another key
assumption is an understanding of consumer preferences. It is important gto understand
the growing demand of the consumer, also to those people who have dietary plans. By
understanding the customer preferences, the company can build the brand and marketing
strategies. Food safety will be the top priority when operating the business with the
assumption that it can comply with relevant regulations. These regulations ensure
hygiene standards are maintained and all produced cakes are safe for consumption.
The business will surely be known in the market because of its uniqueness and
being new in the market. People will surely get curious and try the product once it is
release. But the company will ensure that the business will get loyal customers.
CHAPTER 2
MANAGEMENT OF PROJECT
Vision
"To bake happiness into every bite. Making moments memorable with our
irresistible creations."
Mission
Objective
"To consistently exceed the expectations. Crafting confections that are not just
desserts, but delightful experiences."
The Name of the Project that the Bakeshop offers is Pili Sponge Con Matcha.
This product will be a new flavor that customer will have to taste. This will represent the
Bicol culture as it main ingredient is Pili.
Name of the Business
The proponents of the business decided and agreed upon the name Bicol
Delicacies. This is a good name of the business as the product of the shop was more on
the Bicol delights and delicacies.
Business Organization
A2C Bake Shop is a business that will be registered as a partnership business. The
product named A2C came from our first letter of surname Aguinaldo, Ariola, Babejes,
Batang, Biñas, Bocaya, Calayo .
Type of Organization
Our Bake shop choose Partnership, This could help your business grow more
quickly and be more competitive Also increase your lease of knowledge, expertise, and
resources available to make better products and reach a greater audience
Description of the Members
Personnel Plan
• Owner- A person who owns a starting a new business They create business plans
and the general vision and mission of the company, set goals, work on these
goals, and ensure that the business keeps running.
Policy
Procedure
- Personal Hygiene: All staff should maintain high standards of personal hygiene.
This includes regular handwashing with soap and warm water, wearing clean
uniforms or aprons, tying back long hair, and avoiding wearing jewelry that could
contaminate food.
- Pest Control: Implement measures to prevent pests such as insects and rodents
from entering the premises. Keep the cake shop clean and free of crumbs and
spills, store food in sealed containers, and regularly inspect for signs of pests.
Consider hiring a professional pest control service if necessary.
- First Aid and Emergency Procedures: Ensure that all staff is trained in basic
first aid and emergency procedures. Keep a first aid kit stocked and easily
accessible, and have procedures in place for dealing with accidents, injuries, or
medical emergencies.
- Compliance with Regulations: Familiarize yourself with local health and safety
regulations and ensure that your cake shop complies with all applicable laws and
standards. This may include obtaining necessary permits and licenses, undergoing
regular inspections, and keeping accurate records.
- Training and Education: Provide ongoing training and education to all staff on
health and safety protocols. Regularly review procedures and update them as
needed to ensure that your cake shop maintains the highest standards of hygiene
and safety.
Compensation Plans
• Work Experience
• Skills
• Education
• Knowledge of Food Production Methods
• High School Diploma
• Specific Knowledge
• Personal Qualities and Attributes
Job Requirements
• Work Experience
• Education
• Certifications
• Educational Background
• Dependability and A Positive Attitude
CHAPTER 3
Marketing Aspect
Market Study
The Bakery Industry has seen a massive rise in the previous years. One of the
primary drivers of the business is the increasing emphasis on celebrations and special
occasions. Birthdays, weddings, anniversaries, and various milestones are often marked
with cakes. Hence, the market size will continue to grow and the opportunity to expand
remains open.
A2C Bakeshop will primarily focus on unique flavors and innovative designs of
the cake that ensure the satisfaction of customers. Apart from that, our proposed business
aims to continue to innovate the product offerings as well as to commit to sustainable
practices for us to establish a strong brand presence in the competitive bakery market.
These enhance the product’s appeal to attract a loyal customer base, ensuring long-term
success and growth for our business.
Target Market
Since the store is in front of Sorsogon State University, and nearby Lewis College
and Sorsogon National High School, the major target market of the proposed business is
the students who are 21-40 years old. Hotels, Restaurants, Cafes, and catering companies
are also considered a target segment since they purchase cake for their menus and events.
Market Demographics and Survey
Ages
12-15 years old 16-20 years old 21-40 years old 41-50 years old
Graph 1 shows 54% of the respondents are 21-40 years old, 34% are 16-20 years old,
10% are 12-15 years old, and 2% are 41-50 years old.
