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What is data visualization?
Data visualization is the representation of data through
use of common graphics, such as charts, plots, infographics and even animations. These visual displays of information communicate complex data relationships and data-driven insights in a way that is easy to understand.
Types of data visualizations
The earliest form of data visualization can be traced back the Egyptians in the pre-17th century, largely used to assist in navigation. As time progressed, people leveraged data visualizations for broader applications, such as in economic, social, health disciplines. Perhaps most notably, Edward Tufte published The Visual Display of Quantitative Information (link resides outside ibm.com), which illustrated that individuals could utilize data visualization to present data in a more effective manner. His book continues to stand the test of time, especially as companies turn to dashboards to report their performance metrics in real-time. Dashboards are effective data visualization tools for tracking and visualizing data from multiple data sources, providing visibility into the effects of specific behaviors by a team or an adjacent one on performance. Dashboards include common visualization techniques, such as:
Tables: This consists of rows and columns used to compare
variables. Tables can show a great deal of information in a structured way, but they can also overwhelm users that are simply looking for high-level trends. Pie charts and stacked bar charts: These graphs are divided into sections that represent parts of a whole. They provide a simple way to organize data and compare the size of each component to one other. Line charts and area charts: These visuals show change in one or more quantities by plotting a series of data points over time and are frequently used within predictive analytics. Line graphs utilize lines to demonstrate these changes while area charts connect data points with line segments, stacking variables on top of one another and using color to distinguish between variables. Histograms: This graph plots a distribution of numbers using a bar chart (with no spaces between the bars), representing the quantity of data that falls within a particular range. This visual makes it easy for an end user to identify outliers within a given dataset. Scatter plots: These visuals are beneficial in reveling the relationship between two variables, and they are commonly used within regression data analysis. However, these can sometimes be confused with bubble charts, which are used to visualize three variables via the x-axis, the y-axis, and the size of the bubble. Heat maps: These graphical representation displays are helpful in visualizing behavioral data by location. This can be a location on a map, or even a webpage. Tree maps, which display hierarchical data as a set of nested shapes, typically rectangles. Treemaps are great for comparing the proportions between categories via their area size.