3. Syllabus- Digital Marketing

OUTLINE - DIGITAL MARKETING
TOTAL COURSE DURATION 8 WEEKS TOTAL COURSE HOURS 135 HRS
DAY 1 INTRODUCTION & CONFIGURATION

Orientation Video for Digital Marketing Students by Azad Chaiwala
What is Digital Marketing
What is paid media buying
What is social media
Sponsored ads vs Organic Post
Importance and Need of Social Media Ads
Key Differences between Facebook & Google Ads
DAY 2 MARKETING FUNNEL - AIDA

What is marketing funnel
Marketing Funnel through 4P's of Marketing (Product, Pricing, Placing, Promotion)
How the Algorithm works
Basic Key metrics (Eng, Impression, reach)
Sample Ad element
Type of ads
DAY 3 INTRODUCTION TO BM
Facebook Page creation
Instagram Professional Account Creation
Business Manager and its Use
Local Page vs BM Page
Ads Account Creation
DAY 4 SIMPLE REACH or AWARENESS AD

Creating 1st Campaign
Campaign Level, Adset Level, Ad Level
Age group / Audience / Interest
Ad creative / Create Ad / Existing Ad
Important Budgeting Techniques (CBO Vs ABO) and their Uses
DAY 5 ENGAGEMENT AD
Ad algorithm
Types of engagement
Engagement conversion
Ad creative / Existing Ad
DAY 6 WEEKEND
DAY 7 WEEKEND
DAY 8 AUDIENCES
Interest Based Audiences
Custom Audiences
Lookalike Audiences
Detailed Targeting
DAY 9 SALES AD
Ad algorithm
Types of conversions
Conversion locations
Ad creatives
DAY 10 APP INSTALLS

Ad algorithm
Types of app event
App purchases
Ad creatives
DAY 11 A/B TESTING

Use and importance
Automatic Testing vs Manual
Duplicating Campaign
Audience Testing
Creative Testing
Custom vs Interest Testing
DAY 12 PUBLISHING LIVE AD

Practical day for all students to publish live ads on projector
Each students comes to the teacher one by one to publish ads
Payment and ad account limit setting
Live Stats and understanding
DAY 13 WEEKEND
DAY 14 WEEKEND
DAY 15 COPYWRITING
Primary Text / Headlines / Descriptions
Different AI Tools
chat gpt / bing / bard
copysmith / copy sonic / copy ai
DAY 16 LEADS CAMPAIGN

Ad algorithm
Types of leads
Lead form
Ad creatives
DAY 17 TRACKING PIXELS/GOOGLE ANALYTICS

Tracking tools, what are they?
How are they implemented
Use and importance
Live Stats and understanding what is shown

DAY19 INTRODUCTION TO GOOGLE ADS.

What are Google ads
Types of Google ads
live examples of Google ads
Type of Keywords
Understanding Google Auction
Bidding
DAY 20 WEEKEND
DAY 21 WEEKEND
DAY 22 GOOGLE ADS MANAGER
Account creation and linking
User Interface
Ad types
Reporting
Campaign Structure
DAY 23 SEARCH ADS

Creating a Search Ad
Campaign Level / Adset Level / Ad Level
Keywords / Age group / Audience / Interest
Bidding
DAY 24 DISPLAY ADS

Creating 1st display ad
Dimensions and sizes
Audience Targeting
Bidding

Each students comes to teacher one by one to publish ad
DAY 26 KEYWORD HUNTING

Google keyword planner
Manual bids
High bids vs low bids
Negative keywords / Search terms
Other keywords tools
Google trends / keyword sheeter / ahref
DAY 27 WEEKEND
DAY 28 WEEKEND
DAY 29 AUDIENCE + GOOGLE REPORTING
In market audience
Audience segments and signals
Affinity audiences
Audiences types and use
Interest bases audiences
Google ads manager reporting
3rd party reporting
Reporting perview
DAY 30 SHOPPING ADS/PERFORMANCE MAX

Google merchant account
Use and importance
Listing products
Product groups
DAY 31 YOUTUBE ADS

Types of Youtube & Google Video ads
Live examples of YouTube Ads
Creating 1st YouTube Ad
YouTube ad bidding
DAY 32 SKIPPABLE & NON -SKIPPABLE ADS / VIEWS & SUBSCRIBER ADS
Type and duration
Live examples
Ad creatives
Bidding
DAY 33 PUBLISHING LIVE ADS

Each students comes to teacher seat one by one and publish ads
Payment and ad account limit setting
DAY 34 WEEKEND
DAY 35 WEEKEND
DAY 36 GRAPHIC DESIGN CRASH COURSE
How to create ads using Canva
DAY 37 JOB HUNTING + CV MAKING CRASH COURSE

How to find clients
DAY 38 FREELANCING CRASH COURSE
Freelancing Session
DAY 39 PRACTICAL LEARNING BEGINS (min 10 live campaigns / student)

Students need to be given funds to run 1 live ad for Azad Chaiwala Institute
DAY 40 Students start running live ads for their clients, under the teachers supervision
DAY 41 WEEKEND
DAY 42 WEEKEND
DAY 43 Practical work on live campaigns (continued)
DAY 48 WEEKEND
DAY 49 WEEKEND
DAY 55 WEEKEND
DAY 56 WEEKEND
DAY 60 CONGRATULATIONS, TODAY YOU ARE A CERTIFIED JUNIOR DIGITAL MARKETER
Note: The provided outline represents a general overview of this course. We retain the
right to update or modify the course outline or syllabus at our discretion, without any
prior notification.

3. Syllabus- Digital Marketing

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3. Syllabus- Digital Marketing

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OUTLINE - DIGITAL MARKETING

TOTAL COURSE DURATION 8 WEEKS TOTAL COURSE HOURS 135 HRS

DAY 1 INTRODUCTION & CONFIGURATION

DAY 2 MARKETING FUNNEL - AIDA

DAY 4 SIMPLE REACH or AWARENESS AD

DAY 10 APP INSTALLS

DAY 11 A/B TESTING

DAY 12 PUBLISHING LIVE AD

DAY 16 LEADS CAMPAIGN

DAY 17 TRACKING PIXELS/GOOGLE ANALYTICS

DAY 18 PUBLISHING LIVE AD

DAY19 INTRODUCTION TO GOOGLE ADS.

DAY 23 SEARCH ADS

DAY 24 DISPLAY ADS

DAY 25 PUBLISHING LIVE AD

DAY 26 KEYWORD HUNTING

DAY 30 SHOPPING ADS/PERFORMANCE MAX

DAY 31 YOUTUBE ADS

DAY 33 PUBLISHING LIVE ADS

DAY 37 JOB HUNTING + CV MAKING CRASH COURSE

DAY 39 PRACTICAL LEARNING BEGINS (min 10 live campaigns / student)

DAY 44 Practical work on live campaigns (continued)

DAY 45 Practical work on live campaigns (continued)

DAY 46 Practical work on live campaigns (continued)

DAY 47 Practical work on live campaigns (continued)

DAY 51 Practical work on live campaigns (continued)

DAY 52 Practical work on live campaigns (continued)

DAY 53 Practical work on live campaigns (continued)

DAY 54 Practical work on live campaigns (continued)

DAY 58 Practical work on live campaigns (continued)

DAY 59 Practical work on live campaigns (continued)

DAY 59 Practical work on live campaigns (continued)

DAY 60 CONGRATULATIONS, TODAY YOU ARE A CERTIFIED JUNIOR DIGITAL MARKETER

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