PURBANCHAL UNIVERSITY
Faculty of Management
Syllabus Of
Master of Business Administration (MBA)
(Semester I)
With Effect from Fall Session, Batch 2022
Purbanchal University
MBA I Semester
Course Title : Marketing for Managers
Area of Study : Core
Credit Hour :3
LH : 48
Course Objectives:
The objective of this course is to equip students with the knowledge and skills to take decisions in
marketing management and to analyze and solve marketing problems in the complex and fast-
changing business environment
Course Details:
Unit I: Introduction to Marketing Management LH 8
Market, Marketing, Marketing Management, and Marketing Concepts, Company
Orientation towards the Market Place, Capturing customer value from customers,
Role of a Marketing Manager in the current scenario, Marketing Environmental Trends
and forces, Contemporary Nepalese Marketing Environment., Emerging trends and
practices in Marketing (Social Media Marketing, Digital Marketing, SME Marketing,
Green Marketing), Nature and Contents of a Marketing Plan.
Unit II: Marketing Information System and Demand Measurement LH 8
Marketing Information System and marketing intelligence, Marketing Research System,
Marketing analytics and its importance, Market Demand, Its Measurement, and Methods
of Estimating Current and Future Market Demand.
Unit III: Identifying Market Segment, Target, and Position Strategies LH 8
Consumer analytics and its tools, Bases for Consumer and Industrial Market
Segmentation, Process of Market Segmentation, Requirements for effective
segmentation, Evaluation and Selection of Target Market, positioning maps and
Developing Positioning Strategies, Product and service differentiation,
Unit IV: Competitors Analysis, Product Strategies, and new offerings LH 10
Concept of Competition and methods of competitors analysis, Market research and
competitive analysis, Competitive Strategies for Market Leader, Competitors Analysis
in Nepal, Concepts, and Types of New Products, Managing new products and offerings,
NewProduct Development Process, Product Line and Product Mix Strategies, Brand
Positioning, Branding Strategies, Marketing Strategies in the Various Stages of Product
Life Cycle.
Unit V: Concepts and Tools for Strategic Pricing LH 6
Understanding pricing, objectives, and Methods of Pricing, Developing Pricing Strategies
and Programs, and Initiating and responding the price changes.
Unit VI: Integrated Marketing Channels and Communication LH 8
Marketing channel and value network, Channel- Design Decision, Channel- management
decision, Channel integration and system, Channel Dynamics, Developing channel
strategies in Nepal, Designing and Managing Integrated Marketing Communications,
Digital communication
References
Kotler P., Lane K., Keller. Marketing management, Pearson / Prentice Hall of India.
Stanton W. J., Etzel M.J., Walker B. J. Fundamentals of marketing, McGraw Hill,India,
Aaker D. A. Moorman C., Strategic Market Management, John Wiley & Sons, Singapore.
Cravens, D. W., Piercy N., Strategic Marketing, TATA McGraw-Hill, New Delhi.
Evans, J. R., Berman B. Marketing, Macmillan Publishing Company, India.
Kotler, P., Armstrong, G., Agnihotri, P. Principles of marketing, Pearson, India.
Purbanchal University
MBA I Semester
Course Title : Communication for Managers
Area of Study : Core
Credit Hour :3
LH : 48
Course Objectives:
The course aims to facilitate students to make clear communications at all levels of work with
all levels of people, demonstrate how to communicate change, create confidence in the new
processes, and empower employees to make them successful in a professional corporate
environment. After the completion of the course, Students should be able to exercise their
communication skills efficiently and professionally in their jobs and career.
Course Details:
Unit I: Understanding the Foundations of Business Communication LH 4
Communication and Management; Role of Communication in Management, Communication
Environment, Communication Types, The Communication Process; Barriers in the
Communication Process and their Gateways.
Unit II: Non-Verbal Communication / Interpersonal Communication LH 6
Recognizing Nonverbal Communication, Nature of Non-verbal Communication, Using Nonverbal
Communication Effectively, Being Sensitive to Business Etiquette, Developing your Business
Etiquette, Business Dining, Role of Interpersonal Communication in Management,
Unit III: Communicating in a World of Diversity LH 4
Understanding the Opportunities and Challenges of Communication in a Diverse World,
Recognizing Variations in a Diverse World, Improving Intercultural Communication Skills
Unit IV: Public Speaking and Oral Communication LH 10
Conducting and Participating in Meetings, Preparing for Meetings, Conducting and Contributing
to Effective Meetings, Using the Phone, Listening; Listening Process, Types of Listening,
Improving Listening Skills, Overcoming Barriers to Effective Listening; Making Formal Speeches;
Determination ofPresentation Methods, Consideration of Personal Aspects, Team Presentations.
