TLE

Subject: TLE Industrial Arts Grade Level: Grade 6 Objective:
1. Market a product.
2. Apply creative labeling on a product.
3. Package a product effectively.
I. Before the Lesson / Pre-lesson Proper Learning within the curriculum:
1. Product Design - Students will explore how designing a product is an essential step before
marketing it, understanding its target audience and purpose.
2. Marketing Strategies - A focus on different marketing strategies will help students understand
how to promote their products effectively.
Learning across the curriculum:
1. Art - Understanding color theory and design principles will help students create appealing labels
and packaging that attract consumers.
2. Mathematics - Students will apply basic math skills in calculating costs, pricing, and budgeting for
materials needed in product marketing.
Activating Prior Knowledge: Teaching Strategy: Cooperative Learning Instructional Materials: Chart paper
and markers for group brainstorming. Energizer 1: Product Pitch - Students form small groups and create
a quick pitch for a product idea they have, presenting it to the class in under a minute. Energizer 2: Label
Design Challenge - In pairs, students sketch a label for a fruit juice using only their imagination, which
will be shared with the class. No materials are needed, just their creativity! Establishing Lesson Purpose /
Intention: Today, we will learn how to market a product effectively by creating attractive labels and
packaging. Understanding these skills is essential for any future entrepreneurial endeavors or even
personal projects, as it helps us communicate the value of our products to consumers. Lesson Language
Practice/Unlocking of Difficulties: Key Terms:
1. Labeling
2. Packaging
3. Marketing
Key Concepts:
1. Effective labeling and packaging can influence consumer buying decisions.
2. Creativity and clarity in product presentation enhance marketability.
II. During the Lesson Proper Reading the Key Idea: Marketing a product involves understanding your
audience, creating appealing labels, and packaging that protects and promotes the product. Developing
Understanding of the Key Idea: ActivitiesActivity 1: Create a Product Label Teaching Strategy: Project-
Based Learning Materials: Chart paper, markers, and colored pencils. Significance: Students will design a
label for a product, encouraging creativity and practical application of concepts learned. Instructions:
1. Choose a product (real or imaginary) that you want to market.
2. Design a label that includes the product name, ingredients, and a catchy slogan.
3. Present your label to the class and explain your design choices.
Rubrics:
 Creativity of Design: 5 pts.
 Clarity of Information: 5 pts.
 Presentation Skills: 5 pts.
Assessment Questions:
1. What elements did you include in your label to attract customers?
2. How does your design reflect the product's purpose?
3. What feedback did you receive from your classmates?
Activity 2: Packaging Challenge Teaching Strategy: Experiential Learning Materials: Recyclable materials
(e.g., boxes, plastic containers, paper). Significance: Students will use materials to create packaging for
their product, reinforcing the importance of functionality and aesthetics. Instructions:
1. Using available recyclable materials, create a package for your product that protects it and is
visually appealing.
2. Share your packaging with the class and explain how it serves the product.
3. Discuss any challenges faced during the packaging process.
Rubrics:
 Functionality of Packaging: 5 pts.
 Aesthetic Appeal: 5 pts.
 Creativity in Use of Materials: 5 pts.
1. How does your packaging ensure the product's safety?
2. What design elements make your packaging attractive?
3. How can you improve your packaging design next time?
Deepening Understanding of the Key Idea: Activity: Marketing Strategy Discussion Teaching Strategy:
Inquiry-based Learning Materials: None required. Significance: Engage students in a discussion about
effective marketing strategies and their impact on product success. Instructions:
1. Pose questions about what makes a product successful in the market.

2. Encourage students to share their thoughts on different marketing strategies they have seen.
3. Summarize key points from the discussion on how marketing influences consumer behavior.
Rubrics:
 Engagement in Discussion: 5 pts.
 Quality of Responses: 5 pts.
 Ability to Connect Concepts: 5 pts.
1. What are some effective ways to market a product?
2. How can packaging influence customer decisions?
3. Why is labeling important in marketing?
III. After the Lesson / Post-lesson Proper
Making Generalizations / Abstractions: Today, we learned that effective marketing requires well-designed
labels and packaging that communicate the product's value to consumers. Understanding these
elements can enhance our ability to present products creatively and effectively. By applying these skills,

TLE

Uploaded by

TLE

Uploaded by

Subject: TLE Industrial Arts Grade Level: Grade 6 Objective:

2. Apply creative labeling on a product.

3. Package a product effectively.

I. Before the Lesson / Pre-lesson Proper Learning within the curriculum:

Learning across the curriculum:

1. Effective labeling and packaging can influence consumer buying decisions.

2. Creativity and clarity in product presentation enhance marketability.

 Creativity of Design: 5 pts.

 Clarity of Information: 5 pts.

 Presentation Skills: 5 pts.

1. What elements did you include in your label to attract customers?

2. How does your design reflect the product's purpose?

3. What feedback did you receive from your classmates?

3. Discuss any challenges faced during the packaging process.

 Functionality of Packaging: 5 pts.

 Aesthetic Appeal: 5 pts.

 Creativity in Use of Materials: 5 pts.

1. How does your packaging ensure the product's safety?

2. What design elements make your packaging attractive?

3. How can you improve your packaging design next time?

1. Pose questions about what makes a product successful in the market.

 Engagement in Discussion: 5 pts.

 Quality of Responses: 5 pts.

 Ability to Connect Concepts: 5 pts.

1. What are some effective ways to market a product?

2. How can packaging influence customer decisions?

3. Why is labeling important in marketing?

III. After the Lesson / Post-lesson Proper

You might also like