Supervised Learning and Ensemble Techniques
Week 1 Practice Project (Part-2)
Topics Covered:
● Logistic Regression
Domain:
Marketing
Objective:
Predicting customer’s response to a particular product with the help of a logistic regression model on
marketing campaign data.
Problem Statement:
An E-com company
[email protected] has recently run a marketing campaign around its customers. The company has
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collected various attributes regarding its customers like Education, Marital_Status, Country,& various
data regarding the amount of money they spend on buying products for the company's website. Now,
For the launch of a new product, the companies want to know whether the customers will respond to
that product or not. As data scientists, we have to predict if a customer will respond to a product or
not.
Data Description:
The dataset can be found here
Domain: Marketing
Feature Details:
ID: Customer's unique identifier
Year_Birth: Customer's birth year
Education: Customer's education level
Marital_Status: Customer's marital status
Income: Customer's yearly household income
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Kidhome: Number of children in customer's household
Teenhome: Number of teenagers in customer's household
Dt_Customer: Date of customer's enrollment with the company
Recency: Number of days since customer's last purchase
MntWines: Amount spent on wine in the last 2 years
MntFruits: Amount spent on fruits in the last 2 years
MntMeatProducts: Amount spent on meat in the last 2 years
MntFishProducts: Amount spent on fish in the last 2 years
Response: Response to the product (Target)
and so on..
The complete feature details can be found in the above mentioned link.
● Data Loading and Exploration.
1. Import necessary libraries.
[email protected]LOSXG1B9X7 2. Display the first five rows and last five rows of the dataframe.
3. Check the shape of the data (number of rows and column). Check the general
information about the dataframe using .info() method.
4. Check the percentage of missing values of the dataframe. Drop the missing values if
there are any.
5. Check if there are any duplicate rows.
6. Remove the extra spaces in the ‘Income’ column name.
7. Check the dtype of values in column 'Income'. Convert the values in the 'Income'
column to numeric format.
8. Check the basic statistics of the data-frame using describe() method.
9. Write a function which will take the data frame as input and will plot a bar plot which
represents the percentage of distribution of each label of ‘Education’ column.
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10. Write a function which will take the data frame as input and will plot a bar plot which
represents the percentage of distribution of each label of ‘Country’ column.
11. Do a bivariate analysis between ‘Country’ column and ‘Education’ Columns. Plot a bar
plot which represents all the Education labels of customers country wise. Which country
has the highest graduate customers?
12. Do a bivariate analysis between ‘Marital_Status’ column and ‘Education’ Columns. Plot
a bar plot which represents all the Education labels of customers marital_status wise.
Which martial_status has the highest percentage of graduates?
13. Plot a percentage segment graph between the ‘Marital_Status’, and ‘Education’ of
customers.
14. Plot a percentage segment graph between the ‘‘Education” and ‘Country’ of customers.
[email protected]
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● Model Building and Evaluation.
1. Plot a count-plot of the target variable.
2. Drop 'ID', 'Year_Birth', 'Dt_Customer', 'Country', 'Education', 'Marital_Status' columns.
3. Store the target column (i.e.Response) in the y variable and the rest of the columns in
the X variable.
4. Split the dataset into two parts (i.e. 70% train and 30% test) using random_state=42.
Train a logistic regression model and print the accuracy score, classification report,
roc_auc curve for both the train and test set.
This file is meant for personal use by [email protected] only.
Proprietary content. © Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited. 3
Sharing or publishing the contents in part or full is liable for legal action.