Unit V: Writing Employment Messages and Interviewing for Jobs LH 4
Understanding and Organizing your Approach to the Employment Process; Preparing Resumes;
Writing your Resume; Application Letter; Preparing for a Job Interview.
Unit VI: Fundamentals of Business Writing LH 12
Writing Business Messages; Being Sensitive to your Needs; Building Strong
Relationships with your Audience; Controlling your Style and Tone; Routine Inquiries;
Adjustment grants, Refusals, Order Acknowledgment, Claims, Persuasive Requests, Sales
Messages, Memorandums, Email
Defining Reports, Determining the Report Purpose, Forms of Shorter Reports, Gathering the
Information Needed, Interpreting the Findings, Organizing the Report Information, Writing the
Report.
Unit VII: Communication and Creativity LH 8
Weston Anthony. Creativity for Critical Thinkers Oxford University Press, New Delhi.
References:
Courtland L. Bovee. et al. Business Communication Today (10th edition). Pearson. Delhi.
Lesikar R.V. et al. Business Communication (11th edition). Tata McGraw Hill Company. New
Delhi.
Weston Anthony. Creativity for Critical Thinkers. Oxford University Press. New Delhi, 2007
Purbanchal University
MBA I Semester
Course Title : Accounting for Managers - I
Area of Study : Core
Credit Hour :3
LH : 48
Course Objectives:
This course aims to inculcate a basic understanding of financial accounting principleswith a
view to developing skills in preparing and analyzing financial statements.
Course Details:
Unit I: Introduction to Financial Accounting LH 5
Basic Understanding of Financial Accounting: Concepts, Meaning, Objectives, Importance ,
and Limitations; Accounting as a Language and Accounting as an Information System;
Sources of Accounting Information; Users of Accounting Information; Branches of Accounting;
Forms of Business Organizations; Fundamental Accounting Concepts and Assumptions:
Business Entity Concept, Money Measurement Concept, Dual Aspect Concept, Going
Concern Concept, Accounting Period Concept, Historical Cost Concept, Revenue
Realization Concept, Accrual Concept, and Matching Concept; Generally Accepted
Accounting Principles (GAAP); Accounting Conventions: Conservatism, Consistency, Full
disclosure, and Materiality. Difference between a Concept and Convention.
Unit II: Business Transactions and the Accounting Process LH 7
Understanding the Concept of Accounting Process: Recording, Classifying and
Summarizing; Concept of Double Entry Book Keeping System, Concept and Preparation
of Accounting Equation, Transactions and their effects on Accounting and Equation;
Accounting Methods: Cash Basis and Accrual Basis; Rules for Debit and Credit; Preparation
of Journal, Ledger and Trial Balance (Unadjusted and Adjusted); Business Decision Cases
Analysis.
Unit III : Financial Reporting LH 15
Objectives of Financial Reporting, Characteristics of Financial Statements, Concepts of
Depreciation and Methods: Straight Line and Diminishing Balance Methods; Concept of
Inventory Valuation: FIFO and LIFO Methods, Preparation of Financial Statements of the
Company and Adjustment Entries: Multiple Steps Income Statement, Statement of Retained
Earnings and Balance Sheet (Vertical Format); Concept of Marshalling of Assets and
Liabilities; Limitations of Financial Statements; Business Decision Cases Analysis.
Unit IV: Reporting and Interpreting Cash Flow Statement LH 9
Meaning and Objectives of Cash Flow Statement, Preparation of Cash Flow Statement:
Direct and Indirect Method, Interpreting Cash Flow Statement; Difference between Funds
Flow Statement and Cash Flow Statement; Business Decision Cases Analysis.
Unit V: Analyzing Financial Statements LH 8
Concept and Objectives of Financial Statement Analysis; Techniques of Financial
Statement Analysis: Horizontal Analysis, Vertical Analysis, Trend Analysis, CommonSize
Analysis, Ratio Analysis: Liquidity, Solvency (Leverage), Efficiency (Turnover) and
Profitability Ratios; their Uses and Interpretation, Business Decision Cases Analysis.