Graph 2: Students or Workers
Students or Workers
Graph 2 shows 68% of the respondents are students, 27% are workers, and 5% are either
unemployed or senior citizen.
Willingness to Buy
Yes No
Graph 3 shows 96% of the respondents are willing to buy the proposed product.
SWOT Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
1. Specialty Cakes
2. Technological Advances
THREATS
1. Competition
2. Changing Consumer Preferences
3. High Cost of Baking Ingredients
Competitors’ Profile and Analysis
There has been an increase in the number of competitors in the market as the
demand rises especially during special occasions. In Sorsogon City, there are well-known
bakeshops such as Graceland, Goldilocks and Red Ribbon. They are often differentiated
by the quality and freshness of their products. However, the proposed business primarily
competes with existing local bakeshops in Sorsogon City such as KC Cakes and Baker’s
Plaza.
Competitive Strategy
Despite the market being saturated, the proposed business aims to capitalize on
certain features that differentiate it from its competitors. For one, the business aims to
offer unique ingredients that emphasize the healthier alternative to traditional and modern
cakes. Additionally, the business aims to provide an exceptional customer experience that
can differentiate the business from competitors. We will offer excellent customer service
through responsive communication channels such as Facebook, to address customer’s
inquiries and issues promptly and professionally.
Marketing Strategy
Product Strategy – Our proposed business has decided to create a unique key
ingredient that differentiates it from other existing businesses. Pili nuts, known for
their rich flavor and nutritional benefits, provide a unique selling proposition in the
competitive cake market. Apart from that, the business will maintain high standards
of quality and sustainability of the product.
Pricing Strategy - The pricing strategy will combine value-based and premium
pricing approaches. By focusing on health benefits, premium quality, and
sustainability, the business can attract a loyal customer base willing to pay for the
unique and high-quality product.
Distribution Strategy – Customers are allowed to choose their cake orders through
the Facebook page. With the utilization of social media platforms that are very
accessible to potential customers such as Facebook and Instagram, the proposed
business will gain popularity. Asking for reviews and feedback will also be
implemented by the business to ensure the customers’ satisfaction.
Promotional Strategy – Our proposed business will focus on the Digital Marketing
Strategy. We will create a social media platform, particularly Facebook Page to reach
a wide audience, build brand awareness, and drive sales.
Our proposed cake business plays a significant role in the Philippine economy
that contributes to the employment, revenue generation, and the promotion of local
culture. One of the key contributions of the cake business to the Philippine economy is
employment generation. The business seeks to provide job opportunities for bakers,
decorators, sales staff, and administrative personnel and therefore will reduce
unemployment rates and improve livelihoods of Filipinos. Additionally, the business
seeks to generate revenue through sales, contributing to the country's gross domestic
product (GDP) and tax revenue that enables it to also support local suppliers of
ingredients such as flour, sugar, eggs, and flavorings. Furthermore, our proposed business
incorporates local flavors and ingredients such as pili into our product that promotes
Bicol culinary traditions that therefore will contribute to the promotion of local culture
and identity.
CHAPTER 4
TECHNICAL ASPECT
A2C Bakeshop, will serve cakes collaborate with Bicolano’s delights to elevate
the goods and also promote the local. In addition, the establishment will serve dine-in,
take outs, order and deliveries. Moreover, the establishment will ensure that the customer
will receive a product and service that they deserve. Below is the product that the
establishment offers:
The pandemic serves new normal standards that alludes new ways of doing things
due to drastically altered circumstances. Below are the new practices that A2C Bakeshop
will implement:
Business Schedule
A2C Bakeshop will operate from Monday to Saturday. Every Sunday of every
week will serves as a day off for every employee. Below is the presentation of the
establishment business schedule of activities.
TIME ACTIVITIES
7:30-8:45 PM The employees will arrive; all
employees/staff will arrive, cleaning of
each area such as kitchen and dining
area, and the outside portion of the
store.
9:00 AM Opening of the store. This is where the
business will start to collect and receive
orders.
The chef will start, crews, and other
staff will start their operation.
12:00 NN Lunch time of all employees. The
business will temporarily close until
1:00 PM. If the business is
overcrowded, staff will take turns eating
lunch
1:00 PM The store will be open and will resume
the operation of all areas.
6:00 PM Cleaning the areas such as the kitchen,
outside, dining area, and other areas.
Employees will start to prepare to pack
their things up.
7:00 PM All employees will go and rest.
End of the business operation and the
closing time of business.
