Global_Problem_Statement_Python for Data Science

The Global Problem Statement
Introduction
E-commerce websites are an important avenue for businesses to reach customers and
generate sales. With increasing competition and evolving customer needs, it has become
challenging for businesses to attract and retain customers. In this context, it is essential
for e-commerce portals to constantly evaluate their performance and identify ways to
increase sales.
The Problem
Synergix Solutions is a multinational consumer goods e-commerce company that sells a

wide range of consumer products. With a strong presence in the market, the company
continually strives to enhance its market share, drive revenue growth, and strengthen its
brand equity. The Company's e-commerce portal was launched two years ago, and it has
been successful in attracting customers from various parts of the world. However, in the
recent past, the sales have not been increasing as predicted, and the management is
concerned about the future of the business. They have tried various strategies such as
discounts, promotions, and ads but these have not yielded desired results. The
management believes that there may be underlying issues that need to be addressed to
improve sales performance.
The Task
Throughout this professional certificate program, you will be solving a business problem
holistically leveraging data science. Learners focus on breaking down a complex real
business problem into smaller manageable parts using a structured approach and then
solving each part using tools like Python, SQL, Power BI and machine learning. In the end,
learners will craft compelling data stories enabling informed decision-making.
Throughout, the tools and techniques play the role of enablers – they are always the
means to an end, and not themselves the goal.
Deep Dive into the Problem
In the course, Python for Data Science, we will explore how to:
1. Collect, clean, and combine data from the Point-of-Sale dataset and Online
Promotions Dataset. Imagine putting together pieces of a puzzle. You'll also learn
how to organize time-related information, so that we can understand patterns like
how things change over the different months of the year. This is called Data
Wrangling.
2. After this, you'll delve into understanding your data better. You'll learn how to
describe your data in simple ways and visually display what it looks like. You'll also
see how different parts of your data relate to each other and you'll use some tools
to figure out if differences you see are real or just by chance. This is called
Exploratory Data Analysis.
3. After Exploratory Data Analysis, you will perform Data Pre-processing. This is like
preparing ingredients for cooking. You'll learn how to deal with missing data, so
your analysis doesn't get messed up. You'll also learn how to change the way your
data looks so it's easier to understand, like bringing the various features to the
same scale. And you'll learn how to spot unusual bits of data that might not fit in.
4. Finally comes Feature Engineering. Imagine you have a bunch of colors, and you
want to mix them to create new shades. That's what this is about, but with data.
You'll learn how to use your data to create new things that can help you better
address business problems. And this will become invaluable for machine learning
modelling which we might want to do next.
Two of the datasets that are provided to us by Synergix Solutions are:

• Point of Sales (POS) Data, which captures transactional information like SKU ID,
date, manufacturer, sector and so on, and sales metrics like revenue and units
sold. It also has engagement data in the form of page traffic.
• Online Promotions Data, which includes SKU_ID, date, Online Clicks, Online Cost,
and Online Impressions. This lets us look at the effectiveness of digital campaigns
and can help us optimize promotional strategies.
Course Focus
In this course <Python for Data Science>, you will look into the issue <Increasing
Marketing Effectiveness, for example - “how can the company increase return on
investment on marketing initiatives>. Using the various techniques of <Data Wrangling,
Exploratory Data Analysis, Data Pre-Processing and Feature Engineering > you would solve
the issue and similar issues highlighted below. Happy problem learning.

Global_Problem_Statement_Python for Data Science

Uploaded by

Global_Problem_Statement_Python for Data Science

Uploaded by

The Global Problem Statement

Synergix Solutions is a multinational consumer goods e-commerce company that sells a

Deep Dive into the Problem

Two of the datasets that are provided to us by Synergix Solutions are:

You might also like