Unit VI: Key Terms and Trends in Financial Accounting LH 4
Accounting Standards: International Accounting Standards/International
Financial Reporting Standards (IFRS), and Nepal Financial Reporting Standards
(NFRS); Provisions of both Standards on presentation of Financial Statements.
Contemporary Issues in Accounting: Foreign Currency Accounting, Inflation
Accounting, Human Resource Accounting and Environment Accounting,
Accounting Reports: Annual Report, Interim Accounting Report, Auditors Report,
Directors Report and Corporate Governance Report.
Trends in Corporate Reporting: Use of Artificial Intelligence (AI) in Financial
Accounting, Data Analytics and Forecasting Tools, Cloud-based Accounting and
Blockchain in Accounting.
References:
Koirala, M. R., Upadhyaya, T., Subedi, D., Regmi, G., & Bohara, I. (2021). Principles of
Accounting II, Buddha Publications, Kathmandu.
Koirala, Y.R., Dhakal, A., Joshi, P.,Singh, R.,& Sharma, B. (2021). Principles of Accounting II,
Asmita Publications, Kathmandu.
Kimmel, P., Weygandt, J., & Kieso, D. (2010). Financial Accounting: Tools for Business
Decision Making. (5th Edition). New Delhi: Wiley India Private Limited.
Libby, R., Libby, P. A., & Short, D.G. (2011). Financial Accounting. (6th Edition), New
Delhi: Tata McGraw Hill Education Private Limited.
Porter, G.A., & Norton, C.L. (2011). Financial Accounting: IFRS Update. (6th Edition ).
New Delhi: Cengage Learning India Private Limited.
Powers, M., & Needles, B.E. (2011). Financial Accounting: A Case Based Approach. New
Delhi: Cengage Learning India Private Limited.
Purbanchal University
MBA I Semester
Course Title : Legal Framework of Business
Area of Study : Core
Credit Hour :2
LH : 32
Course Objectives:
This course aims to provide a general understanding of legal processes and practices that have
close relationships with the management of an organization. Understanding the legal
environment of business and furthermore enables the students to apply their skills to comply
with the legal knowledge they work for their organization.
Course Details:
Unit I: Introduction to Legal Framework of Business LH 4
a. Meaning, Importance, and Sources of General law and Business law.
b. Meaning, Nature, and Importance of Legal Environment of Business.
Unit II: Contract Law LH 9
a. Meaning and essential elements of a valid contract.
b. Differences between contract and agreement.
c. Meaning and essential elements of offer and acceptance
d. Consideration and its position on Civil Code 2074.
e. Capacity to Contract: Minor, Unsound mind, and a legally disqualified person.
f. Standard form of Contract
g. Performance of Contract
h. Termination of Contract
i. Breach of Contract
Unit III: Company Law LH 9
a. Meaning and characteristics of Company
b. Incorporation of Company
c. Meeting of the company and its procedures
d. Functions of Board of directors and OECD Principles
e. Compulsory and voluntary liquidation of a company
f. Theories of Corporate governance and corporate social responsibility
g. participation in Management
h. Insider Trading /dealing
Unit IV: Labour Law LH 5
Meaning, Nature, and Scope of Labour Law
Welfare and Social Security (Labour Welfare and Social Security)
Collective Bargaining
Establishment and importance of trade unions
Functions of Labour Court, Labour office and factory inspector
Unit V: Negotiable Instruments LH 3
a. Meaning and Importance of Negotiable Instrument
b. Types of Negotiable Instrument
c. Dishonor and Discharge of Negotiable Instrument
Unit VI: Concept of Intellectual Property Right LH 2
Trademark, Copyright, Goodwill, Patent.
References
1. Law of Contract, 28th ed., Oxford University Press, 2010 Walton Street.
2. Gower and Davies, Principles of Modern Company Law, 11th ed. 2021, Sweet and
Maxwell.
3. Bhandari Dilli, Business Law, 2nd ed., ABC Prakasan,2018, Kathamandu.
4. DR. Neupane Avatar, Text Book on Company Law, Pairavi Book House Pvt. Ltd. 2076
Kathmandu.
5. Upreti Bharat Raj, Company Law, (Nepali Version), 2nd ed., FREEDEL, 2064 BS,
Kathmandu.