Shop Location
The store was located in front of SSU (SORSOGON STATE UNIVERSITY), and
nearby The LEWIS COLLEGE. The owners decided to establish their business in the
said address because they believe that it is the best place to put down and operate this
kind of business. Students are one of the major target markets of the Bakeshop that’s why
the proponents of A2C Bakeshop will establish it between the two schools.
Shop Size
The rental property where the business will be located is 56 square meters in size
with 4 meters heights.
Bottom outside
view of the Shop
Top Part outside view of the Shop
Supplies
Peeler 2 50 ₱100.00
Whisk 4 70 ₱280.00
Tongs 3 50 ₱150.00
Grater 2 60 ₱120.00
Fork 30 20 ₱600.00
Other Supplies
Sprayer 2 50 ₱ 100.00
Sponges 3 50 ₱ 150.00
Bleach 3 70 ₱ 210.00
Equipment
1 80,000 ₱80,000.00
Microwave
2 10,000 ₱20,000.00
Air Conditioner
2 18,000 ₱36,000.00
Kitchen Ventilation
1 15,000 ₱15,000.00
Blender
2 1,500 ₱3,000
Chairs
10 250 ₱2,500.00
1 5,000 ₱5,000.00
Square table
1 300 ₱300.00
Cabinets
5 300 ₱1,500.00
1 10,000 ₱10,000.00
Faucet and Sink
2 2,000 ₱4,000.00
1 1 ₱30,000.00
BAKING SUPPLIES
₱200-₱400 & ₱500-650
Equipment
Uniform
The uniform of the A2C Bakeshop are similarly the same other staff, except for
the kitchen staffs.
Utilities
Water and electricity were among the utilities required for the operation. We only
need to pay for our monthly bills and Wi-Fi connection since our rented unit already has
an energy and water connection.
Waste Disposal
The waste products from the procedures will be thrown in a garbage bin. This
waste will be picked up by the garbage truck every day morning. Garbage will be divided
into organic and non-organic categories. All rubbish will be disposed of in trash cans
located at the rear of the space. Good sanitation practices are followed to help keep the
environment clean.
CHAPTER 5
FINANCIAL ASPECTS
Sources of Financing
A2C Bakeshop will be using the owner’s personal money or fund to allocate
resources according to immediate needs or strategic priorities. Managing each owner’s
personal finances within the business will help to develop financial discipline. Since it is
a starting up and small business, it is better to avoid any debt, obligations, and interest
payment from loans or credit lines. The business can improve cash flow and reduce
financial pressure on the business, especially in the early stages when revenue may be
limited. Any profits generated by the business will be given equal to the owners and the
salary of the workers.
A2C BAKESHOP
PROJECTED STATEMENT OF PROFIT AND LOSS
FOR THE YEAR ENDING DECEMBER 31, 2024
A2C BAKESHOP
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDING DECEMBER 31, 2024
Balance Sheet
A2C BAKESHOP
STATEMENT OF FINANCIAL POSITION
FOR THE YEAR ENDING DECEMBER 31, 2024
Assets
Current Assets
Cash 1,500,000
Baking & Kitchen Supplies 80,000
Total Current Assets 1,580,000
Non-Current Assets
Baking & Kitchen Equipent 500,000
Furniture and Fixtures 200,000
Accumulated Depreciation-Equipment 150,000
Accumulated Depreciation Furniture &
Fixtures 100,000
Total Non-Current Assets 950,000
TOTAL ASSETS 2,530,000
Liabilities
Current Liability
Income Tax (10%) 53,500
Total Current Liability 53,500
TOTAL LIABILITY 53,500
Owners’ Equity
Aguinaldo, Capital 300,000
Ariola, Capital 300,000
Babejes, Capital 300,000
Batang, Capital 300,000
Biñas, Capital 300,000
Bocaya, Capital 300,000
Calayo, Capital 300,000
Add: Projected Net Income 481,500
Less: Withdrawal 105,000
Total Owners Equity 2,476,500
TOTAL LIABILITIES AND OWNERS
EQUITY 2,530,000
A2C BAKESHOP
STATEMENT OF PARTNER'S EQUITY
FOR THE YEAR ENDED DECEMBER 31, 2024
A B Total
Balances - January 1, 2024 750,000 750,000 1,500,000
Contributions 1,200,000 900,000 2,100,000
Net Income 240,750 240,740 481,490
Withdrawal (52,750) (52,750) (105,500)
Balances - December 31, 2024 2,138,000 1,837,990 3,975,990