6. K.C Yadav Kumar, Contract Law: A Comparative Study, Pairavi Prakasan, 2016,
Kathmandu.
7. Thapaliya Agni, An Outlook Of Labour Jurisprudence, Makalu Publication House,
Kathmandu, ISBN/ISSN 9789937573115
Acts
Muluki Civil Code, 2074.
Company Act, 2063
Nepal Rastra Bank Act, 2058
Bank and Financial Institution Act, 2073
Insolvency Act, 2063
Securities Act, 2063
Negotiable Instrument Act, 2034
Labour Act, 2074
Trade Union Act 2049
Purbanchal University
MBA I Semester
Course Title : Decision Sciences
Area of Study : Core
Credit Hour :3
LH : 48
Course Objectives:
This course aims to equip students with quantitative skills needed for business decisions and to
enable them usestatistical software in data analysis for business decisions
Course Details:
Unit I: Probability Theory and Probability Distributions LH 10
1.1: Probability (Review):
Definition and approaches to probability, addition and multiplication rules (independent events)
1.2 : Theorem:
Conditional probability and the multiplication rule of probability; theorem and its
application
1.3 : Random Variable and Probability Distribution:
Definition and types of random variables; Mathematical expectation of random variables;
Probability distribution of random variable and types of probability distributions
1.4 : Binomial and Poisson Distributions:
Meaning and Characteristics; Solution of related problems
1.5 : Normal Distribution:
Meaning and Characteristics; Solution of related problems; Normal approximation to Binomial
distribution
Unit II: Sampling and Sampling Distribution LH 4
2.1: Sampling:
Meaning; Objectives; Probability sampling methods
2.2: Sampling distribution of statistic (mean and proportion); Standard error of a statistic;
Relationship between sample size and standard error; Sample size determination (for estimating a
mean and a proportion)
Unit III: Estimation LH 4
3.1 : Estimation: Meaning; Point and Interval Estimation; Criteria for a good estimator
3.2 : Interval Estimates: The standard error of estimate; confidence limits and confidenceintervals
of estimates; solution of related problems (Single Mean and Single Proportion only)
Unit IV: Inferential Statistics LH 10
4.1 : Inferential Statistics: Meaning; Need of inferential statistics in business
4.2 : Hypothesis Testing:
Hypothesis; Types of hypotheses; Statistical hypothesis; Steps of hypothesis testing; One-tailed
and two tailed tests; Errors in hypothesis testing; Type-I and Type-II errors, Level of significance,
Power of test; Critical region; p-value approach and critical value approach of decision making in
hypothesis testing
4.3 : Some Parametric Tests:
Large sample (one sample and two sample) tests of mean and proportions (z-test); Small sample
test of mean (t-test); Paired t-test for dependent samples; Variance ratio test (F-test); One way and
two-way ANOVA (Mean Comparison Only)
4.4 : Some non-parametric tests:
Chi square test for independence of attributes.
Unit V: Correlation and Regression Analysis LH 6
5.1: Correlation: Simple, Multiple and Partial Correlation coefficients (General Concepts)
5.2 : Regression:
Meaning of Linear Regression; Assumptions of linear regression; Simple and multiple linear
regression; interpretation of regression results; Standard error of regression coefficients; Testing
the significance of overall regression model; Testing the significance of the regression
coefficients; Coefficient of determination and its interpretation (mathematical calculations onlyfor
simple regression); Inclusion of Dummy Variable in Multiple Regression.
Unit VI: Data Analysis using SPSS LH 14
Creating variables and data entry in SPSS; Recoding a variable; Computing new variable;
Frequency distribution of a variable, Descriptive statistics of a variable; Examining the normality
of the distribution; Exploratory data analysis (Stem and leaf and Box plot); Compare means and
test the significance of differences of means of two or more samples; Cross tabulation (two way
table concerning two categorical variables); Performing Chi square test for association of
attributes, Obtaining correlation matrix; Fitting simple and multiple linear regressions; Testing
significance of regression model and regression coefficients; Performing regression diagnostics of
simple linear regression.
Instructions to Instructors for Internal evaluation:
Of the various components of internal evaluation, 50% (25 marks) has been allocated for skill
tests in data analysis using SPSS. Students will be given an SPSS data file and skill tests will be
conducted on an individual basis. A set of questions will be given to students and asked to perform
a specified task using a given data file. The nature of the task will be running certain SPSS
commands included in the syllabus, getting outputs, and interpreting the results.
References:
Levine, D. M., T. C. Krehbeil, M. l. Berenson and P. K. Swaminathan. 2011. Business Statistics,
A First Course (Fifth Edition). Dorling Kindersley (India) Pvt. Ltd.; Licensees of Pearson
Education in South Asia.
Levin, R. I. and D. S. Rubin. 19997. Statistics for Management (Seventh Edition). New Delhi:
Prentice Hall of India Limited.
Levin, R. I., D. S. Rubin, S. Rastogi and M. Husain. 2013. Statistics for Management (Seventh
Edition). Dorling Kindersley (India) Pvt. Ltd.; Licensees of Pearson Education in South
Asia.
Sthapit, A. B., H. Gautam, P. R Joshi and P. m. Dangol. 2016. Statistical Methods (Fifth Edition).
Kathmandu: Buddha Publications Pvt. Ltd.
Shrestha, S. and D. P. Silwal. 2006 (2063 B. S.). Statistical Methods in Management. Kathmandu:
Taleju Prakashan.
Field, A. 2017. Discovering Statistics using IBM SPSS Statistics (Fifth Edition). Sage Publications.
Purbanchal University
MBA I Semester
Course Title : Principles and Contemporary Practices of Management
Area of Study : Elective
Credit Hour :2
LH : 32
Course Objectives:
This course deals with management concepts & philosophies, important contemporary trends,
concepts, issues and perspectives in management. The course will thus enable students to consider
the complexity of these trends and issues, explore the available literature and apply the emerging
concepts to Nepalese business scenarios. This also allows students to build upon the principles of
management to study the contemporary trends and developments in the field of management as
found in business practices.
Course Details:
Unit I: Introduction to Management LH 3
An Overview of management concept and approaches, business management, the management
process, Type of managers (General, functional and line managers), Basic managerial roles and
skills, changing job of managers, changing organizational perspectives
Unit II: Philosophical Aspects of Management LH 4
The classical philosophy (Scientific management, administrative management and Bureaucratic
management), Behavioral management philosophy (human relation movement and Hawthorne
studies), System and contingency philosophy, Emerging issues and challenges in Nepalesebusiness.
Unit III: Planning and Decision-Making LH 5
Planning: Meaning, levels of planning, planning horizons, planning process, meaning and use of
single use, standing, contingency and derivative planning, Pitfalls and their improvement in
planning. Decision Making: Concept, process of rational decision making, type of problems and
decision-making, decision-making conditions and styles. Planning and decision-making practices
in Nepalese organization.
Unit IV: Organizational Architecture and Structure LH 8
Concept of organizational architecture and structure, Designing structure: Vertical differentiation
(Tall Vs. Flat), horizontal differentiation (Functional, multi-divisional, geographical, and
matrix),and integrating mechanisms (formal knowledge network and strategy, coordination and
integratingmechanisms), the concept of authority, responsibility and accountability and creating
accountabilityin business organizations, 360-degree structure, Mechanistic and organic
structure, Nepalesepractices in organizational architecture.
Unit V: Communication and Control LH 4
Concept of business communication, communication process, parties involved in communication,
communication barriers, and their improvement. Meaning, process, and types of control, essentials
of an effective control system, control tools, and techniques used in the management process,
controllingpractices in Nepal
Unit VI: Contemporary Practices of Management LH 8
new paradigms, self-management and employee empowerment strategies, diversity
management, benchmarking and outsourcing, business process reengineering, knowledge
management, relationship management, green management, appreciative inquiry, emotional
intelligence, artificial intelligence,
References
Stephen P. Robins & David A. Decenzo. Fundamentals of Management. Delhi: Pearson
Education Inc.
Bateman, T. S. and Snell, S. A., Management: Competing in the New Era. New Delhi: McGraw
Hill.
Bauer, T., Erdogan, B., and Short, J. Principles of Management. Boston: Flatbook.
Harvey, B. Understanding and Managing Diversity. New Delhi: Pearson Education.
Reading Materials
Charles W. L. Hill & Steven L. McShane. Principles of Management. Irwin: McGraw-Hill.
Ricky W. Griffin . Management Principles and Applications. New Delhi: CENGAGE Learning
